The Journal of Behavioral Finance
2005, Vol. 6, No. 4, 192–201
Copyright © 2005 by
The Institute of Behavioral Finance
Orientation Toward Finances:
Development of a Measurement Scale
Ellen Loix, Roland Pepermans, Cindy Mentens,
Maarten Goedee, and Marc Jegers
The construct of orientation toward finances has been developed to focus on individual behavioral dispositions related to personal financial management activities.
Based on input from different literature sources, we sought to operationalize the construct using items referring to behavioral competencies. This measurement scale has
further been tested and analyzed, resulting in two subfactors: Financial Information,
and Personal Financial Planning. We obtained acceptable reliability and validity results for both factors through various studies. Cross-validity testing and confirmatory
analysis further supported the robustness of the final two-factor measurement scale.
Individual Orientation Toward
Finances: The Construct
Non-Specific Financial Behavior
First, in the literature on individual economic behavior, there has been much concern about specific financial behaviors, such as saving (Wärneryd [1999])
and taxation (Andreoni, Erard, and Feinstein [1998]),
or specific financial situations like gambling (Walker
[1995]), amassing debt (Lea, Webley, and Walker
[1995]), investment behavior (Lewis and Mackenzie
[2000]), or poverty (Finn, Zorita, and Coulton [1993]).
Specific financial issues or situations, however, will
not be the aim of the orientation toward finances construct; we are concerned with non-specific financial
behavior here. But being interested in finances or having certain habits related to managing one’s financial
means may indeed be a moderating factor, with either
positive or negative effects in the aforementioned situations.
What makes certain people good managers of their
personal finances? What makes some people more able
than others to effectively budget their expenses and allocate their monthly income? These questions focus on
individual financial management behavior, i.e., how
individuals deal with their financial means. It is a topic
with important implications that seems rather neglected in the vast body of financial and economic behavioral studies.
This paper introduces a measurement scale and a
construct of orientation toward finances that is related
to, yet different from, a number of other attempts to investigate financial behavior. We define the construct as
an individual behavioral disposition characterized by
personal interests and skills related to managing one’s
own finances effectively. We will elaborate on the conceptual relationships and differences with other finance-related topics.
Individual Financial Behavior
of the General Public
As far back as the 1980s, Furnham [1984] mentioned the lack of research about practical financial behavior. Since then, the situation has changed somewhat, although researchers continue to concentrate
mainly on the financial behavior of specific groups like
stock market investors (Wärneryd [2001]) and households (Gunnarsson and Wahlund [1997]). This paper
will focus on the general public, i.e., on ordinary people where there exists some speculation as to their
money-related behavior (Furnham [1996]). How do
they handle their own income and their financial situations in general, and what are important elements of
that behavior? Hence, the orientation toward finances
(or, toward financial management) refers to everyday
Ellen Loix is a research assistant in the Centre for Work, Organizational and Economic Psychology at Vrije Universiteit Brussel.
Roland Pepermans is head of the Centre for Work, Organizational and Economic Psychology at Vrije Universiteit Brussel.
Cindy Mentens was a research associate in the Centre for Work,
Organizational and Economic Psychology at Vrije Universiteit
Brussel.
Maarten Goedee was a research associate in the Centre for Micro-economics for Profit and Non Profit Sectors at Vrije Universiteit
Brussel.
Marc Jegers is head of the Centre for Micro-economics for
Profit and Non Profit Sectors at Vrije Universiteit Brussel.
Requests for reprints should be sent to: Roland Pepermans,
Work, Organizational and Economic Psychology (WOEPs), Vrije
Universiteit Brussel, Pleinlaan 2, B-1050 Brussels, Belgium. Email:
roland.pepermans@vub.ac.be
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ORIENTATION TOWARD FINANCES: DEVELOPMENT OF A MEASUREMENT SCALE
financial matters. We expect this construct ultimately
to help explain general individual financial behavior
like risk-taking and individual investments.
