Yorking Paper Sub-series - Zimbabwe Rural and
Regional Planning - No. 1
MOTIVATIONS AND MANIPULATIONS
SOME PRACTICES OF PROJECT APPRAISAL
AND EVALUATION
D.R. Gasper
December 1987
TABLE OF CONTENTS
1.
Theorists and tradesmen
1.1
The imbalance in theory and training
1.2
Limits to determinate assessment: the scope for judgement,
bargaining and massage
1.3
The need for some sociology of assessment
1.4
Coverage and objectives
2.
Themes; doers and checkers - on the sociology of project analysis
2.1
Some roles and contrasts
2.2
"Insiders" and "Outsiders"
2.3
"Doers"
2.4
"Deliberators"
2.5
Claimers and checkers - negotiation in administrative allocation
3.
Tactics; how to sell/save/slay a programme: some pathologies of
project analysis
3.1
Occasions and battlegrounds
3.2
Minimization and "sinking" of costs
3.3
Framing the analysis
3.4
Generation and interpretation of data on demand and impact
3.5
Describing objectives and benefits
3.6
Synthesis of direct and indirect costs and benefits
4.
Project assessment in perspective
4.1
Questions
4.2
Limited consolations
4.3
More roles than one
4.4
Perspectives for research and training
Appendix: Base cases and sunk costs in rural road projects
Notes to sections
References
-1-
1.
THEORISTS AND TRADESMEN
1.1
The imbalances in theory and training
This
paper
projects
looks
at
aspects
of
offence
and defence in bargaining over
in their appraisal and evaluation stages.
It draws on experiences
with project planning as encountered both in the world of government and
consultancy, and that of universities and textbooks; and tries to reduce and
illuminate the gap between these two worlds, of tradesmen and theorists.
the
tradesmen's
In
real world the practice of assessment includes motives and
manipulations too little considered in theorizing and training and somewhat
limited resources to counter them. Behind the technicalities of assessment
methods lie several sorts of bargaining. Indeed some technicalities provide
avenues for bargaining. The subject of the paper is not the precise extent
of such bargaining and massaging, more the types of relations and ploys
involved.
Identifying these types, as in Sections 2 and 3 below, is however
in any case necessary for study of their extent and effects, as previewed in
Section 4.
Sophisticated project appraisal systems received great attention in research
and
training in the 1960's and 70's.
(1977)
noted,
practical
typically
realities
of
Theorists were however, as Carruthers
with - relatively speaking - little experience of
planning in LDCs.
Johnson (1981) too commented on
the division between theorists and what one may call tradesmen.
Some practical theorists have appeared though, to elucidate tradesmen's
complaints, effectively suggesting that many economic theorists' allocations
of
their
Vilson
1978).
improving
able,
own resources had been significantly suboptimal (Bridger 1982; F.
More
important
than great refinement in shadow pricing is
the quality of project information, while keeping methods manage-
and
implementation
paying
greater
issues.
The
attention
to
criticisms
apply
project
not
alternatives
least
to
and
training
-2-
materials,
which
were
for
a
time
dominated by the abstracted and tech-
nocratic economic assessment of known or given alternatives.
The
growth
of interest in ex-post evaluation is partly a response to these
criticisms,
aiming
appraisal.
It
ments
was
showed
fashionable
to
feed
back
relevant
experience
into
design
and
itself a source of criticisms, since ex-post reassess-
up
the
shadow
spurious
accuracy
and
pointless
refinement
of
pricing when other vital questions had been neglected.
But
quite often evaluation work has itself been criticized in similar ways:
(a)
neglecting
alternatives
and
understanding of project experience; (b)
absorbed with elaborate methods; too slow and late; not relevant in orientation
and
expression
programmes;
quent
(d)
to
potential
inconsistent,
users;
(c) biased against exploratory
inconclusive and open to manipulation; fre-
either self-serving window-dressing or ignored.
some
This paper considers
of these themes in experiences of appraisal and evaluation.
It offers
a post-experience complement-cum-antidote to orthodox texts, with the aim of
synthesizing
that
from
prospective
looks
in
across a scattered literature tools and advance warnings
analysts
may
not
have received form their courses.
It
particular at what we can call the sociology and the pathology of
assessment.
1.2
Limits
to
determinate assessment: the scope for judgement, bargaining
and massage
It can be suggested that orthodox planning literature and training has had a
set
of intellectual and socio-political assumptions which render assessment
determinate
impose
and
and
orderly.
Real
world
divergences from those assumptions
limits to determinate assessment and introduce elements of judgement
improvisation, indeterminacy and controversy.
problems,
confines
analysis
the
necessity
"to
In trying to face actual
broaden the scope of the analysis beyond the
regarded as optimal within the operations research culture [means]
finds
itself
persistently
difficulties]" (A. Villiams 1972, 524).
in
the
terrain
[with
greater
-3-
Cost-benefit
analysis
price
from
taken
operations
thing
conclude
volved
the
that
in
ideal.
full
the
despite its use of a term like shadow
theory,
inevitably falls far short of the
It can in practice almost never undertake any-
procedure for deriving shadow prices.
One may still
types of simplification and corresponding judgement in-
CBA are of the same order as in all social research that touches
reality.
So if they are not ruled out a priori one must try to judge their
validity
case-by-case
conflict;
while
conflicting
the
example,
optimization
research
like
for
(1)
this
is
where
judgements
will
often
even if exhaustive analysis were possible, uncertainty and
judgements
world
But
would remain about future conditions, especially in
markets from which recent CBA methods have to derive more objec-
tive guidance.
Evidence
on
sparse.
Its relative shortage might suggest a disturbingly ritualistic use
of
the
studies.
quality
and
consistency
Some of the work available suggests frequent marked variation
is assessments reached even
objectives and methods.(2)
It
was
claimed
analysis
alent
the
in
for
the
the
by
analysts thought to be applying the same
competing OECD and UNIDO methods of cost-benefit
70's that examination showed them largely formally equiv-
and that in practice they gave similar results.
hands
Mirrlees
of
the
method,
sensitive
the
alternatives.
In
very
clear
amount
1987,
of
from
experts
questions
analyst.
Reviewing studies that used the Little-
(1978) argued that their results were often less
matters,
the
But this was only in
notably
practical
the
specification of relevant policy
application of those methods it "becomes
careful reading ... [that] studies incorporate an enormous
judgement
158).(3)
mysterious.
same
Stewart
to
and
of assessments has been rather
and
Such
intuition on the part of evaluator ... " (Stewart
differences
in
assessment often remain tacit and
The study by Margolis (1973) concluded that U.S. social policy
rarely
were
differed
important
extrapolation
of
on
"basic" theory or method, but instead on what
and how to formulate them, and on interpretation
results.
One
must
then
question the sufficiency
-4-
(sometimes
common.
Further
even
the
return
the
Yorld
of
later
estimates
deeper
doubts
of
the "basic" techniques affirmed in
Bank's published figures (e.g. in IDA 1982) of rates of
calculated
years
significance)
on appraisal, on project
operation,
show
(notably
about
」ッューャセエゥョ@
and again after some
a consistent excess of appraisal estimates over
for
rural
development
projects).
This raises
the security/manipulability of assessments as used by
both applicants and agencies in their quests for funds and for disbursement.
Yithin the area of bargaining, the scope for judgement merges into scope for
"massage", the discreet squeezing of materials to give a desired appearance.
Section 3 of this paper offers a brief tour.
"Massage"
of
but
or in Stern (1976)'s phrase, "SOSIPing" - Sophistical Obfuscation
Self-Interest
not
from
and
Prejudice - is absent from most training literature,
practising
Indeed in that
context
it
far
assessment studies SOSIP, or instead limit, contain and rationalize
do
decisions?
limits
may
tradesmen's informal craft lore.
be de rigueur to show a man-of-the-world knowingness.
That
on
not
question
only
should
study
How
be
considered within the real world of
resources
but also on study motives; in other
words, with reference to the sociology of assessment.
1.3
The need for some sociology of assessment
Socio-poli tical
literature.
concerning
It
the
look
at
this
open
systems,
assumptions
is
worth
are usually left implicit in orthodox planning
drawing
out
some "social aspects of planning"
planners and not only, as usual, the planned.
One needs to
terrain of judgements not only in terms of planning theory complexity,
control areas, "logical frameworks" and so on -
but alsoO in the terms of the workday tradesman world: role and professional
conflict,
scope for
different
organizational
loyalty,
political judgement and manoeuvre.
For
judgement provides scope for differing perspectives, reflecting
institutional
and
professional
settings
and influences.
-5-
Understanding
the
use
of
assessment
methods
then involves "the painful
of observing people" (Simon & Stedry 1969, 272), uncomfortable as
necessity
that may be for the economic theorist (and for governments: Smith, 1985).
Gurel
to
for example referred to "complications still inadequately covered •••
do
not with technical and methodological issues, but with the organiza-
tional context .•• and most of all [the divergent characteristics of program
manager and program evaluator and their interactions which influence program
evaluation
13).
its
efforts
[and] most centrally affect the outcome .•• " (1975, 12-
These interactions are also important in ex ante appraisal, if not in
abstracted
literature.
The ex post evaluators are naturally closer to
reality.
Section 2 introduces a set of very basic themes and contrasts in the sociology
of
project
analysis, which any student should encounter.
Planning is
not disembodied technique.
It is attempted by particular people, potentially affecting others.
Each have their particular ideas and interests.
Planning
theory
and
"the
theory
and
then
fails if it is merely optimization theory or systems
is
not also administrative theory, alive to administrative art
realities.
Yithin this area, I agree with Yilliamson (1982, 585) that
most important unsolved problem of the [administration] literature ...
[concerns]
bureaucratic
organizational
subgoal
pathologies
pursuit,"
[i.e.]
and so on.
goal
displacement,
This is why Sections 2 and 3's
look at the real world will often emphasize the underworld.
1.4
Coverage and objectives
The issues now introduced apply equally to appraisal and evaluation, so both
will
and
be covered.
inter-group
"programme"
They involve similar inferential logic, conceptual issues
relations.
Also
the
issues apply to both "project" and
levels, and indeed to much of planning and policy-making, there
being no very sharp division here.
-6-
Experience
from
DCs
reasons
that
the
literature
DC
Adding
well
approaches
is
as
LDCs will be referred to.
For the same
in LDCs have been generally derived from DC work,
fuller.
But
most
examples will be LDC oriented.
qualifications for LDC conditions is also less necessary when one is
discussing
theory,
are
as
problems,
given
the
generally
weaker
institutions, staffing and supervision.
the
available information,
Of special interest though
possible impacts and distortions in foreign donor financing, where
resources may not have to be returned and/or the financiers are often eager
to disburse. Some features of such aid can apply within many public sector,
state socialist, or intra-organizational contexts; perhaps even to the 197481 outpouring of commercial bank loans that recycled OPEC surpluses.
The
transportation
and
especially
concerning
importance
and
areas,
receive
water
or
for
more
will provide most examples,
This is justified in terms of their relative
public
They are among the foremost investment
sector
and foreign aid funds.
Roads alone
housing; and have been popular with both the spatial analysts and
project analysts.
and
economic
also
"harder"
benefits
suggested
Transport projects lend themselves well to financial
analyses,
compared
say
sectors
public investment than agriculture or manufacturing or
the
149).
roads.
technical interest.
especially
often
construction
to
that
compared
say
telecommunications
(Le.
more
to
health
and education projects.
or domestic water supply, they offer
quantifiable
in money terms).
It has been
this allows them to receive excessive attention (Self 1975,
For nor are transport projects (and especially roads) short, compared
to mining, on vague but appealing "social" goals (mass access, national
integration)
or
assessment.
Further
shielded
supposed
unlike
benefits
commercial
which
projects,
might be played up in
roads
are
relatively
from criticism if selection and appraisal prove later to have been
excessively favourable.
operating
budgets.
They do not make an open loss, or have large ownerThere
disproportionate
share
plementation
relatively
attractive
indirect
is
in
of
disbursing
is
then
investment.
a
They
straightforward,
budgets (e.g. aid).
danger
that
roads
claim
a
are expensive but their imand
both
features
can
be
One can go on building more
-7-
roads
almost
indefinitely,
and
politicians, and electorates.
in
offering
a
wide
they
are
popular
with
each of donors,
Finally, roads are also of technical interest
range of ready alternatives for analysis: alternative
routes,
design standards, methods of construction and management and labour
supply,
alternative
timetables
for
upgrading.
