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Communication Center Journal
Volume 5:1, 2019
Communicating nanoscience and the communication center: An INNOVATE case study
Kimberly M. Cuny
University of North Carolina at Greensboro
Erin D. Ellis-Harrison
University of North Carolina at Greensboro
Taylor L. Williams
University of North Carolina at Greensboro
Introduction
In his 2016 book chapter, Herr
adamantly argues for transdisciplinary
environments as an important change to the
education of science students. Herr, as
director of the Nanoscience department at
the Joint School of Nanoscience and
Nanoengineering (JSNN), writes extensively
of educational environments as ecosystems
with educational supply chains. He
introduces STEAM+ explaining that the A
added to STEM represents art and this
STEAM+ is helping (Herr, 2016):
prepare students for careers that value
creativity and innovation. It thrives on
hands-on problem solving, critical
thinking and communication skills. It
also stimulates the discovery,
understanding, application, integration,
implications and communication of
extremely small nano-materials and
nanoscopic processes for future
nanotechnologies that will benefit
society and address global challenges.
(p.85)
As has been the case with much of our
innovation, The University Speaking Center
at The University of North Carolina at
Greensboro (UNCG) is engaged in
communicating science work because it is
what our campus community has brought to
us.
A few years back, UNCG biologist,
Bruce Kirchoff approached Cuny, our
director, seeking a formal professional
relationship which included his developing
and facilitating programming similar to what
he attended at the Alan Alda Center for
Communicating Science. That led to the
development of a faculty fellowship, with no
formal compensation attached, for Kirchoff.
In that role, he has intentionally added
improv and storytelling to our center’s
offerings, cultivated a science community
audience for our communicating science
programming, developed our programming
to support graduate students doing both the
three minute speech and poster
presentations, supported our INNOVATE
internal grant funded efforts, presented on
academic panels, and more recently,
contributed to the scholarly body of this
work.
Soon after Kirchoff joined us, Herr
sought to partner to add A/art to the
education of his first-year graduate students.
Herr’s students at the JSNN are also our
UNCG students as a result of a UNCG
partnership with nearby North Carolina
Agricultural and Technological State
University. Herr previously visited the Alda
Center. In working with Herr’s students, we
have drawn upon theatre and
communication studies to add the art that
Lindenfeld writes about. This art provides a
genuine connection where “we are willing to
listen with the willingness to be changed, the
moment of thoughtful risk taking, of
emotional vulnerability that can open up
possibilities for creativity and change”
(Lindenfeld, 2018, p. 9). We also agree with
Communication Center Journal
Volume 5:1, 2019
Jackson, writing from his role of President
of the National Communication Association,
“that our field has something valuable to add
to the way in which science is understood by
our world” (2018, p. 2).
In 2018, Cuny, Harrison, and
Williams were joined by Kirchoff on a
communicating science panel at the 17th
Annual Excellence at the Center conference.
The panel garnered a great deal of questions
and discussion which continued throughout
the rest of the conference. We were
encouraged then to further share our UNCG
internal INNOVATE grant funded efforts.
We put ourselves in the middle of this case
study, because we have done the work
ourselves and so we are in many ways
telling our own stories. We believe that
doing this work adds great value to scientific
inquiry and innovation. While this case
study adds to both communication center
knowledge and the knowledge of
communicating science, we offer it with
hope that other centers will look to replicate
our programming where they can. To that
end, we have taken the time to provide great
detail. We present a bit of background
before details then close with lessons
learned and questions to consider.
Background
Our nanoscience support is a direct
product of our cultivating relationships with
science faculty. Williams initially met Herr
during the Spring 2016 semester. Williams,
was enrolled in a graduate level
communication studies course titled,
Communicating Health & Science. The
professor of this course had previously
attended a summer seminar with Herr and
others from UNCG, at Stony Brook
University’s Alda Center. Thus, part of the
course was dedicated to communicate
scientific research as it was taught at the
Alda Center.