Our approach is somewhat related to the money
handling inventory of Fank [1994]. But his scale is not
quite behavior-oriented, as it includes a variety of attitudinal factors. We expect that our new attempt to
come up with a founded scale to measure human behavior when dealing with money will differentiate between individuals, as well as position them on a reliable and valid scale.
We hypothesize that having a strong financial orientation will cause individuals to focus strongly on their
personal financial situation, motivate them to actively
look for financial information, and cause them to plan
and budget their money thoroughly. But it may also
predispose them to look for certain investments, or to
use specific financial management tools, part of which
is in line with what Tigges, Riegert, and Jonitz [2000,
p. 129] note:
People especially interested in economic and financial
matters, either for private or professional reasons…collect economic information more extensively
than the general population, for example, by reading
business magazines.
Financial behavior in households can be considered
a related topic (Meier, Kirchler, and Hubert [1999]).
There, we can distinguish among levels: strategic
(long-term financial decisions), administrative (budgeting and bookkeeping), and operational (shopping
and payments) (see Antonides and Van Raaij [1998]).
Indeed, this research area may help to further
operationalize our study.
Household-related financial management is in turn
somewhat “similar to [financial management in] a
business in the sense that estimates and budgets may be
made and bookkeeping may be done,” (Antonides and
Van Raaij [1998, p. 437]). Consequently, additional input to define and create this construct may also be
found in business-oriented financial management literature (e.g., Brealey and Myers [1991], Spencer and
Pruss [1997]), although many financial activities in
that area do not easily transfer to an individual level.
A Behavioral Disposition
for (Effectively) Handling One’s
Finances
We refer to elements of individual financial management behavior, e.g., interests and skills, as competencies. Competencies are underlying individual characteristics that result in effective or successful
performance (Boyatzis [1982], Spencer and Spencer
[1993]). Competencies are often seen as observable
personal characteristics, and are influenced by atti-
tudes, motivations, and personal characteristics (Van
Beirendonck [2000]). Hence, the orientation toward finances construct will be different from money attitudes
and money beliefs for which extensive research already exists (Medina, Saegert, and Gresham [1996]).
Most studies on money attitudes bring their own
measurement instrument, which mainly covers the affective attitudinal component, e.g., the Money Attitude
Scale of Yamauchi and Templer [1982], or the money
scale of Lim and Teo [1997] and Lim, Teo, and Loo
[2003]. Some studies cover the cognitive and affective
attitudinal components, e.g., the Money Importance
Scale of Mitchell et al. [1998], or they may include the
cognitive and conative components, such as the Money
Beliefs and Behaviour Scale of Furnham [1984]. However, we believe the Money Ethic Scale of Tang [1992,
1993, 1995] is the only one that tries to include all three
(Eagly and Chaiken [1993]).
The individual orientation toward finances will also
focus on competencies where we emphasize actual
self-reported behavior. Money attitude studies concentrate mainly on money in general as an abstract concept
(either through attitudes/beliefs or behavior), and not
on individuals’ ways of dealing with their own financial situations. Of course, having a positive money attitude may be part of having a stronger orientation toward finances and more effective competencies,
because it may lead one to more actively focus on personal financial management.
As a further emphasis on individual financial competencies, we must mention briefly the vocational interest literature. This literature certainly stresses individual interests (and skills) in various professional
areas, such as the financial arena (e.g., Savickas and
Spokane [1999]). However, this research is mainly directed at helping younger people choose a professional career. Consequently, it is less consistent
with—although not irrelevant to—our views on the
orientation toward finances as an individual behavioral disposition.
Conclusion
In conclusion, we present the individual orientation
toward finances construct as dealing with personal financial management behavior of a general and
non-specific nature. We expect parallels to exist with
corporate and household financial management behavior, because managing one’s personal finances may require similar ways of forecasting, planning, and control. Note, however, that we have developed the
construct merely as an individual behavioral disposition, not as an attitude.
