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THE EFFECT OF MORTALITY SALIENCE ON
FACIAL PREFERENCES IN FEMALES
By
JAMES E. VAUGHN, III
Master of Arts in Psychology
University of Central Oklahoma
Edmond, Oklahoma
2007
Submitted to the Faculty of the
Graduate College of the
Oklahoma State University
in partial fulfillment of
the requirements for
the Degree of
MASTER OF SCIENCE
July, 2009
THE EFFECT OF MORTALITY SALIENCE ON
FACIAL PREFERENCES IN FEMALES
Thesis Approved:
Dr. Shelia M. Kennison
Thesis Adviser
Dr. Jennifer Byrd-Craven
Dr. James W. Grice
Dr. A. Gordon Emslie
Dean of the Graduate College
ii
ACKNOWLEDGMENTS
I would like to express my deepest gratitude and thanks to my mentor Dr. Shelia
M. Kennison whose expertise and patience have been invaluable to me in the course of
completing this thesis. This experience has been quite a transformative one for me, and
Dr. Kennison will always have my deepest respect and gratitude for seeing me through it.
I would also like to thank the other members of my committee Dr. Jennifer Byrd-Craven
and Dr. James W. Grice for their time and help with this project. I truly appreciate you
both. I would also like to thank Ms. Dana Laurel for the wonderful work she did in
assisting me with the data collection. Finally, I would like to thank my friends and my
family who have supported me through this and many other endeavors, without their
support I would not be where I am today.
iii
TABLE OF CONTENTS
Chapter
Page
I. INTRODUCTION ......................................................................................................1
Terror Management Theory.....................................................................................2
Terror Management Theory and Procreation...........................................................2
Facial Attractiveness................................................................................................3
II. METHODOLOGY....................................................................................................8
Participants...............................................................................................................8
Materials and Procedure ..........................................................................................8
Experimental Design................................................................................................9
III. RESULTS ..............................................................................................................10
IV. DISCUSSION AND CONCLUSION ...................................................................12
REFERENCES ............................................................................................................20
APPENDICES .............................................................................................................26
iv
LIST OF TABLES
Table
Page
1 Mean Judgments and Standard Deviations by Question........................................33
2 Means and Standard Deviations from the PANAS................................................35
v
LIST OF FIGURES
Figure
Page
1. Results of the Attractive Male Face Category ......................................................34
2. Results of the Dominant Male Face Category ......................................................35
3. Results of the Healthy Male Face Category .........................................................36
4. Face Frames for the Attractive Male Face Category ............................................37
5. Face Frames for the Dominant Male Face Category ............................................38
6. Face Frames for the Healthy Male Face Category................................................39
vi
CHAPTER I
INTRODUCTION
Over the last twenty years, numerous studies have demonstrated that reminding people of
death (i.e., mortality salience) affects subsequent behaviors and attitudes, most notably
attitudes towards out-group members (Greenberg, Arndt, Simon, Pyszczynski, &
Solomon, 2000; Greenberg, Pyszczynski, Solomon, 1986; Greenberg et al., 1990;
Greenberg, Pyszczynski, Solomon, Simon, & Brues, 1994; Greenberg et al., 1992;
Harmon-Jones et al., 1997; Hewstone, Rubin, Willis, 2002; Pyszczynski, Greenberg,
Solomon, Arndt, & Schimel 2004; Rosenblatt, Greenberg, Solomon, Pyszczynski, &
Lyon, 1989; Schimel et al., 1999; Solomon, Greenberg, & Pyszczynski, 2000). The
previously mentioned studies have provided support for the theory of terror management.
A number of recent studies have shown that individuals who are reminded of their
mortality show an increased desire for offspring compared to individuals who were not
reminded of their mortality (Fritsche et al., 2007; Wisman & Goldenberg, 2005). Thus
far, no prior study has shown that mortality salience influences other decisions related to
mating behavior in humans. The purpose of the present research was to test the
hypothesis that processes involved in managing terror associated with death awareness
affects decisions made about mate selection in women, specifically judgments about the
attractiveness of faces.
1
Terror Management Theory
According to terror management theory, the fear associated with death can be
regulated by identifying with a particular cultural worldview and set of cultural values
(Greenberg et al., 1986; Greenberg et al., 1990; Greenberg et al., 1994; Rosenblatt et al.,
1989). This adherence to a cultural worldview not only gives individuals a sense of unity
with others, but also gives the individual a sense of being a part of something greater than
themselves and something that will endure after the individual ceases to exist. In TMT
studies, participants are randomly assigned to perform the mortality salience (MS)
writing task or a control writing task. Participants assigned to the MS task describe in
writing what will happen to them as they physically die and the emotions that arise from
the thoughts of their own death. Participants assigned to the control group describe in
writing what will happen to them physically as they experience an event that does not
involve death, such as a dental appointment or watching television and the emotions that
arise from the thoughts of the event. The data have consistently shown that when
participants undergo the MS manipulation, they defend cultural norms more diligently
and regard those that do not uphold culture norms less favorably than participants placed
in a control condition. This stronger adherence to cultural values seems to be unique to
thoughts concerning death. Studies have shown that other anxiety producing events such
as, public speaking or severe physical pain, do not produce the same effect as thoughts
about death.
