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2012, Procedia - Social and Behavioral Sciences
Graphics design education should aim to prepare the student for the existing graphics and advertising market. It is assumed that it does. However, graphics design today is fairly wide, flexible and experimental. Such experimentalism may carry graphics design far beyond conventional two-dimensional design. Combining three-dimensional design with computer games, website interface requirements and the discipline of animation, new products can be created. This study deals with the developing graphics design world, graphics design education and different levels of graphics design requirements within the sector. Differences between the education in the university and the requirements within the sector will be analyzed.
Comparative study of graphic design education in Jordanian universities: towards best practice , 2012
Abstract The primary purpose of this research was to explore and investigate issues informing contemporary Jordanian graphic design education, in order to produce better graphic designers ready to join the workforce. This was done by reviewing the field of comparative education, reviewing international graphic design education models, and interviewing a number of faculty members from different Jordanian universities. The study revealed that most of the graphic design teachers believe that the majority of graduates from Jordanian graphic design bachelor programs are not industry ready. It also revealed that the curricula for graphic design in Jordanian universities have a number of strengths and weaknesses and that there is a real need to consider fieldtraining courses in the core curricula of all the Jordanian universities that teach graphic design. The level of research in the field of graphic design in the Jordanian universities is poor in terms of quality and quantity. There is a shortage of qualified teachers, lack of funds, heavy teaching loads for existing faculty members and shortcomings in promotion regulations. The study also revealed that the Ministry of Higher Education is not active in developing research or improving the various disciplines that are taught. The thesis identifies a need for further research that should include other parties involved in the graphic design education process in Jordan.
Procedia - Social and Behavioral Sciences, 2015
A review of the state of advertising education in 30 different countries, including some history of the development of this educational field in those different parts of the world.
Design and New Media, 2016
As a Communication transfer tool, Advertisement is a fact that is adopted by all sections of society and accepted by many people. It shall not always be required to act conscious audience in advertisements, sometimes it intended to provide sales of product marketed in unnoticed. Kitsch concept that revived with post modernism is described as means of drabness, imitation exaggeration, random like in terms of the image of a popular culture product. This kitsch element that are transferred in advertisements are sometimes transferred by language games. For Wittgenstein, who said “The borders of my language is the borders of my World”, language is the image of reality. Wittgenstein’s philosophical approach is tried to handle in this study’s first part. In the second part, kitsch concept and its contest is going to be explained, and information is going to be given about its origin. In the third part, as an example of Turkey Coca Cola and Lays companies advertisements are going to be discussed and World example are going to be placed. In this context, this study aims to examine Wittgenstein’s philosophy of language in the advertisement through the kitsch factor. Keywords: Wittgenstein, Advertisement, Kitsch, Communication.
A tightly edited demonstration reel showcasing the best snippets of recording studio production, live mixes, broadcast and sound design, music and multimedia compositions, product and interface development, and creative thesis research are a few of the crucial elements to include in the undergraduate audio student's electronic portfolio. Final capstone courses often give students the opportunity to refine their projects, take part in an internship or co-op, and prepare the résumé to research career prospects. Emerging and affordable web-based and mobile technologies, rich with new media applications, allow undergraduate audio students to create an individualized digital narrative that extends beyond the demo reel. Students sculpt their creative, artistic, technical, and reflective personality through video diaries, thoughtful use of new media applications, search engine optimization tools, and targeted networking. This presentation considers the expressive ways audio educators should carefully guide students to create a significant web-based brand identity, giving employers deeper insights into their complete audio-centered persona, thus enhancing employment prospects after graduation.
Business and professional communicators increasingly rely on visual thinking and design strategies to create effective messages. The workplace need for such thinking, however, is not readily accommodated in current pedagogy. A long-running study abroad short course for American students taught in London provides a model for meeting this need. Addressed to students in art and design and framed through principles of discovery learning, the course approach and assignments can be productively adapted to enhance the visual competence of students of professional communication. Business and professional communicators increasingly rely on visual thinking and design strategies to create effective messages and gain the attention of their international audiences. Thus, to succeed in their professional lives, students need to learn and hone skills in visual communication. For most students, happily attached to their smartphones and other digital devices, the prospect is exciting. It is especially exciting if they can enhance their skills in an urban center of design abroad. This article describes a long-running study abroad course in London that meets these needs. While addressed specifically to students majoring in visual communication in a department of art and design, the course offers a pedagogical model that can
This Study explores the extent to which the changes brought by new socio-economic paradigm shift and its influence on social and economic behaviour in the last 20 years are reflected in design education and practice. Furthermore, this Study attempts to identify the root causes of design education and design curriculum content maladjustment to the needs of contemporary era. It also identifies the current challenges design education is facing today. Theoretical and empirical research results, particu - larly in the form of knowledge, skills and competencies, served as the ground for proposing appropriate guidelines for the improvement of current design education and the content of the design curricula. The results of the Study reveal theoretical and empirical evidence that confirms the assumption about the current mismatch between knowl - edge and skills acquired in formal design education and skills needed in current and future design practices. This mismatch is mostly related to the managerial and social skills needed for solving problems and demands of real life design practice and to a smaller extent, to practical design knowledge and competencies. Therefore the Study argues that design education should be carried within a multidis - ciplinary context, which will embrace all necessary knowl - edge, skills and competencies needed for future successful professional design practice, and that design education should be more practice-based oriented, allowing students Abstract to work on specific real life projects. Since the evidence suggests that educational institutions in their attempts to provide additional skills and competencies are faced with financial and bureaucratic constraints, which create a gap, or lack of professionals from other specialist disciplines, design education institutions should consider finding alter - native sources for financing those specialist and alternative ways of training students in deficient disciplines or skills. Furthermore, the Study argues that there is a need for finding more ef fective way of transferring economic knowl - edge to design students and that the business sector and other interested parties need to better learn each other ’s languages in order to achieve more productive communi - cation. Design educational institutions should present their students the importance of business management and raise awareness of the business sector about the value of design. Key words: Design Education, Design Practice, Skills, Competencies, Challenge, Knowledge Society
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