Practical applications of an orientation toward finances would be counselling individuals in handling
financial problems, or even as a precondition for training in financial management. As a result, applying the
193
LOIX, PEPERMANS, MENTENS, ET AL.
construct to career management and areas related to
personal development seems self-evident. We also
hope the concept will help explain individual financial
risk behavior and decision-making.
Conceiving an Item Pool
In order to conceive a valid and reliable measurement scale, we generated several defined construct
items to build the orientation toward finances scale
(hereinafter referred to as ORTOFIN). We focused on
personal financial skills and interests and on individual
financial habits and practices. As Vogt [1993, p. 45]
notes,
A measure has content validity when its items accurately represent the thing (the “universe”) being measured. Content validity is not a statistical property; it is
rather a matter of expert judgement.
We generated a questionnaire that included a broad
range of individual financial management activities,
which is considered the first indication of content validity (Murphy and Davidshofer [1994]). Generating
items began with a literature study of the basic activity
domains that are essential parts of sound corporate and
household financial management. A number of domains are rather omnipresent in this literature: budgeting, planning, investment analysis and financing, financial control, cost analysis, purchasing, and debt
management (see Brealey and Myers [1991], Spencer
and Pruss [1997], Horngren, Foster, and Datar [1997],
Antonides and Van Raaij [1998], Furnham and Argyle
[1998], Gunnarsson and Wahlund [1997]). Three independent experts in the field of personal and corporate
financial management and two of our authors each
generated fifteen Likert-type items to represent these
topics, translated to an individual financial management level. This resulted in an initial pool of seventy-five items to represent the content domain.
We continued item generation by using the Campbell Interest and Skill Survey (CISS) (Campbell, Hyne,
and Nilsen [1992]). We included items from two relevant sections related to individual financial management:
• Financial Services Basic Skills Scale (five
items).
• Financial Services Basic Interests Scale (twelve
items).
This new pool of ninety-two items was then evaluated by the remaining three authors who were not involved in the item generation. Their first objective was
to detect overlap in content and achieve full consensus
194
about our representation. They recommended
forty-one items be deleted.
Further refinement of the items then focused on
shortness and simplicity of formulation, ambiguous
wording and jargon, and any possible duplication of
items. This eliminated twenty more items, leaving the
first provisional version of the questionnaire with a total of thirty-one items. These steps were taken as per
the recommendations of Bearden, Netemeyer, and
Mobley [1993] to guarantee the content validity of a
measurement scale.
Study 1: Test-Retest Reliability
The reliability of a measure is a precondition for its
validity, so we needed to investigate the test-retest reliability of ORTOFIN items. The set of thirty-one items
was administered to seventy-eight respondents with a
two-week time interval. This first sample consisted of
MBA students (N = 49, average age = twenty-eight
years), and psychology students (N = 28, average age =
thirty years). In the full sample, no item had a non-significant test-retest correlation (rmin = 0.26 and rmax =
0.85, all p < 0.05, ravg = 0.59).
We hypothesized that an orientation toward finances would be stronger in the MBA group than in the
psychology group (given their higher financial skill
level, if only through extensive courses). So we considered the test-retest results separately for both groups as
well. Indeed, less theoretical experience with finances
made for more fluctuation in answers, and thus less reliability. In the psychology group, five items had
non-significant test-retest correlations (p > 0.05),
while in the MBA group only one did. This confirmed
our hypothesis. However, since items on this scale
were not supposed to be dependent on theoretical financial skills, but on practical, real-life ones, we deleted those six items. Twenty-five items were left.
Study 2: Analysis of Response Patterns
Since the orientation toward finances has been conceived as an individual characteristic, the items are expected to be able to differentiate between individuals.
The remaining items in the questionnaire were therefore tested for their differentiating power among respondents. If items did not elicit a variety in response
patterns, we expected that they would not be able to
differentiate between individual characteristics.
To test this, we created a new sample of MBA and
psychology students (N = 86 and N = 74, respectively).