Terror Management Theory and Procreation
Recent research has also shown that MS may affect behaviors related to
procreation (Fritsche & Jonas, et al., 2007; Wisman & Goldenberg, 2005). In four
2
studies, Wisman and Goldenberg (2005) examined the effect MS would have on the
desire for offspring in both men and women. Participants were undergraduates in
Holland. In three of the four studies, participants were asked to report how many
children they desired in a fantasy situation and in reality. Men in the MS conditions
demonstrated a stronger desire for children in the fantasy and reality situations than did
men in the control conditions. The fourth study presented an additional control that
placed women in either a children/career compatible group or a children/career
incompatible group. The women in this study were primed with bogus newspaper articles
reporting the compatibility or incompatibility of having children and a career. The
women that were in the children/career compatible group, when also placed in a MS
condition, demonstrated a stronger desire for children than did those in the non MS
children/career compatible group. The results, while demonstrating some flexibility in the
effects of MS showed that a desire for offspring can function as a defense mechanism
against thoughts of one’s mortality. In 2007, Fritsche et al. reported additional evidence
that MS can affect desire for children in a study with undergraduate students in Germany.
In one of their two studies, participants were randomly assigned to a MS or a control
condition and later were asked about their desire for having any children at all in the
future and then were asked to report the strength of their desire for children. The results
indicated that both the men and women in the MS condition showed a significantly
greater desire for children compared with participants in the control condition.
3
Facial Attractiveness
The present research aimed to determine whether MS could affect heterosexual
women’s judgments about facial attractiveness. There are numerous studies
demonstrating that women’s judgments of men’s faces are related to biological factors
(Fink & Penton-Voak, 2002; Johnston 1999; Johnston & Franklin, 1993; Johnston,
Hagel, Franklin, Fink, & Grammer, 2001; Johnston & Oliver-Rodriguez, 1997; PentonVoak & Perrett, 2000; Penton-Voak et al., 1999; Scarbrough & Johnston, 2005).
Johnston (1999) has argued that when looking for a suitable mate, many animals seek out
certain physical attributes. In the case of the peacock for example, a full, brightly colored
tail with several eyespots is quite appealing to an amorous peahen. An unblemished tail
serves as a signal of disease and parasite resistance that in turn signals greater genetic
quality. Yet this guarantor of reproductive success can also be a liability to the peacock
by making him more conspicuous to predators. Even with all its liabilities, a peacock’s
tail or rather a peacock’s full, brightly colored tail is the one that grants its owner the
greatest reproductive success.
For humans, the face is our version of the peacock’s tail. Features of faces
particularly symmetry, and hormone markers such as eye brow ridges and cheek bone
structure play a role in how humans determine whether or not a face is attractive.
Prominent brow ridges are associated with high levels of testosterone. Testosterone is
toxic in high levels and the ability to sustain these high levels of testosterone may act as a
signal of fitness. Symmetry may be an indicator of fitness in that a symmetrical face is
one that is devoid of any disfiguring affects of disease or injury. The ability to avoid
disease suggests high immunocompetency thus providing a signal of fitness as a mate.
4
Johnston et al. (2001) investigated the effects that hormones play in women’s
judgments of the attractiveness of male faces. Women recruited for this study were tested
at different points during their menstrual cycles. Results from this study showed that
when women were ovulating (i.e., at high risk for pregnancy), they chose faces that were
more masculine than when during menses (i.e., at a low risk for pregnancy).
The studies performed by Johnston and colleagues (Johnston et al., 2001;
Scarbrough & Johnston, 2004) have been conducted using a set of faces developed by
Johnston et al. (2001). The faces used in the program consist of 16 random Caucasian
males between 18 and 26 years of age and 16 random Caucasian females between 18 and
30 years of age. All of the faces were photographed under constant light conditions and
the individuals being photographed had neutral facial expressions. Composite average
male and female faces were then created using the Facial Explorer program developed by
Grammer, Fielder, and Fink (1998). Features and proportions of perceived masculine and
feminine faces where then created using the FacePrints programs developed by Johnston
(1994). FacePrints uses a genetic algorithm that allows for a search of a multidimensional
face space of more than 34 billion different possibilities of masculine and feminine facial
images. The average male and female faces were combined with the masculine and
feminine faces to construct a morphing movie that slowly morphs the faces from an
extreme masculine to an extreme feminine face. The end result is a movie that displays
1,200 frames of female and male faces using a QuickTime movie player. Figure 1
displays three sample faces. Participants can either press the ‘play’ button which will
cause the program to run a movie of the faces morphing or the participants can use the
slider control to morph the faces at the participants own pace.
