THE WILLIAM DAVIDSON INSTITUTE
AT THE UNIVERSITY OF MICHIGAN BUSINESS SCHOOL
The Political Economy of Industrial Policy in China:
The Case of Aircraft Manufacturing
By: Andrea Goldstein
William Davidson Institute Working Paper Number 779
July 2005
THE POLITICAL ECONOMY OF INDUSTRIAL POLICY IN CHINA:
THE CASE OF AIRCRAFT MANUFACTURING
Andrea Goldstein
OECD Development Centre
12 Boulevard des Iles
92130 Issy-les-Moulineaux
FRANCE
Andrea.goldstein@oecd.org
Key words: aerospace, China
JEL classifications: H11, L62, O14
I thank Manuel Albaladejo, Peder Andersen, John Frankenstein, Guoyong Liang, Dave
Pritchard, and Harm-Jan Steenhuis, as well as participants at the 16th Annual CEAUK
(Chinese Economic Association UK) Conference in London (21-22 March 2005) and the
joint CEAUK-ACESA (Association for Chinese Economic Studies Australia) Conference
at Chongqing University (31 March-1 April 2005), for most useful comments and
suggestions on earlier drafts. The opinions expressed in this paper do not reflect the
position of the OECD, the OECD Development Centre, or their member states.
1
Abstract
Since 1960, only one new country, Brazil, has succeeded in delivering more than one
civil jet per month. Otherwise, all the countries now offering world-class planes were
established in aviation by the end of World War I. This being said, low-cost producers
within several of the newly emerging markets have already acquired front-end
manufacturing expertise as a direct result of industrial offset contracts and/or other
forms of technology transfer. In all such cases, government intervention, notably
through state ownership, has been predominant, but failures have been numerous in
view of the difficulty of aligning ownership structure to financial, managerial, and
technological requirements and of garnering the support of domestic interest groups.
In this paper the focus is China’s efforts to build a world-class aircraft manufacturing
industry. In the first half of the 1990s the potential of the Chinese industry to mount a
competitive challenge to Western aircraft builders was largely discounted. Nowadays,
as China strives to bear the ARJ-21 project to execution and even considers entering
the market for wide-bodies, the threat is taken more seriously. The growth in the
Chinese air transport market has reinforced the bargaining power of national aircraft
producers and authorities are giving priority to building science and technology capacity
in this area. Progress in creating military/civilian synergies has proven much more
modest – especially when compared to the shipbuilding industry – and better
coordination in the overall industry comes a distant fourth in the explanations’ peaking
order.
Table of contents
Introduction .....................................................................................................................................3
1. Background on contemporary aircraft manufacturing..............................................................5
2. The Chinese aerospace industry .............................................................................................7
The policy environment ...............................................................................................................8
The state of competitiveness.....................................................................................................12
3. The Chinese market for aircraft .............................................................................................14
4. Two competing regional jet projects ......................................................................................17
4.1. The ARJ21 project..........................................................................................................18
4.2. Harbin Embraer Aircraft Industry (HEAI) ........................................................................21
5. Conclusions ...........................................................................................................................24
Bibliography ..................................................................................................................................28
Table 1. The Structure of AVIC 1 and 2....................................................................................30
Table 2. Main Airbus and Boeing Subcontracting Work in China .............................................31
Table 3. Trade in Aircraft, Spacecraft, and Parts Thereof ........................................................31
2
Introduction
Over the past decade or so, China has emerged as one of the main – if not the main –
location for low-end, labor intensive manufacturing in many global production networks.
As the country’s income and salary levels increase, especially in coastal zone and
selected inland locations, one of the crucial questions facing policy-makers, scholars,
managers and competitors is whether the same successful experience can be
replicated climbing up the value chain (Nolan 2005)..
While many remain skeptic,1 some early indicators suggest that this is possible, in
particular in transport equipment production. Shipyards which less than ten years ago
were still turning out simple container vessels and bulk carriers and had a world market
share below 1 per cent now produce 13 per cent of the world’s new ships, behind only
South Korea and Japan. In 2004, China had a backlog of some 800 ships on order,
including for sophisticated liquefied natural-gas carriers to mostly foreign specifications.2
Although labor productivity in the Chinese shipyards lags far behind that in South
Korean and Japanese yards, which are about even, China, like Japan, is taking steps to
channel much of its trade into Chinese-made ships.3 As per the car industry, “many feel
that it is only a matter of time before vehicles assembled in China make significant
inroads in the Japanese market” (Sturgeon and Florida 2004, p. 64), although growth is
likely to be “rapid, but uneven and painful” (Doner et al. 2004, p. 175).4
1
Possibly no coincidence is more telling that the fact that on the same date (8 December 2004) Lenovo acquired
IBM’s venerable PC business and Chen Jiulin, the once high-flying chief executive of China Aviation Oil
(Singapore), was arrested in connection with a $550 million derivatives trading scandal.
