ELSEVLER
Journal of Pragmatics 33 (2001) 465-490
www.elsevier.nl/locate/pragma
Interaction by inscription*
Jiirgen Streecka,*, Werner Kallmeyerb zyxwvutsrqponmlkjihgfedcbaZ
a Department
of Communication Studies, The University of Texas at Austin,
Austin, TX 78712- 1089,
h Institutfiir deutsche Sprache, R5,6- 13,
D- 68016 M annheim,
USA.
Posgach 101621,
Germany
Received 2 May 1999; revised version 4 November 1999
Abstract
This paper investigates uses of inscriptions - graphic acts and the marks resulting from
them - as rhetorical and socio-symbolic devices in face-to-face interaction. The analysis of a
business-negotitition
between two German entrepreneurs reveals that the integration of
inscriptions and talk often yields hybrid symbols: while signifying within an instrumental
domain such as record-keeping or accounting, they may simultaneously participate in the
‘mise-en-s&e’
of conversational action or serve as metaphoric ‘graphic gestures’. Reconstructing these local meanings of inscriptions requires close analysis of the co-ordination of
talk and graphic activity, of the movement patterns of graphic acts, and of the visual gestalt
of graphic marks. The paper ends with a discussion of inscriptions as turn-construction units.
0 2001 Elsevier Science B.V. All rights reserved.
Keywords: Conversation analysis; Writing; Conversational
tion; Gestures; Hybrid symbols
rhetoric; Nonverbal communica-
1. Introduction
It is common practice in the disciplines which study human communication that
categorical distinctions are drawn between the various media, symbol systems, and
modalities of communication. Thus, one commonly distinguishes between spoken
and written communication, between writing and drawing, writing and gesture,
and between instrumental and symbolic acts. But these clear-cut distinctions are
We wish to thank the protagonists of the interaction that we analyze here for making the materials
available, and two anonymous reviewers for their very insightful comments.
* Corresponding author. Fax: +l 512 471 3504; E-mail: jstreeck@mail.utexas.edu
0378-2166/01/$ - see front matter 0 2001 Elsevier Science B.V. All rights reserved.
PII: SO378-2166(99)00126-S
466
J. zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
Streeck, W . Kallmey er I Journal of Pragmatics 33 (2001) 465- 490
abstractions. They posit only canonical uses of the media and make it difficult to
describe symbolic activities that fall ‘in between’ the categories by merging components from more than one, or because they constitute ‘non-canonical’ applications.
Social interaction is full of such hybrid, non-canonical practices. For example, when
explanations of technical devices or procedures are given, instrumental actions are
typically performed in a demonstrative, self-referential and semi-symbolic fashion they are practical actions and representations of practical actions at the same time
(Goffman, 1974). Or, where material objects are within reach of an interaction participant’s hands, they may become incorporated in gestures, thereby lending some of
their inherent meaning-potential to, while having them elaborated or altered by, gestures; objects of daily use may also be arranged ad hoc to fulfill some local symbolic
need (Streeck, 1996; LeBaron and Streeck, 1997) - a practice for which no common
label exists.
Social interaction is a vociferous process, always hungry for stuff out of which
signs, symbols, and scenic arrangements can be fashioned, and it often appropriates
for its own purposes other rule-guided activities that are in play at the time, and
transforms them in the process.
Among such rule-guided activities that are often carried out alongside social interaction are ones that involve inscriptions - writing, diagramming, calculating, and so
on. Inscriptions have recently received a great deal of attention, in particular among
ethnographers of scientific practice’ who have argued that “the most powerful explanations [of scientific practice] ... are the ones that take writing and imaging craftsmanship into account” and distinguish them from lay practices in terms of “modifications in the way in which groups of people argue with one another using paper,
signs, prints and diagrams” (Latour, 1990: 22). Each established system of inscription - say, alphabetic writing, arithmetic, technical drawing - has its own constitutive and regulative rules (D’Andrade, 1984) that enable and define intelligible
expressions that can be formed from the components of the system. But when they
are used in social interaction, these rule-systems often give way to lacal considerations and symbolization needs, yielding expressions that are given local interpretations, rather than interpretations that could be ‘deduced’ from context-free rules of
the ‘system’.
What we want to focus upon are samples of practices in which inscriptions are
produced for local purposes, that is, are used in ways that do not accord with
normative rules. Our focus is on interactional uses of inscriptions: we examine
interaction sequences in which inscriptions are made for purposes other than those
which the inscription systems are primarily designed to handle. Imagine a speaker
who draws a line on a piece of paper as he speaks, a line which, at the time of its
making, does not represent anything and is not a part of a current graphic activity,
but rather serves to ‘underline’ and, thus, ‘emphasize’ the point that the speaker
currently makes: since pen and paper are available and the speaker is positioned to
use them, he makes what might be called a ‘graphic gesture’. Or imagine that the
’ Amann and Knorr-Cetina (1990); Knorr-Cetina (1981); Latour and Woolgar (1986); Lynch (1985);
Lynch and Woolgar (1988).
.I. Streeck, W . Kallmey er I Journal of Pragmatics 33 (2001) 46.% 490
467
drawing of such a line does have an ‘official’ role within a current graphic activity
(say, a ‘bottom line’ is drawn under a set of numbers), but the act of drawing it is
timed and performed in such a way that it simultaneously also ‘underlines’ a word
that is being spoken. These are two of the cases that we will examine below.
We investigate such interactional acts of inscription (and the graphic signs resulting from them) within the context of a business negotiation. Inscriptions are certainly as important in the business world as they are in science labs; in fact, writing
appeared for the first time as an accounting system in the context of trade - in the
function of ‘external memory storage’ (Donald, 1991; Schmandt-Besserat, 1996).
The cases that we investigate are rather humble situated improvisations: not much
gets written down that has any impact beyond the situation at hand. Yet, we believe
that these inconspicuous instances are of some interest to the analysis of talk and
social interaction, because they expand our understanding of the range of materials
out of which interactional symbols are made, as well as of the range of units out of
which turns-at-talk can be fashioned.
2. The materials
The use of pen and paper is what is common to the various instances that we
examine here, besides the fact that they are all lifted from the same 20-minute segment of interaction. This segment constitutes a phase in a business negotiation2
between two German entrepreneurs, Antpohler, the owner of a company with
approximately 100 employees that produces cookies, and Destrooper, the man in
charge of marketing. These businessmen are in the process of devising a new marketing strategy: in addition to selling the cookies that Antpiihler’s company produces in large quantities to wholesalers, they want to directly market smaller quantities of top-shelf cookies to hotels and restaurants. The idea is that these
establishments might sell single units (a single florentine) along with cups of coffee.
The advantage of this strategy, besides reaching a new segment of the market, could
be that it might work during the summer season, when people in Germany do not
tend to eat cookies in large quantities. However, such direct-marketing requires an
entirely new negotiation of the terms of trade, because it involves a much less advantageous labor-profit ratio on the distributor’s side. Destrooper - who takes the role of
the distributor in these negotiations - needs to get a larger share of the profit than he
usually does, and what is at issue is: how much.
During their conversation, the two businessmen propose, reject, counterpropose,
and write down numbers - besides other graphic marks that they make.3 The stage
for these graphic performances is a single sheet of paper that Antpohler initially
places on the table in front of himself, as he readies his body and pen zyxwvutsrqponmlkjih
for the making of inscriptions. At one level, the sheet - along with the established cultural
A prior stage of this negotiation is analyzed in Streeck (1996).