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Students enrolled in the
communication course took a tour of the
JSNN facility conducted by Herr who shared
stories of research achievements and
projects currently in progress. Later in the
semester, the students co-designed then cofacilitated an all-day workshop for Herr’s
nanoscience graduate students. The goal of
this workshop was to help the nanoscience
students better communicate their research
to non-science audiences. To accomplish
this goal, the workshop was comprised of
instructional seminars on public speaking
strategies and the facilitation of whole group
improvisational exercises. Students enrolled
learned that only those who are trained to do
the work as they were, can support scientists
as communicators. The course has since
been offered again with a similar codesigned and co-facilitated workshop at
JSNN.
In 2016, Bruce Kirchoff approached
Cuny, our director, to inquire about ways to
work together in providing local scientists
with oral communication training. Kirchoff,
an award winning Professor of Biology at
UNCG, had formally studied scientific
communication at the Alda Center. As a
result, Kirchoff joined the speaking center as
a faculty fellow and the center at UNCG
started to offer communicating science
programming to local scientists.
Herr and Williams maintained a
working relationship that found them
meeting during the summer of 2017 to
discuss potential projects to support JSNN
students with their development of
communication competencies. Williams
referred Herr to the UNCG Speaking Center
where she had fulfilled her graduate
assistant responsibilities during the school
year. Williams also agreed to do an oral
communication workshop for science high
school students at JSNN that summer and
later formerly connected Herr with Cuny.
Communication Center Journal
Volume 5:1, 2019
Initial Access to Nanoscience
Students. In the fall of 2017 Herr invited
the speaking center to visit his NAN 622
first year graduate class to talk about the
center’s services. NAN 622 is a two credit
professional development course which
spans two semesters. As the students
enrolled would soon be giving speeches in
class, the initial intention was to introduce
this important support service. Orientation
speeches presented by this speaking center
have the primary goal of introducing
students to the speechmaking process with a
secondary goal of understanding how the
center can support student-speakers
throughout their process. These goals are
normally met by way of a fun interactive
activity, designed by Cuny, which gets
students up on their feet and talking with
one another. Herr wanted more. He also
wanted us to provide an opportunity for the
students to practice informal speaking and
get to know one another. He was looking for
arts programming more in-line with what he
had experienced at the Alan Alda Center
where programming draws “on the passion,
creativity, and vulnerability of the threatre
arts” (Lindenfeld, 2018). A narrative
account of what was developed and
presented is available here.
Providing Support to Science
Graduate Students. As a result of this
success, Herr invited the center back to
provide instruction to support the individual
speeches they would be giving after fall
break. This time Miranda Tonkins, center
graduate consultant, joined Cuny as they
took the opportunity to review some of our
tip sheets on organizing an informative
speech. At the close, some students
requested appointments for online
consultation support. These sessions would
have to take place during fall break as
speeches would start as soon as they
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returned. Tonkins immediately made herself
available for these fall break seasons.
At around the same time, Kirchoff
and Cuny started coaching a handful of
science and nanoscience graduate students
from both UNCG and JSNN in preparation
for UNCG’s officially registered threeminute thesis (3MT) competition. The
nanoscience students who were coached by
Cuny further practiced and received
feedback from the undergraduate consultants
at the speaking center while Kirchoff further
coached one of the biology students.
For the past five years, Harrison had
been a judge for the UNCG 3MT
competition sponsored by the graduate
school. At UNCG, there are two preliminary
rounds before the final 10 contestants
present their 3MT to the faculty,
administrators, and the general public. The
winners are selected by a panel of judges
that usually consisted of a few faculty
members across different disciplines and
members of upper administration, both on
campus and within the university system.
Harrison was a judge for the final round in
one year and was a judge in the first and/or
second preliminary rounds for the other four
years. Judges used the official 3MT rubric
created by the University of Queensland and
added written feedback for each contestant.
Harrison’ experience with the 3MT
competition gave her the knowledge on what
winning presentations looked and sounded
like. For the most part, the winning speeches
had a metaphor and a story.
In the fall of 2017, Harrison served
as a judge for the last time. She was not
made aware of Kirchoff and Cuny’s
coaching efforts nor the 3MT student’s
speaking center visits. One of the students
they coached won the competition. In the
spring semester of 2018, Harrison used her
knowledge of the 3MT competition to aid
second and third year nanoscience graduate
students in an in-class mock 3MT to help
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Communication Center Journal
Volume 5:1, 2019
them refine their research proposals and
communicate their message clearly to a
general audience. In the fall of 2018
Kirchoff, Harrison, and Cuny provided a
3MT workshop sponsored by the graduate
school and attended by around ten
competitors. Six of the attendees arranged
for coaching sessions with Harrison, Cuny,
and two graduate assistants working at our
center.