5
A similar study performed by Penton-Voak & Perrett (2000) arrived at the same
results as Johnston et al. (2001) but with a different procedure for developing the facial
stimulus. The faces were of 40 female and 21 male Caucasian undergraduate students.
The students were instructed to remove and jewelry, push their hair back, and assume a
neutral facial expression. Two photographs were taken of each student and the best of
those two were chosen for the stimulus. The images were then delineated by marking 174
points on the individual images indicating the position of the various facial structures
(i.e., mouth, eyes, etc.). Average male faces were created by using the mean position of
each delineated point on the faces. To make a feminized male face, each point on the
male face was moved to correspond to points on the aligned female average face.
Masculinized faces were constructed in a process of exaggerating the differences between
male and female faces by 30% and 50%. The faces were then printed in full color in a
magazine along with a questionnaire asking participants about their age, menstrual
cycles, oral contraception use, and pregnancy. The questionnaires were then returned to
the researchers in a prepaid postage envelope. The results showed that women who were
at most risk of pregnancy chose the masculinized male faces as being more attractive than
did the women who had the least risk of pregnancy.
In the present research, it was hypothesized that MS would influence women’s
attractiveness judgments for male faces. Heterosexual women were randomly assigned
to participate in the study either when they were ovulating (i.e., at a high risk for
pregnancy) or during menses (i.e., at a low risk of pregnancy). Women in each group
were then randomly assigned to either an MS or control condition. It was expected that
women in the MS conditions would prefer more masculine faces from an array of faces
6
ranging in high to low masculinity than those women in the control conditions resulting
in a main effect of MS. It was possible that the effect of MS would be larger for ovulating
participants than for non-ovulating participants, as it might be that effects of
environmental factors, such as MS, might be affected by biological factors, such as risk
of pregnancy.
7
CHAPTER II
METHODOLOGY
Participants
Female participants were selected from the undergraduate pool at Oklahoma State
University (N=139). Participants ranged in age from 18 to 29 (M = 20, SD = 2.05),
identified as heterosexual, and indicated that they were non currently taking hormonebased contraception. Participants were given course credit for their participation.
Materials and Procedure
Eligible participants were identified from the pre-screener questions submitted to
SONA, an online resource used to recruit participants from the undergraduate participant
tool at Oklahoma State University. Participants were randomly assigned to participate
either during ovulation (i.e., high risk of pregnancy) or during menses (i.e., low risk of
pregnancy). This resulted in four different groups: ovulating MS, ovulating control, nonovulating MS, and non-ovulating control. Generally ovulation occurs 14 days prior to the
onset of menses in women with 28 day cycles and 20 days for women with 34 day cycles
(Fluhman, 1957; Lein, 1979; Matsumoto, Nogami, & Okhuri, 1962). Participants were
randomly assigned to an MS or control conditions. Participants were contacted via email
to set up an individual appointment. When participants arrived to the session, they were
8
asked to confirm that they were not pregnant and not using hormone-based contraception.
Participants were also asked to confirm the last onset of menses and length of their
menstrual cycle.
Participants assigned to the MS condition received the following instructions:
“Describe the emotions you feel while thinking about your own death,” and “Describe
what you think will happen to you as you physically die.” The control group received the
following instructions: “Describe the emotions you feel while thinking about taking a
final exam” and “Describe what you think will happen to you as you take the final exam”
(c.f., McGregor et al., 1998, Heine, Harihara, & Niiya, 2002). Following the writing task,
all participants completed the Positive and Negative Affect Scales (PANAS; Watson,
Clark, & Tellegen, 1988). This measure has been used in previous terror management
studies to determine if the MS manipulation had any effect on mood. Lastly, participants
completed the face judgment task. The program developed by Johnston et al. (2001) was
used. Participants were given an introduction on how to use the Johnston et al. (2001)
program and then asked to make the appropriate face choices for each of the following
categories: an attractive male face, an average male face, a dominant male face, a
healthy male face, a masculine male face, an intelligent male face, a good-father male
face, and an androgynous male face. The list of choices was counterbalanced among
participants.