3 We only examine Antpijhler’s penmanship, since Destrooper’s cannOt be recovered from the videotape.
468
J. Streeck, W . Kallmey er I Journal
of Pragmatics 33 (2001) 465- 490
practices for making graphic marks - serves primarily cognitive functions: as cognitive artifacts (Norman, 1993), graphic marks facilitate the tasks of calculating and
record-keeping. At another level, both the particular fashion in which these marks
are made and the symbolic structure that is gradually assembled on the sheet serve
rhetorical-interactional functions. Furthermore, beyond the marks that they make in
pursuing their accounting tasks, the participants also make marks on this sheet of
paper that have no functions in solving the instrumental task, but are exclusively
occasioned by the process of interaction. The making of these signs is of particular
importance to us, because it is squarely situated between several canonical practices,
drawing, writing, and social interaction. Finally, an important feature of inscriptions
is what Latour has called ‘immutability’ (Latour, 1990): after they have been completed, they do not disappear (as spoken words and gestures do), but they remain on
the scene as tacit reminders of previously established, available to be revisited,
remembered, and changed.
Our interest in these phenomena is threefold. For one, we come to them with an
interest in the rhetorical order and dramaturgy - the mise-en-she
- of speaking in
interaction: we are interested in describing how speech acts, larger conversational
activities, and interactional modalities are situated, performed, dramatized, and
staged (see Kallmeyer and Schmitt, 1996). Frequently, interactants do not simply
carry out conversational actions, but through the particular fashion in which they
perform them, also refer to them, highlight, enhance, or account for them, and make
them transparent to others. Gesture or, more generally, embodied behavior plays a
central role in this mise-en-sdne of conversational action, but it often includes more
than ‘naked’ bodily action, for example, the use of tools (a pen being one example).
Sometimes, a locally activated ‘activity system’ (Goffman, 1964) - e.g., adding
numbers - with its props, tools, signs, settings, definitions, rules, and motor acts,
serves as a fertile reservoir for the selection of behavioral and symbolic units that
participate in the mise-en-sake of conversational acts. Such activity systems can
include inscriptions, and the making of inscriptions may therefore figure prominently in the embodied self-symbolization of interaction.
This interest in mise-en-s&e
meets with a separate interest in the representational methods and experiential foundations upon which conversational gestures are
made. We have suggested elsewhere (LeBaron and Streeck, 2000) that gestural
imagery is not an ‘autonomous’, self-contained visual system whose unit-acts are
related to their referents in terms of visual correspondences. Rather, gestural representation is often predicated upon other manual practices, some of them symbolic,
others not, and draws some of its vocabulary of forms from them. Inscription constitutes one possible family of practices from which gesture may draw its vocabulary
of forms, not least because the two kinds of activities share various important features, notably that of visualization.
Thirdly, we want to examine inscriptions, albeit in a preliminary fashion, as turnconstructional components. Turn-construction has from the beginning of conversation-analytic research been understood to be one of the central mechanisms of
conversational organization. It comprises the units and methods out of which tumsat-talk are fashioned - turns that take a ‘projectable’ course toward completion
J. Streeck, W . Kallmey er I Journal
of Pragmatics 33 (2001) 46.5490
469
(Sacks et al., 1974), i.e., whose progression can be inspected by interlocutors so that
these are prepared to take a next turn when the current unit reaches its completion
point.
Conversation analysis originated as a sociological enterprise devoted to the study
of social action, and while some of its early practitioners, notably the Goodwins (Ch.
Goodwin, 1979; M.H. Goodwin, 1980), have included embodied activities in their
analyses from the outset, most work on turn-construction has focused on the linguistic resources out of which turns are made. However, research on gestures has
demonstrated that these, too, can constitute turn-components (see for example
Streeck and Hartge, 1992; Streeck and Knapp,1992). This is not surprising, because
gestures are known to be speakers’ phenomena, that is, actions that accompany, are
interwoven with, and occasionally replace, talk. Actions that can occur independently of talk, however - instrumental acts, inscriptions, and so on - have so far only
rarely been studied for their possible participation in the construction of ‘projectable’
turns-at-talk. At the end of this article, we will therefore re-examine some of the
graphic acts that we found in our materials with a view to their possible status as
turn-constructional units or, to put it more generally, their systematic integration into
the process of turn-construction.
Graphic and other acts that we examine are marked by square brackets and numbers in the transcript; the second line of the transcript, set in italics, is a verbatim English translation of the German original; we have chosen it over grammatical annotations because of the proximity of English and German grammar. It has the added
benefit of giving the reader a flavor of German syntax. The only annotation used is
‘FT’, for (modal) ‘particle’, used whenever an English equivalent is unavailable.
3. The stage
We enter the businessmen’s negotiation as they complete an episode of testing
cookies produced by Antpohler’s competitors. Destrooper, the marketing man,
requests that they move on to discussing profit margins: ‘So, dann lassen Se ma1
zum F’reis kommen! ‘, he says, ‘All right, let’s talk prices then! ’ Having removed the
objects used in their prior activity, Antpohler now positions himself in a fashion
which indicates readiness for writing: a pen in hand, he has a sheet of paper in front
of him. In response to Destrooper’s request, he says:
(1)
1 A Ja ( - - >, ich hatte eingangs schon
erw&nt
daB unsere Ware
, I had
Yes
initially already mentioned that our ware
Well,
I had initially mentioned already that our product
2
per Kilo verkauft wird, (- -) und das Kilo dieser Wareper kilo sold
and the kilo this-of ware
gets,
is sold by the kilo
and a kilo of the product
3
das gesamte Florentinersortiment (-) kostet (-)
the entire
jlorentine assortment
costs
the entire assortment of florentines
costs
470 zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
J. Streeck, W . Kallmey er I Journal of Pragmatics 33 (2001) 465490
4
ftimfunzwanzich Mark (-) und zwanzig Pfennig (- - -) brutto.
five- and- twenty
marks
twenty-five marks
and twenty pennies
gross
and twenty Pfennig
gross.
1
ii: writes ‘25, 20 brutto’)
As he utters ‘ftimfunzwanzich Mark ( - ) und zwanzig Pfennig (- -) brutto’, Antpohler writes 25.20 brutto in the top left comer of the sheet. This inscription may serve
several purposes: as Antpijhler’s external memory, for further calculations, or as a
mark that is visible and therefore shared by the two participants. Destrooper, the
interlocutor, who is attentive to Antpohler’s preparatory actions, focuses his gaze on
the sheet as Antpohler is writing. (He does this in all of the examples below, unless
otherwise noted: thus, Antpiihler’s graphic acts take place in the public space of the
interaction.)
In this segment, Antpiihler commits an abstract quantity to a material and enduring interaction record and thus preserves it for further cognitive, interactive, and
graphic tasks. Inscriptions allow us “to put the world on paper and to think about the
world in terms of those representations” (Olson, 1994). The number becomes a
material entity that can be manipulated and operated upon along with other material
entities. Latour writes:
“Realms of reality that seem far apart (mechanics, economics, marketing, scientific organization of
work) are inches apart, once flattened out onto the same surface. The accumulation of drawings in an
optically consistent space is .,. the ‘universal exchanger’ that allows work to be planned, dispatched,
realized.” (Latour, 1990: 54)
Many arithmetic operations (addition, subtraction, calculating percentages, and so
on) are greatly facilitated by inscriptions, which can therefore be regarded as “cognitive artifacts” (Norman, 1993).
It is in this capacity that the inscription that is thus begun is later expanded and
used. This instance, however, also constitutes a ‘non-canonical case’. As he demonstrates the financial implications of the demands that Destrooper makes on behalf of
the distributor, Antpohler writes ‘50%’ underneath ‘25,20’, draws a line, and writes
‘33%’ underneath.