Seeking Grants with Science
Faculty. Also in fall 2018, faculty at JSNN
invited Cuny to join teams seeking multiple
high profile scientific grants designed to
change the way graduate students are
trained. For the most part, the grants sought
large amounts of funding for science with
oral communication serving as what Berube
(2018) calls window dressing. Throughout
the academic year, Cuny accepted 5
invitations to join grant teams. JSNN faulty
always positioned her as Co-Principal
Investigator which Berube recommends.
In December, the speaking center
joined JSNN faculty in seeking INNOVATE
seed monies from the university. This
application was specifically for research
which called for the design and
implementation of radical speaking center
pedagogy that would include capturing
students’ presentations pre and post
coaching and culminate with a workshop
open to all local scientists. Unlike the
national science grants the team sought
after, communication was the focus not the
window dressing. This project’s funding
sought to gain release time for speaking
center faculty, Cuny and Harrison, funds for
Williams to coach JSNN students and serve
as a research associate, and stipends for
workshop guest speakers, David Berube and
Kirchoff. The INNOVATE Grant proposal
was funded, however the budget was cut. A
small amount of Speaking Center funding
was used to supplement the lost dollars.
Work was scheduled to begin at the start of
the spring semester ending in May.
INNOVATE funded case Projects
During the spring semester, the
speaking center developed and supported
eight INNOVATE funded projects and one
additional project for second year
nanoscience graduate students. They were a
1) symposium which established credibility,
2) in-class instructional/workshops for
Herr’s professional development class, 3)
Let’s Talk conversation practice, 4)
coaching sessions, 5) in-classroom
evaluation of student speeches, 6) workshop
and assessment support for a second class of
nanoscience students, 7) INNOVATE half
day workshop program, and 8) Outside
(third-party) assessment of student’s pre and
post coaching presentation. Each is
discussed in the following sections.
Symposium
Cuny, Harrison, and Williams were
scheduled to be the first speakers of JSNN’s
weekly Friday afternoon symposium for the
spring semester. Ordinarily the speakers are
scientists who come to speak about their
research. These presentations are generally
neither dynamic or engaging as the focus of
the speaker is on information dissemination
over audience interest or engagement. Our
billing caused a disruption to that. As
nanoscience and nanoengineering students at
JSNN are very global, it was reported by
JSNN faculty that the students were not
communicating either socially or in the
classroom with people who were dissimilar
to themselves. We were charged with
helping the JSNN students to communicate
across cultures. Herr wanted Art to be a part
of the presentation and we would need to
introduce our bigger INNOVATE plans.
We were told to expect 80
participants and so we numbered index cards
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Communication Center Journal
Volume 5:1, 2019
1 to 80 shuffled them and waited at the two
entrance doors. As students entered the large
lecture hall, we handed them each a note
card and told them to sit in numerical order
with 1 at the front and 80 in the back. This
caused students to sit next to people who
they would not normally sit next to. After a
quick introduction to our INNOVATE plans
we facilitated a bigger version of the science
story activity facilitated previously. This
time, students would share their “My
Science Story” with a neighbor then share
again with a neighboring pair to create
groups of 4. We debriefed with discussion
questions at the end. Some tensions arose as
one American student spoke out against
“internationals” serving as science teachers
pointing to poor communication
competencies. We would shut this argument
down later in smaller groups, after getting
some context from Herr.
This was a successful symposium as
we got students to speak with people they
would not ordinarily approach, established a
strong ethos for those who did not already
know us, introduced the grant, and for the
most part, enjoyed ourselves. The room had
over 200 seats, we should have instructed
students entering the room that 1 was at the
front of the room and 80 was in the middle.
Not doing so caused us to have to speak to
the whole room. It would have been easier
to project and move about half of the room.