Experimental Design
A one-factor between subjects design with four levels was used. The four levels
were: non-ovulating MS, non-ovulating control, ovulating MS, and ovulating control.
9
The appendix contains the forms for the menstrual cycle and birth control checklist,
control and MS manipulation, the PANAS, and the face rating form.
10
CHAPTER III
RESULTS
The frame selected for each of the eight judgments was recorded for each
participant. The frames ranged from 0 (extremely masculine) to 1,200 (extremely
feminine) with frame 600 being androgynous. The means for the judgments are displayed
in Table 1. For each type of rated face, the mean frame numbers were analyzed using a
one-way analysis of variance (ANOVA). Consistent with recommendations by Rosnow
and Rosenthal (1995) a one-way ANOVA was used in order to determine whether there
were differences among the means of the four groups (non-ovulating control, nonovulating experimental, ovulating control, and ovulating experimental). An alpha level of
.05 was selected.
The results for “attractive male face” (Figure 1) ratings were statistically
significant, F (3,135) = 4.69, p = .004, η2 = .10. Post hoc comparisons using the Tukey’s
HSD procedure indicated the non-ovulating MS group (M = 209.17, SD = 91.831) chose
a significantly more masculine face than the non-ovulating control group (M= 262.03,
SD = 72.390), p = .030. The results also indicated that the ovulating control group (M =
206.47, SD = 77.603) chose a significantly more masculine face than the non-ovulating
control group (M = 262.03, SD = 72.390), p = .038. While the Tukey’s HSD procedure
11
revealed no significance between ovulating MS and ovulating control groups (p = .06)
and between ovulating MS and non-ovulating MS groups (p = .06), Cohen’s d tests did
reveal medium effect sizes of .66 and .62 respectively.
The results for the “dominant male face” ratings (Figure 2) were statistically
significant, F (3,135) = 4.96, p =.003, η2 =.10. Post hoc comparisons using the Tukey’s
HSD procedure indicated the non ovulating MS group (M = 84.71, SD = 63.84) chose a
significantly more masculine face than the non-ovulating control group (M = 138.71, SD
= 69.31), p = .005. The results also indicated the ovulating control group (M=83.73, SD=
70.90) chose a significantly more masculine face than the non-ovulating control group
(M = 138.71, SD = 69.31), p = .009. The Tukey’s HSD procedure revealed no significant
differences between ovulating MS and non-ovulating control groups (p = .143) however;
Cohen’s d did reveal a medium effect size of .53. The results for the “healthy male face”
ratings (Figure 3) were also statistically significant, F (3,135) = 3.03, p = .031, η2 = .06.
Post hoc comparisons using the Tukey’s HSD procedure indicated the ovulating control
group (M = 187.63, SD = 70.95) chose a significantly more masculine face than the
ovulating MS group (M = 250.87, SD = 85.57), p = .019.
Results from the two PANAS sub-scales, one assessing positive affect and one assessing
negative affect, were analyzed to determine if there were any differences in levels of
affect among the four groups. Most previous studies of mortality salience do not report
scores on the PANAS, as it is used only as a distracter task and not as a measure of the
effectiveness of the MS manipulation. The means for the two sub-scales are provided in
Table 2. These two sub-scales have been shown to be independent (Watson et al., 1988)
and were analyzed in separate one-way ANOVAs in order to determine if scores varied
12
across condition. The results for the positive affect subscale were statistically significant,
F (3,134) = 2.57, p = .057, η2 = .054. Post hoc comparisons using the Tukey’s HSD
procedure indicated that the ovulating control group (M = 35.07, SD = 6.02) had a higher
level of positive affect than the non-ovulating control group (M = 30.84, SD = 6.64), p =
.04. Analysis of the negative affect sub-scale revealed no significant differences. Data
were missing for one subject in the non-ovulating control group.
13
CHAPTER IV
DISCUSSION AND CONCLUSION
The results indicated that there was an influence of mortality salience on women’s
evaluations of male faces. This was most evidenced by the significant difference found
between the non-ovulating control and non-ovulating MS groups in their choices made
for the “attractive male face” category. The women in the non-ovulating MS condition
chose faces that were significantly more masculine than those chosen by women in the
non-ovulating control condition. Significant differences also existed between women in
the non-ovulating control condition and women in the ovulating control condition with
the latter choosing significantly more masculine faces. A similar difference was found in
the choices for the “dominant male face” category. The women in the non-ovulating MS
and ovulating control groups chose faces that were significantly more masculine than
those chosen by the women in the non-ovulating control group. The “healthy male face”
category revealed significant differences between the ovulating MS group and the
ovulating control with the latter choosing significantly more masculine faces.
