The University of Manchester Research
Desperately Seeking Impact
DOI:
10.1080/17411912.2011.596397
Document Version
Accepted author manuscript
Link to publication record in Manchester Research Explorer
Citation for published version (APA):
Bithell, C. (2011). Desperately Seeking Impact. Ethnomusicology Forum, 20(2), 233-244.
https://doi.org/10.1080/17411912.2011.596397
Published in:
Ethnomusicology Forum
Citing this paper
Please note that where the full-text provided on Manchester Research Explorer is the Author Accepted Manuscript
or Proof version this may differ from the final Published version. If citing, it is advised that you check and use the
publisher's definitive version.
General rights
Copyright and moral rights for the publications made accessible in the Research Explorer are retained by the
authors and/or other copyright owners and it is a condition of accessing publications that users recognise and
abide by the legal requirements associated with these rights.
Takedown policy
If you believe that this document breaches copyright please refer to the University of Manchester’s Takedown
Procedures [http://man.ac.uk/04Y6Bo] or contact uml.scholarlycommunications@manchester.ac.uk providing
relevant details, so we can investigate your claim.
Download date:18. Jun. 2020
—————————————————————————————————————
Desperately Seeking Impact
Caroline Bithell
University of Manchester, UK
—————————————————————————————————————
NOTE: This is a post-print (Author’s Accepted Manuscript) for:
Bithell, Caroline, ‘Desperately Seeking Impact’. Ethnomusicology Forum, vol. 20/2
(2011): 233–244. DOI: 10.1080/17411912.2011.596397
Poet1
Impact is an action in need of an object.
When does the impact happen?
It might be harsh and sudden,
A taut palm on the skin of a drum or on bare flesh,
A screech of brakes as metal meets metal.
Or it might be soft as silk,
Fleeting as sunlight in winter
Or a half-remembered tune from a half-remembered dream.
It might take years to bear fruit.
How do I impact you?
How do you impact me?
Where does the impact happen?
What counts? To whom? Why? Who cares?
Politician2
We all know that music has impact, and we may concede that your work has impact, but
how are you going to measure it? Just try explaining it to us in language we understand!
1
See
Figure 1. In the original presentation, I donned a series of hats to indicate the character position at each
point of my talk.
2
See Figure 2.
1
Academic
Who ‘owns’ impact?
Do I have to patent it?
How do we apportion impact? (How do we apportion blame?)
Do we have to claim it for ourselves?
Can impact be co-authored?
Can impact be plagiarised?
Over what exactly might I have dominion?
What responsibilities might be mine?
How much impact do I not make?
Do I have to have impact? Why me?
Perhaps I’m just interfering?
Perhaps I’m colonising all over again.
* * * * *
Ethnomusicologist3
The notion of impact in ethnomusicology is, of course, nothing new. We’ve been talking
about it for a while now, in the company of more nuanced terms that are more bottom-up
than top-down – engagement, advocacy, activism. The special themed issue of the British
Journal of Ethnomusicology, entitled Fieldwork Impact (Cooley 2003), grew out of the
British Forum for Ethnomusicology’s annual conference at Sheffield in 2000, where we
considered the impact – both positive and negative – we may have on the places,
communities and traditions that we engage with in our fieldwork. Henry Stobart’s edited
volume The New (Ethno)musicologies, which started life with our 2001 one-day
conference at Royal Holloway College, is awash with references to ‘engagement’ and
3
See Figure 3.
2
‘applied ethnomusicology’.4 ‘Impact’ is in there too. Tina K. Ramnarine refers in her
contribution to a surge in ‘engaged ethnomusicology’ - which she equates with ‘applied
ethnomusicology’ - and concludes by emphasising that the relevance of music
scholarship ‘includes its impact on musical performance and education beyond the
academy’ (2008:93).
