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2016, International Journal of Scientific Research in Science and Technology
The business world is changing rapidly and it is getting restructured at an astonishing pace. Internet penetration has resulted in the commencement of a new era and has brought a completely new and important source of income for small, medium and big companies by servicing their customers through internet whether they are in their work place or at home. It is getting used as an easy and affordable means to transact business without any limitation of time, place or situation. Online shopping has created a new platform for the expansion and growth of business. This study examines the role and impact of aesthetic design in online shopping stores. Designing online shopping sites involves the application of knowledge from diverse fields such as marketing and human-computer interaction. This article is a collation of research findings from different areas to investigate the role of web aesthetics in shaping the mood and perception of consumers in favour of online shopping companies.
2007 •
Journal of Retailing
Aesthetics and the online shopping environment: Understanding consumer responses2010 •
2012 •
2013 •
Effective visual design of e-commerce websites enhances website aesthetics and emotional appeal for the user, which can have a dramatic impact on users' engagement and willingness to share their personal information to purchase online. This talk will summarize the empirical results and implications of a series of recent publications that have outlined how design elements (such as human images, colour and interactivity components) can influence appeal, social presence, trustworthiness and eLoyalty. Differences across cultures will also be explored. While this work is within an e-commerce context, the potential implications of these results for the design of eLearning applications will also be discussed. Additionally, this talk will outline the importance of investigating research questions using multiple, diverse and complementary methodologies of quantitative, qualitative and new neuro-techniques.
2014 •
Buying behaviour theory goes back to the start of the 50’s and over the years different models have been developed influenced by different sociological views and trends. In the age of digitalization and e-commerce these theories seem to be less useful and need revision. In the early days of the Web, research argues for a broader view on the complex decision process (Bettman et al., 1998; Hansen, 2005) and regards consumers having constructive decision processes. In the light of on-line sale additional perspectives on decision-models are still needed and recent research emphasizes the important in studying relations between human visual attention and intention to purchase (Clement, 2013).
2008 •
Human-Computer InteractionINTERACT …
The Subjective and Objective Nature of Website Aesthetic Impressions2009 •
This paper explores the possibility to predict positive aesthetic impression and user preference of website design through a combination of objective and subjective factors. The objective factors used are symmetry, order, balance, complexity while the subjective ones include familiarity - novelty ratings. The advantages of such an approach is the reduction of user involvement since the ratings of objective factors may be provided by a small number of design experts. We found indications that balance between certain factors maximize the possibility of users having a positive aesthetic impression.
International Journal of Applied Behavioral Economics
The Relevance of Visual Merchandising for Online Retailers2014 •
In response to consumer needs for online sensory experiences and ease of access to information, developments in online visual merchandising techniques can help to enhance the virtual environment for e-shopping. Online visual merchandising helps to reduce perceived risk for the consumer, so enabling Internet-based shopping to compete with—or to augment—traditional sales channels. The present analysis aims to test a hypothesized relationship between the visual merchandising techniques in use on those Web sites and the commercial success of fashion industry e-commerce sites (as measured by traffic data). The study uses content analysis to assess the visual merchandising techniques of 30 distribution companies in the clothing industry. On the basis of these findings, commercial enterprises of this kind using the online channel should be better able to understand the limitations and/or strengths of their current Web site, and to improve the effectiveness of their virtual environment for ...
Taller de Stata 16 - Introducción
Taller de Stata 16 - Introducción2024 •
2014 •
2011 •
Journal of Nervous and Mental Disease
Obsessive-Compulsive Symptoms and Characteristics in Individuals With Delayed Sleep Phase Disorder2013 •
2013 •
Journal of Photochemistry and Photobiology B: Biology
Characterization and DNA binding studies of unexplored imidazolidines by electronic absorption spectroscopy and cyclic voltammetry2013 •
Indonesian Journal of Chemical Science and Technology (IJCST)
Synthesis And Characterization of Activated Carbon/Alginate/Nanocellulose-Fe Composite as Slow Release FertilizerSensors and Actuators B-chemical
Room temperature hydrogen gas sensing properties of Pt sputtered F-MWCNTs/SnO2 network2015 •
2017 •
2020 •