This
potential
may not
however be sufficiently used.
It
is
have
also
felt though that most of the sectorally specific examples will
some wider relevance.
the reader can consider this for his or her own
particular sector and setting.
To review objectives: - the general objective was stated at the outset, i.e.
to consolidate some of the scattered written and verbal material on project
assessment
as
it is seen in reality.
It is hoped this will provide a suc-
cessful reference for teachers and students.
Secondly
are:
and
social
manipulations
more specifically, the real world dimensions to be considered
interactions in project assessment, in Section 2; and possible
of the elements in assessment, as in Section 3.
Section 2 on
sociology is the more important, considering the motivations and perceptions
behind
particular
possibilities.
tactics, for which Section 3 only introduces some of the
Similarly
while the discussion of tactics will be a little
more
formal, priority should go to Section 2/s establishing of awareness of
the
possibility and directions of tactics, rather than to those areas which
lend
themselves
Tactics
many
more easily to formal sophistication (cf. Laver 1978) (4).
in practice can often be crude, yet still influential, and also via
channels besides the more scholastic ones.
become
more
Vhile the.sociology should
rigorous - especially as and when it receives increased atten-
tion - the issues raised need to be looked at in training already.
Thirdly,
flagging
some
further issues that arise, as in Section 4.
These
are the lowest priorities - and in particular the issue of what is "the" net
-8-
outcome
of the various themes and tactics is also partly misconceived - but
they help to situate and round-off the discussion.
2.
THEMES; DOERS AND CHECKERS - ON THE SOCIOLOGY OF PROJECT ANALYSIS
2.1
Some roles and contrasts
In
our
we
must bear in mind the presence of several different agents; for example:
(i)
look at bargaining between resource-controllers and resource-users,
executive
executive
departments,
at
lower
levels and (ii) at their HOs; (iii)
Ministry HOs; (iv) the Finance/Planning Ministry; and (v) foreign
aid organizations, at local office level, and (vi) at HO level.
and
contractors
Bargaining
between
Consultants
can come in to advise or take on the work of any of these.
can
occur
adjecent
between
pairs.
more or less any pair, though it is usually
Many other types of stage can be sketched; but we
will concentrate on general themes.
The
generic
role
contrast
to be considered is between those directly in-
volved in and responsible for an activity, and those involved at one remove,
responsible
for its assessment.
evaluators,
Gurel
course
also
can
(1975)
apply
of
Suchman (1967) speaks of practitioners and
managers and evaluators; and the contrast of
in ex ante appraisal.
There are also some related
contrasts.
One
is
between
economists and engineers, as discussed by Boulding (1964).
Indeed some of the discussion that follows grew out of considering relations
between
and
economists
builders.
important
subject
than
to
and engineers, as well as physical planners, architects
But I believe that most is of wider relevance.
training;
assessment)
economists-turned-managers
and
(or
engineers-turned-evaluators
role, not background, as Gurel notes.
Role is more
when themselves
act primarily by
-9-
The
second
related
organization
internal
(see
contrast
2.2.
assessors
context.
below).
may
A technical
is between those inside and those outside an
be
But in principle, if rarely in practice,
detached;
department's
and
what
is
"inside" varies with
headquarters internally assessing the
work of one component of the department will act in the evaluator style; and
while
another
ment,it
may
assessment
part
become
is
of Government may act in that style toward the departpart
made,
say
of
the
internal
camp
when
by a foreign aid donor. (1)
a
non-government
So, roles vary with
case; and role tendencies are tendencies, not necessities.
Gurel
(1975) provides a useful stereotypical set of contrasts, which can be
tabulated as follows:
Items
and
1), 2), 3), and 5) relate especially to the contrast between insiders
outsiders,
contrasts
and
which
this
section looks at next.
It then goes on to the
between doers and deliberators, and engineers and economists (2.3
2.4 below).
Finally it looks at overall relations between checkers and
those being checked, between those administratively allocating resources and
those
claiming
insider/outsider
them
and
(2.5
below).
Yithin
doer/deliberator
this
contrasts
bargaining
can
take
context the
on additional
interesting features.
Manager (Practitioner)
Evaluator (Assessor)
1)
Committed to programme,
its survival and stability.
Sceptical about programme;
committed to progressive change.
2)
Ambivalent to evaluation.
Committed to evaluation.
3)
"Organization man",
"on the team".
Individualist; refers rather to
external peer groups.
4)
Yants fast results
("satisfying"),
Yants to do thorough job
("research"),
5)
under his control, for his
purposes. Hates "whistle- blowers",
i.e. publicizers of criticism.
with recognition/publication.
6)
Doer
Deliberator
-10-
2.2
"Insiders" and "Outsiders"
To
start with the relatively familiar: "insiders," if we follow Gurel, tend
to
be
committed
assessed.
of
to
their
Organization
programme
and
ambivalent
towards
its being
theory discusses "organizational ends", i.e. goals
the organization's perpetuation, stability and expansion, whether or not
justifiable
in
terms
displacement".
maintenance
"sunk"
emotional
avowed
Organization
and
(i.e.
of
growth
general objectives.
members'
and
This is "goal
career prospects are related to the
of the organization.
nonconvertible)
commitments,
more
They are also likely to have
personal "investments" in the organization investments
in
personal relations not easily
replaced.
Similarly, promotion is more likely to go to the safe member
solidly committed to organization perpetuation.(2)
Confidence
and
is the value of one's work and one's organization is also craved
sought.
(1972)
for
Likewise
the
example
has
feeling of security through solidarity.
hypothesised
as
common
the
Janis
phenomenon
of
"groupthink": a mutually re-inforcing consensus in face of the cognitive and
ethical
uncertainties
confirmed
and
stresses
in
action
and decision.
Each feels
by others' apparent assurance, self-censors his occasional "weak"
disloyal doubts, and thus generally participates in a cohesive, stress-
free,
harmonious
suggested
banks,
and
and
in
such
"team
a
herd-like,
spirit".
pattern
in
Anthony Sampson and J.K. Galbraith have
the
optimistic pouring of funds by private
to some LDCs in the 1970's, and their neglect of others;
similar earlier cases in banking history.
"If they're doing it too
it must be OK".
Ye thus have two levels of goals typical in organizations' self-presentation
to
others,
flicts
splendid
and
and
to some degree to themselves.
responding
objectives.
evaluation"
to
the
Patton
performance
(1978)
refers
Firstly, papering over conethic,
to
the
there are broad vague
"charity
model
of
as widespread, with self-assessment according to the quality of
-11-
intentions and quantity of effort. The quality of intentions in fact becomes assumed, as part of a self-referential idealization. Secondly, the
specifics of proposed or - especially - actual activity, argued to be merely
the implication of, or necessary condition for, those vague splendid
objectives. This is the brandishing of quantity of effort.
Fixed is the commitment to the organization, clothed by its fine objectives
and vague rationale. Fixed too is the commitment to present organizational
activities, when these do not jeopardize the first commitment. But when
performance appears unsatisfactory and the organization is under threat,
evolution may occur under the guise of "clarification" of what objectives
"really are" (and "always were"). Being ideological, goal language is not
binding, and the "goals clarification game" may proceed.
Drawing on the large body of experiences in the goal-based evaluation research of the past generation in North America, Patton (1978) describes "the
goals clarification game".
I have restated the game diagramatically (see
below) .
...---____ Organization staff are asked to provide goal statements _-----.
t
Evaluator judges whether these are 'real' goals'
i.e. clear, specific, measurable, etc
QMTnッセ」。オウ・@
t
Staff give up
evaluator writes the goals
of 'conflict configuration' )
セeカ。ャオエッイ@
Yes
gives up;
Accepts non-'real' goals
Evaluator 'wins'
セM
Later: 'fuzziness gambit'
by staff
Later: 'goals clarHication
shuffle' by staff
Evaluator gives up;
staff 'win'
MセN@
-12-
The
game
starts
representatives
with outside evaluators pressing organization members and
for
statements
evaluators
becoming
"conflict
configuration",
programme
of
dissatisfied
objectives.
i.e.
their
objectives.
One
even
eventually
giving
or
intra-organizational
reason
up,
disagreement
for
is
a
over
Goal specifications may still be made and used, but
have limited power.
After
particular goals have been specified, whether by evaluators or staff;
typically
after
especially
it
has
evaluators have committed themselves to a research design;
after
the research is in fact completed and most typically when
produced negative findings: the game is likely to continue with one
of:
(i)
the
that
"goals
the
sentation
clarification
goals
of
shuffle":
the organization now "realizes"
they earlier specified or accepted are not adequate repre-
their
"true"
goals.
Goal
priorities are reordered and/or
additional goals are "remembered".
(ii) "the fuzziness gambit": an organization previously incapable of stating
clear
operational
time
goals
and
their relative priorities, now for the first
"realizes" what its goals are, though regrettably these are other than
those which evaluators had of necessity to specify by themselves.
Regardless
of
whether
such "moves" are opportunistically motivated or are
legitimate
responses to difficulties in the notion of organization research
conclusions.
The
three problems now mentioned (internal conflict; legitimate adjustment;
opportunistic
Firstly,
plural
(As
we
evasion) represent the three main questions about objectives.
internal
relations:
whether
and
when
one can treat internally
agencies as united around clear and consistent programme objectives.
will
organization
see,
there may however be some cohesion around objectives of
perpetuation.)
Secondly,
external
conditions
and internal
-13-
expression:
to
consistent
thirdly,
tions
what
extent are even unitary agencies capable of clear and
objectives
in face of very complex and changeable environments?
external expression: the functions of objectives in agencies rela-
to
other
condition
for
agencies.
obtaining
Stating
objectives
resources.
of certain types may be a
Being judged by objectives which have
not been achieved may induce clouding or revision of stated objectives.
Insiders'
ambivalence
cooperation.
assessment
can thus sometimes lead to non-
This can be effective where outside capacities for monitoring,
investigation
outsiders
towards
and
rearrangement
are
very limited.
are more powerful, is to try to co-opt them.
non-cooperation
may
be
An alternative, where
And much worse than
in store for insiders who become "whistle blowers"
and reveal internal failures and scandals to outsiders.
Having
looked
orientations,
at
organizational
before
turning
in
loyalty,
2.4
to
we
the
move on next to executors'
orientations
of assessors
detached from the executive organizations and from direct action.
2.3
"Doers"
Technical
to
practitioners commonly claim that with the time and money devoted
refinements
Delays'
of
project justification they could do work of more worth.
impact on money costs is also typically stressed by non-economists;
though
public
revenues
might
also
be inflating, and the optimal project
start-date is often not immediate.
Running
deeper
"doers"
and "hypothesizers"; between "the engineer" concerned with specific
actual
of
or
is"
Veblen's
freed
of
these
complaints is a temperamental clash between
imminent achievements, and "the economist", talking abstractedly
impacts
"what
beneath
on
the
against
vision
carping
whole
"what
society, including under notional alternatives:
is
not"
(Boulding
1964).
Boulding refers to
in "The Engineers and the Price System" (1921), of a world
restraining pen-pushers, where engineers would solve all
-14-
problems.
(There
Stalinist
views
engineers
to
is
of
close
a
the
control
analogy
triviality
contemporaneous
to
Leninist and
of allocative problems, which allowed
and left economists to justify History and
planning
The
doer may further sense that extended consideration undermines
decisiveness.
Also involved is a clash over professional territory; much of
State.)
the work of the evaluator appears as a questioning of the autonomy of established professions (to dispose of other people's resources).
Vhether consequent or not on these deeper clashes, doers' complaints must be
considered on their merits.
told
one
the
experienced
same
One variant is that the practitioner could have
thing without a costly study. (3)
engineer
travel
For example: "Let an
a road and know its average daily traffic and
he'll tell you directly what sort of improvements are justified.
international
analyst.
Forget the
Vhat the engineer actually does is apply rules-of-
thumb developed from samples and calculations by engineers and economists to
cover cases too small to justify individual consideration.
be
disputed
materials
just
and
considerations
how
small
economic
there
is
too
small.