(2)
1 A Wenn ich Ihnen jetzt (-) und Sie signalisieren ja
I
you
now
and y ou signal
PT
If
If I now give you and what you signal is
2
dreiunddreiaig Prozent (-) von oben
dreiendreiRign Drittel
thirty three
3
percent
from above
thirty three and
a third
thirty-three percent from the top
thirty-three and a third
wenn ich das richtig
in Erinnerung habe
I
that correctly in memory
have
if
if I remember this correctly
J. Streeck, W . Kallmey er I Journal of Pragmatics 33 (2001) 465- 490
471
4D
Mhm.
MlUll.
5 A das w&en finfzig prozent Aufschlag? (- ) zyxwvutsrqponmlkjihgfedcbaZYXWV
1 zyxwvutsrqponmlkjihgfedcbaZYXWVU
l[
that would be fifty percent
mark- up
that would be fifty percent added-on
[
6 D Hm.
Hm.
7 A Dann verblieben mir hier
1
2[
then
8
remained me
here
then I would be left here with
beziehungsweise (-) Sie hgtten ihre dreiendreiBig Prozent
1
J Id
respectively
y our thirty - three
y ou had
percent
or rather you would have your thirty-three percent
(1: writes ‘50%‘; 2: draws line; 3: points to D.; 4: writes ‘33%‘)
The graphic marks are arranged as if in an addition-schema. But no figures are
‘really’ added here. Rather, what Antpijhler demonstrates is this: given his own
production price of 25.20 Deutschmarks and Destrooper’s request to receive 33%
of the sales price, he must add 50% to his production price in his calculation of
the sales-price. The addition-schema is used in a demonstrative, ‘as if’, fashion:
to add 33% ‘from the top’, I have to add 50% to my price. The schema, in other
words, serves persuasive or rhetorical purposes: it simply visualizes the steps of
a calculation. The schema is taken from an established cultural practice, but used
here only as a template or paradigm, as AntpGhler himself has previously pointed
out :
(3)
1 A Bei achtundzwanzig
At twenty - eight
2
Prozent
behalte
ich (-) unter
percent
keep
I
I potentially keep
At twenty-eight
percent
einen (-) vertretbaren (-) Kostendeckungsbeitrag (-) und
an
acceptable
4
cost- coverage- contribution
acceptable
such einen vertretbaren
cost-return ratio
Gewinn.
also
also
profit.
an
3
Umsttiden
under circumstances
an
an
acceptable
and
and
acceptable
profit.
Ich will nur mal versuchen Ihnen das zu demonstrjjm.
1
2[
1
l[
I
will just once try
You
that to demonstrate.
I would like to try and demonstrate this to you here.
(1: points to D; 2: adopts writing posture)
472 zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
J. Streeck,W . Kallmey erI Journal of Pragmatics33 (2001) 465- 490
Here, Antpohler formulates his current activity as a demonstration (that Destrooper’s
proposal will not work).
Small behavioral modulations can mark the difference between ‘doing’ and ‘staging’ an act, i.e., turning it into a ‘performance’. The difference is one of focus and
type of attention. ‘Staged’ acts involve an element of self-referentiality: the actor
demonstrates awareness of the manner in which he or she acts, at the same time
working towards drawing the audience’s attention to this manner (Bauman, 1986).
Sometimes, even a brief gap in a mm-at-talk - a minimal delay in the utterance of a
word - can suffice to demonstrate self-referentiality and self-awareness and attract
attention to the word (or its delivery).
These small but interactionally implicative distinctions in the conduct of social
and instrumental action deserve much more scrutiny than they have previously been
given and we are able to give them.4 Here, modulated actions function to prepare the
scene, set the stage for the performance, and establish a connection between inscription and interaction. Once this nexus is established as a framework for the conversation, symbols and actions that might otherwise appear incongruent or unintelligible
become coherent, relevant, and meaningful. At the same time, they establish the
sheet that Antpohler has in front of him as a stage upon which symbolic exchanges
can take place. Throughout this episode, Antpbhler writes numbers on this sheet in
such a way that the sheet is partitioned into two equal, vertical halves. This partition
becomes a mediating structure, an ‘interface’ for the interaction: a material structure
with its own affordances and constraints (two-dimensional lay-out, conventions of
writing, etc.), recruited as a field within which intermediate interaction results can be
given external and enduring expression. Social and economic relations between the
two parties are spatialized, and this spatialization is given permanence through the
arrangement of graphic marks on a sheet of paper.
The function of the sheet as an interface for mediating the negotiation can be
gleaned from pointing gestures and other spatializing devices. Notice the indexicals
and pointing gestures in the following calculation:
(4)
1 A Wenn ich also bei (-) der Kalkulation (-) noch einen zyxwvutsrqponmlkjihgfedcb
1
l[
If
2
I
thus at
this calculation
still a
So if I still have by this calculation a
Kostendeckungsbeitrach von vielleicht (- -) f_infzehn Frozent habe
coverage- cost- contribution
of maybe
fifteen percent
1
2[
3
cost-return ratio
fifteen percent
of maybe
(3.5)
bleibt mir (- -) hiichstens
ein (-) zu versteuemder Reingewinn (-)
remains me
at the highest
a to be taxed
pure profit
what’s left for me at the maximum is a taxable pure profit
4 Goffman (1974) provides numerous important distinctions between different “keys” in which action
and interaction can be conducted.
J. Streeck, W . Kallmey er I Journal
4
473
of Pragmatics 33 (2001) 465- 490
von einem Drittel.
1
3[
of one third.
5
of one third.
((six lines deleted))
Wenn ich also jetzt hier ein Drittel (- -) von dieser Spanne ktirze
4[
1
If I thus now here a third
of this margin
take off
If I now take off here one third of this margin
verbleiben
mir letztendlich (-) vielleicht f&if Prozent.
6 (- )
1
5[
remains
me
in the last end maybe five percent.
what’s left for me in the end is maybe five percent.
(1: points to ‘25,20’; 2: writes ‘15%‘; 3: writes ‘: 3’ (=‘divided by
three’); 4: points to ‘15%‘; 5: writes ‘5%‘.)
This second calculation is written down on the right half of the paper. The sheet is
thus divided into two halves, each of which represents one of the parties to the business venture (as well as to the interaction). The structure is not graphically marked,
but suggested by the location of the two calculations: the spacing of the numbers
lends significance to parts of the papers as ‘territories’, which in turn index (the
interests or perspectives of) the two parties to the negotiation. This can be seen in
line 1 of (4) above, in which Antpohler makes pointing gestures, first towards
‘Destrooper’s calculation’ (which is indexed by the distal article - fem., sg., dative der, ‘that’), then to his own figures (which are marked by the proximal deictic hier,
‘here’). The participants draw upon this structure in this fashion on several other
occasions which space does not permit us to describe here.
So far, we have seen that a graphic interface - an external, visible and therefore
jointly accessible structure - emerges as a by-product of the participants’ instrumental
actions. The fashion in which these activities are carried out is adapted to local interactional circumstances, and the marks that result from them and that remain in the interaction space of the encounter are more than the residue of calculations: they embody
locally constituted social meanings for the parties. In the context of face-to-face interaction, operations such as taking notes, calculating, and drawing involve more than the
pursuit of cognitive or instrumental goals: inevitably, to the extent to which they are
visible to both parties, the actions that constitute them also participate in the interactional and socio-symbolic negotiation of the encounter, and it is not uncommon that the
participants deliberately draw upon their inherent symbolic potential to achieve purely
interactional ends. In the case above, the social-organizational potential of the cognitiveinstrumental actions that are carried out stems from the fact that these actions are makings, that is, productions of enduring material entities which persist in the space of the
interaction beyond the activities for which they were made and in which they originally figured. In other words, the social potential is inherent in the activities’ products.