It was decided that if 80% or more of the respondents
scored an item on one or two adjacent response categories, we would consider that a non-differentiating re-
ORIENTATION TOWARD FINANCES: DEVELOPMENT OF A MEASUREMENT SCALE
sponse pattern for that item. Using this criterion, two
items were dropped, leaving twenty-three items.
Study 3:
Analyses of Construct Validity
Known Group Validity
We administered ORTOFIN with the remaining
twenty-three items to two groups of respondents. The
sample was the same as for the previous analysis of response patterns, MBA students (N = 86), and psychology students (N = 74). The issue at stake here was a test
of known group validity, or criterion keying (Murphy
and Davidshofer [1994]). This approach uses well-defined criterion groups who are then administered the
questionnaire items.
We performed t-tests on the average responses for
each item, with the hypothesis again that the answers
from the MBA group would indicate a significantly
stronger financial orientation than the psychology
group (one-tailed, p < 0.05). This hypothesis was confirmed for all except four items. We deleted those four
from the questionnaire, thus building in a further guarantee of construct validity.
Groups with Diverse Financial
Experience
Another test of the questionnaire’s construct validity was performed using a sample of non-student respondents with a variety of financial experience. The
remaining nineteen items were administered to a sample of 213 employees from a large non-profit organization. The respondents were 38% female and 62% male,
with an average age of 38.8 years. The majority had a
university education and an average monthly net income of E1,746. We also asked the respondents to indicate their level of professional financial expertise
through two questions (to be answered on a five-point
scale):
both questions into a single average score: the subjective financial experience index (FEI). All but five items
showed a statistically significant correlation with FEI
(p < 0.05). These five items were deleted, leaving fourteen items in the questionnaire.
Scale Dimensionality and Reliability
Using exploratory factor analysis (principal axis
factoring), we looked for a simple structure of the remaining items using the data from the previous sample
(N = 213). After an oblique rotation allowing for correlated factors, a first analysis resulted in four factors
with eigenvalues above 1.0 that explain 55.2% of the
variance. However, a number of items did not uniquely
load on one factor, and some resulted in low commonality. After inspection of the scree test and a number of
deletions and additional analyses, we obtained an acceptable result: two factors with eigenvalues above 1.0,
represented by eight items in total (explained variance:
57.4%). The correlation between the two factor-based
scores reached 0.268 (p < 0.001). The factor results and
the acceptable Cronbach’s α’s are in Table 1.
The first factor, Financial Information, indicates
that an important part of an orientation toward finances
is an interest factor, e.g., actively looking for financial
(and economic) knowledge. This is again very much in
line with the earlier quote from Tigges, Riegert, and
Jonitz [2000].
The second factor, Personal Financial Planning,
emphasizes the logic of financial management as
found in many financial management textbooks. This
factor focuses on planning-related behavioral competencies.
Using average item scores for the indicated items,
Table 2 shows the correlations between the two
subscales, as well as their correlations with the total
scale score (the unweighted average of the eight items)
and with FEI. The correlation with Financial Information is clearly the highest. It is also acceptable to combine all the items into one cumulative scale as an indication of an overall orientation toward finances, since
the standardized item Cronbach’s α reaches 0.744.
• To what extent do you have a profession or job today in which financial responsibilities make up
your major accountabilities?
• To what extent would you like to perform in a
profession or job in which financial responsibilities would make up your major accountabilities?
The aim of this substudy was to determine which items
correlated significantly with financial expertise, since
we expected more financial experience to relate to a
higher financial orientation.
The correlation coefficient between both questions
was highly significant (r = 0.517, p < 0.01; standardized item α = 0.682), so we combined responses to
Relationships with Reported Financial
Behavior
To further validate ORTOFIN, respondents in the
previous sample also answered a set of questions on a
five-point scale relating to personal financial behavior:
1. How many debit cards do you have? (1 = none,
2 = one, 3 = two, 4 = three, 5 = more than three)
2. How often do you use debit cards to pay for
goods and services? (1 = never, 2 = a few times
per year, 3 = a few times per month, 4 = a few
times per week, 5 = daily)
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LOIX, PEPERMANS, MENTENS, ET AL.