Of course it can
The more variable are local
prospects, the more route alternatives and network
are, and so on, the less adequate are rules of thumb:
except to select roads for further study.
The main variant of the objection
- in logic and perhaps intent - is instead this: little credence is given to
the economists' methodology aiming to cover these case variables.
The engineer is familiar with the broad use of judgements in his own project
studies
not
- which are literally "feasibility studies", of controlled effects,
essays
in fine normative distinctions.
something,
more
tempts
projecting
with
at
whether
to do it.
He may be sceptical over all at-
uncontrolled variables; and may well have experience
formats of cost-benefit analysis, as the conventional penultimate
the
chapter
than
For him the study is how to do
in
his
feasibility
study.
Indeed
much
of
transport
project
economics
and sister branches was initially developed by engineers who were
asked
justify
to
competent,
investment
choices.
Feeling both cautious and already
the engineer is likely to be sceptical of new entrants with more
-15-
sophisticated
methods,
essaying
not just feasibility but efficiency, even
optimality.
Transport
project
textbooks
and
potential
importance.
frequently
at this ordinary working level, outside the
superstudies, often excludes many issues of prima facie
the
high
conventions.
'
deSlre
economics
Self
(1975,
estimated
rates
55) suspects that transport projects'
of
return
reflect
peculiar
internal
In many cases though, these conventions seem to reflect more a
f or
. 1"lClty, (4)
Slmp
E
'
nglneers
a 1so
kn ow
' ca 1 cu 1atlons
'
t h at t helr
underlying vehicle operating cost figures are only rough approximations, and
so
often resist refinements elsewhere in the analysis.
is
to
ensure
that,
even
selection
that simplifications are not opportunistic or arbitrary; and
if
all
biases
between sectors.
discussing
projects
are
not
But simplification remains essential, as will be seen when
"framing"
over
are assessed on this same basis, significant
introduced between types of project, within and
(3.3
below.
alternatives are considered.
clashes
Economists' concern
Part of that discussion concerns which
Ye can look next at engineers' and economists'
attention to alternatives and the balancing of simplicity and
significance.
Neglect
e.g.
of
the
directly
1981
adequately
is
need
narrowing
economic
available
USAIO
review
technical alternatives appears widespread,
of
rural roads projects found "a failure to
consider alternative design standards"
(Hicks 1982, 29).
There
to keep assessment manageable, but this should be by a progressive
down
of
alternatives, using if necessary fairly rough and ready
appraisals at earlier stages: not by initial arbitrary restriction
of focus, followed by belated economic refinements.
In LOe road programmes for example there is a considerable range of alternative
often
road standards worthy of consideration.
obtainable
construction
full
and
through
improved
Also higher returns are quite
maintenance,
spot improvements, stage
the use of temporary structures, rather than conventional
scale upgrading.
But as an engineering professor put it: "engineering
-16-
structures
are
satisfaction
interested
monuments
in
in
a
to
their
builders,
completed project.
and there is much personal
That engineers should be especially
large projects is only natural and it seems likely that very
large projects are particularly susceptible to premature fixation" of design
concept (Linsley 1964, 26).
Practitioners'
concern
tunity
costs
can
obvious
and
which
weight
be
over
a
the
visible rather than with notional oppor-
politically sound: "a small benefit which is clearly
goes
politically
diffused
with
to
a
politically powerful group is of much more
than a larger benefit which is not visible and which is
larger
and
politically inactive and impotent section of
society" (Boulding 1964).
Limits
of time and information in design contribute to conservatism, of two
sorts.
Firstly, towards overbuilding, to minimize possible later criticisms
arising
from
whatever
minor
problems in operation (Linsley 1964); secondly towards
the engineer happens to be familiar with and trained in.
Thus one
sector survey comments repeatedly on uneconomic "accepted practice" in rural
road
design
been
questioned
colonial
(ODM
1978).
in
Imitation of DC design concepts and details has
many ILO studies, commenting on the colonial and post-
patterns of reproduction (e.g. Irvin 1975).
It is worth adding to
them on possible perceptual and professional patterns.
Objectification
of
practical attitudes is sometimes seen amongst technical
men: marriage to a particular practice or set of technical standards as "the
proper
way",
for building a house or whatever.
Supporting reasons will be
provided,
but conditionality upon economic or cultural variables may simply
not
been
have
understanding
position,
reproducing
standards".
considered.
the
e.g.
reasons
the
honoured
By
for
expatriate
imported
undermining familiar rules learnt without
them,
or
it
may jeopardize the technician's
settler technician in an LDC, doggedly
specifications
and
resisting "lowering of
-17-
Full
professional
alternatives
of
role
"the
and
costs
money,
to multiplicities of functions and criteria.
against
proper"
cut
engineers and architects are more attuned to analysis of
ask
outside intrusions may sometimes reproduce this fetish of
artefact.
by
An architect irritated by economists' attempts to
questioning
for
design
features
the judges of good buildings,,(5).
for
an
occasional
safety,
is
always
and
the
case
to
may say: "If you want to save
fewer building, not bad buildings", and implicitly "and we
are
comfort,
But defence
prestige
toy)
However building designs never (save
maximize
fulfilment of design values -
flexibility, etc. - either singly or jointly.
Fulfilment
limited in view of costs, both the impact on other design values
resource
case,
cost.
Balancing of these multiple values will vary from
and can involve clients, architects, economists and others.
It
cannot be architects' exclusive preserve.
in
exaggerating
the
The fallacy of technocracy is
importance of purely technical factors, or making the
implicit assumption of unquestioned values (Self 1975, 3).
The
contribution
of economists and trained evaluators derives in principle
from the prominence in their training of a systematic balancing oaf alternative
values;
balancing
and
say
a
in having more to offer than a single sector expert when
building's
functional values against the value of money,
based on greater awareness of the value of that money used instead for say a
road
or borehole.
involved
to
here
too is a struggle for professional territory, and resistance
restrictions
preference
nical
Economists' intrusions are not always well directed; but
on the preferred expression of acquired skills.
for alternatives offering the most professional challenge, tech-
practitioners
engages
pression
their
of
Evaluators'
possible,
Besides a
do
skills.
skills,
familiar
including
enjoy
choosing between alternatives when that too
But if it becomes more a constraint on than an exand imposed by others, then it may be resisted.
resort
is
professional
to ask as many technical men's opinion as
outsiders
and
mavericks, to check that
professional convenience has not masqueraded as professional authority.
-18-
Neglect
of
alternatives arises in wider ways than in choice of engineering
methods
or
design
for
a specified facility.
good way of pursuing more general purposes?
Is the specified facility a
Even the famous London Victoria
Line and Third Airport studies both in effect begged the question of whether
the
pre-specified
rural
road
praisals,
form
of
evaluations
they
alternative
still
ways
investment
found
that
usually
of
was appropriate.
though
failed
to
of
Hill's review of
wider scope than most ap-
take
a
broad
fulfilling more general goals.
perspective
of
alternatives to rural
roads sometimes include even villagization, as well as heavy-duty and fourwheel-drive vehicles.
Often the greatest waste occurs not in doing things
inefficiently
but
in doing things that were unnecessary.
this questioning
of functionality with respect to deeper purposes obviously not only intrudes
on
the
tial
as
autonomy of a practitioner and organization but also carries poten-
threat to their whole operation.
an
'objective
investigation'
"What the social scientist thinks of
the practitioner often takes as 'hostile
attack' (Wilensky & Lebeaux 1958, 20).
It
is
important after this to also put the evaluators/economists into some
professional perspective.
2.4
"Deliberators"
Each
profession
specialism
and
tends
its
to
feel
(great)
it
alone can properly appreciate its own
importance.
This appreciation then validates
professionals' drive for activity, power and the expression of their skills.
Physical
planners
central;
road
development;
have
engineers
economists
analysis,
and
often
economic
tests
or
should
be
a
holistic
tend
to
conception
stress
with the physical planner
roads
as preconditions for all
stress macro-economic consistency and cost-benefit
tend
to
yardsticks
"the
belief
that
there exist fundamental
according to which policy decisions can and
made" (Self 1975, 5) - "econocracy".
Physical planners may com-
bine engineers' physicalist biases with economists' society-wide conceptions
and claim to preeminence.
-19-
The
appraiser/evaluator ("assessor") as a distinctive actor stands separate
from the practitioner, the doer.
existing
proposal
negativity.
run
have
or
into
serious
are
often
resources
available.
titioners
tend
of
no
his
past
experience.
This
gives
a
proneness
to
First, ex post evaluations often are undertaken when programmes
appraisals
saying
a
His role is mainly reactive, to look at an
to
problems
in
a
context
Second,
sell
(e.g. exploratory new programmes); while
the
of a mass of proposals exceeding the
assessor will quickly learn that prac-
new programmes and defend exisiting ones.
Third,
is the assessor's distinctive contribution, visible legitimation
separate
role.
The
stance-apart
may also have some unfortunate
consequences in the way the assessment problem is conceived.
One
is
the
weakness
alternatives.
analysis
of
In
in
practice,
principle,
alternatives,
outside
economists
text
might
books,
in considering
hold a vested interest in
that could balance technical men's learnings to
large sophisticated designs (or whatever else is fashionable).
But
in
practice,
economists
may be "pretty useless on the whole in their
contribution to the identification of relevant [alternatives].
policy-making
and
some
is
other
concerned
tremendously
planners
with
weak on design" (Joy 1973).
typically
line
urban
the
of
technical
alternatives
design,
or
So what is going on?
lack the knowledge to put forward technical options, while
men are already too busy pushing through established options
trying
economists
of themselves as distinctively
exculpation is that economists/planners (see Alexander 1982 on
planners)
without
Yet economists
analysis of alternatives, as "primarily to do with decision
making or choosing (Thornton 1973, 3).
On
think
Planning and
out
may
the
unproven
remain
range
ones (Hirschman 1967).
though
even
when
Neglect of technical
there is no pressure; and for
of alternatives is wider than choices of engineering
e.g. it includes not doing the project or doing it later or smaller
bigger
or
in stages, or instead doing another project.
Yet neglect of
-20-
such
comparisons
too
seems
to
have
been
widespread (Joy/ODA, on water
planning).
Generation of alternatives may be less congenial work than the sophisticated
design
or
lines.
Another possible reason is a planning process where the economist is
only
"called
in
of
as
a
he
project along familiar inhereted disciplinary
usually is - to provide an [appraisal] after a
has been outlined" (Joy/ODA); (emphasis added), e.g. when it is time
scheme
to
assessment
sell
merely
the
to
taken
scheme
provide
at
to a donor.
elaborate
"[All] too often [the economist] is used
justification for a set of decisions already
technical design stage" (Irvin 1978; similarly Horgan 1983 on the
use of social analysts).
Behind
case
these
features
lie
more
economists
like theology than engineering, according to Peter Self.
did
later
turn
allocation-amongst-given
tastes,
technologies
remoulded.
tion,
the
were,
assisted
organizations
brought
without
had
a
fancy logic of
a comparable feel for how
been
moulded
and
might be
did their training and experience cover organiza-
and politics.
need
[is]
sociologists
if
other
engineers
politicians,
the
and
they
But despite this, economists felt that
for
economists to take the lead
'0'
being
technical specialists of all kinds ... [such as] engineers, ..
agronomists
surprising
planning
Vhen
business of making choices [is] the centre of the universe as
the
by
to
possibilities,
often,
Nor,
implementation
"[since]
only
In the
of economics this includes a long history of rationalization after the
event,
it
patterns of disciplinary organization.
who
economists'
or
in
and
professions
physical
so on" (Thornton 1973, 3).
It is hardly
take a different view of the matter: not
planners,
but
also
administrators
and
some economists' conception may only provide - as per
requirements, and perhaps even without their action - some
of the data on which their ordering logic then gets to work!
The
next
effects.
danger of the stance apart is a possible narrowness in envisaging
an
honoured lament amongst engineers is that if Columbus had had
-21-
to
produce
a
feasibility
discovered.
The
feasibility
study,
typically
real
study
assessors'
a
then
the Americas would never have been
reply is that Columbus' voyage was itself the
favoured
category
amongst
economists, since it is
low cost even if high risk, and provides information.