Anthony Seeger, in his Charles Seeger lecture delivered at the Society for
Ethnomusicology’s 50th anniversary conference in Atlanta in 2005, and subsequently
published in the journal Ethnomusicology with the title ‘Lost Lineages and Neglected
Peers: Ethnomusicologists Outside Academia’, spoke urgently of the need to combine a
reflective theoretical life with a practical one. He reminded us that the academy is more
comfortable with, and therefore pushes us towards, the theory – privileging print
publications over recordings and multi-media, refereed journals over more popular
outlets; and that the institutions we work for haven’t known how to measure public
outreach or political involvement. But his message was clear: ‘It is important not to
confuse the strategy of institution building with the definition of our discipline … I
recommend that we think about what we can contribute through the knowledge we are
privileged to have had the opportunity to learn’ (2006:221, 223). Seeger paid tribute to
Alan Lomax as ‘a model … of a combination of applied and theoretical
ethnomusicology’ (ibid.:218), and to Pete and Mike Seeger, both of whom had such farreaching influence and impact outside any institutional framework or affiliation. To this
list we might now add Charlie Gillett, Lucy Durán, Andy Kershaw, Jan Fairley, Simon
Broughton, The Rough Guide to World Music and Songlines magazine. (This is why I am
an ethnomusicologist.)
Figure 1 Poet. Source: Chloe Grant, 2011.
Figure 2 Politician. Source: Chloe Grant, 2011.
Figure 3 Ethnomusicologist. Source: Chloe Grant, 2011.
* * * * *
Jonathan Stock, in his contribution to The New (Ethno)musicologies, defines applied ethnomusicology as
4
‘work with a primary intended output of musical or social benefits, rather than the increase of original scholarly
knowledge’ (2008:202).
3
Many Musicologists
It’s often what they learn about the impact of music on people’s lives, as much as ‘the
music itself’, that attracts students to our courses. Through our lectures, they learn about
the world. We offer ways into the history and politics of countries about which - after 14
years in full-time education - they know remarkably little. (This is why I am an
ethnomusicologist.)
Many of our students are most excited by topics related to censorship, civil rights,
protest movements and struggles of one kind or another – in Afghanistan, Zimbabwe,
South Africa, Algeria, Chile. They lap up Freemuse reports, as if relieved finally to have
confirmation that music is about far more than practice rooms and concert stages - that it
is often, quite literally, a matter of life and death; that it can change the destinies of
individuals and nations.5 Music suddenly makes sense as part of an ethic of inclusivity
and tolerance, a way of giving voice to the voiceless. Henry Stobart, in The New
(Ethno)musicologies, reports that a survey he conducted among his students revealed that
they ‘connected ethnomusicology with a sense of social awareness and political
engagement’ (2008:4). One of the first questions I’m asked when I offer a new module is:
‘Will it be political?’ Before I know what’s happened they’ve booked a flight to Cuba.
The courses some of us teach in the field of arts management, the culture industries
or community music open eyes in different ways, bringing the impact of music – and the
notion of music as a participatory art - closer to home. Here our students are often drawn
to outreach and development projects. They explore the underbelly of the city with its
less salubrious venues and more colourful clientele; they befriend buskers, get involved
in hospital radio, play string quartets in care homes and gamelan in prisons. For many of
them, this is again an answer to a question and the beginning of a future.
Here, the impact of music itself, and of how we teach about music, is clear as day.
Politician
But unfortunately, that kind of impact doesn’t count. It’s behind closed doors. An ivory
tower is an ivory tower. Haven’t you heard of knowledge transfer? You need to get out
more.
5
Freemuse – The World Forum on Music and Censorship, established following the 1st World Conference on
Music and Censorship held in Copenhagen in November 1998 - is an independent international organisation that
advocates freedom of expression for musicians and composers worldwide. See www.freemuse.org (last accessed
30 May 2011).
4
Ethnomusicologist
As it happens I get out quite a lot. The challenge is to talk about what I find in ways you
understand. We’re talking qualitative data here. We write thick descriptions. We could
learn to speak Mandelsonian or the new coalition dialect but we’re not sure if we want to.
* * * * *
Caroline
So how do we talk about the impact of our engagement with the wider community in
terms that are fair and meaningful to all concerned – not neatly linear, not a one-way
flow? How do we engage with the impact of other people’s work, whether deliberate
(they set out to have impact) or coincidental (we see the impact that they themselves may
not be aware of)? What status is accorded to our reports of the impact of non-academic
activists or enthusiasts in the field? How does this translate into, or prove its descent
from, ‘excellent’ research?