14
Previous research in women’s perception of facial attractiveness has demonstrated
that when women are ovulating and at the highest risk for pregnancy they choose more
masculine faces as being attractive than when they are not ovulating and at a lower risk of
pregnancy (Fink & Penton-Voak, 2002; Johnston 1999; Johnston & Franklin, 1993;
Johnston et al., 2001; Johnston & Oliver-Rodriguez, 1997; Penton-Voak & Perrett, 2000;
Penton-Voak et al., 1999; Scarbrough & Johnston, 2005). Using methods similar to those
utilized by Johnston et al. (2001), the present study was able to replicate their findings by
demonstrating that women in the ovulating control condition chose significantly more
masculine faces for the “attractive male” category than those chosen by women in the
non-ovulating control condition (see Figure 1).
The results of the present study have also clearly shown that when non-ovulating
women are placed in a MS condition, a condition in which they are made aware of their
mortality, they will choose as an attractive face one that is not significantly different from
the choices made by women that are ovulating. Some effect of MS appeared to be
causing the women in this group to choose faces more typical of choices made by
ovulating women. Previous research in TMT has shown that when placed in a MS
condition both men and women express an increased desire for offspring (Fritsche &
Jonas, et al., 2007; Wisman & Goldenberg, 2005). Research examining the effects of
natural and man-made disasters has shown similar results. Cohan and Cole (2002)
examined marriage, birth, and divorce rates in the years following Hurricane Hugo that
struck South Carolina in 1989. The damage from the hurricane resulted in 24 of the 46
counties in South Carolina being declared disaster areas. Birth rates across the state
increased significantly from 10 births per 100,000 persons to 41 births per 100,000
15
persons in the year following Hurricane Hugo. Rodgers, St. John, and Coleman (2005) in
a similar study examined the birth rates in several Oklahoma counties following the 1995
bombing of the Alfred P. Murrah Federal Building in Oklahoma City. The damage to the
downtown Oklahoma City area was extensive and resulted in the deaths of 168 persons of
whom 19 were children. In the four years following the bombing, birth rates increased
significantly each year in Oklahoma County, the county in which Oklahoma City is
located, resulting in 23.2 births per month in 1996, 34.1 in 1997, 54.1 in 1998, and 51.7
in 1999.
In addition to natural and man-made disasters, other negative environmental
stressors appear to play a role in increased birth rates. Research by Wilson and Daily
(1997) examined the In addition to natural and man-made disasters, other negative
environmental stressors appear to play a role in increased birth rates. Research by Wilson
and Daily (1997) examined the birth rates in several Chicago neighborhoods that had
either long or short life expectancies based on information for the years 1988 to 1993. In
the neighborhoods with the shorter life expectancies, crimes such as homicide were
particularly high. The homicide rates for men aged 15-24 were 300 per 100,000 persons
per year for the short life expectancy neighborhoods compared with roughly 25 per
100,000 persons per year for men aged 15-24 in the long life expectancy neighborhoods.
Birth rates in the short life expectancy neighborhoods were 190 births per 1,000 persons
for women aged 15-19 per year and 224 births per 1,000 persons for women aged 20-24
per year. By contrast, the birth rates for the long life expectancy neighborhoods were
much lower with 45 births per 1,000 persons per year for women aged 15-19 and 90
births per 1,000 persons per year for women aged 20-24.
16
The three previously mentioned studies provide ‘real life’ examples of situations
that violate a view of the world being orderly, having permanence, stability, and the
ability to transcend death. This worldview is a part of the anxiety buffer that TMT
describes as being key to managing the fear resulting from the realization that humans
have of the inevitability of their own deaths (Pyszczynski et al, 2004). In situations when
this view has been violated either in a simulated way (Fritsche & Jonas, et al., 2007;
Wisman & Goldenberg, 2005) or in ‘real life’ situations (Cohan & Cole, 2002; Rodgers
et al., 2005) research has demonstrated that individuals have responded with an increased
desire for offspring and with actual increases in offspring respectively. In the context of
the current study the women in the non-ovulating MS condition appear to have responded
to this violation by choosing as an attractive male face one that is not significantly
different from the women in the ovulating control condition who were at a point when the
ability to conceive was greatest. While this doesn’t necessarily demonstrate an increased
desire for offspring, it does demonstrate that in some ways non-ovulating women when
made aware of their mortality are behaving in a fashion similar to women that are not
mortality salient and are biologically ready to reproduce. The implication here being that
an environmental stressor such as MS can have an influence on a behavior that would
under less stressful conditions be more influenced by biology.