2
In December 2003 Shanghai Waigaoqiao Shipbuilding Co. scored an order for two bulk carriers from NYK line,
the first major purchase by a Japanese owner, who traditionally have favored domestic producers. Jinling Shipyard
has built Ville de Bordeaux, the giant cargo ship that transports the different components for the A380 between
Hamburg, Chester, Cadiz, and Saint-Nazaire. Korea’s Hyundai Heavy Industries, the world’s largest shipbuilding
company, has three joint ventures in China, and it already farms out some of its low-technology shipbuilding work
to these companies. See “On the crest of a wave”, China Economic Review, June 2004 and “Korean Shipbuilders
See China’s Shadow”, The New York Times, 6 January 2005.
3
Hudong-Zhongua Shipbuilding, which is state-owned, wants to become the main supplier of liquefied gas tankers
to feed the nine L.N.G. terminals that China plans for 2010.
4
Heilongjiang’s Qiqihar Locomotive has also begun selling freight trains to Australia. See “By Plane, Train... Or
Helicopter”, China Today, October 2004.
3
In this paper the focus is on aircraft manufacturing. In this industry, success depends on
design and manufacturing strength,5 the price and operational costs of the aircraft, and
after-sale services provided to customers, that are relatively reduced in number but are
spread around the world. Launch and research and development (R&D) costs, as well
as survival risk, are high, while cost reductions over time from learning by doing are
unusually large. Assembly and system integration are increasingly seen as key
competencies for successful primes, as supply chain management and associated risks
are pushed down on Tier I and II suppliers. Finally, the weight of history goes heavily
against wholly new aircraft market entrants, in all segments. Since 1960, only one such
company, Brazil’s Embraer, has succeeded in delivering more than one civil jet per
month (Goldstein 2002a).6 Otherwise, all the countries now offering world-class planes
were established in aviation by the end of World War I.
In China, the 863 Program (which included aerospace among the areas that authorities
targeted to expand and advance the high-technology base) produced rather meager
results, as did some ambitious joint ventures launched in the 1990s. Moreover, the
rationalization of the state-owned aerospace industry is still pending. Nonetheless,
government considers this a strategic industry, although not an official “pillar” one
(Bureau of Export Administration 1999), and sees Chinese companies becoming worldclass producers by 2012, in part via close cooperation with major international
aerospace firms and enhanced supplier relationships with non-Chinese primes. China is
trying to leverage the interest that foreign manufacturers have in accessing the
domestic market to negotiate favorable terms for partnerships of various kinds.
Regional jets, with 50 to 110 seats and a maximum flight range between 900 and 1,700
nautical miles, are seen by the Chinese as the most appropriate entry points into worldclass aircraft production, also in view of the likely explosion in the demand for this class
5
The actual manufacture of an aircraft consists of three principal stages: fabrication of primary parts (metal sheets
and plates, parts produced using computerized and non-computerized machines, and prefabricated parts), assembly
of major component, and final installation of the aircraft’s various operating systems (such as wiring and
electronics) into the structure.
6
While Airbus and Bombardier did not exist in their current form in the 1960s, the companies that now comprise
them did.
4
of planes once the liberalization of civil aviation is completed and carriers are free to
adopt the hub-and-spokes network structure. The two key, separate projects in this
respect are those that involve, respectively, the national champion and Embraer,
associated with a Tier 2 local assembler. In the latter case, this ambitious project is part
of a broader strategy aimed at turning China’s Northeast from “largest rust belt to fourth
economic engine” (Li 2004).
This paper provides some evidence and preliminary analysis on a set of interrelated
questions. Which motivations underlie industrial reform and policies in China’s aircraft
industry? What role do the conversion of the military-industrial complex, privatization
and foreign investment play in this strategy? Why were two competing projects
launched? Why did the Chinese authorities decide to partner with Embraer, a relatively
new kid in the field of global aerospace, and not with other manufacturers with a more
established track record? And how real is the risk that the Chinese may be opportunistic
in their acting, to protect the interests of its national champions and maximize their
chances of becoming a serious global contender to Embraer?
The paper is organized as follows. In the next Section the main features of
contemporary aircraft manufacturing are presented. Section 2 sketches the recent
history of the Chinese industry. Section 3 turns the attention to the Chinese market for
aircraft, regional jets in particular. Sections 4 and 5 present the experience of the two
competing projects to, respectively, develop a brand-new Chinese regional jet and
assemble a Brazilian one. On the basis of this comparison, Section 6 concludes by
linking the themes of corporate capabilities and industrial policy.
