journal of visual culture
Books
John Tagg, The Disciplinary Frame: Photographic Truths and The Capture
of Meaning. Minneapolis: University of Minnesota Press, 2009. 392 pp. ISBN
978–0816642885
John Tagg’s most recent text enters a discourse on photography that is in a
process of becoming, unraveling as it is being remade. It is all the more significant,
therefore, that Tagg’s earlier works, most notably The Burden of Representation:
Essays on Photographies and Histories (1988), played an essential role in
the production of a postmodern discourse on the status and representational
strategies of the photograph. In his latest text, Tagg sharpens the arguments
presented in his previous work by clarifying its reception and subsequent
misreadings. He convincingly explains that his project is not simply a reductive
reading of the photographic image as a reflective instrument of a surrounding
cultural and political discourse. On the contrary, the strength of Tagg’s work is
the manner in which he demonstrates how and why the discursive regime that
we name ‘photography’ – the very medium – ‘had to be constituted’ and ‘multiply
defined’ from the outset (p. xxviii).
Tagg’s work explicates how and why the discursive regime ‘photography’
circumscribes meaning; in other words, it limits the multiple meanings any given
photograph is capable of generating. The positivistic ‘evidential force’ claimed
for the photograph is the crucial concept that Tagg deconstructs via a poststructuralist critical methodology inherited primarily from Michel Foucault. Note
the language he uses to explain his work as a whole:
A discursive formation, however, is not a surrounding context. Nor is a
frame. Instrumentalization is not a given, but a specific, unstable discursive
effect. To ask for a genealogy of the photograph’s ‘evidential force’ is not,
therefore … to suggest that ‘photography’ was the transparent reflection of
a power outside itself. (p. xxix)
The result of this critical perspective is a persuasive dismantling of not only the
putative ‘evidential force’ of the photography, but of the entire discursive formation
that attempts to hypostatize meaning as an effect of the real.Tagg’s methodology
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Vol 9(2): 1–7 DOI 10.1177/1470412910377724
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journal of visual culture 9(2)
is inseparable from the overall force of his argument, which focuses our attention
on the very grounds of dispute:‘on the contestability of systems of meaning and
their effects of power and subjection; on the work of deconstruction across the
space of the institution; and on the necessity of political calculation, strategic
choices, and a sharpening of the stakes’ (p. xxx).Tagg exposes the cultural, sociopolitical structures that abet what he terms ‘the violence of meaning’ and what
is at stake in maintaining them: a foreclosure on ‘the possibility of an event of
meaning that evades capture’ thereby disrupting ‘the regimes of normative sense
as it does the regimen of art historical explanation’ (p. 180).
The Disciplinary Frame centers on the construction and maintenance of
‘documentary’ as a socio-political rhetoric in the 1930s that inscribes a specific
mode of address and complementary structure of subjectification – a politics of
capture. All the chapters in the book explicate this fold between representation
and politics from the perspective of an ethics of representation and historiography.
The strongest chapters are the second and third: ‘The Plane of Decent Seeing:
Documentary and the Rhetoric of Recruitment’, and ‘Melancholy Realism:Walker
Evans’s Resistance to Meaning’. These best summarize Tagg’s thesis on the New
Deal concept of ‘documentary’ by constructing an insightful genealogy of a
particular yet far-reaching stratification of the viewer–image–context relation.
On this front, his work is one of the best examples of art historical practice,
one that approaches what Foucault called historical research (as opposed to
traditional historiography).
One problem with Tagg’s text is that his argument hones and reinforces the
problematic of ‘documentary’ – a position already shared by many historians and
practitioners of visual culture – while it falls silent on the complex ideological
return to documentation in recent years. Of course, the historical research
Tagg undertakes is meant to expose the problematic nature of our statements
on photographic documentation by giving the term ‘documentary’ a specific,
contextualized definition. Nevertheless, I regret that someone with Tagg’s critical
acumen chose not to give his attention to how the discourse of documentation
is functioning in contemporary visual culture.We need more than commentaries
on photomontages by John Baldessari and postmodern truisms such as ‘If we
are to live, we are all constrained to strike against the frame’ (p. 263). Perhaps
he has done so elsewhere, but any mention of contemporary practices of
documentation is missing in this latest book and its absence lessens the overall
impact of the entire argument.