The women in the ovulating MS condition when asked to choose an attractive
male face, chose one that was not significantly different from the women in the nonovulating control condition. There was also no significance shown between the ovulating
MS condition when compared with the ovulating control and with the non-ovulating
control MS. While these differences were not statistically significant, they appeared to
17
be approaching significance. The practical significance of these findings is that some
effect of MS may be causing women in the ovulating MS condition to choose a face that
is less masculine than women in the ovulating control condition. Previous research has
demonstrated that socially negative attributes such as dominance, and being controlling,
coercive, and manipulative are associated with highly masculine faces (Boothroyd, Jones,
Burt, & Perrett, 2007; Johnston, et al., 2001) whereas socially positive attributes such as
helpful, cooperative, trustworthy, and good father were associated more with average
male faces (Johnston, et al., 2001). Previous research in TMT has demonstrated that
people in a MS condition will adhere more strongly to socially acceptable norms and will
react negatively towards those persons who do not uphold these norms (Greenberg et al.,
1986; Greenberg et al., 1990; Greenberg et al., 1994; Rosenblatt et al., 1989).
It appears that the previously mentioned quality of MS may have affected the
biologically driven preference for more masculine faces resulting in the choice of faces
that are less masculinized and that are associated more with socially acceptable attributes.
This could also be the case for the “healthy male face” category in which women in the
ovulating MS condition chose faces that were significantly less masculinized than the
women in the ovulating control condition (see Figure 3). An adaptive compensation of
choosing the benefit of stability and paternal investment over the benefit of good genes in
a potentially dangerous situation might be at work with ovulating women when in a MS
condition.
The results of the choices made for the “dominant male face” category were
similar to those found for the “attractive male face” category in that both the women in
the ovulating control and non-ovulating MS conditions chose faces significantly more
18
masculine than those chosen by the women in the non-ovulating control condition (see
Figure 2). When ovulating, women appear to be sensitive to masculine features especially
when evaluating faces for attractiveness (Boothroyd et al., 2007; Fink & Penton-Voak,
2002; Johnston 1999; Johnston & Franklin, 1993; Johnston et al., 2001; Johnston &
Oliver-Rodriguez, 1997; Jones et al., 2008; Penton-Voak & Perrett, 2000; Penton-Voak
et al., 1999; Scarbrough & Johnston, 2005). This heightened sensitivity may be the
reason why the women in the ovulating control condition are choosing significantly more
masculine faces than those chosen by the women in the non-ovulating control condition.
The women in the non-ovulating MS condition also chose faces that were significantly
more masculine than those chosen by the women in the non-ovulating control condition.
As has been shown in the present study, this sensitivity to masculine features appears to
exist as well in non-ovulating women who have been made salient of their mortality,
which would offer an explanation for their choices.
Strangely though, the women in the ovulating MS condition did not differ
significantly from the women in the non-ovulating control condition in their choices of a
dominant male face, nor did they differ significantly from the women in the ovulating
control and non-ovulating MS conditions. While the difference between the women in the
ovulating MS and non-ovulating control conditions was not statistically significant, there
was a moderate effect. It could very well be that the women in the ovulating MS
condition experience the same heightened sensitivity to masculine features as the women
in the ovulating control and non-ovulating MS conditions. The results of the present
study though cannot offer enough evidence for this conclusion. There could, however, be
19
some effect of MS that decreases ovulating women’s sensitivity to masculine features
again though, the results of this study cannot completely confirm this conclusion.
The results of this study have supported the first of the two proposed hypotheses
that women in the MS condition would choose a face in the “attractive male face”
category that was significantly more masculine than women in the control condition. This
was demonstrated by the difference between the women in the non-ovulating MS
condition and non-ovulating control condition. The results however, were unable to
support the second hypothesis that ovulating women in the MS condition would choose a
more masculine face than the ovulating women in the control condition. In fact the
opposite seems to be the case. While this opposite effect was not statistically significant,
it was very near significance with a medium effect size. Additional findings suggest that
women in a MS condition may experience increased sensitivity to masculine features as
was demonstrated in the choices made by the women in the non-ovulating MS condition
for the “dominant male face” category.
This study is the first to date that has examined the effects of MS on evaluations
of human faces. While the results do demonstrate an effect of MS on these evaluations,
the study present study is not without its limitations. A particular concern were the rather
large standard deviations of the means for the different categories of faces. This
suggested a rather large variation in choices made by the women within each of the four
conditions. This could be due to some inaccuracy in determining when the women were
ovulating however; great care was taken in making these determinations. A future second
study is planned using a within subjects design that will offer more control over this
possible but unlikely error.
