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are a set of topographical metaphors that
ed a key role in the anthropology of globalizaas it was developed in the 1990s. The concept
icably linked to the work of the anthropolo.\rjun Appadurai. He first introduced the idea
1990 article "Disjuncture and Difference in
Global Cultural Economy" and subsequently
d it, and it became the cornerstone of his
M odernity at Large, published in 1996. Like
other anthropologists at the time, Appadurai
ooking for a new descriptive language to caphow cultural globalization cuts across tradipolitical and social boundaries while cultural
is occurring outside the nation-state
supposedly stable cultural entities. This entry
- .--. n ,p c the theoretical importance of scapes for
セZ。N
jZャァュᄋ@
Lg the dynamics of global processes.
his attempt to capture the shifting interconnecbetween the local and the global, Appadurai
·
the global cultural economy as a comoverlapping, and disconnected order that is
unpredictable. Global cultural flows of capital,
information, and people occur in and through
· junctures between five dimensions, which he
renns scapes -edmoscapes, redmoscapes, financeseapes mediascapes and ideoscapes. As a scape
refers to both a scene and a "view," the notion
lends itself expediently to analyzing the way people
experience and understand their world(s), thereby
superseding standard geographical thinking in social
cultural analysis. Importantly, Appadurai does not
see scapes as parts of a united global system. They
interrelate but are not causally ordered; no single
organizing principle rules. Together, scapes provide
a framework for making sense of transnational
cultural flows and a way of connecting the deterritorializing forces of globalization with the situated
production of specific localities.
Ethnoscapes refer to all people making up
the globalized world in which we live (although
Appadurai privileges mobile groups such as tourists, immigrants, refugees, exiles, and guest workers). The prefix "ethno" refers to people rather than
strictly to ethnicity. Ethnoscapes are the landscapes
of group identity, no longer bound to certain territorial locations. Technoscapes consist of highly
mobile (and mobilizing) technologies, particularly
new information and communication technologies,
facilitating the movement of information, images,
and sounds at high speeds across unlikely parts of
the world. Financescapes refer to the transnational
culture associated with global financial markets and
mobile forms of capital. Mediascapes consist of the
movement of information throughout the world
and to the images of the world created by the global
media and culture industries. Finally, ideoscapes are
the global flows of ideologies, both of states and
of political-social movements explicitly oriented to
capturing state power, or a piece of it.
Scapes, by analogy to landscapes, are given material shape and meaning by human action. They are
the results of global processes at any given time but
are not the processes themselves. The processes are
specifiable "flows" (e.g., mobilities and relations ).
The sheer speed, scale, and volume of these flows
are so great that the disconnections they produce
have become central to the politics of global culture.
The visual metaphor of scape signifies how flows
are understood from the perspectives of sociohistorically situated groups and individuals. It points
to the fluid, irregular relationship between the local
and the translocal. Far from providing a rigid taxonomy, the various scapes indicate that these are not
objectively given relations that look the same from
754
Schapera, Isaac
every angle of vision but, rather, deeply perspectival
constructs, inflected by the historical, linguistic, and
political situatedness of different sorts of actors:
nation-states, multinationals, diasporic communities, interest groups, villages, neighborhoods, families, and individuals.
As Henrietta Moore has noted, the notion
of scape as a metaphor explicitly moves away
from part-whole relationships. One of its great
strengths is its commitment to the idea of flow,
processes, interconnections, ex periences , a nd
imagination at the expense of units, entities, systems, and subsystems . Far from being mutually
exclusive, scapes and flows continually intersect,
with the former providing a partial structure- a
global order- within which fluidity can emerge
and thrive. Whereas Appadurai's original the ory
assumes that static units are the opposite of flow s,
Heyman and Campbell propose a processual
geography to understand how flow s can create,
reproduce, and transform geographic spaces .
Rather than seeing flows as disconnected and thus
implying causal equality among different scapes,
Hayman and Campbell give greater weight to
flows of capital, especially financial capital, and
to a lesser extent to centralized political pow er,
than to other flows and scapes. This elaboration
of Appadurai's model moves beyo nd a list of
globally settled scapes, paying more attention to
global inequalities and the continuing importance
of boundaries.
In sum, the notion of sea pes offers a useful tool
to analyze the complex play between fluidity and
fixity in global cultural flows, in a context where
physical borders no longer necessarily sustain locality. The contribution of scapes is that they provide
an alternative spatial conceptualizing of the present.
By using the notion of scapes, we can explore the
dynamics of various place-making flows, from the
personal to the institutional and from the local to
the national, transnational, global, and diasporic.
Appadurai is to be credited with introducing this
concept in anthropology. His model not only offers
multiple flows and scapes but also insists on their
empirical and analytical separation. This is particularly helpful in opening up multiple approaches
to the study of global mobilities. With the loss of
place as a dominant metaphor for culture goes a
methodological redirection from order to nonorder,
which allows anthropologists to capture not only
mobilities in the landscape but also the
deterritorialization and reterritorialization
mobilities involve.
See also Appadurai, Arjun; Globalization Theory; _
Further Readings
Appadurai, A. (1990). Disjuncture and difference in
global cultural economy. Public Culture, 2(2), 1- _
- -. (1996 ). Modernity at large: Cultural dimens:
globalization. Minneapolis: University of Minnes
Press.
Heyman, ]. M., & Campbell, H . (2009 ). The ant
of global flows: A critical reading of Appadurai'
"Disj uncture and Difference in the Global Cultur::..
Economy." Anthropological Th eory, 9(2), 131-1Moore, H . L. (2004). Global anxieties: Concept-m
and pre-theoretical commitments in anthropologr.
Anthropological Theory, 4(1), 71-88.
SCHAPERA, ISAAC
Isaac Schapera (1905- 2003 ),
born anthropologist, compiled the richest and
authoritative body of ethnographic work o
Tswana people of Botswana and played a key
in developing anthropological perspectives on
change.
Biography and Major Works
A child of immigrant Jewish parents, Schapera
born in a small town in the arid northern r
of Cape Colony, South Africa, where there w
large population of indigenous Khoekhoe ー ・ セᆳ
He enrolled at the University of Cape Town
an intent to study law, but an interest in
European travelers' accounts of southern Africa
him to pursue a master's degree in anthropol.-r•
under A. R. Radcliffe-Brown. In 1926, he jo·
the London School of Economics (LSE) to purs
doctorate under the supervision of C. G. Seligm:.·
and was one of a group of students at the LSE
went on to pursue outstanding careers (Raym
Firth, Audrey Richards, E. E. Evans-Pritcha:Gordon Brown, and Lucy Mair, among
ers). Returning to teach in South Africa in 1