1.
Background on contemporary aircraft manufacturing
Aircraft are complex products made of a great variety of sub-components. According to
Piore (2004, p. 4),
“the industry has never been able to achieve the kind of standardization common
in automobile production (or in pin factories). The production line in airplane
5
assembly is characterized by workmen hammering and stretching the components
to get them to fit together. All along the line are boxes of small metal plates known
as “shimmies” which are inserted in an ad hoc way to fill spaces left at the joining
of parts that are not fully compatible”.
As investment needs are huge, uncertainty high, lead times long, and economies of
scale and learning in production important, a small number of players dominate the
industry. Notwithstanding low standardization, the degree of vertical integration has
decreased dramatically over the past 20 to 30 years on account of increased
technological obsolescence, higher investment needs, and greater financial market
discipline. In a context where the range of possible trajectories, and therefore
technological
differentiation,
is
severely
constrained
(Sutton
1998),
aircraft
manufacturing is moving towards increasing modularization, consolidation, and global
outsourcing patterns. Assemblers remain responsible for the design and final assembly
of the aircraft’s major sections (such as barrel, wings, and engines) into the structure,
but fabrication of primary parts (metal sheets and plates, parts produced using
computerized and non-computerized machines, and prefabricated parts) and assembly
of major components are outsourced to major Tier I partners. This in turn has resulted in
the consolidation of the industry for major specialized products (engines, avionics,
landing gears, power units) that rely in turn on a myriad of sub-contractors.
A study of the US large civil aircraft industry identified the following as the major
competitiveness factors (ITC 2001, quoted in Hartley and Braddon 2002):
•
Low labor costs and the ability to adjust the size of the workforce to increasing
•
capital/labor intensity;
•
firms to offer lower prices for their aircraft (e.g. low interest loans; launch aid);
The availability of government support to subsidize production costs and allow
The ability of top tier suppliers to manage their supply chains and improve the
efficiency of their supply network.
6
In order to remain competitive, suppliers and subcontractors need to acquire both
intangible resources (managerial skills, reputation, ability to master product and
component design, component sourcing, inventory management, testing, packaging,
and outbound logistics) and “hard” manufacturing technologies such as computerized
numerical control tools (CNC) or automated handling. Co-location is not crucial –
production runs are short, inventory management does not require strict adherence to
just-in-time imperatives, and information and communications technologies allow
sharing information and managing the supply chain. Nonetheless, for individual
companies, networks of firms, and institutions, the learning cycle for acquiring such
critical capabilities is rather long, which explains the high degree of persistence of major
aerospace clusters such as Seattle, Toulouse, Bristol, and Montreal.
Although there are differences across countries, governments have always played a
major role as customers (especially for military aircraft), regulators, and investors. In
non-OECD countries, in particular, state ownership, has been predominant and some
producers have acquired front-end manufacturing expertise as a direct result of
industrial offset contracts and/or other forms of technology transfer (Goldstein 2002b).
With the exception of Brazil, however, most new comers have failed to gain sufficient
competitiveness in view of the difficulty of aligning ownership structure to financial,
managerial, and technological requirements and of garnering the support of domestic
interest groups.
2.
The Chinese aerospace industry
In the 1980s, China made a determined effort at building an indigenous aerospace
capability (Nolan and Zhang 2002, 2003). Based on reverse engineering of the Boeing
707, the Ministry of Aerospace Industries built a large civilian airliner, the Y-10, while
Xi’an Aircraft Corporation (XAC) developed its own 60-seat turbo-prop regional aircraft,
the Y-7. Both proved to be major commercial failures and safety concerns further
7
compounded matters.7 Manufacturing of military aircraft proved more auspicious, to the
point that a relatively advanced jet trainer, the K-8 Karakorum, was jointly developed
with Pakistan.
The policy environment
A resolution passed by the 8th National People’s Congress put the entire aviation
industry under AVIC (Aviation Industries of China) control in 1993, with the aim of
creating an ultra-large industrial group, combining military and civil aviation and capable
of competing globally. AVIC core aerospace business, however, remained small and too
widely diversified across unrelated production enterprises, while its staff was overblown.
To counter this situation, the Ministry of Aviation devised a ‘three-step take-off plan’.
AVIC started by signing purely off-set contracts with Boeing (manufacture of vertical
fins, horizontal stabilizers and rear fuselage) and McDonnell Douglas (the nose section
and horizontal stabilizers for the MD-82 and MD-90).
In the latter case, between 1985 and 1994 Shanghai Aviation Industrial Corporation
(SAIC), a joint venture with the China National Aero-Technology Import and Export
Corporation (CATIC, the principal purchasing arm of China’s military), assembled 35
MD-82 and MD-83 jetliners. To ensure that all of these aircraft would receive U.S.