The doers'
point however concerns ability to envisage possible outcomes - such as
finding
the
Americas.
highly
than
lives.
Vithout denying this danger, different men-of-the-world often "feel"
the
differently,
and
Here they value their man-of-the-world "feel" more
careful
the
but narrow speculations of those with restricted
goal
is
to bring many types of "feel" together for
rigorous cross-examination.
Vhile
practical
men
may feel that an assessment is negatively biased they
sometimes are unable to express precisely how.
and
precisely
argued by various evaluators that the mass of U.S. programme
evaluations in the 1960's
arguments apply more widely.
Firstly,
However it has been strongly
and
70's
was negatively biased.
Some of the
there was a preoccupation with avoiding Type II errors, the incor-
rect acceptance of weak programmes.
if it is not consciously chosen.
This weighting can be an erroneous bias
External funders' possible assumption that
the
onus of proof lies on programmes to show impact beyond reasonable doubt
can
bring
a
programmes.
ment
neglect
of
Type
I
errors, the incorrect rejection of good
The same assumption is seen in general evaluations of develop-
assistance,
and
can
affect
project
appraisal
too
(e.g.
if in a
bureaucracy the priority is not to make visible mistakes).
Next,
it
has been argued that several features of orthodox evaluation con-
spired against refuting the null hypothesis.
programmes
differences
was
for
fail
to
refute it: "[it] is very hard to find significant
anything ... "
(Arrow 1976, 52).
that state activism was misguided.
case-by-case
piled
did
up.
excuses
or
Certainly most U.S. government
The conservative response
Programme defenders of course found
replies, yet lost credibility as similar findings
But some analysts began to react as Arrow: " ... 1 am beginning to
-22-
question
the
methodology;
I
cannot
believe none of these things matter"
(loc. cit).
The
second
their
argument then was that orthodox preoccupations with outputs and
statistical
correlation
with
inputs
had
diverted
attention from
whether measures had been properly implemented. In many cases they had not.
This tells against a programme if it shows it is hard to implement; but that
is
a
separate
Inattention
issue
may
plementation
implementation
reflect
can
may
simply
have
been
botched.
the influence of research station work, where im-
be taken for granted. (This has had an opposite influence
in project appraisal, i.e. producing over-positive conclusions.)
Thirdly,
that with programme operation left as a "black-box", attention had
diverted
been
from
what
in detail was happening and why: output failures
were noted but not understood, hardly a basis for drawing conclusions (Cline
1976).
with
Relatedly,
large
emphasis
samples
on statistical significance brought a concern
and a neglect of "maverick" cases.
With numerous sig-
nificant factors involved, the combination of factors underlying the various
maverick successful cases may - in the absence of policy - be rare, and they
may be swamped by the mass of mediocre or unsuccessful cases.
is
then
sible
no
Overall there
significant impact, but instead of studying successes for pos-
lessons the normal tendency of "burying material that does not find a
natural
place
in
a
coherent
account"
(Ravetz
1973,
225)
takes over.
"Mavericks" might be non-replicable freaks; but they might not.
A fourth
(Scriven
bias
1971,
links
to
the
Deutscher
emphasis
1976).
types
of
effect,
a
priority specified objectives
Having spelled out intended impacts the
evaluator goes out to look for them.
other
on
neglect
Bias arises if there is a blindness to
of the unintended and unexpected.
touched on the Columbus case in ex ante appraisal.
either
positive
or
negative.
This bias however can be
On the other hand, experience should bring
learning, and consequently both revised goals and improved performance.
if
previous
goals
We
But
are enforced in evaluation then there may be a negative
-23-
bias,
i.e.
other
hand,
since
men
notional
assessing people by goals they were no longer pursuing.
On the
unforseen side effects are perhaps more likely to be negative,
may
congenitally
fulfilment
of
underestimate
their wishes.
problems, preoccupied with the
Reference only to ex ante goals and
failure to look at side effects here give a positive bias, associated with a
co-opting induction into practitioners' social circle and circle of ideas.
Taking all four factors into account the average resultant was very probably
negative
for
external ex post evaluations.
in-cheek
two
"Laws
The second of Yilson's tongue-
of Evaluation" thus states: No programmes are found to
produce the desired effect (at least when studies proceed independently of
the executor agency, etc.). (6)
2.5
Claimers and Checkers - negotiation in administrative allocation
Having
looked
at
the
dimensions
of
"insiders"/"outsiders"
and
"engineers"/"evaluators" , we can look now at overall interactions within the
administrative
allocation of resources.
Yithin this setting, one strand of
practitioner-assessor conflict is simply dislike of being disagreed with.
But further, the practitioner may particularly dislike criticism from an
outsider,
someone not as deeply involved in the specific case, perhaps with
a different training.
to
self-esteem.
role
is
such
deal
with
unit
This is an insult - and, when correct, also an insult
the assessor may, worse still, be of low rank.
that even the low ranking may wield power.
heads,
busy
men
Assessors'
So commonly they
who yet feel obliged to front for their
organization when it is being weighed up by a junior outsider.
Another
strand
(usually)
"Yell,
Besides
is
unstated
if
I'm
resentment
at
complementary
"not being trusted", a common cry, with
clauses
like "And after all I've done",
not appreciated •.• ", and "Then you can do my work instead".
the real fear when something is being concealed, the ordinary over-
involvement
in
role and the insecurity of the "child" within us, this line
of resentful defence does relate to a significant issue: some trust is vital
-24-
in
any organization's operation; how far can it then be relied upon?
is
a
use
trade-off
of
There
between the salutary requirement for demonstration and the
resources
in
meeting that requirement.
In principle if decisions
have been taken in a systematic way then there should already exist a statement
on record of the considerations taken into account, available for easy
reference
when
an analyst seeks to assess a proposal.
building
design
there
should
E.g. for a proposed
be a formal statement of the presumed staff
numbers, units and functions, including as they might change over the building's
life-time.
they
were
mislaid.
them
never
Even
in
In practice such statements may not be available: because
the
prepared,
when
or
just
casually
guesstimated,
or possibly
they exist there is often work involved in presenting
fashion
required
by the assessor, which makes practitioners
curse at "unnecessary" work.
Lessons
for assessors here include: sometimes use "spot checks" rather than
blanket
investigation; make sure practitioners are aware from the outset of
the exact content and format of information they will need to provide later;
and
possibly
help
use
practitioners
retain
a
distance
a division of labour between more internal assessors who
collect
information,
and
more external assessors who
and authority which reduce the occurrence of the inter-
colleague call to trust.
The
to
limits to trust arise in familiar ways.
allow
exaggerate
smooth
the
To acquire the reserves needed
functioning in the face of uncertainty, organizations may
resources
required
in
a
programme, and hence exaggerate
expected benefits (Caiden and Vildavsky 1974, 63).
assessor
may
have to mistrust all.
Unable to trust all, the
Even the trustworthy organization then
has three inducements to become a "games-player": pique, expectation that an
assessor
they
are
will assume exaggeration and cut back claims regardless of whether
exaggerated or not, so that it's rational to exaggerate; and lack
of assurance too that when one is honest then other claimants will also be.
-25-
Mistrust
of
other
claimants
may extend to their whole area of endeavour.
Each specialism is commonly gleefully aware
and
impacts
of
others.
Other
pretentious,
or
at
less
best
familiar
methods
and
titioner
feels
that
Practitioners
"something"
costs
(including
must
and
be
other
practices.
specialisms
something
than
(e.g.
be seen as spurious and
one's own specialism, where the prac-
cost-benefit
better
costs
in
least
of
may
certain in their contribution than are the
practices
at
f the questionable foundations
0
of
value
is
being
done.
analysis) do commonly feel that
"nothing", Le. they ignore opportunity
maintenance, cultural costs, etc.) of their
Even when aware of opportunity costs they may downgrade them in
the way just outlined, other claimants being suspect to them.
Something
similar
ticular sector.
[like
only
may
Self argues that economists of education tend "to be biased
other specialised analysts] towards justifying economically [i.e. not
on
other
gorounds] the service they are studying or the organization
they serve" (1975, 81).
whichever
move
apply to evaluators too long associated with a par-
sector
from
one
One need not even posit specialists' induction into
they happen to land.
Also possible is that some analysts
sector to another until they find one to emotionally devote
themselves to.
Amusingly enough though, while congenitally sceptical of the value of alternative
to
activities when competitive with their own, each department is happy
accept others' rhetoric when it supports theirs.
disbelieve
A department may quite
anothers' claims but as long as a Minister or an official publi-
cation
has made them, it is hard for an assessor elsewhere in government to
reject
them
services
when cited by the department.
may
disseminating
huge
trary
potential
to
certainly
all
cite
have
a
claimed
that
super-attractive
marketing,
probabilty
it
when
For example, agricultural field
they are in the process of producing and
cultivation
package, which will lead to
justifying road improvements.
and
past
pressing
experience,
for
This may be con-
but roads engineers will
their projects.
Conversely, roads
engineers may claim that their own new technical package, say of on-the-spot
-26-
identification-and-design of more selective improvements for rural roads, to
new
custom-built
standards, will halve vehicle operating costs, for modest
capital
and
parable
unfulfilled
use
this
maintenance
new
commitments.
promises
While experience may indicate com-
in the past, agriculturalists will certainly
one to arguably tip the balance in favour of their new rural
development model, and so on.
This
leads
to the next strand in practitioner-assessor conflict, which was
introduced
earlier.
Practitioners may feel that socio-economic evaluation
is all a game anyway, a more or less arbitrary cover for one group's
preferences being imposed over another's. Technical and practical men may
contrast
their
long exacting training and tangible vocational spheres with
the personnel and practice of socio-economic assessment: in their eyes often
transient
figures
and
fanciful
generalists,
with
little
hard
theory, plucking
from the air for "social values" of savings, effort, time, or life.
this
may occur within a wider syndrome of positivistic confusion on values,
with
self-licensing
is
a
beliefs such as: "its all just opinion", or: "politics
dirty game; so, it doesn't matter if I follow suit", and a lapse into
cynicism.
The
final
strand
I will suggest is that resentment of evaluators can then
derive from a feeling that they adopt a "holier than thou", superior, headsI-win-and-tails-you-Iose position, judging others.
it
is
because
If a project is approved
of what they have identified in it, if it is rejected it is
because of what practitioners have put and failed to put into it.
This sort of feeling is always likely to attach to those who have the job of
comparative
assessors
the
assessment.
lapse into self-regarding idealization, themselves cushioned from
difficulties and responsibilities of action.
"problem
of
marginalizes
There
But it can be fanned and partly justified when the
is
divergent planners" (Sen 1970).
and
This is an example of the
A central planning body which
antagonizes the non-central bodies will run into trouble.
no substitute for trying to motivate all parts of the system with
-27-
common
norms, so that socio-economic criteria are requirements accepted and
by
used
the
externally
this,
at
non-central
a
late
bodies in their work, not simply foisted on them
stage.
Sectional foci and interests set limits to
as do limited capacities, so external assessment remains vital.
Both
strands are needed.
To conclude:
loyalties of
internal
strong
24).
there are limits to what can be expected from the wider
claimant organizations, or from the revelations of individual
muckrakers
("a
profession
with
an extremely limited future" so
are the pressures and sanctions against whistleblowing; Branch 1971,
Formal assessors may sometimes "join the team", even when not employed
by the assessed organization - not only through social induction but because
of
assessors' own interests in not rocking the boat but instead maintaining
a steady and predicted expenditure flow.
Tendler
This is the situation diagnosed by
(1975) and Morgan (1983) for USAID project appraisals: "essentially
an advocacy process" in which, as an AID review noted, "AID analysis in
project papers has been overly and unnecessarily optimistic," but where
"mission staff are rotated •.. often enough for most not to be around when
impact evaluations are undertaken" (Morgan, 64-7).
an exceptional case.(7)
USAID are unlikely to be
Section 3 dissects some of advocacy's tactics.
3.
TACTICS; HOW TO SELL/SAVE/SLAY A PROGRAMME: SOME PATHOLOGIES OF PROJECT
ANALYSIS
3.1
Occasions and Battlegrounds
The
battle to control assessment can start with rationalizations for avoid-
ing having an appraisal or evaluation. ex ante appraisals may be resisted
by reference to some preemptive claim: e.g. "the programme has such good
intentions/is
clearly
socialist/has
already
been
supported
by
the
-28-
President".