My desire for Tagg to address the troubling return of the photographic document
stems from a wish to see the critical apparatus of postmodernism wielded in
a new, highly charged arena. The recent debates in and around visual culture
instigated by the photographs from 9/11, Abu Ghraib, etc. have refocused on
a series of concepts such as indexicality (which nonetheless remains unclear),
beauty, pain, and suffering. Additional questions arise: Are the strategies of
postmodern critique still capable of exposing the fault lines between culture,
politics, and representation as such? Are we to view the methodologies of critical
theory as remainders of a historical moment or do they remain valuable, adaptive
Books
ways to think and produce visual culture in the present? As someone whose
entire critical practice enacts the best aspects of what was once termed ‘New
Art History’,Tagg has deconstructed the ‘violence of meaning’ imbricated within
the strata of the individual image, the cultural context, the discipline as a whole,
and the production of socio-political discourse; but he missed an opportunity
to reiterate the necessity of a set of practices whose efficacy and relevance are
being questioned yet again. Tagg’s most intriguing, most challenging, queries
on this front are best articulated in the closing pages of his contribution to
The Meaning of Photography, where he posits a technological evacuation of
the visual that renders photography ‘irreducibly external, uninhabitable, and
nonhuman’ (Kelsey and Stimson, 2008: 123).
The implications of a techno-digital visual field operating in the absence of
human perception and recognition are not dealt with in The Disciplinary Frame;
instead, Tagg asserts that to think contemporary visual culture as a correlative
space we must continually ‘find ways to work in the breach that has opened
between historicity and history’ (p. xv).Working in the shared terrain of Foucault
and Jacques Derrida,Tagg writes:
Inside and outside, event and context, work and setting, the structural
and the empirical: These coupled terms – familiar to us as those that fix
polarities of an interminable methodological debate in art history – are
radically displaced by Foucault’s conceptualization of the discursive event
and the discursive field. (p. 245)
One pressing issue remains the absence of an art historical practice that dwells
in this space between formalism and social history (or whatever contending
methodologies). Such a practice would be capable of thinking alongside the
visual without rendering the image a mere means for socio-political commentary or, conversely, without remaking the image a fetish; it would be capable of
understanding the image as an event. This requires a certain pragmatic restraint
(perhaps approaching Tagg’s intriguing yet unexplored characterization of
W.G. Sebald’s use of images as ‘unbearable restraint’) and a reassessment of
aesthetics as a multiplicity of local, interruptive affects created by imagery. The
question remains as to whether Tagg’s text provides a model of a critical practice
that allows us to dwell in this space between.
Here is the heart of Tagg’s argument. I would like to cite a rather long passage not
only because it surveys the history of photography as a discursive field, but also
because it allows Tagg to articulate the parameters of his project:
Everywhere and nowhere, the status of the photograph remains a sore
point, as tempting as it is troublesome to the scratching of the critics, as
likely to turn out a source of infection as it is to yield to the cures of the
disciplines.Too open to diagnosis and too unresponsive to remedy, it seems
to call for a stricter regimen, which is invariably what it receives and what
I am bent on avoiding … Photography, then, insofar as Sir John Herschel’s
diplomatic coinage still has use, is a map of motley differences, identities,
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jurisdictions, borders, and exclusions that charts a territorial project: the
marking out of a yet-to-be-occupied landscape by the closures or power
and meaning … It is, then, the mutual imbrication of power and meaning
that I have wanted to pursue, not only in relation to those mechanisms of
capture that constitute the discursive territory of social discipline and the
State, but also … in relation to the discipline of art history itself and its own
mechanisms of arrest – its own disciplinary frame. (pp. 179–80)
There is something symptomatic about this passage. It surveys a series of symptoms, but offers no etiology. Tagg suggests the ‘source of the infection’, but is
uninterested in offering a ‘stricter regimen’ because, in his terms, that would
be only another instance of ‘violence’ or ‘capture’. Instead, he works to expose,
yet again, how each and every frame renders the field of photography ‘a map
of motley differences’, a ‘territorial project’ of power and meaning. As much as
I agree with the necessity of this methodology, it feels too comfortable and selfassured. There is nothing risked. For, although Tagg claims that his entire project
is premised on ‘the possibility of an event of meaning that evades capture’, we
never get a satisfying, clear articulation of how an image, particularly a photographic image as an image – as a singularity – could ever accomplish this feat.
Presumably it is as a promise of meaning, of other meanings to come, in the sense
that Derrida has taught us?