Federal Aviation Administration certification,8 McDonnell Douglas completely renovated
SAIC’s factories and provided huge amounts of technical data, as well as 55,000 manhours of technical training.9 The cooperation with McDonnell Douglas – the only
Western firm which was willing to transfer real competencies to the Chinese as a way to
capture market share and sort itself out of the crisis that eventually cost it to be taken
over by Boeing – was extended. The Trunkliner program aimed at producing the MD-90
at the SAIC facility, with three AVIC subsidiaries (Xi’an, Shenyang, and Chengdu)
7
In 2000, a Y-7 exploded in mid-air. Following the conclusion of the crash investigation, all Y-7s were taken out of
service in June 2001.
8
Most of these were sold to customers in China, but five were sold to TWA.
9
SAIC bought US-made machine tools. Six dual-use machine tools were diverted to the Nanchang Aircraft
Company (which makes cruise missiles as well as some civilian items), although key conditions in the licenses
required the equipment to be used for the Trunkliner program only (US House of Representatives 1999).
8
expected to fabricate and assemble about 75 per cent of the aircraft (essentially
everything except the engines and avionics). The resistance of the Civil Aviation
Administration to buy a large quantity of MD-90s and other problems meant that the
number of aircraft covered by the agreement fell from 1992 (when initial discussion was
held) to three by July 1998 (Nolan 2001, p. 68). In the end only two exited the factory
floor, with local content in the 50-to-60 per cent range.
In the second phase, co-operation with Airbus and Singapore Technologies Group was
expected to lead to jointly design and manufacture of the Air Express 100, a 100seater.10 Partners however grew increasingly concerned with China’s insistence on
being responsible for systems integration, despite the clear lack of capabilities in this
area (USCC 2005, p. 82). The final phase involved designing and manufacturing of 180seater aircraft by 2010. None of these objectives advanced and, with the industry
reeling and its development strategy in tatters, in early 1999 the Chinese government
decided to split AVIC into two fully integrated parts, AVIC I and AVIC II.11
Each group contains the full range of production and sales of military and civilian
aircraft, airborne equipment as well as non-aeronautical products (Table 1).12 The
stated goal of the reform was to break up the monopoly and foster fair competition,
while also maintaining mechanisms for non-market co-operation. The decision,
however, went against trends in the world’s aerospace industry towards consolidation
(Nolan and Zhang 2002, 2003).13 Alternatives existed – such as separating the
aerospace from the non-aerospace business, or the civilian from the military business,
or engines and avionics from the airframe business – but they were disregarded. On the
10
According to Zhu Yuli, in charge of AVIC until he resigned in 1998, “We cannot accept that we will not have an
internationally competitive industry. We were determined to develop a 100-seater aircraft, and failed; as general
manager of AVIC, I took this as my lifetime regret. But it is still both possible and necessary to continue” (see “The
China Syndrome”, Financial Times, 8 January 2000).
11
The other main branches of the national defence industries under COSTIND were also split into two. These
include the China National Nuclear Industries General Company, the China National Aerospace Industries General
Company, the China National Shipbuilding General Company, and the China National Armaments General
Company.
12
For example, AVIC is the largest manufacturer of small cars in China.
13
Not only in the North Atlantic, but also in Asia – Korea Aerospace Industries was formed in 1999 through the
merger of the aerospace divisions of Daewoo, Hyundai and Samsung.
9
contrary, stovepiping – the practice of taking a piece of intelligence or a request that
should be pushed through the chain of command and bringing it straight to the highest
authority – is rife, curtailing efforts to encourage open communication and effective
coordination (Bitzinger 2000).14 Workforce reduction has also been very modest –
according to Bitzinger (2005), “AVIC has downsized by only 10 per cent overall, and this
was likely accomplished through attrition, that is, retirement and job-leavers”. In terms of
providing clear strategic guidelines, frictions between the Commission of Science,
Technology, and Industry for National Defence (COSTIND) and the State Asset
Supervision and Administration Commission (SASAC) are reputedly rife.15
Nonetheless, some rationalization has taken place. Efforts have been made to
streamline operational procedures, improve accounting and financial standards, and
recruiting younger managers.16 In May 2003 AVIC II spun off some of its non-defense
activities, including mini-car and helicopter production, to create AviChina Industry &
Technology Co Ltd (AviChina).17 Shares of the company have been listed on the main
board of the Stock Exchange of Hong Kong in October 2003, raising HK$1.936 billion
(US$248.2 million) from the initial public offering. European Aeronautic Defence and
Space Company (EADS) has become the second largest shareholder of AviChina by
holding a 5 per cent stake.