My current project on the natural voice, community choirs and world song offers
ample scope for pondering such questions. The natural voice movement as a whole has
proven impact in several respects - self-empowerment, personal well-being and
transformation, community building, intercultural understanding. The movement is
founded on the principle that ‘singing is everyone’s birthright’ – a ‘natural’ part of human
life.6 Natural-voice style community choirs are open-access: there are no auditions and
members don’t need to be able to read music since everything is taught by ear. In bypassing musical literacy, the movement embraces many of those who are excluded from
other kinds of musical activity, while challenging established hierarchies and assumptions
about musical competency. It also provides a home for singers whose goals are primarily
interpersonal and experiential rather than driven by ambitions of stardom. Much of what
participants report about their involvement in this scene is testimony to music’s potential
for facilitating community and interpersonal understanding, while the lives of individuals
suffering a variety of ills have been quite literally turned around after they have found
their way to ‘the choir’.
Songs from Georgia, Bosnia, Cameroon, Zimbabwe, Hawai’i or the Isle of Barra
offer themselves as suitable material because they come from oral traditions. In learning
6
See www.naturalvoice.net (last accessed 30 May 2011).
5
the songs, participants are often prompted to find out more about the places they come
from. Some go on to travel to the source, on tours organised by groups such as Village
Harmony, to learn directly from local singers, to experience the songs in their natural
environment, to see and hear how they are a part of social practices and life ways.7 Some
choirs seek out meetings with ‘others’ closer to home, for example, by gaining access to
‘reception centres’ where those denied permanent asylum in the UK await deportation.
Many of those who have derived personal benefit from their natural voice
involvement also have impact on other lives through their singing activities. Every
September, an 800-strong choir made up of amateur singers from across the country
performs a set of ‘world songs’ as part of the Thames Festival to raise money for
WaterAid projects in Africa and India. The brainchild of singer and actress Helen
Chadwick, Sing for Water grew out of her involvement with Georgian singing, and its
inaugural programme in 2001 was dedicated entirely to Georgian songs.8 When Russian
forces invaded Georgia in the summer of 2008, singers in the UK, North America,
Australia, France and elsewhere gathered in public places at an agreed time to sing
Georgian songs as an expression of solidarity and a means of drawing attention to
Georgia’s plight, and video clips of these performances immediately found their way to
Georgia. In London, a Georgian supra was held on the Battersea Barge to raise money for
refugees facing the winter in tents on the outskirts of Tbilisi and to help rebuild the
university and library in Gori.9
Madge Bray, after a high-flying career working with victims of child abuse, found
her way to Georgia after initially attending a workshop in Scotland that was erroneously
advertised (thanks to a typographical error) as a day of Gregorian chant. When she
brought a severely disabled child back to Edinburgh for specialist surgery, she enrolled
him in a local primary school. Without a word of English to smooth his way, and with
barely an unbroken bone in his body, he promptly beat all the boys in the class at armwrestling and started teaching them Georgian songs. In October 2010, a group of nine
and ten year olds from that school travelled to Tbilisi, where they sang Georgian songs on
7
Village Harmony, an association based in Vermont (USA), acts as ‘an umbrella for a range of choral music,
world music and harmony singing activities’. Its initiatives include an annual programme of overseas summer
camps. See www.villageharmony.org (last accessed 30 May 2011).
8
See www.wateraid.org/uk/get_involved/community_groups/sing_for_water/default.asp (last accessed 30 May
2011).
9
The Georgian supra (lit. ‘table-cloth’) is a lavish ceremonial feast presided over by a tamada (toastmaster or
master of ceremonies) and is viewed as the ultimate embodiment of the principles of generosity and hospitality
that are central to Georgian national identity. It features a series of heartfelt toasts, in ritual order, punctuated by
exuberant singing.
6
stage at the International Symposium on Traditional Polyphony before heading up
country to visit the orphanage where their new friend lives. Georgian TV was flooded
with images of diminutive girls in kilts singing Georgian songs and suddenly everyone in
Georgia knew the story of their abused friend and his struggling orphanage, which Madge
– through the charities Ecologia Youth Trust and Braveheart Georgia – also supports
directly with the profits from the Georgian workshops she now organises in the UK.10
Meanwhile, back in Edinburgh, one of the Scottish boys says: ‘Ever since I’ve met
Datuna, school things have changed … last year … we wouldn’t [sing in class] cos we
were too shy. Now we like music cos … we sing in the class and all that in front of
everybody. And I just think everything’s changed. I think we’ve been happier ever since
we’ve met Datuna’.11
If Edisher Garakandize, the Georgian ethnomusicologist largely responsible for the
introduction of Georgian songs to the UK in the mid-1990s,12 were alive today and based
at a UK institution, he could surely sweep the board at the impact equivalent of the
BAFTA awards.13 Or … would he need an audit trail?