It is difficult to discern in Tagg’s text a sustained attempt to explain how an
image deterritorializes its own discursive field. Conceiving this potentiality
is essential because discursive transformation is a creative act. An image is
contiguous with a discourse (a semiotic, a contingent ‘history’ or ‘medium’) – a
territory – and an exceptional exteriority; an image is not simply configured by a
discourse; rather, an image traverses it thereby opening it to transformations that
dismantle its regimes of signs. As Gilles Deleuze and Félix Guattari (1987) argue,
a transformational statement ‘marks the way in which a semiotic translates for its
own purposes a statement originating elsewhere, and in doing so diverts it, leaving
untransformable residues and actively resisting the inverse transformation’
(p. 136). What we need is an approach to the image as a disjunction, as an ‘and’
that is ‘neither a union, nor a juxtaposition but … a sort of active and creative line
of flight’ (Deleuze and Parnet, 2002: 9–10). An image is thus an ensemble: it maps
a territory as it constructs a variation or transformational statement. This is the
labor to which we must attend: the becoming of a pars construens from within
the pars destruens and vice versa – the pragmatics of the ‘and’.
The analysis of the photographic image as a (semiotic) statement leaves one
with a desire for the visible; a desire that is not symptomatic of a lack or
melancholic, but rather a productive desire. Statements and visibilities are the
basic elements of Foucault’s genealogy: one orders the sayable or readable, the
other the visible or perceptible. (Visibilities are irreducible to the visual object
or the act of perception.) It is crucial to recall what Deleuze (1988) identifies as
‘one of Foucault’s fundamental theses’, namely that there is a difference between
forms of content (visibilities) and forms of expression (statements), between
the visible and the articulatable,‘although they continually overlap and spill into
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one another in order to compose each stratum or form of knowledge’ (p. 61).
It is only by excavating each historical formation that we are able to sense the
Outside as pure exteriority, the Outside as event; only by seeing and reading an
opening in the thresholds between discourses are we able to know how and
why each historical formation ‘sees and reveals all it can within the conditions
laid down for visibility, just as it says all it can within the conditions relating to
statements’ (p. 59).
At the heart of Tagg’s book, at the conclusion of its decisive essay on Walker
Evans’s work, we reach an aesthetic threshold, but Tagg does not venture a step
across it. It is to the last paragraph of this chapter that I keep returning, as it
seems to summarize a frustration and trepidation with photography as well as its
aesthetic fascination.
This is the photograph Evans gives us: less than what we want and more
than we desire, never adequate to our questions or to our demands, it
hands us what we were not seeking and may have preferred to avoid.
Inadequate and overwhelming thing, poor compensation, impossible
testimony, it offers itself as a ruined monument to the inescapability of an
unencounterable real. (p. 178)
Here Tagg locates a threshold between the photograph-as-statement and the
photograph-as-visibility, characterizing it as ‘a certain kind of resistance’ to the
demands of communication (p. 174). However, Tagg then leads us into a discussion of melancholy as a limit of sense, as a relation with a real that is ‘the condition of existence and failure of all systems of meaning’ (p. 176). But why not
remain with the image a bit longer? Is the recourse to the concept of melancholy
productive or does it only confuse the issue even more? Is Tagg’s statement here
not the beginning of a complex, theoretically-informed conception of a work of
art? The disjunction between the photograph-as-statement and the photographas-visibility delineates an aesthetic threshold wherein statements and visibilities,
forms of expression and forms of content, ‘mobilize knowledge in a direction
that is different to that of science, allowing us to offer a definition of a literary text, or a pictorial work, while remaining within the discursive practices to
which they belong’ (Deleuze, 1988: 20). Thus, the discourse of documentation,
for example, is not only bounded by archives, historical strata, and the concept
‘documentary’; it is also constituted via a relation with a relative outside (aesthetics, ethics, or politics) and a ‘non-relation’ with ‘the space of the Outside’ (the
non-stratified) (p. 87).