Table 1. ORTOFIN Structure after Principal Axis Factoring with Oblique Rotation (N = 213)
Factor 1
Financial Information
11. I never read the financial pages of my newspaper (reverse coding).
3. I try to keep track of general economic trends.
9. I am not attracted by the financial part of life (reverse coding).
1. I regularly look for interesting investment opportunities for my money.
12. I am interested in the evolution of currency rates.
Factor 2
0.723
0.703
0.679
0.637
0.524
Personal Financial Planning
10. I accurately plan my expenses.
13. I keep track of my personal expenses in a systematic way.
2. I like to plan things.
0.737
0.721
0.511
Eigenvalue
Variance explained (%)
Standardized item α
2.921
36.51
0.788
1.674
20.92
0.685
2.92
0.86
3.46
0.99
Average score (five-point scale)
Standard deviation
Note: Item numbers refer to their position in the fourteen-item questionnaire.
3. How many credit cards do you have? (1 = none,
2 = one, 3 = two, 4 = three, 5 = more than three)
4. How often do you use credit cards to pay for
goods and services? (1 = never, 2 = a few times
per year, 3 = a few times per month, 4 = a few
times per week, 5 = daily)
5. To what extent do you know the balance in your
deposit account today? (1 = not at all, 2 =
vaguely, 3 = more or less, 4 = almost exactly, 5
= very exactly)
6. How many savings accounts do you have? (1 =
none, 2 = one, 3 = two, 4 = three, 5 = more than
three)
7. To what extent do you know the balance(s) in
your savings account(s) today? (1 = not at all, 2
= vaguely, 3 = more or less, 4 = almost exactly,
5 = very exactly)
8. If you had the financial means, to what extent
would you invest in vehicles other than savings
accounts (e.g., shares, bonds, options, etc.)? (1
= not at all, 2 = a little, 3 = sometimes, 4 = predominantly, 5 = uniquely)
Given our construct definition, we hypothesized that
the differences in orientation toward finances would
result in different actual financial behavior. Therefore,
the behavioral measures have been correlated with the
total ORTOFIN score and the two subscales. These results are shown in Table 3.
It is certainly promising for the scales’ validity that
all correlations between the behavioral measures and
the total ORTOFIN scores are positive, and that the
majority is quite significant. Indeed, a valid scale implies that high scores lead to higher frequencies on the
financial behavior questions (one-tailed significance
testing). The behavioral indicators that refer to more
advanced financial management skills correlate most
significantly.
In general, the total scale score correlates best with
the behavioral measures. As Table 3 shows, a higher
orientation toward Financial Information relates to a
higher awareness of one’s personal financial situation
and to a broader view of savings opportunities, just as
we expected. A higher orientation toward Personal Financial Planning also coincided with a better knowledge of one’s personal financial situation.
It is interesting to note that the number of credit and
debit cards does not correlate with any of the subscales.
Although this is somewhat unexpected, we can attribute it to the increasing popularity of “plastic money”
Table 2. Correlations between ORTOFIN and Financial Experiences (N = 213)
ORTOFIN (total)
Financial Information
Personal Financial Planning
**p < 0.001.
*p < 0.01.
196
Financial
Information
Personal Financial
Planning
Financial Experience
Index (FEI)
0.840**
0.642**
0.205*
0.445**
0.466**
0.261*
ORIENTATION TOWARD FINANCES: DEVELOPMENT OF A MEASUREMENT SCALE
Table 3. Correlations Between ORTOFIN and Financial Behavior Indicators (N = 213)
Number of Debit Cards
Frequency of Using Debit Cards
Number of Credit Cards
Frequency of Using Credit Cards
Knowing the Amount in Deposit Account
Number of Savings Accounts
Knowing the Amount in Savings Accounts
Other Investments Than Savings Accounts
ORTOFIN
Financial
Information
0.098
0.108
0.166**
0.152*
0.270***
0.172**
0.281***
0.288***
0.070
0.113*
0.108
0.106
0.173**
0.204**
0.181**
0.301***
Personal Financial
Planning
0.081
0.078
0.078
0.047
0.359***
0.041
0.346***
0.161*
***p < 0.001 (one-tailed).
**p < 0.01 (one-tailed).
*p < 0.05 (one-tailed).