Graphic acts bear complex and shifting relations to gestures: on the one hand, in
terms of their esthetic and motoric features, graphic acts, including writing, are
474 zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
J. Streeck, W . Kallmty er I Journal of Pragmatics 33 (2001) 465- 490
closely related to gesture, and it is common to refer to the component acts of writing, painting, and so on, as ‘gestures’ - a connection that is perhaps most prominent
in iconographic and logographic writing systems. (In Chinese and Japanese calligraphy, the dynamic features of the motor-acts are given equal attention as the structures of the resulting sign.) The examples in this article strongly suggest that considerations of gesture in social interaction should not remain restricted to those gestures
that are made with the naked hands: gestures that incorporate props and tools,
including writing instruments, are important resources for symbolization (Streeck,
1996), and as these examples demonstrate, they can become coordinated with speaking in much the same way as writing (for example, the ‘stroke’ of a writing act is
made to coincide with a peak accent in the spoken utterance). However, graphic gestures have the additional feature of leaving enduring traces, which distinguishes
them from gestures that are made with the naked hands: these traces can be revisited, expanded, and altered; ephemeral gestures lack this feature.5 The relationships
between symbolic practices that use the interaction space and those that use surfaces
as a medium need further exploration6
4. Mise-en-s&e
The possibility of socio-symbolic and interactional uses of cognitive actions derives
from the fact that these can be carried out in demonstrative, ritualized, playful, and
other non-primary fashions - they can be zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONM
modulated to social ends (Goffman, 1974).
In the first place, such opportunities arise from the ubiquitous possibility to move one’s
body during the conduct of an activity so as to enhance, highlight, exaggerate, broadcast, or even parody what one is presently doing. The action in this case is not simply done, but done self-referentially: the body makes its own conduct transparent,
intelligible, and compelling, and demonstrates the actor’s awareness of his conduct.
While the segment above only constitutes a minimal case of mise-en-s&e,
the
manner in which Antpohler presents the result of this demonstrative accounting
shows features of calculated impression-management. The essence of his ‘proof’ is
that, if he accepted Destrooper’s proposal, his profits would go down to zero. The
turn-constructional unit in which he formulates this is a carefully timed and orchestrated combination of speech, writing, and body motion.
(5)
1 A Ah:, Sie htitten
lhre dreiendreihig Prozent (-)
Uh you would have your thirty-three percent
Uh: you would have your thirty-three percent
5 In sign-languages, however, the location where a gesture is made can be remembered and used for
anaphoric purposes: once a character is introduced in a discourse by a sign made in a particular location,
the location serves as an index for the referent.
6 A particularly compelling cultural practice which combines gesture with a graphic surface are the socalled “sand stories” of Warlbiri women in Aboriginal Australia: symbolic gestures (from a conventionalized repertoire) are drawn in the sand; after each segment of a story, the surface is wiped clean and
made available for new gestures (Munn, 1973).
J. Streeck, W. Kallmeyer I Journal of Pragmatics 33 (2001) 465-490
2
3
415
und mei:ne fiinf Prozent die ich noch zur Verl&ung habe
I*[
1
1[
and my
five percent that I still to disposal have
and my five percent which I still have at my disposal
als Reserve wtirden auf null (- - - - - - - - - -) runtergehen.
31
14
as reserve would
on null
down-go.
in reserve would go down to zero.
(1: writes ‘5’, 2: draws a line; 3: writes ‘0’; 4: turns to D)
Antpohler’s formulation of the result (d,
‘zero’) is a small, but quite dramatic
enactment. He has just written ‘33%’ on Destrooper’s side of the sheet; now he
writes on his side: he writes ‘5’; then, with marked gestural effort, he draws a line
under it - an action which, like many other inscription acts in this conversation,
coincides with the word that carries the main accent of the clause (Verfiigung, ‘disposal’) - , and then utters and writes ‘0’ at the same time. The writing of ‘0’ ends in
an ornamental, sweeping motion of the hand. Then, before completing his sentence,
Antpohler makes a lengthy pause, while turning to Destrooper and intently looking
at him: he pauses for effect. Only then does he complete the sentence by uttering the
verb (runtergehen, ‘go down’). The pause reveals the speaker’s careful monitoring
of his talk, and it invites the addressee to share this orientation and feel the impact
of the content. Destrooper’s response is silence; he appears stunned. The episode
illustrates what (Latour, 1990: 36-37) has said about inscriptions:
“What is so important in the images and in the inscriptions... is .. the unique advantage they give in the
rhetorical or polemical situation. ‘You doubt what I say? I’ll show you’.”
This is an example of the “staging of a stenography in which attention is focused on
..* [a] dramatized inscription . ..” (Latour, 1990: 42).
In these segments, then, actions which have an instrumental role in the activity at
hand are modulated and carried out in an enhanced, demonstrative, persuasive, performative fashion. They are both done and staged. Rhetorical and interactional
effects result from the particular mode of execution. However, it is also possible that
the component-parts of an activity-system such as writing, especially if it is already
‘in play’, provide the raw materials from which symbolic actions and representations
for a different activity can be made. A case in point is the popular ‘quotation mark’
gesture, a symbol from the activity-system of alphabetic writing, which is used to
distance oneself from a term that one uses in speaking, to mark it as ‘not my own’.
In the following examples, the activity ‘arithmetic with pencil and paper’ provides
component-parts for conversational gestures which serve, not arithmetical, but sociosymbolic functions. The mise-en-sc8ne of speaking draws upon the symbolic
resources of arithmetic and writing, and the results are what we may call ‘hybrid’
symbolizations. Again, the achieved interactional effect hinges on the precise placement of the instrumental act in the stream of talk, as well as upon its ritualization or
‘gesturalization’.
J. Streeck, W . Kallmey er I Journal of Pragmatics
476
33 (2001) 465- 490
5. Hybrids
One of the most ubiquitous and versatile components of inscriptions is the line. In
the context of arithmetic operations, lines indicate summation, or the completion of
an operation, among other possibilities. Lines reveal the dual nature of external cognitive operations with particular clarity: they are material, visible, and enduring
products of motor acts; and these motor acts themselves can be executed in different
ways - they can be accentuated, formalized, or embellished. In the previous segment, for example, we saw Antpiihler drawing a line after writing ‘5’ and before
writing ‘O’, but drawing it with marked effort: the motion itself was made conspicuous; it had the visible qualities of a gesture.
On several other occasions during this negotiation of profit margins, Antpiihler
draws a double summation-line. This act, too, is gesturalized, a ‘dramatized inscription’, made with considerable effort and aplomb. Here is one example:
(6)
ihn also auf (-) achtundzwanzig Mark anheben
1 A Wir muSten
We would have to it thus to
twenty-eight
marks raise
We would have to raise it to twenty-eight marks
(-) damit & (-) eine Spanne von dreiunddreihig Prozent haben.
2
I[
1
margin of thirty-three
so that you
a
percent have.
so that you get a margin of thirty-three percent.
(1: draws double line)
The locally conveyed sense of this inscription derives from its simultaneous participation and place within two concurrent activity systems, the calculation and the conversation. While it is made within an appropriate slot in a sequence of actions which
together constitute the (would-be) written calculation (note that the numbers are not
actually added here), namely after all numbers have been written down, before the
end-result is inscribed. But the line is also coupled with a spoken word - the (polite)
second-person pronoun Sie - which bears the main accent of the sentence and is
delivered with emphasis: we thus perceive the drawing of the double line as a gesture
of emphasis. The gestalt of this graphic mark conveys a sense of parity, equality, fairness. Here it is made within the context of a linguistic act in which the speaker
explains what he would need to do to meet the demands of the other. While the
graphic act has a place in the activity ‘would-be calculation’ and is gesturalized so as
to metaphorize parity, its placement in the turn conveys the sense ‘parity for you’.