It is also important to note in passim three additional policy developments that affected
the industry’s fortunes, jointly with aviation liberalization (see below). First, as part of its
transformation from a land-based power to a smaller, mobile, high-tech military capable
of mounting defensive operations beyond its coastal borders, the military has grown its
power-projection capability over recent years. In 1995-2002, in particular, China has
acquired the license to produce up to 352 SU-27 and SU-30 fighter ground attack (FGA)
14
On the inconsistencies of Chinese industrial policy, and in particular of the zhua da fang xiao (“grasping the large
and releasing the small”) approach, see Steinfeld (2004).
15
Anonymous interview at the Development Research Centre of the State Council, Beijing, 28 March 2005. The
National Development and Reform Commission (NDRC) is a third key institution involved in the aircraft industry.
16
Interview with Ken Yata, Vice President China Business Development, Boeing, Beijing, 30 March 2005.
17
Details of the reorganization are available in the global offering’s prospectus at
http://www.hkex.com.hk/listedco/listconews/sehk/20031021/LTN20031021012.htm.
10
aircraft from Russia (SIPRI 2004).18 Moreover, work has also been performed to pursue
unmanned aircraft technologies both domestically and from foreign partners.19 China is
indeed marketing its drones to friendly nations in Asia and Africa. However, the
mainstay of the air force continues to be the 1960s-vintage F-7, Russian staff remains
on-site to oversee SU-27 production and ensure quality control, and few opportunities
seem to have emerged so far for civil-military integration through sharing of personnel,
production processes, and materials (Bitzinger 2000, 2004).
Second, when China negotiated WTO accession, other members asked her to make
commitments under the Government Procurement Agreement and the Agreement on
Trade in Civil Aircraft, which seeks to provide a comprehensive basis for free and fair
trade in the aircraft sector.20 China has not offered to join this agreement. Nevertheless,
China made commitments in the November 1999 agreement with the United States
reducing tariffs and eliminating quotas on related products.21
Finally, ever since aerospace and aircraft manufacturing have started receiving priority
status in the context of China’s science and technology program, research, training and
education resources to reinforce design and support capabilities have increased. Two
major wind tunnel facilities for aerostructures testing were completed in the late 1990s
in Beijing and Xi’an (USITC 2001, Table 7-12). In the 10th Five Year Plan, more than
CHY5 billion will be spent on research and development in commercial aerospace
technology, as compared to CHY1.7 billion in the 9th Plan.22 China-based scholars do
18
Roughly two decades in the making, the developmental J-10 (F-10) fighter is reportedly based on technology
derived from Israel’s cancelled Lavi program.
19
“China Is Pursuing Unmanned Tactical Aircraft”, National Defense Magazine, May 2004.
20
Currently, 12 WTO members, including the 15 members of the European Union, have undertaken obligations
under the Agreement on Government Procurement and 25 under the Agreement on Trade in Civil Aircraft. The
latter includes tariff-cutting provisions, pricing guidelines, and disciplines on the use of technology transfer
requirements and other offsets on foreign aircraft suppliers and on using subsidies to support domestic producers.
21
Unfortunately, aerospace was not selected for the recent GAO exercise on US companies’ views on China’s
implementation of its WTO commitments (GAO 2004).
22
“Development of China's Aerospace Industry during the 10th Five Year Plan”, Beijing Jiefangjun Bao, 3
December 2001, at http://www.fas.org/spp/guide/china/bjb031201.html.
11
now account for a very substantial share of paper submissions to the leading journals in
the aerospace field.23
The state of competitiveness
Many of the aviation platforms China is now building and deploying still utilize foreign
imports for the most crucial subsystems such as propulsion, avionics and fire-control
(Medeiros 2004). In addition, China still can not produce a turbo-fan engine or advanced
fire-control systems for its newest fighters. The only area where AVIC has recorded
some success is in international sub-contracts and sub-system joint ventures (Table 2).
In this case, cheap labor and big sales prospects outweigh the troubles.24 AVIC firms
have progressively evolved into being the sole suppliers of some items (B-747 wing rear
ribs, B-737 maintenance doors, BAe 146 doors, Dash-8 cargo doors and LM2500
turbine disks). This is indeed a major advance, when one considers that a decade ago
“producers generally procure[d] from an alternate second source when placing
aerostructures work in China” (USITC 2001, p. 6-3). Boeing has sourced parts worth
US$500 million from China between 1980 and 2004, forecast to hit US$1.3 billion by
2010. For its part, Airbus signed an agreement which targets an annual volume of
Chinese purchases of US$120 million by 2010. In 2002, Airbus China President Guy
McCleod said China should be capable of producing entire wings for Airbus within
seven years.25 In January 2005 Airbus committed to give China a 5 per cent risk-sharing
partnership stake for the A350 project and announced the opening of a centre in Beijing
to train Chinese staff.26 Both Rolls-Royce and Pratt & Whitney have also been involved
in the manufacturing of components in partnership with Xi’an Aero-Engine.27 These fast23
In 2004, 39 per cent of Aerospace Engineering authors were from China – although the statistics is remarkably
lower in the case of the Journal of Aerospace Engineering. Email correspondence with journal editors Firdaus E.