In-class instruction/workshops for first
year PhD students
Cuny, Harrison, and Williams
provided interactive workshops for Herr’s
NAN 622 class on February 9th and 16th to
help them prepare for their in-class team
teaching assignment. The assignment was
loosely structured. Students had the freedom
to choose how to present the information,
what supporting materials to include, and
what (if any) visuals to use. Students were
assigned their topic and their team of two or
three people by Herr. We facilitated two
different workshops during regular class
meeting times. Each was designed to help
students prepare for this assignment. The
details of these workshops are available
here.
Let’s Talk
Williams and Cuny launched “Let’s
Talk: Science Edition” in February 2018.
This hour-long programming ran on a
weekly basis in a JSNN classroom. All
students at JSNN were welcomed to attend,
regardless of their academic status or field
of science. In total, seven sessions were
facilitated throughout the spring semester.
This program was modeled after a similar
program for non-native English speakers
provided by the Speaking Center on our
main campus. The primary goal of the
original program is to provide opportunities
to interact with others and practice
communication skills in a comfortable and
fun environment. Borrowing from training
and development practices, this is
accomplished by starting the development
process with intentional behavioral
objectives to be met. The format of the
session is first, each individual shares their
good news, next we provide a bit of
instruction which introduces the oral
communication competency of focus. This is
followed by one or more activities designed
to give the participants an opportunity to try
out the competency while the facilitators
observe whether their behavioral
objective(s) for the session is being met.
Debriefing open-ended discussion questions
are facilitated before we end with a quick
improv game.
Let’s Talk: Science Edition. The
goal was the same but the execution was
different because Herr wanted more art and
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Volume 5:1, 2019
Williams wanted to try some new
approaches. Like the other Let’s Talk
program, undergraduates from our center
regularly participated in the activities. At the
beginning of each session, the desks and
chairs in the classroom would be arranged in
a U-shape design. This arrangement was
intentional to support and encourage
inclusive discussion among participants. A
sign in was circulated and participants were
welcomed to the program. After the
introduction, an overview was provided and
the one-hour programming would begin.
At the request of Herr, the first 3
sessions focused on discussing science
heroes. Participants were instructed to
introduce a scientist and shared how the
scientist greatly influenced their own
research. Some came prepared instead to
discuss a scientist's research, we made this
work for the activity. The following week,
participants discussed a different scientist or
research project that greatly influences their
own research. The third session asked
participants to consider themselves as
science heroes and discuss their own
research. We would shift to improv games
next. A detailed account of what we covered
is archived here.
The Focus Group. The final Let’s
Talk: Science Edition session for the
semester took place on April 13th, 2018.
Williams decided to facilitate a focus group
discussion. By this point, we had 4-7
participants who regularly attended the
sessions and would have valuable feedback
to offer. They came because their faculty
research advisor required it of them.
Williams’ goal was to share the voices of
participants during a panel presentation at
the 2018 National Association of
Communication Centers conference the
following week. After the traditional
welcome message and overview, Williams
sat at the front of the room and began to ask
questions. As participants shared their
feedback, Williams wrote down their
responses. Williams and Cuny would also
contribute their experiences and insights to
conversation.
One participant expressed that he
regularly attended the weekly program
because he really appreciated the human
connection that took place. When asked,
“What was one takeaway from these
sessions?”, one participant responded,
“Humans are the only intellectual beings
that are hindered by their communication.”
Participants also offered topic suggestions
for future sessions, such as an anti-jargon
session or a science identity session. One
participant suggested focusing each session
on specific communication competency,
such as vocal rate, then provide brief
instruction on said competency and use it as
a theme for an activity. For example, if
vocal rate is the theme for a session, then
participants could practice varying their
vocal rate while reading a news article about
science. Ironically, this is how we organize
our original Let’s Talk sessions for nonnative speakers. Finally, one endearing
remark came from a participant who could
never remember the program’s name so he
would refer to it as “speech therapy.”