(especially debit cards, which already have a long history in Belgium). Credit and debit cards have become
less of an idiosyncratic tool for personal financial management purposes.
Indications of Discriminant Validity
We investigated the correlations with a potentially
related construct, money attitudes, to further validate
the scale. A new (non-student) sample of 105 respondents was recruited using snowball sampling. The respondents were 40% female and 60% male, with an
average age of 38.4 years. The majority had university degrees, and an average monthly net income of
E1,730.
We could have hypothesized a positive correlation
between money attitudes and ORTOFIN, since both
are concerned with monetary means. But dealing with
money is a more general behavior than just being interested and skilled in personal financial management.
Therefore, we did not expect very high correlations.
This next step in the investigation was carried out
using the money attitude scale of Lim and Teo [1997],
which is a combination of three money attitude scales
by Furnham [1984], Yamauchi and Templer [1982],
and Tang [1992]. This original scale, with higher explained variance and greater parsimony than the other
scales, has been used with thirty-four items representing eight factors (Lim and Teo [1997]). The factors as
presented by the original authors were tested first for
internal consistency in our sample (Cronbach’s α):
1.
2.
3.
4.
5.
6.
7.
8.
Obsession: standardized item α = 0.750.
Power: standardized item α = 0.687.
Budget: standardized item α = 0.670.
Achievement: standardized item α = 0.755.
Evaluation: standardized item α = 0.432.
Anxiety: standardized item α = 0.623.
Retention: standardized item α = 0.567.
Non-generous: standardized item α = 0.483.
These results could be improved for some of the
subscales by removing one item. This resulted in the
following revised consistency measures:
2.
3.
5.
6.
Power: standardized item α = 0.721.
Budget: standardized item α = 0.688.
Evaluation: standardized item α = 0.654.
Anxiety: standardized item α = 0.640.
We were not able to obtain better α values for the retention- and non-generous scales, so we do not use
them any further. Table 4 shows the correlations between the remaining money attitude scales and the
ORTOFIN scales.
As we expected, money attitudes did have a positive
relationship with orientation toward finances. Obsession with money has the highest correlation, while
money as an indicator of one’s achievements also relates quite highly to financial orientations. The
subscales Financial Information and Personal Financial Planning correlate significantly with Obsession.
This money attitude subscale mainly indicates preoccupation with money, which is certainly a logical precondition for financial interests. As such, this result
points to the convergent validity of the ORTOFIN
subscales.
We found another such indication in the Budget
subscale. Indeed, saving and budgeting money would
certainly be tied to financial planning. Moreover, the
Budget scale appears to be the only one with a clear behavioral component, as it asks for a response about
how respondents act, rather than for their opinions or
beliefs. Another promising result lies in the significant
correlation between the Achievement subscale of
money attitudes and Financial Information. This correlation may indicate that a high level of financial information is required to achieve organizational success.
Somewhat unexpectedly, Anxiety correlated significantly with Personal Financial Planning. This
subscale indicates defensiveness and feelings of anxiety about personal finances. A more positive orienta197
LOIX, PEPERMANS, MENTENS, ET AL.
Table 4. Correlations between ORTOFIN and Money Attitudes (N = 105)
ORTOFIN
Obsession
Power
Budget
Achievement
Evaluation
Anxiety
0.390***
0.264**
0.232*
0.286**
0.054
0.190*
Financial
Information
0.329***
0.220*
0.108
0.275**
–0.024
0.053
Personal Financial
Planning
0.232**
0.137
0.378***
0.104
0.145
0.238**
***p < 0.001 (one-tailed).
**p < 0.01 (one-tailed).
*p < 0.05 (one-tailed).
tion to financial planning may help reduce this
money-related anxiety, however, since planning one’s
finances more carefully may help reduce anxiety and
risk.
