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Università della Svizzera italiana Accademia di architettura Largo Bernasconi 2 6850 Mendrisio Svizzera from tel fax e-mail web date Frida Grahn + 41 58 666 5405 + 41 58 666 4647 frida.grahn@usi.ch www.usi.ch 31.08.2020 BEYOND REALISM: THE SWISS RECEPTION OF VENTURI AND SCOTT BROWN Wolkenkuckucksheim | Cloud-Cuckoo-Land | Воздушный замок no. 41, 2020 ABSTRACT It is commonly thought that Postmodernism played only a marginal role in Switzerland. However, a closer look at the architectural discourse of the 1970s and 1980s shows frequent evidence of Postmodern thinking, such as an emphasis on the communicative potential of architecture, the enhancement of the everyday environment and the “Pop” references — themes that are present in the Swiss reception of Robert Venturi (1925– 2018) and Denise Scott Brown (b. 1931). This essay sheds new light on the transfer of ideas from Venturi and Scott Brown into Swiss architectural discourse, drawing on unpublished archival material and interviews with educators and critics who were active at the time. Courses taught at the ETH Zurich, publications in architecture journals, and the 1979 exhibition Venturi and Rauch. Architektur im Alltag Amerikas are considered, indicating a continuous presence of these ideas in Swiss discourse from the late 1960s up to the 1990s. Attempts to incorporate these ideas into Swiss architecture were followed by subsequent marginalization, possibly due to oversaturation and the appeal of a new form of abstraction starting in the late 1980s – a shift from symbolical ordinariness to pure simplicity. In spite of the marginalization of Venturi and Scott Brown, notable figures on the Swiss scene have praised them as key figures in the development of contemporary architecture. This paper suggests a new reading of recent history and argues that it was richer and more complex than has previously been acknowledged. pagina 2/2 Frida Grahn holds a Master of Science in Architecture (2010) and a Master of Advanced Studies in History and Theory of Architecture in (2018) from the ETH Zurich. She has worked for E2A Architekten and Caruso St John Architects and has published in architectural periodicals such as werk, bauen + wohnen, archithese and elsewhere. She taught architectural criticism at the Technical University of Kaiserslautern and is currently a PhD candidate at the Accademia di architettura Mendrisio, USI.