There are several other occasions in which the graphic mark ‘double line’ projects
a sense of parity. For example, as he sums up the gist of the second of the two alternative proposals that he makes, Antpohler again marks the adverb problemlos
(‘without any problem’) with a double line:
(7)
1 A
... und kiinnte &men, wenn ich (-) &re Produkte in einer
1
11
.. and could you if
I
your produ’cts in a
. .. and could give you, if I produce your products in a
J. Streeck, W . Kallmey er I Journal
2
33 (2001) 465490
411
zweiten Schicht produzieren kann (-) problemlos (-)
1
2[ 1 3[
second
3
of Pragmatics
shift
can
produce
a second shift,
dreiunddreil3ig Prozent
thirty - three percent
without problem
without any problem
geben.
give.
thirty-three percent.
(1: pointing gesture to D.; 2: brings hand in writing position; 3: draws
double line)
What happens in these cases can be described as a blending’ of two symbol- and
activity-systems (or practices): a (behavioral and/or symbolic) unit that belongs to
one activity system and is used (or made) in line with the rules and requirements of
this system, simultaneously fulfills a function in another symbolic realm, which
relates not to the instrumental activity, but to the interaction and the social relationship that is negotiated in and through it. A graphic mark belonging to the specific
inscription practices that are used for arithmetics (e.g., the summation line) is produced in such a fashion that it, and the act of making it, also serve as markers within
the ongoing dialogue. A component of the system ‘inscription’ (or ‘arithmetics’) is
recruited for a secondary job within the activity ‘gesture’, specifically ‘interactional’
or ‘discourse-organizational gesture’. Note that the turn-component with which the
inscription is coupled is an insert within the unfolding syntactic structure of the
utterance; it could be deleted without any syntactic and little semantic effect. This
insert is produced after a micro-pause, during which the speaker brings his hand in a
writing position - and thus readies it for drawing the lines. At the same time - and
on another level - , the drawing of the lines prefaces the conclusion of (this part of)
Antpiihler’s argumentation; it thus lends salience to the unit that completes the turn.
Typically in cases like this, the instrumental or cognitive system or practice supplies raw materials for an interactional system (in this case, gesture). It is sufficient
that the cognitive-instrumental system is activated (i.e., made relevant in and for the
interaction at hand); once it is, its components can make cameo-appearances in the
realm of social-interactional symbolization. ‘Blending’ two practices means that a
meaningful gestalt is projected from one system onto the other, unrelated one: while
the systems or practices are partly fused in the given case (a summation line is a
‘natural’ juncture marker), the systems (arithmetics, gesture) are fundamentally separate and not intrinsically related. This is different, for example, from cases where
inscriptions - for example, diagrams - are interpreted within another system, for
example gestures (Ochs et al., 1996): in the latter case, there is an intrinsic relationship between the two systems, and one practice elaborates products of the other.
After AntpCjhler has written down a few numbers, as he explicates the problems
posed by Destrooper’s request and outlines his own counterproposals, occasionally,
while he utters a number, he points to a location on his sheet. Sometimes, he utters
’
We use the term ‘blending’ in line with Fauconnier (1997).
.I. Streeck,W .Kallmey erI Journal of Pragmatic533 (2001) 465490
478
a number and simultaneously points to one that is actually there on the sheet; at
other times, he points to ‘virtual’ numbers. He ‘pretends to point’, if you will. Or, to
put it differently, he schematically incorporates components of a currently activated
activity system into the visual-gestural mise- en- sctne of talk. For example, he may
try to make an argument more persuasive by pointing to a number that ‘might as
well have been written’.
At other times, Antpohler writes a number or a word in the air as he utters it. This
is the case in segment (8):
(8)
1 A
... und ich gebe Ihnen diese dreiunddreiI3igndrittel Prozent Kondition .. .
1
11
... and I give you these thirty-three and a third percent commission ...
(1: ‘writes’ ‘33 l/3’ in the air)
Although this performance (and others of the same kind) amounts to little more than
a gestural ornament, it illustrates a rather general cultural belief among professionals
who routinely work with inscriptions that what is written down somehow has an
enhanced ontological status. Among Antpijhler and his counterpart, this practice is
so habitual that it even permeates their talk during times when no actual inscriptions
are made: the habit asserts itself in writing gestures.
The most intricate example of such blendings of activity and gestural systems
occurs during Antpohler’s utterance of a ‘big word’, a complex business term,
vertretbarer Kostendeckungsbeitrag,
which literally means ‘acceptable contribution
towards covering the costs’ and might be translated as ‘acceptable cost-return-ratio’.
(9)
1 A Bei achttmdzwanzig
At
2
Prozent behalte ich (-) unter Umstanden
twenty - eight
percent keep
I
under circumstances
I
At twenty-eight percent
potentially keep
einen (-) vertretbaren (-) Kostendeckungsbeitrag (-) und
1 2[
a
acceptable
coverage- cost- contribution
acceptable cost-return ratio
such einen vertretbaren Gewinn.
an
3
also
an
acceptable
and
and
profit.
acceptable profits.
(1,2: draws two long lines in the air.)
also
As he utters this phrase, Antpohler makes a two-part gesture: a sequence of two horizontal long lines drawn in the air. The production of each unit coincides precisely
with the uttering of one word. The visual gestalt is unequivocal, and so is the activity system from which the gesture is taken: Antp6hler ‘underlines’ the words and
thus makes them out as words that are written somewhere. In his enactment, he
appears like someone who reads a file and underlines what is important. Thus, he
lends the weight of written documents to his words as he speaks them. He enacts an
inscription-based rhetoric in his embodiment of speaking. The bodily practice of
J. Streeck. W . Kallmey er I Journal
of Pragmatics 33 (2001) 465d90
479
making graphic annotations on a written text serves as the model for his mise-ensc2ne of speaking.
6. Graphic gestures
Once the repertoires and practices of writing and drawing have been mobilized for
socio-symbolic uses, the possibilities for fabricating gestural symbols from them are
endless. We understand gestures not only by virtue of their visual forms, but also in
terms of their ‘fit’ with a slot within an unfolding action sequence, as well as with
the spoken words with which they are coupled. Highly abstract, rudimentary movement components can therefore index a broad, diverse and polymorphous range of
meanings. The same is true for graphic marks that are produced in gestural fashion
in the course of an interaction. Made in the way of gestures on a surface, they can
function descriptively, rhetorically, and in various other capacities.
We have already encountered several instantiations of the most basic of all
graphic marks, the line. In these instances, the line has figured as part of an established practice, but was produced in gestural ways, so that it simultaneously served
purposes of interactional symbolization. In other cases, lines are drawn in the manner of iconic gestures. Several times in the process of explaining the operations of
his company (in attempts to demonstrate that his interlocutor’s requests are unrealistic), AntpGhler draws a line on his sheet to symbolize ‘operation’ or ‘production’ (in
German : Betrieb).
(10)
1 A Wenn ich den Be@&b
in eine zweite Schicht fahre (- - )
1
I[
operation
in second shift drive
Zf Z the
If I run the operation for a second shift,
2
Kostendeckungbeitrag.
hab ich einen ganz anderen
have Z an
entirely different
coverage- cost- contribution
.
I have a totally different cost-return ratio.
(1: draws a long line on the sheet.)
In the conditional clause (line l), the verb (fahren, ‘drive’) highlights the dynamic
character of a business: it is in motion, ‘driven’. The root of the noun (Trieb, ‘drive’)
matches this semantic profile (Betrieb can denote ‘company’ or ‘enterprise’, but also
‘commotion’). The graphic gesture which Antpiihler makes as he utters Betrieb
enhances this semantic gestalt: it represents Antpiihler’s company as an ongoing
operation which is perpetually in motion; it stresses continuity. Only one among the
many possible aspects of the basic sign ‘line’ is activated: a line could also mark a
boundary, for example (and thus symbolize distinction, separation, and so on). By
drawing a long line, Antpahler produces a graphic and thus enduring representation
of the continuous praduction process that is at the heart of his company.