Perhaps one way to venture into this aesthetic threshold is to acknowledge the
violence of meaning – the definition of a photograph as a discursive object –
and the ways in which that violent capture or reduction cannot account for its
own relation with the Outside. More than Foucault, it is Deleuze who undertook
several studies of the visual image in relation to this space of the Outside. It
is toward Deleuze that Tagg orients me, despite his somewhat one-dimensional
reading of Deleuze as a theorist of the politics of capture. (See chapter 1:‘The OneEyed Man and the One-Armed Man: Camera, Culture, and the State’, whose title is
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from Deleuze and Guattari’s A Thousand Plateaus, 1987.) The non-relation to the
Outside is a threshold within knowledge wherein becoming (transformation) is
a force that remains distinct yet folded within the history of forms. For the study
of visual images (certainly one mode of analyzing the history of forms), visibilities
and language constitute discourse, but we must not repress the ‘and’ that binds
the two. It is for this reason that Deleuze allows the work of art a formal structure
(a distinct discourse, a plane of composition) even as he insists on the singularity
of each artwork, that is, its productive, informal relation with a series of forces
outside of it.This is less a question of what is external to an image, or even of the
frame that differentiates the image from its context; it is a question of an internal
fold that opens each image to ‘an outside which is farther away than any external
world and even any form of exteriority, which henceforth becomes infinitely
closer’ (Deleuze, 1988: 86).Within this internal fold an image is not a resemblance
or a representational strategy; it is an abstract machine, a diagram.
A photographic image is diagrammatic; it deterritorializes visual practice,
research, and art historical formations (such as Modernism). A photographdiagram is certainly a field of power-knowledge, but it disjoins statement and
visibility, difference and repetition.A photograph-diagram is a multiplicity, but not
in the sense of reproducibility (original versus copy); rather, multiplicity ‘remains
completely indifferent to the traditional problems of the multiple and the one’
(p. 14). Multiplicity is a topological problem. A photograph becomes more than
a visual archive or an unstable discursive effect; it becomes ‘a cartography that
is coextensive with the whole social field’ because every diagram is ‘a spatiotemporal multiplicity’ that is
almost blind and mute, even though it makes others see and speak … It
never functions in order to represent a persisting world but produces a new
kind of reality, a new model of truth. It is neither the subject of history, nor
does it survey history. It makes history by unmaking preceding realities and
significations, constituting hundreds of points of emergence or creativity,
unexpected conjunctions or improbable continuums. It doubles history
with a sense of continual evolution. (pp. 34, 35)
The diagram traces a becoming, a multiplicity; it entrains history by folding and
refolding it, by conjugating it with life, that is, the very Outside that arises not
before but only in the middle:‘In a multiplicity what counts are not the terms or
the elements, but what there is “between”, the between, a set of relations which
are not separable from each other. Every multiplicity grows from the middle’
(Deleuze and Parnet, 2002: viii). This is the lesson Deleuze takes from Foucault,
that genealogy is at best understood as a ‘theory-practice of multiplicities’ (p. 14).
This theory-practice of multiplicities draws and re-creates an Outside that is
‘always an opening on to a future’ through which resistance and change are
possible (Deleuze, 1988: 89).
To think a photographic image in this way it may be necessary to work against
Deleuze himself, who too often seems to associate the photographic with
the cliché or iconic. Nevertheless, the photographic is more than ‘melancholy
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realism’ (to resituate Tagg’s phrase); it is a ‘double capture’, as Deleuze insists,
that requires us to think and create alongside an image that is at once fortuitous
and necessary. Only then will we grasp why art historical and aesthetic thinking
‘always comes from the outside (that outside which was already engulfed in
the interstice or which constituted the common limit)’ (p. 117). Only then will
we construct a line of flight that encounters images as ‘unbound points, points
of creativity, change and resistance’ – feral points – and perhaps it is with these
points that ‘we ought to begin in order to understand the whole picture’ (p. 44).
Lastly, I am certain that to understand precisely why ‘photography matters as art
as never before’ we must turn to Tagg’s text before many others. Despite rarely
using the term ‘art’, Tagg’s text provides the best map of the territory; in it we
may very well find the cardinal points from which to light out.
References
Deleuze, Gilles (1988) Foucault, trans. Seán Hand. Minneapolis: University of Minnesota
Press.
Deleuze, Gilles and Guattari, Félix (1987) A Thousand Plateaus: Capitalism and
Schizophrenia, trans. Brian Massumi. Minneapolis: University of Minnesota Press.
Deleuze, Gilles and Parnet, Claire (2002) Dialogues II, trans. Hugh Tomlinson and Barbara
Habberjam. New York: Columbia University Press.
Kelsey, Robin and Stimson, Blake (eds) (2008) The Meaning of Photography. Williamstown,
MA/New Haven, CT: Sterling and Francine Clark Art Institute/Yale University Press.
Tagg, John (1988) The Burden of Representation: Essays on Photographies and Histories.
London: Macmillan.
Jae Emerling
University of North Carolina at Charlotte
[email: J.Emerling@uncc.edu]
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