20
A potential strength of the current study is its ability to provide insight into the
effects of environmental factors on the biologically driven factors concerning mate
selection and evaluations of faces. Previous research regarding perceptions of facial
attractiveness has demonstrated the biological influences (Boothroyd et al., 2007; Fink &
Penton-Voak, 2002; Johnston 1999; Johnston & Franklin, 1993; Johnston et al., 2001;
Johnston & Oliver-Rodriguez, 1997; Jones et al., 2008; Penton-Voak et al., 1999; PentonVoak & Perrett, 2000, Scarbrough & Johnston, 2005). Previous research has been able to
demonstrate that simulated MS conditions can increase a desire for offspring (Fritsche &
Jonas, et al., 2007; Wisman & Goldenberg, 2005) and that ‘real world’ MS conditions
can actually result in increased offspring (Cohan & Cole, 2002; Rodgers et al., 2005).
While future research is in order, the present study has been able to provide evidence that
environmental factors can influence biological factors that are used in the perceptions and
evaluations of faces.
21
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26
APPENDICES
27
The following are the questions that were used in the SONA pre-screener survey.
Do you experience regular or irregular menstrual cycles?
What is the typical length of your menstrual cycle?
Are you currently taking an estrogen based contraceptive (birth control pill)?
Are you pregnant?
Are you currently taking a corticosteroid such as Prednisone™?
Do you consider yourself heterosexual? Yes
28
No
Unsure.
Experimental Condition
Please respond to the following scenarios. You may take as long as you like and if you
have any questions, please feel free to ask the researcher.
1. Describe the emotions you feel while thinking about your own death.
2. Describe what you think will happen to you as you physically die.
29
Control Condition
Please respond to the following scenario. You make take as long as you like and if you
have any questions please feel free to ask the researcher.
1. Describe the emotions you feel while thinking about taking a final exam.
2. Describe what you think will happen to you as you take the final exam.
30
PANAS
Directions
This scale consists of a number of words that describe different feelings and emotions.
Read each item and then circle the appropriate answer next to that word. Indicate to what
extent you have felt this way during the past week.
Use the following scale to record your answers.
(1) = Very slightly or none at all
(2) = A little (3) = Moderately
bit
(5) = Quite a bit
1. Interested
1
2
3
4
5
2. Distressed
1
2
3
4
5
3. Excited
1
2
3
4
5
4. Upset
1
2
3
4
5
5. Strong
1
2
3
4
5
6. Guilty
1
2
3
4
5
7. Scared
1
2
3
4
5
8. Hostile
1
2
3
4
5
9. Enthusiastic
1
2
3
4
5
10. Proud
1
2
3
4
5
11. Irritable
1
2
3
4
5
12. Alert
1
2
3
4
5
13. Ashamed
1
2
3
4
5
14. Inspired
1
2
3
4
5
31
(4) = Quite a
15. Nervous
1
2
3
4
5
16. Determined
1
2
3
4
5
17. Attentive
1
2
3
4
5
18. Jittery
1
2
3
4
5
19. Active
1
2
3
4
5
20. Afraid
1
2
3
4
5
32
Face Rating Form
In this part of the experiment, you will be looking a series of faces presented on a
computer screen. For each of the categories, please choose one face that you feel best
represents that particular category. Take as much time as you like and if you have any
questions please feel free to ask the researcher.
1. Average male face (AvM)- A typical man that you could see anywhere.
Frame ________
2. Attractive male face (AtM)- A male face that you might see on campus that you
found attractive.
Frame________
3. Dominant male face (DoM)- A male face that would be the leader of his group of
friends, or head of a company.
Frame________
4. Healthy male face (HtM)- A male face that looks to be physically and mentally
healthy.
Frame________
5. Masculine male face (MaM) – A male face that appears to be masculine.
Frame ________
6. Intelligent male face (ItM) – Which face appears to be the face of an intelligent
male?
Frame________
7. Good father male face (GfM) – Which face looks like the face of a good father?
Frame________
8. Androgynous face (PaT) – Which face looks like it could be either male or
female?