That the significance of the line as a representation of the ‘operation’ is intersubjectively shared among these parties is revealed in an instance in which Destrooper
J. Streeck, W . Kallmey er I Journal
480
of Pragmatics
33 (2001) 465490
points with his pen to the line on Antpohler’s sheet, as he refers to the production
process. This comes about in a two-stage enactment, immediately after Antpiihler
concludes one of his proposals. Destrooper initiates a counter-proposal with the preface: ‘Ja halt, dann machn wers doch so’, ‘Well hold on, then let’s do it this way’. As
he utters this preface, he makes a circular, left-handed gesture with an extended
index finger, pointing first to Antpohler’s, then to his own segment of the table. The
gesture visualizes a connection and thus suggests coherence and equivalence
between the two plans. Then, with his right hand, Destrooper picks up his pen, holds
it at one end so that it forms a long baton, moves his hand far into Antpiihler’s transaction segment, and points to the line on his sheet, almost touching it with the tip of
the pen. It arrives there exactly as he utters the word Produktion.
(11)
1 D Ja: halt, darm machn wers doch so:, dann kann ich
1
1 2r
I[
thus then can I
Yes hold, then make we PT
Well hold on, then let’s do it this way, then I can
2
in den Zeiten wo Sie die
Prod&ion nich ausgelastet haben,
3
in the times where you the production not exhausted have,
during times when you’re not running at full capacity
(-) versorg ich Sie mit ah oh
mit Auftragen.
provide I you with uh- uh- with orders.
provide you with orders.
(1: makes circular gesture with left hand; 2: lifts right hand; 3 : takes pen;
4: points to ‘production-line’ with tip of pen)
This action demonstrates that the meaning of the line as a representation of ‘production’, ‘enterprise’, ‘ operation’ is shared by both parties.
An inscription comprises both an act (inscribing) and a graphic mark that results
from it (e.g., a line); either aspect can be foregrounded in a given context. In the
examples above, while the drawing of the line is a motor-sign conveying a specific
sense, the mark resulting from the act embodies the same meaning, but it does so over
time. In another segment, in contrast, it is strictly the motor act of drawing a line
which enhances and supports the verbal formulation; the resulting sign is of no immediate relevance (although it might take on relevance if it is revisited later). When he
rejects Destrooper’s proposal above, Antpiihler draws a quick line while he utters an
idiomatic phrase, iiber die Biihne ziehen, literally ‘to drag across the stage’, which is
a highly figurative way of saying ‘to get something done’, ‘to carry out a plan’, or
simply ‘to do something’. Here, the motor enactment corresponds to the literal meaning of ‘drag’; the line remaining on the sheet has no significance for the interaction.
(12)
1 A Gut (- -) Sie konnen sich vorstellen
dal3 wir fur diese Monate
Good
you can
yourse&f imagine that we for these months
you can
Good
imagine that during those months
.I. Streeck, W. Kallmeyer I Journal of Pragmatics 33 (2001) 465-490
2
3
481
(-) e&ene Aktivititen (-) im Partnerbereich Detmolt (-)
in the partner area Detmolt
activities
own
we have our own activities in the Detmolt partner area
5h schon i.iber
die Biihne ziehen mijchten.
I[
1
uh already across the stage drag want.
that we would like to carry out
(1: quickly draws a short line)
A particularly interesting example occurs in the course of a conditional clause in
segment (13) below. Here, the linguistic formulation is congruent with the action of
putting something on paper. AntpGhler, in this utterance, claims that even
Destrooper’s hypothetical and playful demand to get a new car from Antpiihler could
be feasible if they got the appropriate returns ‘on paper’, i.e., ‘on the books’. This
metonymy is common in the business world. But here it nicely congrues with the
local act of drawing a line on paper. As he utters Umstitze (‘returns’), Antpiihler
draws a line. The noun and the gesture are produced simultaneously and jointly participate in the figuration of ‘return’. The linguistic formulation not only congrues
with the gestural inscription, it also reflexively exposes it as an act of putting something on paper. The phrase ‘on paper’ connects to the act and the content of the talk.
We may call this a ‘double-take’.
(13)
sich rechnen.
1 A Au:ch das lieBe
Also that would let itself calculate.
Even that would be doable.
2
Wenn wir die dementsprechenden Ums9tze (-) aufs Papier kriegen.
1
1
J
1 2[
3r
we the to-that-equivalent
returns
on the paper get.
If
If we get the appropriate returns on paper [i..e. the balance sheets].
(1: readies hand for drawing; 2: slowly draws horizontal line; 3 : rapidly
draws vertical line)
But Antpiihler subsequently finds himself dissatisfied with the metaphor ‘on
paper’, pointing out that the issue is not simply to get the return on the books or on
paper, but rather to feed them back into the ongoing cycle of production. Antpiihler
constructs a complex, highly metaphorical image - production, product, sales, new
orders are figured as a ‘turning wheel’ - and supports his evocative account with
several gestures, the last of which is a circular motion corresponding to the turning
of a wheel. In other words, the representation of the production by a line is replaced
by an image of ‘continuous turning’, and there is congruence between the successive
images provided by the talk and those provided by gesture. The second circumscription is initiated by a word which marks the subsequent talk as a paraphrase and correction of the talk provided before, a better version: beziehungsweise, ‘or rather’.
This word, too, is accompanied by a small pseudo-graphic gesture: the hand, which
holds the pen, is moved as if it crosses something out.
J. Streeck, W . Kallmey er I Journal of Pragmatics 33 (2001) 465- 490
482
(14)
1 A Beziehungsweise
I[
1
not only on the paper,
Respectively
2
nich nur auf’s Pap&
Or rather not only on paper,
sondem in die Produktion, da13die Produktion produziert,(-) zyxwvutsrqponmlkjih
2[
but
3
production
that you then sell the product
daB dam-r wieder nachgeordert
51
that then again
5
that the production produces,
but into the production that the production produces,
dal3 Sk dann diese Produktion verkaufen ( - )
41
1
that y ou then this
4
1
13[
into the production
sell
wird und
1
after- ordered
gets and
that new orders come in and
dieses wunderschijne Rad sich dreht.
6[
this
wonderful wheel itself
1
turns.
that this wonderful wheel keeps turning.
(1: gesture of ‘crossing out’; 2-4: small, unspecific gestures; 5: points
to line on sheet; 6: makes ‘turning’ gesture)
Again, a unit-act of the system ‘writing’ - within which words can be erased or
crossed out and thus, for all practical purposes,extinguished - is appropriated for the
activity ‘talking-in-interaction’ : it visualizes self-correction.
All of these examples of graphic gestures are situated on the borderline between
iconic and metaphorical signs (McNeill, 1992). To visualize ‘production’ by a simple line is a very abstract and not very descriptive strategy. But many ‘iconic’ or
descriptive gestures are similarly abstract - formal minimization is in the nature of
gestural imagery (cf. Arnheim, 1969). On the other hand, in some cases the gestural
image is directly - and rather literally - related to the meaning of a word or phrase,
but then the phrase is a metaphor (e.g., iiber die Biihne ziehen). Once again, we see
how situated meaning is fabricated through the combining of a very simple, locally
available form (i.e., a line, a circular gesture), the meaning(s) of concurrent or adjacent linguistic signs, and the sequential context of the enactment.
The same method of combining linguistic and visual metaphorizations appears in
two other sequences of this negotiation in which Antpohler also draws lines, albeit
not straight lines. Early during the episode, when he expresses his desire to support
the small businessmen who sell his products, but confronts it with the limited space
that he has to maneuver in, financially speaking, Antpijhler draws a circle. Notice
that here, too, the gesture is coupled with an insert - irgendwo, ‘somewhere’ - and
thus anticipates (and thereby prepares) the linguistic term (M argen, ‘margins’).