Many
others can be used to resist ex post evaluation; Table 1
gives Borgatta's sampling form the literature.
They become rationalizations
in being used only to avoid rather than inform assessment.
Table 1: Lines of Defence1.
"The effects of the program are long-range; thus the consequences
cannot be measured in the immediate future.
The effects are general rather than specific; thus, no single criterion
can be utilized to evaluate the programme, and indeed, even using many
measures would not really get at the complex general consequences
intended.
The results are small, but significant: thus, they cannot be measured
effectively because instruments are not sufficiently sensitive.
The effects are subtle, and circumstances may not be ordered appropriately to get at the qualities that are being changed.
Experimental manipulation cannot be carried out because to withhold
treatment from some person would not be fair." (Suchman 1967, 144)
2.
3.
4.
5.
Secondly,
when
internally
pseudo-appraisal/evaluation
directed
are
assessments
often
the
are undertaken, forms of
result
(Table 2).
Next, when
outside assessment is underway, attempted co-option or resistance may occur.
Finally,
when assessment gives unfavourable results, there may come
rationalization
of
negative
findings.
Table
3
lists
examples
of re-
evaluation.
Again, arguments used may sometimes be apposite; it is in being
resorted to that they become rationalization.
Besides
automatically
rationalization there can be more vigorous rejections, with attack on asses-
sors'
rationality,
function
in
several
methods
ways,
and
attitudes.
Some
of
the
arguments can
e.g. stressing supposed long-term and indirect
benefits can be part of rationalization of negative findings and of pseudoevaluation, as well as a way of trying to avoid evaluation studies.
I
should add as number 7: 'baptism'.
USAID
For example Lappe, 1980, alleges that
programmes upped their distributive impact by redefinitions of 'small
farmers', 'beneficiaries' (to cover all people in a project area) and 'basic
needs programmes' (to include high cost roads and electrification).
-29-
Table 2: Examples of Pseudo-evaluation
1.
2.
3.
4.
5.
6.
"Eye-wash
an attempt to justify a weak or bad programme by
deliberately selecting only those aspects that 'look good'. the objective of the evaluation is limited to those parts of the programme that
appear successful.
Yhite-wash
an attempt to cover up programme failure or errors by
avoiding any objective appraisal.
A favourite device here is to
solicit 'testimonials' which divert attention from the failure.
Submarine
an attempt to 'torpedo' or destroy a programme regardless
of its worth in order to get rid of it. This often occurs in administrative clashes over power or prestige when opponents are 'sunk'
along with their programmes.
Posture
an attempt to use evaluation as a 'gesture' of objectivity
and to assume the pose of 'scientific' research. This 'looks good' to
the public and is a sign of 'professional' status.
Postponement - an attempt to delay needed action by pretending to seek
'the facts'.
Evaluative research takes time and hopefully, the storm
will blow over by the time the study is completed.
Substitution
an attempt to 'cloud over' or disguise failure in an
essential part of the programme by shifting attention to some less
relevant, but defensible, aspect of the programme." (Ibid., 143).
Table 3: Rationalizations of Negative Findings
1.
2.
3.
4.
5.
6.
"The effectiveness of the programme cannot really be judged because who
could use the services most did not participate.
Some of the persons who received the services improved greatly.
Clearly, some of the persons who recovered could not have done so if
they had not received attention.
Some of the persons who most needed the program were actually in the
control group.
The fact that no difference was found between the persons receiving
services and those not receiving services clearly indicates that the
programme was not sufficiently intensive. More of the services are
obviously required.
Persons in the control group received other kinds of attention."
(Suchman 1967, 144).
"Find an expert to assure [people] that the matter is really in competent hands, .•• [usually possible] even when a project [has] stumbled
into the most ghastly pitfalls" (Ravetz 1973, 348-9).
-30-
So,
Vilson's
found
to
jocular
produce
agency's
"First Law of Evaluation" is that all programmes are
the
desired
effects
at
least when one accepts "an
own data about what it is doing and with what effect", and its own
formulation
of
the
evaluation, e.g. excluding "other variables that might
account for the effect" and "a time frame (long or short) that maximizes the
probability of observing [desired effects]" (J.Q. Vilson 1973, 133).
Room for interpretation and dispute exists in many of the numerous stages in
assessment: - choices of research design, statistical methods and analytical
framework;
interpretation
assumptions
tribution
etc.
of
on
of
of
contraints
the
statistics and setting of confidence limits;
and technical and functional alternatives; dis-
onus of proof; specification of objectives and criteria;
Comparably, the analysis of a road project proceeds through discussion
route
methods
growth
alternatives,
and
of
standards,
normal
"development
a
present
and
water
traffic,
availability,
construction
vehicle operating costs, likely
traffic, generated traffic, diverted traffic, additional
benefits": tender prices, weights on uncertainty and security;
and much more.
make
materials
Minor differences at a series of stages in an assessment can
large difference to conclusions: firstly, when sub-conclusions com-
bine geometrically - 1 to the 14the power is 1, but 1.1 to the 14th power is
almost
4;
subtotals,
secondly,
say
costs
when conclusions are based on the differences between
and benefits, and hence vary disproportionately when
subtotals are varied, the scope for "massage" is clear.
Hanke
and
Valker
for
example
review
a
body
of
literature
in which:
"Economists have long been critical of the apparent manipulation of benefitcost
analysis
They
particularly
cost
analysis
concern
since
roads,
project
planning
and approval processes" in the U.S.A.
discuss "water project proliferation, for which benefit-
is only a mask" (1974, 329-30).
Vhile my main examples will
I too will focus on exaggeration of programmes' attraction,
it is the main case.
programmes
of
in
"Torpedoing" - deliberate "sinking" of disliked
- is also sometimes seen (Brewer 1981); indeed misrepresentation
alternative
possible
programmes
is
a
typical part of the selling or
-31-
defence of another.
but sheer neglect is even more important than
misrepresentation. The "torpedo" analogues to the cases below can easily be
drawn
out.
Similarly appraisal may be more considered here than evaluation
- for when programmes are already in place they may be able simply to ignore
cri tieisms.
There is a common feeling that "crime is not academically respectable"
(Viles 1977 , 451). But that is one reason why "crime" needs attention: to
counter an academic insularity that, after creating and diffusing complex
techniques but not also understanding of how they may be abused, dismisses
pathologies as of no theoretical interest.
Awareness is needed for
counteraction.
One
is
not
spreading dangerous knowledge: motivations to
sell or sink projects generate these tactics without instruction, whereas it
is more neutral parties who need protective tuition.
One might distinguish between "forging", "fudging" and "framing".
"Forging"
the fixing of data sets
is the resort of the cruder or desperate
masseur.
It has received increasing attention in even the natural sciences
(Broad & Vade, 1985).
adjustment
It includes at the extreme, fabrication or favourable
of data e.g. of present average daily traffic (ADT) flows.
quietly
it
figures
known
More
can include suppression of unfavourable information, and use of
to
be
unreliable
(e.g. ADT guesses by local residents; or
suspected of being forged by others, say by delinquent traffic-count teams).
Forging relies on the limits of supervisory capacity; or the ability to
blame sudden changes in conditions, honest error, a wretched junior or a
statistical quirk if the occasional supervisory check does give reliable
opposed
findings.
But
forging
is not the main case: fudging and framing
usually suffice, and we will concentrate on them.
By
"framing"
I
mean
the issues involved in formulating the nature of the
"decision-space": which variables to include; which to exclude; which effects to trace and how far; which contraints to assume and which to deny or
ignore;
which
alternatives
to consider (at least one - the base case - is
-32-
always
implicitly
considered).
the critical importance of these issues is
seen below in 3.3.
By "fudging" I mean opportunistic use of the scope for discretion and interpretation
methods
seen in several stages.
and
assumptions
programmes,
which
This scope is manifest from the range of
adopted
can
then
in
be
previous
drawn
on
assessments
according
of comparable
to
convenience.
Opportunistic choice of method - i.e. so as to give the desired conclusion is difficult to prove for a single assessment; one may need to see the
assessors' treatment of a series of cases.
But opportunistic application of
method is easier to establish, since an assessment can involve many applications
of
a
particular
distribution)
but
may
persisted
tool.
Tracing
with
criticize
effects
(e.g.
on
income
be cut short where they are expected to be unfavourable,
where
favourable;
a constraint may be assumed in one
context but waived in another, and so on.
1976
of
conventional
project
Carley 1980, Self 1975, and Stern
appraisal practice as frequently ar-
bitrary, inconsistent and opportunistic.
"Fudging"
can be partly unconscious.
seeking
some
plausible
guideline
conclusion,
in
a
sea
when one is confident of a result, or
of
complexities
and so hangs on to a
one starts finding arguments for it and finding ways
of terminating the discussion of others.
In
the
following
treatment
of
massage
techniques we consider in turn: (i)
data
on
demand
and impact; (iv) description of criteria and
and (v) synthesis of conclusions.
benefi ts,
exhaustive,
base
of
of direct costs; (ii) "framing" of analysis of net impacts; (iii)
analysis
"costs"
review
and
case
and
its
subdivisions
are
not
The review is illustrative not
exact,
e.g. division between
"benefits" is a relative matter in assessment (relative to the
chosen),
their absolute levels.
with
one's
real interest being their difference, not
-33-
The
for
listing of possible manoeuvres is oriented to the specialist reader, or
classroom discussion.
The general reader can dip into it, and refer
back to it, according to his or her need and interest.
3.2
Minimization and "sinking" of costs
Underestimation of direct financial cost abound, notwithstanding physical
and price contingency provisions.
The distribution of "errors" in cost
estimation is not random, as commented on by Linsley 1964 and Hanke & Yalker
Rondinelli 1976, Hill 1982, and Hicks 1982 all note this feature of
1974.
road appraisals in particular.(l) Some methods are:
(a)
(b)
(c)
Omit consultants' fees from the cost-benefit calculations (seen
in my own experience: "but this is our standard practice").
Gloss discussion of implementation and its difficulties.
Play up the residual values of investments.
And on costs more broadly:
(d)
Ignore inputs' opportunity cost (e.g. of technical and managerial
(e)
staff).
Ignore the cost of necessary complementary inputs.
These last two features have a long successful history in water control
programmes (Hanke & Yalker 1974), and are alive and well in rural road and
integrated rural development programmes (Hine 1982: 6, 13). Some aspects
are illustrated in the Appendix. They lead into issues of specifying constraints and base case, linking up to the questions of framing, which in
turn lead into one's overall appreciation of the problem area, one's situation diagnosis.
3.3
Framing the analysis
Problem framing spans a set of vital issues: bounderies of analysis, the
product and technique alternatives considered, the type of questions asked,
-34-
the
constraints
that
are presumed and/or analysed.
Sales-techniques here
can include the following:
(a)
Trace
effects
to
an
extent
(i.e.
define problem bounderies)
according with convenience.
(b)
Play
up
constraints
project.
Claim
on the use of
mobilization
policy tools than this
ッエセ・イ@
of unused resources (i.e. indirect
"multiplier" effects) via use of this project/tool.
(c)
Assume
complementary
support;
play
inputs
are
irreversibly
committed
in
down possible influence on those commitments ("the
divide and rule" approach).
(d)
It • • •
the
value
of the project .•.. depends on what would have hap-
pened in the absence
hypothetical state of
of the
affairs
project.
By its nature this
is counter-factual and cannot be
known; its definition and assessment must therefore be a matter of
judgment"
Stewart
1978,
158).
So adopt a flattering base case
where one has the choice; e.g. underestimate average yields before
agricultural
programmes
(Heyer
et
aI, 1981).
For roads assume
that in the no-construct case much traffic will head down poor and
rapidly deteriorating roads, implying great operating cost savings
from
new
construction. (2)
road
will
In general, assume that an unimproved
be badly maintained (" no one's interested") and cause
increasingly high traffic costs, while if improved it will be well
maintained and allow consistently low costs.
case
is
when
another
appendix).
can
be
estimating costs from when estimating benefits.
way
of
saying
"sink"
complementary
costs;
(This
see
Assume when convenient that the without-programme case
represented by the before-programme case, attributing all
improvements
(e)
Use a different base
to the programme.