I play my part in all of this. In my interactions with these networks of amateur
singers and seekers, I contribute ‘scholarship’, personal experience of ‘being there’,
musical expertise, teaching skills, the stories behind the songs. I alert people to relevant
and accessible sources. I alert them to one another. I run my own choirs and workshops.
But I didn’t invent the idea. And some of the movement’s more prominent activists are
able to dedicate far more time and energy than I to the kind of work we might describe in
the terms of the impact agenda. I tell these stories. I translate them as best as can.
Figure 4 Lucy Durán, Caroline Bithell and Stephen Cottrell on the Impact Roundtable at
the 2010 One-Day Conference of the British Forum for Ethnomusicology. Source:
Laudan Nooshin, 2010.
10
See www.ecologia.org.uk (last accessed 30 May 2011) and www.braveheartgeorgia.org (last accessed
30 May 2011).
About Datuna, 2010. Copy of video documentary provided by Madge Bray and Thornlie School.
Edisher first visited the UK in 1994 at the invitation of the Centre for Performance Research, then based
in Cardiff, together with his colleague Joseph Jordania. He returned many times in the years that followed
to lead Georgian singing workshops in different parts of the country. At the time of his death in 1998, he
was working on the book 99 Georgian Songs, conceived as a workbook ‘for singers in the west’ and later
published by Black Mountain Press (Garakanidze 2004).
13
BAFTA, the British Academy for Film and Television Arts, is the UK's leading independent charity working
with the film, TV and video games industries, whose remit is to ‘support, develop and promote the art forms of
the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public’. Its
annual award ceremonies – the British equivalent of the Oscars - are hosted by the Royal Opera House and
attract extensive media coverage.
11
Thinking
12
7
* * * * *
Poet
Some people have auras; others have audit trails and indicators.
Some indicators are robust and verifiable; others are merely anecdotal.
Sometimes it is like the wrong kind of snow.
Sometimes it is just business as usual.
News Reporter
Chaos hits the NHS as hospitals across the country struggle to cope with a particularly
virulent outbreak of questionnaire fatigue, which, they say, they are ill-equipped to deal
with. The virus is affecting people of all ages and from all walks of life but with regular
concert-goers and museum visitors being among the hardest hit.
A research group from the University of Northwest Upper Ramsbottom has today
announced its discovery of a new syndrome, audittrailitis, together with proposals for a
comprehensive screening programme targeted at academics, who have been identified as
those most at risk. Questions have been raised about the robustness of the research team’s
methodology and the admissibility of some of their data, with one critic who would have
preferred to remain anonymous being caught on mic saying, ‘Personally, I think it’s all a
load of old hat’.
God
Who has impact?
Who makes history?
… and Pete Seeger (after Florence Reece)
Which side are you on?
Figure 5 Impact Questionnaire. Your feedback is important to us. Tell us what YOU
think!14
14
This
questionnaire was distributed to participants following a second version of my ‘paper’ given at the
University of Manchester, March 2011. The presentation on this occasion bore the subheading ‘An Investigation
into the Impact of Research Activity within the Subject of Music, Drama, Dance and the Performing Arts, and
into the Impact of the Impact Agenda on the Physical, Spiritual and Economic Well-being of British
Academics’. It featured additional contributions from my colleagues Susan Rutherford and Alice Bartlett.
8
DESPERATELY
SEEKING
IMPACT
—
AUDIENCE
FEEDBACK
If
you
require
a
copy
of
this
questionnaire
in
large
print
or
in
any
language
under
the
sun,
or
would
like
it
sent
direct
to
your
iPhone,
all
you
have
to
do
is
ask.
I
confirm
that
I
am
filling
in
this
questionnaire
with
my
consent.
I
understand
that,
if
I
am
filling
it
in
with
my
own
pen,
this
is
entirely
at
my
own
risk.
I
consent
to
my
responses
being
included
in
future
editions
of
your
work.
In
attributing
direct
quotes,
I
would
like
you
to
use:
My
full
name
My
first
name
only
A
pseudonym
*
*
To
ensure
that
we
do
not
misrepresent
you
with
regard
to
your
gender,
ethnicity,
religion
or
sexual
orientation,
all
pseudonyms
will
be
approved
by
the
University
Ethics
Committee.