Udwadia (also, Professor of Aerospace and Mechanical Engineering, University of Southern California) and Vicky
Williams, January 2005. So far, it has proven impossible to find the number of aerospace engineering graduates.
24
“Outsourcing aircraft parts to China, airliners later”, Asia Times, 3 September 2004.
25
“Hidden Currents at China’s Air Show”, Business Week, 13 November 2002.
26
“La Chine sera un partenaire de l’A350”, Le Monde, 14 January 2005.
27
The Xi’an facility began producing Rolls-Royce’s advanced turbine blades in 1998, with plans calling for it to be
responsible for complete engine modules by 2000. As part of the arrangement, Chinese engineers have been
working on secondment at BMW Rolls-Royce’s Dahlewitz factory in Germany (Cliff 2001).
12
growing sourcing strategies are mostly about currying favor with Beijing, which
authorizes airliner purchases.28
The helicopter industry, centered on Harbin Aircraft Industry Group (HAIG) and Jiangxi
Changhe Aircraft Industry Co. (JCAIC), has also developed through cooperation with
European and US helicopter makers. In 2000 regulations were loosened to allow local
private firms and foreign companies to cooperate in designing and making civil
helicopters. HAIG has produced the Z9 (the Chinese version of Eurocopter’s AS 365N
Dauphin twin) for decades and will soon be producing Eurocopter EC 120 Colibri fiveseat helicopters.29 The HAIG story is indeed one of the most successful defense
conversion (军转民, jun zhuan min) experiences in China, made possible by good
leadership, dedication to “retooling” the workforce, emphasis on market research to
identify business opportunities, quality control, and flexible organization (Frankenstein
1999, pp. 215-6). Chinese commercial helicopters currently being constructed with
Western parts and expertise are expected to take to the skies between 2005 and 2007.
In November 2004, JCAIC also signed a joint venture agreement with Agusta for sale,
production, marketing and local support of the A109 Power helicopter.
China’s MRO industry, which has seen significant foreign investment,30 has also grown
fast and is winning ever-larger shares of business on cost, quality and turn-around
times. Still, sub-contracts remain a marginal source of revenue and, to the extent that it
28
In 2004 the US-China Aviation Cooperation Program (ACP) has launched the Wright Brothers Partnership, a
major initiative to train Chinese aviation professionals in the development and operation of safe airlines, aviation
infrastructure, and aerospace industries. See “A Sonic Leap Forward”, China Brief, September 2004. In January
2005 Boeing signed deals worth up to US$7.2 billion to sell 60 of its 7E7 passenger jets to six Chinese airlines.
29
HAIG, which has a 24-per cent stake in the program, is responsible for the design and manufacture of fully
equipped fuselages, complete with their fuel systems. Singapore Technologies Aerospace, with its 15-per cent share,
is responsible for access doors, the tail boom and the composite structure of the fenestron tail rotor. With its 61-per
cent stake, Eurocopter has engineering leadership, with responsibility for overall design, specifications, ground tests,
flight testing, design and production of the drive trains, the avionics suite, electrical systems, overall integration,
primary assembly and certification.
30
For instance Air France Industries, the world’s second largest global multi-product MRO provider, has taken 51
per cent of the holding company that controls Hangxin Avionics, one of China’s leading independent newgeneration avionics and repair specialists. See “Air France MRO unit refurbing VIP A310s”, Aviation News
International, 10-12 September 2002. Most recently, China Eastern Airlines and Singapore Technologies Aerospace
established a US$98 million joint venture aircraft repair facility in Shanghai, called Shanghai Technologies
Aerospace Company.
13
does not participate in the decisions over aircraft purchase in China, AVIC’s has a
limited ability to place leverage on the global aircraft makers. Moreover, the main
autonomous entities compete with each other for funds, investment, and subcontracting
opportunities and they are unable to co-finance on a large scale.
Perhaps the greatest success story in Chinese aerospace is the launch market.31 The
government has invested heavily in the development of the Long March family of
expendable launch vehicles. Since the CNSA managed to launch the Shenzhou 1
unmanned test capsule in November 1999, China posted 16 Long March launches until
2003.32 The milestone for China, however, occurred on 15 October 2003, when CNSA
successfully launched its first manned space capsule, the Shenzhou 5. That mission
has clearly jump-started China’s national space program, giving the government’s plans
for expanded space activities credibility that they did not previously have.