Suggest that unfavourable assess-
ments used misleading base cases.
Emphasize or downplay obscurer
political) according to convenience.
constraints (administrative or
-35-
(f)
(g)
(h)
Ignore
or
only
downplay technical and functional alternatives; consider
flattering alternatives (e.g. perhaps a no-programme
case rather than the larger/smaller programme case).
Lay the onus of proof on programme sceptics and proponents of
alternatives.
Choose a favourable time horizon (e.g. in appraisal, usually play
down possible investment deterioration and include a long stream
of
benefi ts;
post evaluation select a favourable
in
ex
"representative" period).
Why is "framing" a relatively underdeveloped area formally, leaving the
informal massage sector considerable freedom? Firstly, orthodox applied
research has concentrated on "problem solving", not problem formulation
(Rein and Schon 1977).
The problem is assumed to be either exhaustively
specified and pursued, by the super-scientist; or, of more relevance, to be
in some way given, as obvious, or by "the client", and/or by some
"colleague".
But in practical studies selection becomes critical: the
identification
of
which activities and constraints are significant.
Alexander (1982) links the relative neglect of the design stage to domination by the analytic thought style, whereas problem formulation, while
involving analytic (and search) activities, critically requires non-analytic
creative inputs.
Secondly:
"We
are dealing with open systems, which in turn raises problems
about defining the bounderies of the system (or of the problem space)" (A.
Williams
1972,
552).
The
greater
the
scope
the
greater the
indeterminateness.
The need is for defensible principles of exclusion.
These can be political, ethical, legal, administrative, economic. Self
(1975, 54) defines this as the heart of policy analysis.
Thirdly,
not
only
constraint specification may be problematic because of the mass of
technical
and
economic
constraints
but also of these possible
legal, political, administrative and cultural constraints.
-36-
Fourthly, constraint specifications reflect both a theory of change and a
value stance: for to call X a constraint means that the activity "changing
X" is deemed to yield an inadequate rate of return, which judgement must
depend on theories and values.
These points are little more than a set of headings. To go into them would
take us into the whole of policy analysis theory. Underlying "almost all
disputes about cost-benefit analysis, or indeed about [normative] questions
generally is the question of which constraints are to be taken as given"
(Layard 1972, 11). They suffice though to suggest that framing is central,
difficult, and prime territory for both dispute and massage. Just one point
will be taken a little further.
Fifthly, differences between assessments may reflect not only different
principles of exclusion and different identifications of constraints, but
also different responses to uncertainty about their standing and malleability, and different bargaining strategies. This can be illustrated for
different school of cost-benefit analysis.
The standard economic reasons for excluding various effects from costbenefit analysis (apart from their being of no interest) are that they are
equally found in all projects, that they are achieved merely by division of
resources already comparably well used elsewhere, or that they are better
achieved
by other means than project selection. the standard reasons for
including a wide range of effects in LDC CBA are that there are unemployed
resources which can be indirectly stimulated into action at no opportunity
cost; that some indirect effects are vital for predicting project evolution;
and that in practice some objectives cannot be pursued sufficiently by other
policy tools.
Past disputes in cost-benefit theory have often been implicitly about the constraints on other policy tools - about which variables
are manipulable - "decision variables", and which must be accepted as given,
"constraints".
(Fitzgerald 1978 clearly links different positions on the
rate of discount to different views of State role and powers.)
-37-
The OECD
and UNIDO systems differed here too, not only on the meaning of
optimum industrial development. For OECD "traded goods" was a prescriptive
category: goods which should be traded in an optimum strategy. For UNIDO
it was a predictive category: what in the analyst's best judgement, and
subsequent to the use of his best arguments, will in fact be traded. There
could be said to be a difference in political assumptions here: OECD assuming a Central Planning Office (CPO) able to dictate trading policy, UNIDO
treating that as merely a special zero-constraint case (Sen 1972). LittleHirrlees (OECD) later accepted UNIDO's formal superiority here. But behind
a miminal agreement on the relevance of what are the CPO's constraints (and
inversely, its "control areas") there can be differences in political
judgement: including different responses to uncertainty about constraints'
location and malleability. OECD can be interpreted as judging that project
planners
must
have simple guidelines, or that the prescriptive interpreta-
tion of "traded goods" must be pressed forward in order to influence - even
if only in the long run - opinions in government; UNIDO can be interpreted
as the approach of planners who are more adaptive (or accessory), less
combative (or presumptuous).
The appendix illustrates this from multicomponent rural development projects: in considering later components, when
should earlier components be considered sunk costs? the aggressive OECD
evaluator with his eye on future - or past - battles may resist writing off
costs;
the
adaptive
UNIDO
planner, focussed on the present decision, may
not.
One can undertake similar analyses for the remaining stages of assessment.
This is done in subsections 3.4 to 3.6. The general reader may wish to
instead proceed directly to section 4.
3.4
Generation and interpretation of data on demand and impact
Having both considered direct costs and set the stage for analysing impacts,
one will look at indicators of demand and use. Typical manoeuvres are:
-38-
(a)
(b)
(c)
Use
own data (Wilson 1973); avoid systematic experimental
studies, e.g. as involving "unjust manipulation" of recipients.
Argue
that
unfavourable
assessments used unrepresentative
sampling.
Be optimistic on future prices and future demand indicators.
In particular: -
(d)
(e)
Adopt
those
demand growth indicators which are more favourable;
quote past studies which assumed high growth, as a source of
authority in themselves.
Take past periods of high growth in demand for programme services
as normal and representative; sideline periods of lower growth as
"temporary" and "exceptional" (e.g. those due to international
economic or domestic political crises); or:
(f)
Take
past
"trend"
leged factors
case. (3)
3.5
growth in demand as "normal"; add on for al-
causing
special
additional
generation
in
this
Describing objectives and benefits
To sell or save a programme, manoeuvres here include:
(a)
Propose and brandish splendid, broad, vague objectives. This is
useful in both appraisal and evaluation.(4) "Goal language is
ideological.
Its function is to gain support" (Schaffer 1973,
14).
Such objectives also help in cementing self-belief within
organizations.
(b)
Particular
stress
the
example
is
riding
Vagueness is important for these roles.
variants of (a) are to quote "national goals"; and to
incomparable
value of the particular objectives.
An
where access to remote areas is presented as an over-
concern,
a "right" regardless of cost and of the relative
merits of an option of construction later out of surpluses from
more productive present use of resources.
Instead, in the
"sacrifice
mentality",
costs
part
are
benefits
and
costs
are not comparable:
of life, meeting them is merit-worthy, effort is
-39-
virtuous, benefits are
benefits is sufficient
(c)
(d)
(e)
(f)
(g)
(h)
(i)
(j)
therefore pure gain, and any level of
as justification. Costs are not to be
seen as foregone benefits elsewhere: all such calculation is
immoral when "principles are at stake". In extreme variants
constraints are not to be defined and respected but transformed
by "doing better".
Select favourable benefit measure methods. There are many opportunities
other
than the old favourite of double-counting
benefits.
Margolis
1973, Self 1975 and Stern 1976 give
examples. (5)
Claim important but presently undetailable net benefits (i.e. net
of presently undetailable costs) - e.g. because fortune favours
the bold.
This is close to the "Columbus gambit", discussed
earlier.
It differs somewhat from Hirschman's "Hiding Hand"
claim, that presently undetailable benefits may counterbalance
presently detailable costs, so that if one forgets the former it
is good to also forget some of the latter.
Ex post, extend if necessary the scope of valued results, in a
basic-needs programme have a very inclusive definition of basic
needs.
Also emphasize ex post whichever "incomparable" objective the
programme did better on (e.g. environmental safeguarding, national security, public order and stability); almost any impact
pattern can be defended in this way.
Quote
"testimonials" from individuals who received or saw
benefi ts.
Argue that subtle and general effects escaped identification.
Stress the existence of longer-run benefits that have not yet
been felt.
Respecify objectives ex post, if that is more flattering; and/or
impute criteria from outcomes, in self-justifying fashion.
-40-
3.6
Synthesis of direct and indirect costs and benefits
Finally one comes to the integration of cost and benefit assessment, to give
an overall judgement. Some of the sales techniques are as follows:
(a)
Minimize rate of discount, because benefits tend to come later
than costs.
(Hanke & Yalker 1974 note this as a standard theme
(b)
(c)
(d)
and give illustrations).
Be optimistic on the length of the project start-up period, i.e.
minimize the lag of benefits behind costs, e.g. the time needed
for execution of bureaucratic procedures).
Choose the ranges of variation used in sensitivity analysis
arbitrarily or according to one's convenience (Irvin 1978;
Stewart 1978).
York backwards from as yet unsatisfactory conclusions, revising
elements so as to "fudge" up the assessment. "Fudge" down the
assessment if the conclusion is too embarrassingly favourable.
(e)
Apply a "filter-in" approach: e.g. first approve programme elements on conventional economic (or even financial) grounds; then
from the other elements approve some on social grounds; then some
on "special grounds" such as inter-regional balance; etc. Do not
filter-out, not apply criteria jointly (since this could rule out
cases strong on just one ground).
4.
PROJECT ASSESSMENT IN PERSPECTIVE
4.1
Questions
Section 2 looked at the sociology of project assessment, and Section 3 at
particular tactics. Ye should now pull together some of the biases that now
appear possible, prior to the question of how far they could be countered,
whether from within project analysis or only from outside it. The possible
biases of insiders towards negatively, and of all parties towards neglect of
-41-
alternatives
need
no
further
emphasis;
but
three other possible biases
should be mentioned.
Firstly, the introduction of sophisticated formats for project appraisal and
evaluation tends to favour those with the resources and skills to operate those formats. Secondly, some types of sector may
and perhaps massage
lend themselves better to those formats than do others, in terms of ability
to generate data, claim a wide variety of benefits and so on. It has been
suggested here that roads may be one such sector. Thirdly, suspected massage may lead assessors to impose a very high target rate of return (e.g.
10% or more).
If that rate is used for discounting it may produce, apart
from yet more vigorous massage, a bias against projects with long-run
benefits.
This is particularly significant in sectors where (unlike roads)
projects can have very different net-benefit time profiles. (1) Further, if
project analysis become devalued because people are aware of the likelihood
of massage, this might further adhocery in their use; i.e. there would be
less inhibition in rejecting projects which claimed high net returns or to
retaining others despite poor results from analysis.
One question is: what are the types and strengths of forces that may counter
the motives and manipulations that have now been discussed? Yhat are the
checks and balances? these might include: superior techniques of analysis;
more effective organization of assessment and assessors, perhaps including
use of independent outside consultants; and even tacit countertrends such as
Hirschman's "Hiding Hand", whereby project salesmanship becomes seen as
partly
just
healthy
animal
spirits.
Subsection
4.2
touches
on these
factors.
Another question is how this bargaining inside project analysis fits into
the wider picture of political and administrative allocation; i.e. after
looking
and
at the bargaining within project analyses, one can go on to ask how
when the formats of project analysis are themselves fitted into overall
-42-
political bargaining
subsection 4.3.
Noting
a
variety
various
possible
concerns
their
over
of
resources.
possible
forces
Some perspectives are introduced in
patterns of bargaining and allocation, and
and counter-forces, the next question that arises
relative
importance.
It is beyond the scope of the paper
though to offer a predictive demography of relative frequencies of different
patterns.
There are in any case probably too many variables for that.
The
intention is only to underline the possibility, nature and significance of a
of
number
kinds,
comparable
beyond
the
range
of orthodox planning texts.
This is
to analysis of allocation via imperfect markets, which may high-
light various possible bargaining patterns and constraining factors, without
claiming
to
go
administrative
tions
and
on
to
predict net outcomes.
allocation.
tools
that
The
the same seems to apply for
hope then is simply to provide some ques-
will help in facing the specifics of cases, and not
encourage avoiding them by overgeneralizations.
The
aim
of this concluding section is thus to sketch a set of issues worth
bringing
into
project
analysis
training,
not
to attempt their detailed
coverage or resolution.
4.2
Limited consolations
Technique
Bargaining
and
massage
thrive
on
complexities.
They are constrained if
sensitivity analysis reveals that particular complexities are insignificant:
e.g.
that
because
this
the
further
alternatives
prospective
benefits
or further effects are not worth pursuing
are less than the cost of search.