Frame________
33
TABLE I
MEAN JUDGEMENTS AND (STANDARD DEVIATIONS) BY QUESTION TYPE
Condition
Non-Ovulating
Ovulating
Question Type
Control (n= 38)
MS (n= 41)
Control (n= 30)
MS (n= 30)
Androgynous
609.10 (105.86)
659.05 (72.39)
626.20 (101.33)
656.73 (84.51)
Attractive
262.03 (72.39)
209.17 (91.83)
206.47 (77.60)
260.77 (92.03)
Average
370.61 (93.83)
369.39 (92.61)
326.77 (96.91)
368.20 (114.87)
Dominant
138.71 (69.31)
84.71 (63.84)
83.73 (70.90)
101.83 (78.54)
Good Father
235.39 (79.52)
222.17 (112.83)
204.90 (91.97)
234.43 (91.61)
Healthy
224.39 (79.52)
213.15 (91.32)
187.63 (70.95)
250.87 (85.57)
Intelligent
Masculine
285.74 (118.23) 299.56 (137.76) 271.47 (113.85) 295.23 (135.60)
92.37 (75.71)
63.98 (62.25)
34
71.27 (67.65)
66.50 (71.51)
TABLE II
MEANS AND STANDARD DEVIATIONS FROM THE POSITIVE AND NEGATIVE
SUBSCALES ON THE PANAS BY CONDITION
Positive Affect
Negative Affect
Non-Ovulating Control (n = 37)
30.94 (6.64)
20.92 (6.67)
Non-Ovulating Experimental (n = 41)
33.78 (6.30)
21.44 (6.48)
Ovulating Control (n = 30)
35.07 (6.02)
18.23 (5.12)
Ovulating Experimental (n = 30)
33.23 (6.99)
21.60 (6.42)
35
FIGURE I
RESULTS OF MS AND TYPE OF PARTICPANT FOR THE ATTRACTIVE MALE
FACE CATEGORY
36
FIGURE II
RESULTS OF MS AND TYPE OF PARTICPANT FOR THE DOMINANT MALE
FACE CATEGORY
37
FIGURE III
RESULTS OF MS AND TYPE OF PARTICPANT FOR THE HEALTHY MALE FACE
CATEGORY
38
FIGURE IV
FACE FRAMES CHOSEN FOR THE ATTRACTIVE MALE FACE CATEGORY
Figure 4. Top row from left to right: non-ovulating MS (209) and non-ovulating control (262).
Bottom row from left to right: ovulating MS (261) and ovulating control (206).
39
FIGURE V
FACE FRAMES FOR THE DOMINANT MALE FACE CATEGORY
Figure 5. Top row from left to right: non-ovulating MS (85) and non-ovulating control (139). Bottom
row from left to right: ovulating MS (102) and ovulating control (84).
40
FIGURE VI
FACE FRAMES FOR THE HEALTHY MALE FACE CATEGORY
Figure 6. Top row from left to right: non-ovulating MS (213) and non-ovulating control (224).
Bottom row from left to right: ovulating MS (251) and ovulating control (188).
41
VITA
James E. Vaughn, III
Candidate for the Degree of
Master of Science
Thesis: JAMES E. VAUGHN, III
Major Field: Life Span Developmental Psychology
Biographical:
Education:
Completed the requirements for the Master of Science in Life Span
Developmental Psychology at Oklahoma State University, Stillwater, Oklahoma
July, 2009. Master of Arts in Psychology at the University of Central
Oklahoma, Edmond, Oklahoma, July, 2009. Bachelor of Arts in Psychology at
the University of Central Oklahoma, Edmond, Oklahoma, May, 2004.
Experience: Laboratory Instructor for Quantitative Methods, two semesters,
Oklahoma State University. Graduate Instructor for Introductory
Psychology, five semesters, Oklahoma State University.
Professional Memberships: Association for Psychological Science, Human
Behavior and Evolution Society, International Society for Human
Ethology, Society for the Teaching of Psychology, Oklahoma Network
for the Teaching of Psychology, Society for the Psychological Study of
Lesbian, Gay, Bisexual, and Transgendered Issues.
Name: James E. Vaughn, III
Date of Degree: July, 2009
Institution: Oklahoma State University
Location: Stillwater, Oklahoma
Title of Study: THE EFFECT OF MORTALITY SALIENCE ON FACIAL
PREFERENCES IN FEMALES
Pages in Study: 39
Candidate for the Degree of Master of Science
Major Field: Life Span Developmental Psychology
Scope and Method of Study: Prior research has shown that when individuals are
reminded of their mortality, they are more likely to adhere strongly to cultural
norms and react more unfavorably towards those who do not uphold those cultural
norms than individuals who perform a control task. Previous research has also
shown that individuals who were reminded of their mortality show an increased
desire for offspring as compared to individuals who were not reminded of their
mortality .The present research investigated whether being reminded of mortality
affects facial preference judgments in women. Prior research on mate selection
has shown that women prefer more masculine faces when they are ovulating (i.e.,
high risk for pregnancy) than when they are experiencing menses (i.e., low risk
for pregnancy). Furthermore, pregnant women prefer less masculine mates than
non-pregnant women.
Findings and Conclusions: The present research tested the hypothesis that reminding
women of their mortality would increase their preference for masculine features
in male faces. Women who were not taking estrogen-based contraception were
tested either during their menses or during the week of ovulation. The results
showed that mortality salience influenced facial preference choices in women.
ADVISER’S APPROVAL: Dr. Shelia Kennison