The Evaluation scale in money attitudes is not significantly related to ORTOFIN or to its subscales. This
is not unexpected, since the former points to “money as
a standard of evaluation or comparison with others”
(Lim and Teo [1997, p. 377]), and ORTOFIN had no
such intent for interpersonal connotations since it concentrates on the individual.
Demographic Characterization
We find further specification of an orientation toward finances in its relationship with some demographic variables, i.e., gender, age, education, and personal income. This characterization study used data
from a previous sample (N = 213).
Female respondents had a significantly lower general orientation toward finances (mean score = 2.894)
compared to males (mean score = 3.092) (t210 = 2.019,
p < 0.05). This is in line with Prince’s [1993] findings.
The first subscale especially differentiated between
male and female respondents, with males being oriented more toward financial information (t190.8 =
3.599, p < 0.001). However, contrary to Tang’s [1992]
results, we did not find that females had a greater ability for budgeting (assuming this is related to our second subscale). The correlations with the other demographic variables are shown in Table 5.
In line with our expectations, age does not differentiate among ORTOFIN scores. Income, however, is
positively related to the total ORTOFIN score and to
Financial Information. This is probably because, as
people age, there is an increased need to be involved
with their finances. Moreover, more highly educated
people were more oriented toward finances and more
inclined to look for financial information. This may be
because they have gained the necessary skills to understand the often more complex material.
Study 4: Cross-Validation Using
Alternative Questionnaire
Administration
As a further step in its development, the scale was
subjected to a cross-validation study using an internet
version of the questionnaire. This online version was
filled out by 1,007 respondents employed at one of two
Belgian universities, or contacted among the customers of a major international consulting firm (46.8% female, 53.2% male; average age 29.9 years; average
monthly personal net income E1,776; nearly fifty-fifty
distribution between academic and non-academic education).
We performed a confirmatory factor analysis (CFA)
on the covariance matrix of the data for the eight-item
questionnaire, using the maximum likelihood method
of estimation for correlated factors in the AMOS module of SPSS. Results are in Table 6.
Table 5. Correlations between ORTOFIN and Demographic Characteristics (N = 213)
Age
Education
Personal income
ORTOFIN
Financial
Information
Personal Financial
Planning
0.045
0.498***
0.127*
0.035
0.352**
0.123*
0.069
–0.115
0.042
Note: Response alternatives on demographics have been combined to ensure frequencies do not go below 5%.
***p < 0.001 (one-tailed).
**p < 0.01 (one-tailed).
*p < 0.05 (one-tailed).
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ORIENTATION TOWARD FINANCES: DEVELOPMENT OF A MEASUREMENT SCALE
Table 6. ORTOFIN’s Structure after Confirmatory Factor Analysis (CFA) (N = 1007)
Factor 1
Financial Information
6. I never read the financial pages of my newspaper (reverse coding).
3. I try to keep track of general economic trends.
4. I am not attracted by the financial part of life (reverse coding).
1. I regularly look for interesting investment opportunities for my money.
7. I am interested in the evolution of currency rates.
Factor 2
0.692
0.834
0.578
0.605
0.672
Personal Financial Planning
5. I accurately plan my expenses.
8. I keep track of my personal expenses in a systematic way.
2. I like to plan things.
0.828
0.667
0.545
Reliability (using CFA)
0.806
0.736
Average Summation Score (five-point scale)
Standard Deviation
2.99
1.01
3.44
0.92
Note: Item numbers refer to their position in the final eight-item questionnaire.