Thus, the mise- en- scPne is similar to segment (5). Note that the insert spatializes an
abstract term (‘margins’) that is simultaneously spatialized by the graphic gesture.
J. Streeck, W . Kallmey er / Journal of Pragmatics
(15)
33 (2001) 465490
483
irgendwo (-) die Margen (-)
letztendlich
1 zyxwvutsrqponmlkjihgfedcbaZYXWVU
I[
now are however in the last end somewhere
the margins
SO
So but now in the final analysis the margins are somehow
such begrenzt.
also limited.
limited too.
(1: draws circle)
1 A So (-) jetzt sind aber
2
A circle is a fitting image for ‘limitation’: it figures an enclosed territory or space.
By inscribing the circle on his sheet of paper, Antpiihler creates a little monument, a
reminder of the circumstances or constraints under which he operates. We might
regard this inscription as a case of visual metonymy. It relates to the transferred, not
to the literal meanings of his words.
This is different in the second case in which an image of enclosure is produced;
here, it corresponds to the literal meaning of a figurative expression that is concurrently produced. Explaining his situation, Antpijhler points out that he cannot afford
to get into a situation where he sells his ware below costs. He chooses the formulation ‘to enter into a situation’. As he utters it, he draws three lines which form a rectangular enclosure with one open side.
(16)
1 A Ich kann ja einfach nicht (-) zulassen (-) dal3 ich mich
1[
I can yes
simply not
permit
that I myself
I just cannot allow myself
in eine Situation begebe, Herr Destrooper, (-) wo ich weit
1
into a situation move,
Mr. Destrooper,
where Z widely
to get into a situation, Mr. Destrooper, where I work far
unter Deckungskostenbeitrag
ti (-) arbeite.
under coverage-cost-contribution
uh
work.
below a return on my investments.
(1: draws three sides of a rectangle)
What is visualized here, then, is the vehicle of a metaphor.
Despite the differences in the ways in which they relate to and combine with the
meaning of words spoken in the dialogue, all of the gestural inscriptions that we
have examined in this section are affiliated with the content of talk. However, gestures can also - and perhaps do so more frequently - relate to the pragmatics of
communication: they can visualize speech acts, direct the interlocutor’s attention,
project utterance structures, address turn-taking tasks, and so on (Kendon, 1995;
Streeck and Hartge, 1992). Gestures that serve these functions have been called
rhetorical, pragmatic, or interactive gestures. We have examined cases of secondary
pragmatic-gestural uses of components of instrumental activity systems above, e.g.,
the gesturalization of summation lines. One also finds instances of inscriptions that
J. Streeck, W . Kallmey er I Journal of Pragmatics 33 (2001) 465490
484 zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
serve as pragmatic gestures but, instead of being derived from a locally activated
activity system, belong to a broader cultural vocabulary of graphic signs.
For example, as he prefaces one of his proposals, AntpGhler draws an arrow on
his sheet of paper; it points to the location where he is about to write down numbers.
(17)
1 A Der zwei:te Weg (- -) is eine noch ganz
l[
The second way
The second way
(1: draws arrow)
andere
ijberlegung. zyxwvutsrqponm
1
is a
still entirely different reflection.
is an entirely different idea.
The drawing of an arrow focuses attention on a specific region of the sheet, and in
this context prepares and indexes an imminent next phase of the shared activity, e.g.,
a second proposal. There are many instances throughout this negotiation where minimal graphic marks such as a quick and short diagonal line, two lines crossing one
another, or a checkmark - signs that in some cases are actually made, in other cases
only are simulated above the sheet of paper - serve discourse-organizational purposes. Their uses are not much different from the pragmatic uses of lines that we
have previously examined, and we therefore do not pursue them any further.
7. Inscriptions as turn-constructional
units
Turn-construction is one of the fundamental and central domains of conversational organization. How turns are constructed so that their movement towards completion can be anticipated by interlocutors is a central question in the interactional
analysis of talk. How turns at talk are co-organized with instrumental actions, which
may have projectable trajectories of their own - whether the organization of action
is subsumed to that of talk, or vice versa, or if the two systems are organized independently - is a complicated and open-ended question, and it is not at all clear that
it will be able to be answered in any general fashion. It is conceivable that the alignment of talk and non-gestural action is always a ‘local’ accomplishment in which
contextual circumstances and resources are used and taken into account, but for
which no ‘systematics’ exists.
However, the more limited question whether instrumental actions can be integral
components of speaking-turns, that is, whether talk - and the sequential and turninternal preparation and ‘projection’ of talk - can include symbolic actions such as
inscriptions as ‘official’, oriented-to parts, may be more answerable.8 It is interesting
in this regard to revisit some of the interaction segments that we have examined with
this particular question in mind. We will see that the integration of inscriptions into
turns-at-talk is achieved by a variety of methods and that the strength of the connection varies.
* For a discussion of similar issues, see Goodwin (1998).
J. Streeck, W . Kallmey er I Journal of Pragmatics
485
33 (2001) 465490
One of the simplest ways of linking talk and inscription is simply to bring the two
activities into temporal alignment - that is, to initiate, execute, and complete unitacts from the two systems simultaneously. Such alignment may require that the pace
and item-by-item delivery of one production - in the following case: the talk - is
modified so that it matches the pace of the other; only then may it be possible that
the two actions emerge together, as one compound production. For example, the
delivery of talk may have to be slowed down so that the writing hand can ‘catch up’.
This is the case in our previous example (1): Notice the pause at the end of line 1:
the speaker delays the completion of the utterance so that it coincides with the completion of writing.
(1)
1 A Ja (- -),
Yes,
Well,
2
per Kilo
per kilo
ich hatte e&angs
schon
erwtint
da6 unsere Ware
Ihad
already
mentioned
that our
initially
ware
I had initially mentioned already that our product
verkauft wird, (- -) und das Kilo dieser Waresold
gets,
and the kilo
this- of ware
3
is sold by the kilo
and a kilo of the product
das gesamte Florentinersortiment (-) kostet (-)
4
the entire assortment of florentines
costs
fiimfunzwanzich Mark (-) und zwanzig Pfennig (- - - - ) brutto.
the entire
ji’orentine assortment
five- and- twenty
marks
costs
and twenty pennies
twenty-five
marks and twenty Pfennig
11
(1: writes ‘25, 20 brutto’)
gross
gross.
1
The effects on the interaction of such achieved alignment, however, may vary. It is
possible that the coordination is needed only for the orderly conduct of the complex
activity at hand: after all, the two lines of action (instrumental activity and talk) are
topically linked and refer to one another, and dissociation might produce disorder.
But it is also possible that the talk serves to broadcast what is being written, in which
case the writing itself is transformed into a public performance; it needs talk ‘for
publicity’s sake’, and the organization of talk - as a ‘sounding box’ (Goffman, 1983)
for the written word - becomes accordingly subservient to the inscription. In such
cases, the projectability of the writing act - a co-participant who is watching the
inscription process can anticipate its course and completion - also facilitates the projectability of the turn at talk.
A related type of achieved alignment which not only requires temporal coordination of the production of the unit acts, but is possible only when the two interrelated
activities reach their appropriate respective stages at the same time, occurs in the earlier quoted segment (6).
(6)
1 A Wir miil3ten
ihn also auf (-) achtundzwanzig Mark anheben
We would have to it
thus to
twenty - eight marks
We would have to raise it to twenty-eight marks
raise
486
J. Streeck, W . Kallmey er I Journal
2
of Pragmatics
33 (2001) 465- 490
(-) damit S& (-) eine Spanne von dreiunddreihig Prozent haben.
I[
1
so that y ou
so
a margin
of thirty - three
that you get a margin of thirty-three
percent
have.
percent.