Coaching Sessions
In March, Williams began meeting
with student groups to further support the
development of their group teaching
presentations. These meetings were called
coaching sessions. These sessions were
conducted like traditional speaking center
consultations in that the teams would discuss
where they were in the speech-making
progress and receive feedback on how to
improve and progress towards the final
presentation. However, they were
considered coaching sessions because
Williams had prior knowledge of the group
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Volume 5:1, 2019
assignment and developed relationships with
the speakers due to previous experience with
them in the classroom. As coach, Williams
could then provide more individualized
attention and support to each group than she
would in traditional Speaking Center
consultations. Each group met with
Williams twice to experience two types of
coaching sessions: 1) organizational
coaching sessions, and 2) practice coaching
sessions. Each group was required to attend
both coaching sessions before delivering
their final presentation for the class.
In-classroom evaluation of first year
student group presentations
Group presentations began midsemester and followed a routine structure.
One group was scheduled to present each
week for the remainder of the semester. Herr
began class with a few brief announcements.
During this time, Cuny, and Harrison
distributed NCA Competent Speaker
Rubrics to all members of the audience
including Herr, Cuny, Harrison and
Williams. Williams would set-up the video
recording equipment at the back of the
room.
Once the announcements concluded,
Herr called the group scheduled to the front
of the room. After a few adjustments with
visual aids or speaker notes, the group
members would begin their presentation.
Immediacy behaviors were a large part of
the in-class workshops offered previously.
We saw the impact of this learning in a few
presentations. On two occasions, a group
arrived early on their presentation day and
rearranged the desks to increase the
immediacy of the space. These group
members stood to the side of the room
during announcements.
During the presentation, audience
members took notes on their evaluation
forms and demonstrated nonverbal
behaviors of active listening (i.e. forward
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lean, head nodding, open posture, etc.). By
the end of the presentation, audience
members applauded and finalized their
comments for the evaluation forms. Cuny,
Harrison, and Williams collected the
evaluation forms and Herr dismissed the
class.
After each group presented, the
group members received a self-reflection
form and were asked to evaluate their own
performance after the videos were shared
with them. This form was different from the
audience’s evaluation form, but both forms
addressed similar topics regarding
organization and delivery of the
presentation. Group members submitted the
self-evaluation the following week, at the
start of class.
In-classroom Workshop and/or
assessment support for second year
students
As a result of the work we were
doing for the INNOVATE grant, the
Director of Nanoscience Graduate Studies at
JSNN asked Harrison to come to her class
and help her second- and third-year graduate
students to convey their research proposals
to a general audience. While not funded, we
accepted this invitation because the speaking
center entertains in-classroom oral
communication workshop requests from
faculty. The request here was for Harrison to
come to the class two different weeks to
work with students crafting a three-minute
presentation of their research and give a
preliminary assessment of their presentation
using the official 3MT rubric originated by
the University of Queensland. Harrison was
very familiar with this rubric from serving
as a judge on campus. Students were to
create one PowerPoint slide to accompany
their presentation based on the guidelines set
by the 3MT competition. In the end,
Harrison did not exactly provide
Communication Center Journal
Volume 5:1, 2019
instructional workshops but she did provide
feedback and evaluation as instruction.
The first visit Harrison made to the
second year class was on March 22 when
seven of the nine students were to give their
three-minute presentation. Students were to
discuss what their research was, why it is
importance to study, and the potential
science breakthrough and commercial
impact. Harrison served as a judge as she
timed the students and gave them scores
based on the rubric. She discussed her score
and gave feedback to students based on their
first presentation. Harrison came back to the
class the week of March 29 to again assess
the student presentations and see if there
were any improvements from the previous
week. Harrison also had students fill out the
rubric for their classmates to offer peer
feedback as well. The third visit occurred on
April 5 where Harrison provided a workshop
on effective delivery competencies based on
the areas that students needed to improve
after viewing their presentation skills the
previous two weeks.
INNOVATE half day Workshop
Results of the UNCG INNOVATE
funded research were shared with students,
staff, campus administrators, and the general
public on June 11. The morning started with
a welcome from the nanoscience graduate
program director followed by an hour long
presentation on the public perception of
science from David Berubea of North
Carolina State University. Next Cuny shared
an overview of the project, followed by
Williams who shared her coaching process,
and Harrison shared the empirical results of
the semester long training program.