If
your
real
name
is
Ali
or
River,
please
help
us
by
telling
us
a
little
more
about
yourself.
How
would
you
describe
the
impact
today’s
presentations
has
had
on
you?
……………………………………………………………………………………………………………………….
Has
today’s
presentation
enhanced
your
understanding
of
impact?
If
so,
in
what
way?
……………………………………………………………………………………………………………………….
Do
you
now
feel
more
positive
about
impact
than
you
did
at
9
o’clock
this
morning?
……………………………………………………………………………………………………………………….
Was
your
decision
to
attend
this
event
impacted
in
any
way
by
the
unfounded
rumour
about
free
alcohol?
……………………………………………………………………………………………………………………….
As
a
result
of
attending
today’s
presentation,
are
you
more
likely
to:
Go
to
the
theatre
more
often
Attend
research
seminars
more
often
Be
kind
to
animals
and
children
Cycle
to
work
Join
a
choir
Join
the
union
Buy
British
eggs
Buy
a
hat
Drink
more
brandy
Stick
your
head
in
the
sand
Yes
No
Maybe
Prefer
not
to
say
9
Believe
in
God
Go
to
Cuba
Invite
us
to
your
next
party
As
a
result
of
attending
today’s
presentation,
are
you
less
likely
to:
Yes
No
Maybe
Prefer
not
to
say
Go
to
the
theatre
more
often
Break
other
people’s
windows
Start
a
fight
outside
a
pub
Rob
a
bank
Run
off
with
someone
else’s
wife
Drop
litter
Swear
in
public
Loiter
with
intent
Invite
us
to
your
next
party
If
we
were
to
disseminate
this
research
further,
which
of
the
following
publications
do
you
think
would
have
the
most
impact?
The
Guardian
The
Sun
The
Baltic
Journal
of
Experimental
Theatre
*
Wikipedia
The
Horrible
Histories
series
The
Beano
*
peer-‐reviewed
If
we
were
to
give
a
public
performance
of
this
piece,
which
of
the
following
venues
do
you
think
would
be
most
suitable?
The
National
Theatre
The
Frog
and
Bucket
*
The
People’s
History
Museum
A
soapbox
on
Hyde
Park
Corner
Virgin
Atlantic
in-‐flight
entertainment
An
undisclosed
venue
to
be
sent
to
your
iPhone
by
coded
text
message
A
reconstruction
of
the
Titanic
*
Manchester’s
hottest
comedy
club
If
we
had
charged
for
today’s
event,
how
much
would
you
have
been
prepared
to
pay?
……………………………………………………………………………………………………………………….
Would
you
recommend
this
event
to
your
friends?
Yes
No
I
don’t
have
any
friends
Would
you
recommend
this
event
to
your
enemies?
Yes
No
I
love
my
enemies
so
have
included
them
under
friends
10
If
at
any
time
you
wish
to
withdraw
your
contribution,
please
email
us
at:
admin@impact.co.mars
If
you
have
been
disturbed
by
anything
in
today’s
presentation,
please
write
to:
David
Willetts,
MP,
The
House
of
Commons,
London
References Cited
Cooley, Timothy (ed.). 2003. Fieldwork Impact. Special issue of the British Journal of
Ethnomusicology 12(1).
Garakanidze, Edisher, Joseph Jordania and Joan Mills. 2004. 99 Georgian Songs: A
Collection of Traditional Folk, Church and Urban Songs from Georgia. Aberystwyth:
Black Mountain Press.
Ramnarine, Tina K. 2008. ‘Beyond the Academy’. In The New (Ethno)musicologies,
edited by Henry Stobart, 83-94. Lanham, MA: Scarecrow Press.
Seeger, Anthony. 2006. ‘Lost Lineages and Neglected Peers: Ethnomusicologists Outside
Academia’. Ethnomusicology 50(2): 214-35.
Stobart, Henry. 2008. ‘Introduction’. In The New (Ethno)musicologies, edited by Henry
Stobart, 1-20. Lanham, MA: Scarecrow Press.
Stock, Jonathan P. J. 2008. ‘New Directions in Ethnomusicology: Seven Themes Toward
Disciplinary Renewal’. In The New (Ethno)musicologies, edited by Henry Stobart,
188-206. Lanham, MA: Scarecrow Press.
11