(But
is precisely the sort of issue that analysis often leaves unclear, and
where judgements conflict.)
-43-
Even where complexities do matter, improved techniques might sometimes tame
them: tighter experimental controls; goals and values rationalized into
"logical frameworks"; and so on. Unfortunately such methods may commonly
have excessive resource demands, especially for time: and new techniques and
information
channels
sometimes
for
open
self-interested
as
many disputes as they close, providing new
ingenuity,
while
supervisory resources are
always scarce. Critically, one is frequently in "wicked problem" situations
(Rittel & Vebber 1973), marked by high complexity, uncertainty, dispute and
flux.
Much high-tech management seems thus to have proved of limited value
even in DCs (see e.g. Rondinelli 1976). So concerning "logical frameworks",
the difficulties with goals raised in 2.2 above are endemic and not just
matters of technique. Donor-client relations may however have facilitated
these methods' spread to international aid programmes; but they are poorly
suited to activities with highly variable methods and hard-to-measure outputs (say, social as opposed to physical infrastructure), and to programmes
with significant degrees of novelty, exploration, uncertainty, and broadness
rather than narrowness of coverage - in other words to typical LDC conditions (Rondinelli 1983).
The
analyst
negative
ex
various
ways,
will
sometimes
post
findings
repeated
be
helped
by cumulation of findings.
Vhile
on one isolated rural road may be explained in
negative
findings
from
a variety of sources may
generate a consensus (if not among non-economists) that rural roads are
rarely worth considering in the absence of supporting programmes (Bovill
1978), notwithstanding proponents' ability to produce rosy appraisals apparently satisfying international norms.
But cumulation is at best a
longer-run check, and often absent when programmes and environments are
changing rapidly.
Improvements in analysis need not always be high-tech. For example, while
checkers cannot counter thoroughgoing skilled fudging point-by-point, they
can resort not only to sensitivity analyses to identify key assumptions, but
also to spot-checks, and highlighting of leading alternatives. Their aim is
-44-
to ensure that different projects - presumed more or less equally fudged, in
the absence of evidence to the contrary - are treated equally. The question
returns though: why should checkers bother? This raises further issues for
a sociology of assessment.
Organization and socialization
The orthodox ideal for what happens on the sort of stage we have considered
is that each group has a distinctive role, and performs it in accord with a
corresponding ethic. Such roles and ethics are often discussed for contractors or technical professionals and consultants; e.g. the latter are
accorded a certain authority and privileges (including closed shop access to
some types of work) in view of presumed conscientiousness and expertise.
The issues need to be considered for others involved in project analysis
too.
In an optimistic view, misuse of methods will be reduced by more education,
more effort and more supervision; "after the revolution" it may even be
abolished.
But for actors to follow such roles, certain conditions must
hold.
One is to have effective sanctions on performance. Apart from any
other problems to wielding sanctions though, there are difficulties in
determining what is unacceptable performance. Skilled work's quality cannot
usually be judged by simple tests. Precisely because engineers et al are
considered to be able to make complex judgements that outsiders cannot make,
acquire
a certain autonomy; though for social scientists and
they
evaluators, many others feel they can make the judgements as well if not
better.
To a significant degree, "if good work is to be done, it is necessary for the operatives to want to do it" (Ravetz 1973, 295). This requires
internationalization of an ethic of conduct. Sustaining a group ethic and
the associated morale in turn requires a solid group basis in distinctive
skills, tolerable work conditions and rewards, and a group leadership with
wider vision and sympathies.
-45-
These
conditions do not hold automatically, as is seen for example from the
familiar discussions of corruption among contractors (or state enterprises).
Since contractors are not usually central actors in project appraisals and
evaluations, different foci have been taken in this paper. Social scientists, for example, have in general won less professional status than have
technical disciplines.
Relatedly, if they were to act as "guardians of
social efficiency", they would require resources, support and not least,
mature policy sciences comparable to the mature technologies. Ye have
considered cases where these conditions may not be met. (2)
Specifically, fulfilment of the hope that consultants will provide disinterested independent expertise depends on the quality of client supervision and
the state of the consultancy profession (see e.g. Hardiman & Midgley 1978).
Commercial imperatives are powerful in the profession, and when - due to
various factors
supervision is deficient, shortcomings will appear.
Consultants are a limited consolation within the assessment game: of value
but, like any group, with interests of their own.
Balances?
If none of the individual checks imposed by technique and organization are
very strong, they may still add up: "the facts", and cumulation of results
over time; the professional ethics of practitioners and internal and external checkers; the occasional maverick "wistleblower". In addition there are
the pressures of competition between different claimant and checker groups.
The diagram below summarizes some of the tendencies and counter tendencies we
have seen, comprising the full "assessment circus": assessment in the round.
Countering possible organization interests in acceptance of bad programmes
(2.2 above), outside assessors may become preoccupied with avoiding Type II
errors.
They may also be prone to a number of negative biases (2.4 above).
In this light, practitioners' preoccupation with avoiding Type I errors
appears more acceptable.
-46セM
M
Witting or
unwitting
executive/
/practitioner
interest
..
Theories of
Hiding Hand or
organizational
necessity
First Law:
commission of
Type II errors
(supporting bad
programmes) - what
outsiders fear
•
Outside assessors'
preoccupation with
avoiding Type II
errors
•
I
I·
I
I
I
I
1
.
Practitioners'
preoccupation
with avoiding
Type I errors
.
Role of
supervision,
control and
rationing
Second Law:
commission of
Type I errors
(rejecting good
prograDlJles) - what
practitioners fear
.
Outsiders •
biases
or even
hostility
----------------------------------------------------------------In some theories practitioners' typical initial overoptimism and subsequent
defensiveness are even justified as necessary methods for getting programmes
off
the
ground
and then trying to survive through the inevitable learning
period
in the face of narrow critical assessments. (See e.g. Vildavsky
1979). One theory in this family is Hirschman's "Hiding Hand", where a bias
in one direction (in this case, underestimation of some future difficulties)
is counterbalanced by a bias in another (here, underestimation of one's
ability to respond to the difficulties).
One can, however, extend this analysis to obtain a fuller anatomy of biases
(Gasper 1986) which does not give an expectation that optimistic cases (i.e.
where biases cancel out) are likely to predominate. In fact, as Hirschman
noted, even for the cases of balance, the learning effects underestimated ex
ante can include not only positive new skills but also the skills of massage
and fudge, which may then spread to other work. There is a danger of
rationalizing almost many project history with these sorts of theory: as if
any cost can be converted to a benefit if "experienced" in the proper way,
and as if there were no better route to the benefits claimed. Hirschman's
main suggestion in fact is to change the emphasis in, rather than the rigour
of, ex ante appraisals: towards assessing adaptive potential, and away from
-47-
refinements of allocative calculus which are likely to be rendered irrelevant by the innumerable unpredictable factors in project situations.
(See Gasper 1986 for an application to the roads sector, supporting the
argument that ex ante overoptimism on roads projects is not excused by other
considerations.)
4.3
More roles than one
From a wider perspective on allocation one sees that the results of project
analyses are certainly not necessarily the main determinants of decisions.
Other struggles must be looked at besides those to claim a particular rate
of return.
Project analyses may often be: (a) omitted; or (b) ritualistic
when undertaken (as sometimes seen in aid programmes, de facto commitments
having been made at an earlier stage; Tendler, 1975); and/or (c) ignored as discussed in many reviews of non-utilization of studies (e.g. Rondinelli
1976, Veiss ed. 1977). These analyses emphasize that studies can figure in
various roles in the bargaining of resources, not just in decisive roles.
For a decisive role there must be developed assessment techniques, adequate
study resources, clear and agreed decision-maker values, and issues which
are politically "open".
Study results can then have strong, direct and
immediate influence.
At another extreme, studies may be primarily a diversion: mystifying
publics by their mere commissioning. Their results can still be used opportunistically, taken as sanction when in support of a desired conclusion,
otherwise put into limbo.
In the next role, studies of a particular type may be commissioned, because
the general methods involved may tend to favour desired conclusions, even if
not ensuring them.
Some writers have claimed this for cost-benefit
analysis, especially as it is seen in practice, with the textbook qualifications
and refinements omitted or inevitably limited.
A method which is not
-48-
inherently biased can yet be inevitably biased, depending on its effects in
situations which are prevalent and will long remain so. To say that biases
are "not inherent in the method of analysis, but only in the way in which it
may be used by some practitioners" (A. Villiams 1972, 529) could be
seriously misleading.
Cost-benefit does however still have some universalist utilitarian thrusts, so it may often not serve particular interests;
in which case its results may in many set ups only be used when convenient.
systematic utilitarian-type formats do even so overall make it somewhat
harder - compared to their absence and to reliance solely on other channels
of struggle - to push through sectarian claims, and somewhat easier to push
through welfarist ones; but they can also introduce new biases, and never
remove the political element of "pushing through".
If not just the general methods but also their particular. usage can be
selected according to convenience, via massage, then study results can be
manufactured as desired. Ve have seen that there are certainly limits and
checks to massage, but they are fewer in the trademan's world than in the
textbook, given the actual availabilities of information and of analytic,
administrative and supervisory capacities.
Less decisive roles for project analyses are as just one type of input to a
wider political interaction, e.g. within "conflict management" and for
"adversary" evaluation. They might even function sometimes as pure arbitration
as political dice cum therapy; or instead at other times in
unsettling but still non-decisive roles, intended to reduce complacency and
stimulate review (Floden & Veiner 1978).
Assessment techniques retain an invaluable role as frames encouraging collection of information and the putting of questions, such as on opportunity
costs and indirect effects. Even if in practice the answers quite often are
obscure, the methods do produce valuable constraints on allocation simply
according to power.
-49-
4.4
Perspectives for research and training
One
interesting
area
for research concerns the actual degrees of
robustness/manipulability
of
current
project
analysis
methods and
assessments.
The issue of the scope and limits to manipulation needs to be
pursued, as part of the theory of administrative allocation.
Relatedly, attention should be given to the extent of variation between
contexts and sectors. It is felt that the themes raised in the paper have a
wide relevance: the conflicts between insiders and outsiders, and doers and
deliberators, the bargaining for administered resources, and the scope for
judgements and massage in the associated project analyses. Similarly, it is
not felt that the argument applies only to the roads sector, which provided
most of the examples. But further work is needed to refine the analysis, by
qualification according to type of economic sector, macro-political/economic
environment, micro-institutional setting (e.g. which particular agents are
involved in bargaining), and the level of issue being bargained about. (3)
These sorts of analyses should then feed through into training.
Project analysis training has to cover much more than these matters; but the
emphasis
here has been on rectifying an existing deficiency.
One must look
not just at intellectually challenging techniques but also the contexts and
content of their actual use. This discussion will often (certainly in this
paper) be less formally rigorous than the imposing techniques. It is less
neatly disciplinary, and also more embarrassing! But it is facing relevant
questions and experiences.
These should not be left in the shadows,
tacitly recognized as important but not examined at some stage in training.
Training should provide an awareness of the roles of analysis in the real
world
of
constraints,
interests and politics, where planning is limited -
not just produced - by problems. Planning theory and
have characteristically been discordant. Put simply,
the positive as well as the normative/prescriptive
Positive planning theory must be one of the inputs
planning experience
training must cover
theory of planning.
to the prescriptive
-50-
theory.
Otherwise
irrelevance.
training
in
project planning is in danger of academic
-51-
APPENDIX: BASE CASES AND SUNK COSTS IN RURAL ROAD PROJECTS
Integrated rural development programmes usually contain road components,
sometimes as a sister project rather than within the main programme's
administration.
Assessment of such road projects ideally would like to
compare cases 1 and 2 below, and then for different with-road cases estimate
the optimal roads provision within the total programme.