After lunch, Kirchoff then facilitated
a two-part Communicating Science
workshop in which participants dissected
3MT presentations and applied the 3MT
format. In doing so, they were asked to
identify the goal of each of the three
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minutes. Students conclude that the first
minute is the introduction which must
include the thesis and maybe a “hook” to get
the audience to keep listening, the second
minute is for materials and methods and
maybe results, the last minute is to restate
the thesis and give the audience an
understanding as to why they should care
about the research. The workshop is focused
on the importance of connecting with one's
audience. It includes ideas about the use of a
single image slide and concludes with
students getting the chance to present their
own speeches with image and gain feedback
from the speaking center professionals on
hand and whole group.
An interactive discussion followed
about how to engage with public audiences
and best practices for use in different
communication methods. Nanoscience PhD
students also shared their testimonials after
completing the semester long interactive
training program part of the INNOVATE
grant. Faculty from nanoscience discussed
the next steps of the grant and collaborations
with the Speaking Center at the conclusion.
Outside (third-party) Assessment
At the end of the semester, Harrison
trained outside evaluators to assess student
speeches. Speaking center student-staff
members that worked during the first
summer school session of 2018 were
selected as evaluators for student speeches
as they were not part of the work done with
the JSNN students in Herr’s NAN 622. The
evaluators were comprised of four students
who identify as female and one who
identifies as male; both undergraduate and
graduate students. Harrison taught Corey
Bussiere, the most senior staff member, how
to evaluate a speech using the National
Communication Association's Competent
Speaker Speech Evaluation Form which is
essentially a rubric, explanation of each
competency and the rating system, historical
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Volume 5:1, 2019
importance of the rubric, and gave sample
videos of college students team-teaching
which was very similar to the assignment in
NAN 622. In addition to working at the
Speaking Center as an undergraduate
consultant, Bussiere had just completed his
first year in the Communication Studies
master’s program where he had an
assistantship that found him both teaching
the basic Communication Studies course as
a teaching assistant (TA) and working at the
Speaking Center as a graduate assistant
(GA).
Harrison and Bussiere taught the
other four evaluators how to evaluate
speeches using the rubric and viewed sample
speeches together. Once Harrison believed
that the staff could evaluate speeches, she
allowed evaluators to start viewing the
presentations. They did this alone in a
private consultation room. The student
videos were stored in Harrison’s google
drive account so she would send one video
(practice followed by final) at a time to each
evaluator.
Assessment Begins. Staff members
started viewing speeches on May 23 and
ended on June 5. There was a total of six
hours of viewing for each evaluator: one 30
minute practice session and one 30 minute
final presentation. Evaluators were
instructed to select one group at a time and
watch their practice session first
immediately followed by the final
presentation in a private room with no
distractions. They were instructed not to talk
to any other person about the practice or
final presentation videos until everyone
watched them all. Evaluators were given one
rubric per team member, per session which
yielded a total of four rubrics for teams of
two and six rubrics for the team of three.
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Each set of rubrics was turned into Harrison
after viewing a practice and final
presentation.
The National Communication
Association’s Competent Speaker Speech
Evaluation Form is broken into eight
competencies with three ratings for each
competency: unsatisfactory, satisfactory,
excellent (2007). Each rating was assigned a
point value with one point as unsatisfactory,
three points as satisfactory, and five points
as excellent. The form is intended for
individual speech presentations. We
adjusted for the team effort. When
evaluating the groups, team members
received the same score for competencies
one and four while competencies two, three,
five, six, seven, and eight were individual
scores. Team members would have the same
score for competencies one and four, but
potentially different scores for the other
competencies. The evaluation process
yielded individual totals and an overall
group total calculated by combining the
scores from all team member’s
competencies.
An Excel spreadsheet was created to
record the scores for the eight competencies,
the numerical change between individual
practice speech score and final speech score,
and the numerical change between the group
practice speech score and the final
presentation score.
Five evaluators, eight categories, and
five points maximum in any competency
equaled 200 points as the highest score an
individual could earn. The maximum score a
group of two could earn was 400 points and
a group of three up to 600 points. Table 1.0
shows the scores each student received and
the overall changes in their individual and
group scores.