Here, the forceful drawing of a double line both marks the arrival at the result of the
calculation and lends emphasis and exposes the word that is concurrently spoken,
which also carries the main accent of the clause. This graphic gesture exemplifies
another type of coordination practice, which consist in aligning the thrust of a movement (e.g., the stroke of a gesture) with the syllable that carries the main accent of a
word, clause, or phrase (Kendon, 1980; Schegloff, 1984). What goes on in the two
respective activities is not intrinsically related: rather, what is said modifies and
elaborates what is being written, and the gesturalized conduct of writing highlights
some part of what is being said. Accordingly, the inscription must be understood in
terms of both systems simultaneously. It is both an essential stage of the calculation
and a gesture that highlights a part of the talk that otherwise occupies the turn. The
act of inscribing is clearly a turn-component - a gesture of emphasis - although it
must also be understood by reference to the graphic activity of which it simultaneously is a part.
Sometimes the sy ntactic organization of a turn at talk reveals that it has been constructed so as to accommodate a concomitant act as a turn-component. This is the
case, for example, when a syntactic insert is incorporated into the structure of an
unfolding turn so as to create a slot and ‘make time’ for a non-vocal act. This is one
of the most effective methods for incorporating non-speech units into a turn at talk.
It appears, for example, in our segment (7) in which Antpohler inserts the adverb
problemlos (‘without any problem’) into the turn, while he forcefully draws a double-line (‘problemlos’ carries an accent, which marks it as an independent syntactic
unit.)
(7)
1 A ... und konnte finen, wenn ich (-) &rre Produkte in einer
1
1[
.
and could
y ou
1fI
y our products
in a
and could give you, if I produce your products in a
zweiten Schicht produzieren kann ( - ) probtilos
(-)
1
2[ 1 3[
...
2
second
3
shift
can
produce
without problem
a second shift, without any problem
dreiunddrei6ig Prozent geben.
thirty - three
percent
give.
thirty-three percent.
(1: pointing gesture to D.; 2: brings hand in writing position; 3: draws
double line)
In this example, the inscription is also prepared during a micro-pause before the
insert.
.I. Streeck, W . Kallmey er I Journal of Pragmatics 33 (2001) 465490
487
An insert makes room for a metaphorical gesture in segment (1.5) in which the
speaker draws a closed circle before he says that ‘the margins are limited’. Here, the
insert adds no content at all to the sentence-in-progress - irgendwo in German is
considered a ‘filler’, comparable to English like - but it does have a spatial profile:
‘somewhere’. The inscription then specifies ‘where’ this ‘somewhere’ is.
(15)
1 A So (-) jetzt sind aber
letztendlich
irgendwo (-) dieMargen (-) zyxwvutsrqpon
l[
so
2
1
now are however in the last end somewhere the margins
So but now in the final analysis the margins are somehow
such begrenzt.
also limited.
limited too.
(1: draws circle)
While the main function of the insert irgendwo appears to be to simply ‘make room’
(i.e., create a moment of otherwise unoccupied time), and while it would likely be
considered as a mere expression of vagueness if the utterance were regarded without
consideration of the context of action, within this context the term may actually
index a non-linguistic representation or symbol that is simultaneously produced. In
other words, it is within this context of action that the word takes on a semantic profile beyond that of a mere ‘filler’. This is true, by the way, also of other words which
are often prematurely regarded as ‘fillers’. In German, the indexical adverb so (‘like
this’, ‘in this manner’), which is quite frequent in colloquial speech and popularly
seen as a symptom of vague, non-committal, even sloppy speech, occurs abundantly
with descriptive gestures, and in this context is as precise as speech can be: it indicates that the meaning provided by the spoken utterance is complemented by nonlinguistic information and its understanding would be incomplete if the gesture were
not taken into account (Streeck, 1993). In this case, clearly, the gesture is an ‘official’ turn-component.
These examples demonstrate that the issue of turn-construction - what are the
units out of which turns-at-talk are constructed, what makes their trajectories projectable, how can turns be expanded before they reach their projectable conclusion,
and so on - requires a careful consideration of the structures of the component acts
out of which those non-linguistic actions are constructed which can be co-constructed and integrated with the talk. Some of these actions can be performed by
individuals, some afford ‘choral’ productions, some are organized by activity-systems that may have their own turn-taking structure. It is impossible to predict how
the internal organization of speaking turns and the organization of units and courses
of instrumental action are aligned within such complex activities and what the methods are by which ‘multi-modal’ turns - turns which combine linguistic and non-linguistic components - are fashioned; nor is it likely that a single ‘organization’ such
as the turn-construction component of the turn-taking system for conversation will
account for this integration. The issues certainly merit investigation. In the case of
inscriptions such as the ones that we have described here, the coordination of action
488
J. Streeck, W . Kallmey er I Journal of Pragmatics
33 (2001) 465- 490
and speech appears to be rather similar to the ways in which gestures are integrated
into turns at talk (Streeck and Knapp, 1992).
8. Conclusion
Looking at a single negotiation between two German entrepreneurs, we have
examined instances of (the making of) graphic marks that fall somewhere between
gestures and signs that belong to some culturally established sign-system. We have
suggested that these graphic signs represent a situated hybridization of symbolic and
instrumental and/or representation practices: units that primarily ‘belong to’ writing
simultaneously participate in a figurative, non-canonical fashion in the system ‘talking-in-interaction’. The result are hybrid acts/marks that serve instrumental and
socio-symbolic purposes at the same time. To understand how these acts/marks function, we must take their hybridity or ‘in-between-ness’ seriously, because it is the
ways in which components of the two systems are blended, the figurative possibilities of one system once its components are projected onto one another - that constitute the very logic of these symbolizations.
We have seen that these acts/marks - ‘real’ or ‘simulated’ inscriptions - can support both the content and the rhetorical order of talk: inscriptions can be the equivalent of iconic or descriptive gestures, but they can also contribute to the social organization of talk. Gesturalizations of instrumental and representational acts that
belong to systems like accounting, record-keeping, arithmetic, and so on can figure
prominently in the mise-en-scdne of talking-in-interaction.
There appear to be few differences between graphic gestures and gestures made
with the naked hands. Rather, varieties of writing and drawing, along with the circumstance that the speaker has a pen in hand and a sheet of paper in front of him,
are simply locally available resources out of which symbolic gestures are fashioned.
Social interaction, we have said in the beginning, is a vociferous process, always
hungry for symbolic material that can be used when a creative symbolization must
be achieved. And yet, what distinguishes symbolic inscriptions from ‘normal’ gestures is that they leave traces, that they are, in a more literal sense, ‘makings’: whatever is made remains on the scene and can potentially be used again, or modified,
elaborated, and embellished. Because they remain on the scene after the moment in
which they are produced, inscriptions can become the targets or components of further symbolic acts. It is possible that the graphic arrangements that result from
inscription acts become interfaces - mediating structures - in terms of which aspects
of the interaction between the parties are organized and conceived.
And yet, at other times inscriptions are not actually made but only simulated,
drawn in the air above the sheet of paper upon which ‘real’ graphic marks can be
found. In this case, although they may be very effective when they are created, they
are just as ephemeral as other gestures,
We have not attempted to systematize and classify these phenomena between
action, gesture, and inscription, nor to arrange them in a taxonomy. And we doubt
that this is possible. What we have found, rather, are numerous instances of brico-
J. Streeck, W . Kallmey er I Journul of Pragmatics 33 (2001) 465- 490
489
luge (L&i-Strauss, 1962) in which a locally meaningful sign is fashioned from
locally available materials, by extending the sign beyond its canonical realm of
application and projecting it onto a different domain. It might very well be that this
is the canonical fashion in which symbols are invented in social interaction.
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