Following Hu and Bentler [1999], we first rely on the
standardized root mean square residual (SRMR), which
in our model is 0.071, supplemented by the root mean
square error of approximation (RMSEA), which in our
model is 0.076. Both indicate a very low badness of fit,
approaching 0.00, therefore supporting the hypothesized model structure. Supplementing these absolute fit
indices with incremental indices (Hair et al. [1998]), the
comparative fit index (CFI) = 0.951 and the
Tucker-Lewis index (TLI) = 0.928, both above the minimum 0.900 (Hair et al. [1998]). The parsimony of the
overall model fit is further supported by the Jöreskog
and Sörbom [1981] goodness-of-fit index (GFI) =
0.969, and its adjusted version (AGFI) = 942. These indices, together with the factor loadings in Table 6, support the convergent validity of the two factors.
The discriminant validity of the two subscales is
supported by the relatively low correlation coefficient
between both factors, i.e., 0.286 (p < 0.001) after correcting for measurement errors. As Bagozzi and
Kimmel [1995] observe, the real correlation coefficient between both measures may be even lower. Both
share a similar self-reporting procedure as items in a
single questionnaire, which may inflate the correlation
coefficient.
We also used CFA to further examine the reliability
of the scale (Bagozzi and Kimmel [1995]). We computed construct reliability coefficients for the separate
factors, which need to be above 0.70 (Hair et al.
[1998]), based on the standardized loadings and on the
measurement errors. The coefficients, which are both
acceptable, are also in Table 6.
In this sample, the average summation score for the
total scale is 3.22 (std = 0.80, α = 0.768). For Financial
Information and Personal Financial Planning, the standardized item α’s were 0.81 and 0.72, respectively.
Finally, although different samples are involved, the
scale scores for the internet version of ORTOFIN are
not statistically different from the scores on the earlier
reported paper version (p > 0.05). Scores for the total
scale and for the subscales did not differ substantially,
which is in line the results of Mehta and Sivadas
[1995].
Conclusion
This paper describes the development of a scale to
measure an individual orientation toward finances.
We developed this construct to respond to some practical and theoretical gaps in the area of the psychology of money usage. An orientation toward finances
indicates the extent to which an individual reports being actively involved in the management of his/her finances. According to the operationalization presented
here (the eight-item questionnaire), it covers an active
interest in financial information and an urge to plan
expenses, represented by two robust, valid, and reliable factors in a questionnaire: Financial Information
and Personal Financial Planning. Similarities between two of the three factors mentioned for household financial behavior are clear (Antonides and Van
Raaij [1998]).
A comparison of the high to low scores on
ORTOFIN and the results from the previous scale development steps yield some insights. For example, a
stronger orientation toward finances indicates more
use of debit cards, a higher number of savings accounts, and a broader variety of investments. It also indicates more awareness of one’s financial means, and
more intimate knowledge of the details of one’s savings and deposit accounts. High-scoring individuals on
199
LOIX, PEPERMANS, MENTENS, ET AL.
ORTOFIN are also relatively more inclined to be obsessed by money, and to indicate their achievements
and power in monetary terms, especially if they have a
higher score on Financial Information.
The construct indicates a stronger or weaker tendency to focus on personal finances, and has added
value on top of the age factor to explain the use of internet banking facilities. However, note that an orientation toward finances is only one element that may explain individual financial behavior. Other factors such
as self-esteem, risk-taking, and achievement orientation may certainly have an influence (Livingstone and
Lunt [1993]), and their relationship to ORTOFIN
needs to be examined in future research.
The links between an orientation toward finances
and consumer behavior, such as compulsive consumption and credit abuse, would also be an interesting research area following earlier work of Faber and
O’Guinn [1988]. The relationships with various personality and value constructs is yet another area of investigation, as well as whether ORTOFIN has predictive power for a broader variety of specific financial
behaviors.
Hence, our work on the validation of this scale is
certainly not finished. But there exists ample evidence
so far that a fruitful and promising construct has been
developed, with significant links to personal financial
behavior.
Acknowledgments
This research was partly sponsored by EU-contract:
Biomed 2, number BMH4–98–3461 (Euricus III- project).
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