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Volume 5:1, 2019
Table 1: Individual and Group Evaluation Scores
Student Individual Individual Individual Group Practice
Practice
Final
Change
Score
Score
Score
1
136
148
+12
2
166
178
+12
1+2
3
138
158
+20
4
118
142
+24
3+4
5
148
148
0
6
158
164
+6
7
144
158
+14
8
140
160
+20
S9
152
164
+12
S10
136
144
+8
S11
156
162
+6
Lessons Learned and Recommendations
We could not do this work without
the partnerships and trust of scientists. As
communication center nanoscience pioneers,
Group
Final Score
302
326
(136+166)
(148+178)
256
300
(138+118)
(158+142)
306
312
(148+158)
(148+164)
284
318
(144+140)
(158+160)
444
470
(152+136+156)
(164+144+162)
Group
Change
+24
+44
+6
+34
+26
our learning curve is huge. The work we
have been asked to do is not always a clear
match for our mission yet we try to find
ways to do it as faculty with our own
Communication Center Journal
Volume 5:1, 2019
research interests. We share our biggest
take-aways in hopes that this will be of use
to others that seek to do this work or find
themselves being asked to do it. For those
who wish to do this work, one cannot
hesitate when asked to participate. As one
develops their ethos for doing this work on
campus, they will likely be asked to do
more. When working to support classes, get
the full course calendar ahead of time and
start working with faculty early to generate
detailed speaking assignments with
scaffolded elements.
Strive for each nanoscience student
to establish one or two observable and
measurable goals early in the programming,
then require the nanoscience student to track
their progress throughout the programming.
We recommend starting with a single
competency such as a reducing verbal fillers
or nonverbal adaptors, incorporating
movement around the room, or speaking at
an appropriate volume Schedule small
amount of time, 5-10 minutes, for
nanoscience students to write reflections of
their progress or discuss their experiences
with other students. Even though goals were
established during the coaching sessions,
there was not a lot of opportunity to revisit
the goals that were set. This practice of
intentionally tracking and reflecting
communication goals will better illustrate
the process of developing one’s
communication confidence and competence;
it is an on-going process and the process is
different for everyone. Furthermore, these
goals need to stay minimal and could help
focus the coaching sessions. At times,
Williams’s feedback during the coaching
sessions involved several communication
concepts and had a tendency to overwhelm
some nanoscience students.
When working with members of the
nanoscience community, make attempts to
showcase the research of communication
and share how certain communication
77
principles came to be. The majority of the
NAN 622 students approached the
communication workshops, activities, and
coaching session in an academic and curious
manner. NAN 622 students respected the
work of the UNCG Speaking Center as well
as the information that was provided. For
example, one of the early workshops
focused on ways to manage public speaking
anxiety. The UNCG facilitators orally cited
McCroskey’s research on Communication
Apprehension and noted Dwyer’s related
research while also highlighting her
communication center director role. During
coaching sessions, Williams supported her
feedback to NAN 622 with communication
center research. When discussing the
importance of upright posture, Williams
mention the benefit of opening up the chest
to have access to more air which supported a
speaker’s volume. Also, how posture is an
indicator of a speaker’s confidence. In
addition to the explanation, Williams
demonstrated how these communication
principles worked. Interweaving these
research concepts into the program likely
helped nanoscience students embrace the
instruction and feedback provided.
Ultimately, it seemed to resonate with the
student’s scientist identity and helped the
UNCG facilitator meet the NAN 622
students where they were at. Furthermore,
the non-native English speakers seemed to
be the more invested and eager to reach their
public speaking goals. Overall, we found
this population more receptive to research
aspects of communication than the majority
of traditional college students we work with.
Find a bench scientist on your
campus, like Kirchoff, who will join in your
efforts to cultivate a communicating science
program at your institution. We will next
find ways to write more specifically about
our relationship with Kirchoff. Consider
launching a Faculty Fellows program at your
center to institutionalize such efforts. Write
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Communication Center Journal
Volume 5:1, 2019
your faculty fellow an appointment letter
every year and send a copy directly to that
person’s department chair, head, or director.
While the radical pedagogy of
communication centers is well suited for this
work, directors without improv training will
need to gain it as Williams did in her
graduate course. Others might consider
partnering with theatre faculty or graduate
students who have improv expertise because
the art aspect of communicating science
work is rooted in the humanities and
connections made through improv. We agree
with Lindenfeld that improv “may provide
the possibilities as an artform when other
forms of engagement fail” (2018, p. 13).