Yith road
Case 1
Case 3
Yithout road
Case 2
Yith rural development (RD) programme
Case 4
Yithout rural development programme
But estimation of case 2 may be very difficult. Case 4 may be easier to
grasp, with fewer counter-factual steps distancing it from reality. In
other words, we typically treat the road and the RD elements as a joint
project, and compare case 1 (with both) and case 4 (without both). The
economist will at once start to worry about the exclusion of good proposals
through their combination with bad, or vice versa. Assessing joint projects
of various compositions is of course the answer. Also easy to answer in
theory are presentations of components of the total programme which to some
degree claim joint benefits (compare 1 and 4) but only attribute their own
costs (compare 1 & 3, or 1 & 2). The implicit or explicit claim is that the
other programme components are sunk costs. The easy theoretical answer is
that if those costs are indeed sunk then they should be ignored now; if not
then they should be accounted. But there may be some complications.
For example, in one District in Malawi two recent studies assess joint
programmes of road and other rural development expenditures. The RD project
document cost feeder roads, but does not specify or cost the new trunk road
on which its estimates of induced agricultural benefits appear conditional.
Instead it claims all those benefits for itself. Perhaps the trunk road
-52-
will
be
constructed
impact.
in
But perhaps not.
any
case,
regardless
of its local agricultural
The trunk road project document certainly did not
feel it could afford to ignore that impact and claimed some of the projected
induced
benefits
projects
are
for
itself.
concessionally
A contributory
foreign
factor here is that these
financed
and the documents are very
probably presented to different donors.
Consider
the detailed planning of a roads project intended to complement an
ongoing rural development programme in a certain area.
was
always
envisaged
but
priority
in
this roads component
earlier stages was given to other
components, for which major expenditures have already been made, with others
planned.
Vhich
essaying
one
of
these
non-road expenditures should be costed when now
a detailed design and justification of the roads?
would
consider
that
certainly
prospective
At first glance
levels of expenditure in
excess of levels in areas not covered by these special IRD programmes should
be
costed.
These are resources potentially usable elsewhere.
it
is
that,
felt
effect
while
committed
cause
of
already
new
not yet expended, these resources are already in
in political statements and/or loan agreements, or be-
local
expended
But what if
levels of expectation?
And what of resources in fact
- e.g. in building up project staffing, offices, housing,
etc - but done so in the expectation of having their impact jointly with the
eventual roads component?
that
expenditure
happened.
and
In principle a joint project was assessed before
found
attractive.
In
practice this may even have
But with the elapse of time a new assessment is being made before
the roads funds are committed, to check on any unforseen circumstances.
latest
off
phase
all
tional
of one Integrated Rural Development Programme in Malawi wrote
past "routine"l"recurrent" costs, though this covers much institudevelopment,
previously
justified
research,
by
training,
etc.
directed
reference to the later phase.
to
and
as
given:
now
project IRR was 35%.
routine
unconditional
perhaps
It also attributed
none of these activities' ongoing costs to a 'new-phase project'.
taken
The
commitments.
They were
The estimated
-53-
The first case - unspent "commitments" - is like the OECD-UNIDO division on
traded goods.
The OECD style evaluator will say that an alternative
presently being ignored is still an alternative, and these opportunity costs
must be weighed.
The UNIDO style evaluator may reply that there is no
opportunity for influence in this case; to which the other may say that he
will not enter into speculations on influence: his role - either in general
qua evaluator, or in this case as formally briefed - is to assess in terms
of policy-makers' stated general objectives. The UNIDO evaluator in contrast may accept or feel unable to resist decision makers' specific actions.
The second case - spent commitments - appears clearer: the costs are clearly
sunk. But should a district where the roads programme is scheduled later be
treated differently from one where because not all districts could be taken
at once it was scheduled earlier? The implication might be to do two assessments for the later district: one costing all commitments, to review the
total conception, and one ignoring sunk costs, to guide the current
decision.
But suppose the review of total conception and past commitments
shows them to be unfortunate; that this appears due to lack of adequate (or
any) initial appraisal and the later components only payoff on the assumption of sunk past costs? For the UNIDO style evaluator the current decision
is unaffected; he must simply try to better control future appraisals. The
OECD style evaluator may ask if that control can be furthered not merely by
publicizing the past "error", but also by seeking to penalize it: making an
object lesson, refusing to support a follow-up investment if it only "piggybacks" on an unjustified (according to the evaluator) past commitment.
Yhich leads us back to the arguments about possible influence and appropriate roles.
The implicit reference in this discussion was to various mUlti-component
programmes in Malawi, the role of the administratively and financially
separate District Roads Improvement project, and to sunk costs of a particular small-holder cash-crop agency. Similar issues arise within multiroad programmes; if road 1 was built on the basis of a claim which proves to
-54-
have
been
invalid (e.g. a particular level of diverted traffic), should it
fearlessly be proclaimed a sunk cost and road 2 be undertaken in addition
(e.g. upgrading of the road from which traffic did not divert)? The question is what lay behind the invalid claim. I have heard road engineers in
this context discuss with fascination the fearlessness, yet also possibly
naivete, of the economist pursuing rational allocation. There can be fallacies of disjointed incrementalism and of "letting byegones be byegones".
-55-
NOTES TO SECTION 1
1.
Initial comparisons of conventional road cost-benefit analyses with the
outputs of more general planning models are however seriously unfavourable to the former (Hine 1982, 22).
2.
See Phillips 1977, also Patton 1978, papers in Abt (ed) 1977, and Downs
& Rocke 1981 on disagreements between evaluations.
3.
On formal equivalence of the OECD, UNIDO and IBRD systems, see e.g.
Squire & van der Tak 1975.
The comparisons of the OECD and UNIDO
systems of project evaluation took place within the new awareness from
the 60's of how past project choice had neglected opportunities in
world trade, leading to low and even negative net value added in some
LDC industries.
But the common opinion, that the UNIDO system was a
clumsy simplified version of OECD, sometimes neglected the most important issues at stake: whether optimum industrial development and
maximum international trade involvement coincide. The OECD manual is
part of a wider Vestern official view, stressing "dynamic benefits"
from trade and the development of strengths though facing world
competition.
UNIDO is closer to an UNCTAD line, e.g. a concern with
negative externalities in production and consumption which markets
neglect, including openness to foreign pressure, moulding of consumer
tastes, etc.
Vithout pursuing this debate the point to note is that
the differences between the wider judgements are more important than
the (associated) differences in explicit method.
4.
Laver (1978, 473): "Some game theorists have developed ... analysis of
the extensive options often available within the rules of the game.
Almost never do these take into account ... the informal alternatives of,
e.g. sophistication, bluffing, lying and cheating. It is my contention
that this type of informal strategy is much more of the essence of
realpolitik than the extensive analysis •.• [produced by] the formal
models industry".
NOTES TO SECTION 2
1.
Caiden and Vildavsky (1974, 110) note similar switches, between the
different stages of domestic budgetary negotiations. And some supposed
"checkers" avoid conflict, give up, "join the club".
2.
"Vhat to the evaluator is nothing more than reporting the facts (or
"the mildest constructive criticism") can be seen by the manager as
anything from malicious sabotage to vicious assault (Gurel 1975, 20).
3.
Rondinelli argues that elaborate consultancy studies have shown little
impact on resulting project effectiveness (1976, 599). But one question is what the studies' terms-of-reference told them to look at.
-56-
4.
For example, exclusion of leisure-time-savings benefits in most LDC
studies; or minimal analysis of changing vehicle composition, or of
vehicle lives and depreciation, even though these may dominate operating costs in some cases.
Steve Mandel has shown me the great
sensitivity of results in one case to assumptions on this last issue,
e.g. the common assumption of a given vehicle lifetime kilometrage,
independent even of road surface type (vehicle maintenance supposedly
repairs all surface-related wear).
But this assumption could bias
assessment against bitumenization, i.e. it is not a lobbyist's ruse.
5.
More attention is given here to roads than buildings, since the latter
figure less in economic planning theory and practice: they are less
susceptible to analysis of benefits, they are usually smaller expenditures and they are less involved in the rituals of foreign donor
finance.
Architects also emphasize that the building is often a very
small part of lifetime system costs, including personnel and other
operating costs, so that priority is to a building which facilitates
good working.
But: there is no necessary relation between high cost
and functionality; while there is almost unlimited scope for varying
designs and increasing costs; and the question of function itself must
not be begged, as in many projects which assumed that great numbers of
new offices, houses, etc. were necessary. Expenditure on buildings
usually adds up to an extremely high share of the government budget,
and economists must consider it. But the methods used mostly have to
come from outside their cost-benefit manuals. One key issue is choosing which precedent-derived norms on level of facilities should be
fought for, when the pruner is hard pressed to raise support for worrying over 'trifling' infractions. This is the standard issue of where
to expend energies combating 'drift'.
6.
No programmes are found to produce the desired effect, at least when
studies " •.• gather data independently of the agency; adopt a short time
frame that either minimizes the chance for the desired effect to appear, or if it does appear permits one to argue that the results are
temporary and probably due to [the Hawthorns effect]; and maximize the
search for other variables that might explain the effects observed"
(James Q. Vilson 1973, 133).
7.
Bauer (1975) goes further, suggesting a link between the prevalence of
1960's and 70's low or negative value added LDC aided industrial
projects, and oversold aid project analyses. I suspect the claim may
be more applicable to the far greater outpouring of 1970's commercial
bank loans, with bankers winning promotion elsewhere with each new
superficially analyzed deal?
NOTES TO SECTION 3
1.
Hanke and Valker 1974 took a sample of 128 projects, of which more than
75 % showed cost overruns.
the group as a whole exceeded original
-57-
estimated cost by 72 %.
Rondinelli reviewed highway projects in
Central America under 4 different agencies: "the behaviour of all 19
highway projects is quite similar.
That is they all experienced
similar patterns of delay and unexpected cost increases" (p. 579».
2.
This may seem gross. Indeed there is little theoretically complex to
use here but it is still a good practical ploy. Consider analysis of a
road network with traffic proceeding down numerous routes. It may be
necessary to define a simplified base case to make assessment calculations
manageable.
Choice of a flattering base case does not
discriminate between new route alternatives, if they are all compared
with it.
All are equally flattered. This may be discounted in some
other part of the assessment but it may not. Definition of base case
traffic routing is a 'detail', not to be highlighted in a report.
3.
Consider projections of normal traffic growth in road appraisal
studies.
Available indicators, such as GDP growth, vehicle licensing
figures, fuel imports/production, manual traffic counts, and automatic
traffic counters, are all notoriously imperfect guides. They also
offer a wide spread of suggestions. So there is scope for interpretation and selection (e.g. of imports of one grade of fuel that have
risen fast - even though another grade has been tailing off). Studies
also make mutually endorsing use of each other's claims, even though
earlier claims may be outdated or unfulfilled or for non-comparable
road stretches.
Normal traffic growth can be exaggerated in at least
two ways: (i) interpretation of 'normie', i.e. 'how it should be' so
that only trends from good spells are taken; (ii) identification with
past total growth, even though that growth included new generation from
new roads, etc., which cannot be double counted when assessing the
impact of future new roads. Note that normal traffic gets twice the
weight of generated traffic. Road engineers are usually conservative
in design, and may sometimes then feel that they should countervailingly be favourable to the proposal in traffic analysis. (Design
conservatism is to avoid the professional stigma of premature product
collapse). but one cannot correctly balance now-committed construction
costs by exaggerated benefit claims. A more significant countering
point is that generated traffic does appear in quite a few cases to
have been under estimated.
4.
However in so far as a project was oversold at appraisal by listing
such objectives, this may later generate compensating evasions in
monitoring and evaluation if those objectives are still being referred
to (Deutscher 1976).
5.
Consider also the following: Value the time savings from preventing
road closures in the rainy reason by taking the salaries of potential
users for the prevented time of closure (Final Report - not Draft
Final; i.e. accepted by donor agency as well as client Government - on
Secondary Roads in an African country). In effect, assume that users
-58-
sit and wait on the road, and do not divert to other routes or other
work! Again this enters as 'detail', not highlighted in a report.
NOTES TO SECTION 4
1.
Less distorting
funds.
would
be
use of a
2.
For example, morale raised through a form of combative group-spirit may
not further analysts' effectiveness, and/or can soon wither. A number
of "leadership" tasks can then be suggested as potentially valuable but
undoubtedly difficult.
3.
Analysis will tend to be more decisive for specific-issue and single
programme analyses than at strategic and mUlti-programme levels (Carley
1980, 30), and for small changes in well understood environments.
unidoMウセケャ・@
premium on investment
-59-
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