In aerospace, China’s trade balance remains heavily in the red (Table 3). With
US$3,429 million in sales, air, and spacecraft (HTS #88) was the fourth largest US
export to China in 2003. In the case of the EU-25, aerospace only trails cars among
major export items.
3.
The Chinese market for aircraft
The lure of China is as appealing for aircraft manufacturers as for any other global
industry. During the period from 1980 to 1997 air travel increased at a rate of 19.7 per
cent annually, which is 3.6 times of the world average.33 The Civil Aviation
Administration of China (CAAC) expects travel demand to grow an average 10 per cent
annually through the end of the decade and China’s air transport market to trail only the
US market by 2020. The 2008 Olympic Games in Beijing and the World Exposition in
31
“Tracking government launch trends”, Aerospace America, March 2004.
32
The only non-government launch, the Ziyuan 4 imaging satellite, is part of a commercial joint venture between
the governments of Brazil and China.
33
“Region of Opportunity”, Aviation Week & Space Technology, 22 February 2004.
14
Shanghai will be a major chance for China to present itself to the world. Part of that
growth is predicated on the continued drive to open new airports.34
China’s regional airlines are still in their infancy, but the central government’s
commitment to the Great Western Development Strategy (GWDS) – an effort to improve
the living standards of the 367 million Chinese who live far from prosperous coastal
China – and the current reform and consolidation in the airline industry will lay a solid
foundation for network rationalization (Findlay and Goldstein 2004).35 Recent reforms
brought an end to revenue sharing by airlines based on seats they provided on each
route. In April 2004 a new regulation liberalized prices on short, local routes; on other
routes, prices may now float 25 per cent above or 45 per cent below the 9 cents per
passenger-kilometer government-set base price.
It must be underlined, however, that many problems remain. The load factor is roughly
10 per cent lower than in the rest of Asia (62-63 vs. 72-73).36 Aircraft fly around five to
six hours a day and night flights are non-existent, despite many domestic routes taking
up to six hours. Given the large capital immobilized in an aircraft, nine to 10 hours are
estimated to be necessary for positive returns on investment. Moreover, half of airports
are underused, as airlines do not have the correct aircraft type to operate many of the
routes. Half of the country’s airports (72 out of 143) handle fewer than 200 passengers a
day, resulting in heavy losses for the airport operators. Moreover, on 466 of China’s 795
air routes the number of daily passengers is lower than 120. Finally, minnow airlines will
34
The country expects to add another 64 by 2015 for a total of 210. In the 1990s it renovated Beijing’s Capital
Airport, but that was only a first step. A second phase is to open in 2007, and by 2015 the airport is to be able to
handle 60 million passengers and 500,000 aircraft movements annually. In addition, Shanghai has the new Pudong
International Airport and Guangzhou, China’s busiest southern business center, opened the new Baiyun International
Airport in June 2004. Around 36 new airports will be built within the next five years that are suitable for smaller
planes.
35
Inland provinces cover 56 per cent of the China’s land area and hold 23 per cent of its population but their per
capita GDP is only 60 per cent of the national average. In an effort to close this economic gap, the central
government launched the GWDS in January 2000. A secondary goal of this strategy is to better develop the minority
areas, which will tie them closer to the rest of China.
36
“The sky’s the limit, if China’s airlines reform”, Asia Times, 4 September 2004.
15
not get a fair chance to grow if legislation does not outlaw seat dumping, cross-route
subsidization, and other anti-competitive practices.37
At end-2003, 446 of China’s 686 jetliners were Boeing aircraft (not counting Hong Kong
and Macau), putting the manufacturer's unit market share at 65 per cent and seat share
at 70 per cent. Its dominance is based largely in the single-aisle segment that
predominates in China.38 Airbus, counting only aircraft seating 100 or more passengers,
sees a sales potential of 1,600 airplanes in China over the next 20 years. Boeing’s
forecast, which includes the smaller regionals, is for 2,400. China's major carriers –
China Southern, China Eastern and Air China – are expected to resort to the 7E7 for
national and regional use and to the 777-300ER as a replacement for older 747s on
European and U.S. flights. Airbus, for its part, expects the high-density BeijingShanghai, Beijing-Guangzhou, Beijing-Hong Kong, and other major inter-city routes to
generate demand for 45-50 A380s.39
Short-haul airlines now have a fleet of about 70, accounting for less than 12 per cent of
the total. The proportion is still small compared with 35 per cent on average in the world
aviation market. Embraer forecast that China alone could buy 635 regional jets in 200423, out of a global market for 30 to 60-passenger jets over the next 20 years that would
total about 3,500 aircraft, meaning a market worth of almost US$16 billion.40 As a term
of comparison, current annual Embraer sales to the United States are worth about
US$800 million. By 2020, China’s passenger fleet will have 1,852 aircraft and the ratio
of regional jets to the total fleet will rise from the current 14.7 per cent to 31.5 per cent.