Directors also need to keep an eye on
finding meaningful ways to add the science
of communicating science to this work. We
suggest consulting literature from cognitive
psychology. One year after INNOVATE, we
submitted an NSF grant application which
includes adding another of our faculty
fellows, Roy Schwartzman from
communication studies to the team. If
funded, Schwartzman’s social science
research into the public’s perception of
scientists will add great value to our overall
efforts and strengthen our communicating
science ethos both on campus and across the
country.
If asked to join a grant team for
communicating science, be ready for some
late night grant editing as most scientists
keep long hours. After being awarded a
grant, compare grant proposal budgets
submitted with what is awarded right away.
If you see cuts in the budget make
adjustments to your plan immediately.
Finally, invite your direct report to the final
presentation of research findings.
Other lessons learned come from
selecting evaluators and the video viewing
process. In the case study, evaluators were
mostly undergrads with one graduate
student; all with little to no classroom
teaching experience. If replicated, we
suggest that only graduate teaching
assistants with experience teaching a basic
course, evaluate videos because they would
have seen or participated in a team teaching
lesson before and have firsthand experience
with those that are successful. As students
get into graduate school and have smaller
classes, team teaching is more common so
having graduate teaching assistants view
videos would be optimal. Also, evaluators
would have more consistency in how they
viewed the videos. Some evaluators might
watch a video and then need to stop to take a
consultation or might leave for the day so
there were some breaks in watching the pre
and post videos at times. These breaks
should be eliminated if possible so that there
is continuous viewing of one set of videos.
Conclusion
While we completed a large variety
of communicating science work in just one
year there is much still to be done,
knowledge to be developed, hypotheses to
be tested, and best practices to be identified.
For those who wish to enter into this area of
support, we have suggestions and questions
to consider. Start by identifying what
relationships your communication center
already has with science on your campus
and seek to understand how you can best
leverage the relationships. If you cannot
identify any such relationships, what is the
best path towards forging a new relationship
with a scientist on your campus? Can you
bring Alan Alda to campus and create a
spark? How can you find funding for that?
Does your campus have a program that
invites high profile outside speakers, who
can you speak with from that program?
What ideas do you have for the best ways to
start supporting science students in their
3MT efforts on campus? How will you get
buy-in from the sciences? Cormick (2019)
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Communication Center Journal
Volume 5:1, 2019
stresses the importance of formerly
evaluating communicating science efforts.
How will you do that? The NSF already sees
value in funding this type of work. Who
would be on the best team can you assemble
on your campus to do this work? Do you
have faculty that already received NSF
funding? How can your communication
center add communicating science to their
current projects? Does your science,
engineering, medical, or nursing school need
their own communication center? Who do
you need to talk to about making that a
future grant funded project?
Communication centers entering this
interdisciplinary field, working intentionally
with local scientists, provide hope for a
future where scientists solve problems, the
public listens to them, and science denial is
put to rest. We believe that this can be done
only after scientists willingly engage in the
art and science of communicating science
training like that which we spell out here.
This is a true growth area for the
communication center community.
Jackson, R. J. (2018, September). The
everyday significance of
communicating science. Spectra,
54(3), 2-3. Retrieved from
https://www.natcom.org/sites/default
/files/NCA_Spectra_2018_Septembe
r.pdf
Lindenfeld, L. A. (2018, September). Wide
open, messy opportunities: On the
arts of science communication.
Spectra, 54(3), 8-13. Retrieved from
https://www.natcom.org/sites/default
/files/NCA_Spectra_2018_Septembe
r.pdf
National Communication Association.
(2007). Competent speaker speech
evaluation form and manual 2nd
Edition [PDF file]. (Morreale, S.,
Moore, M., Surges-Tatum, D., &
Webster, L., Eds.) Retrieved from
https://www.natcom.org/sites/default
/files/pages/Assessment_Resources_
Competent_Speaker_Speech_Evalua
tion_Form_2ndEd.pdf
Additional Resources
References
Berube, D. M. (2018). How social science
should complement scientific
discovery: Lessons from
nanoscience. Journal of
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doi: 10.1007/s11051-018-4210-x
Cormick, C. (2019). The science of
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