Finally, regional demand for executive jets in the Far East and Pacific trails the North
American and European markets, but it has strong potential.
37
Okay Airlines, China’s first private, low-cost airline, started operations out of Tianjin in March 2005, using a
Boeing 737-900 on lease from Korea.
38
See http://www.boeing.com/companyoffices/aboutus/boechina.html.
39
In January 2005 Airbus and China Southern signed a US$1.4 billion deal for five A380s.
40
“China enters regional jet market”, CNN, 1 October 2002.
16
4.
Two competing regional jet projects
In the Asian aviation industry, Korea and Indonesia looked at the regional jet sector in
the 1990s, but for different reasons they could not build up the required capabilities
(Goldstein 2002a). Then, in September 2000, Japan’s Mitsubishi Heavy Industries was
reported to be planning to develop a 30-passenger jet for the U.S. and Japanese
markets at a cost of about US$400 million. With a prototype ready by 2007, this would
be Japan’s first passenger jet and the first passenger aircraft developed there since the
64-seat YS-11 in the 1960s.41 JADC (Japan Aircraft Development) has also proposed
an 80/110-seat RJ family. Known as YS-X, this effort is effectively a reincarnation of the
YS-X proposal that was active in the mid-1990s and canceled in 1997. This YS-X, in
turn, was distantly related to the joint Boeing/JADC 7J7 proposal in the 1980s. Finally,
Russia has tried for years to rationalize its fragmented and imploding civil aviation
sector, with a government-funded RRJ (Russian Regional Jet) as a new foundation.
Long-time fighter manufacturer Sukhoi has been tentatively tapped to lead this effort,
which caps a decade of unsuccessful attempts to create a Yakovlev or Tupolev RJ
product.
Chinese authorities initially identified Fairchild Dornier as the regional jet manufacturer
most amenable to enter into negotiations to trade technology sharing and transfer with
privileged market access. In the late 1990s, as the smallest of the three remaining firms
in this sub-sector, Fairchild was desperate to make inroads in the global market
dominated by Bombardier and Embraer. Hainan Airlines was operating 19 328JETs and
wanted to expand its fleet to a potential 40. However, government approval for the deal
was delayed and even a November 2001 visit by Germany’s Chancellor Gerhard
Schroeder to China could not accelerate the process.42 The Chinese wanted to push
through demands of increased technology transfer – such as the production of airframe
subassemblies and the joint development of a scaled down 50-65-seat version of the
41
Mitsubishi Heavy cooperated with five other Japanese manufacturers to build the YS-11. During the late 1990s, it
was also involved in the YS-X project, which explored the possibility of Japan building a 100-seat regional jet.
42
“New Funding Agreement To Bolster Fairchild Dornier”, Aviation Week, 28 January 2002.
17
728. Even if the company said that to outsource production work would make sense not
just because of market access, but because of cost savings and engineering
capabilities, the Chinese still refused to clear the deal.
In 2003 China’s D’Long Group announced it would buy the 728 development program
from Fairchild Dornier’s bankruptcy administrators. As part of the estimated US$10
million purchase, the Chinese group acquired both prototypes and all the program’s
fabrication and assembly tooling and established a new subsidiary called Fairchild
Dornier AeroIndustries in Germany. According to D’Long’s stated schedules,
certification and the start of production would happen in 2006. D’Long itself went
bankrupt in 2004.43
4.1. The ARJ21 project
In 2000 COSTIND acknowledged that the aviation industry lacked the capability to
produce larger planes competitively. In November 2000, COSTIND decided to commit
CNY5 billion (about US$600 million) in research and development for the ARJ21, or
Asian regional jet for the 21st. AVIC I Commercial Aircraft Co. (ACAC) – an ad hoc
company jointly managed by two AVIC II subsidiaries, XAC and the Shanghai Aircraft
Design Institute – was created to oversee resources, production, certification and
marketing.44 Development costs are relatively low, partly because ACAC has shifted
some of the costs on to its suppliers, and partly because labor is cheaper than
elsewhere.45 Given that aircraft, unlike cars, are still largely hand-built, salaries account
for a third of an aircraft’s cost and the advantage of China in this respect is an important
43
See “Spreading their wings”, The Economist, 4 September 2003 and “Enigmatic D’Long in race to fund flight of
relaunched 728”, Aviation International News, 25 April 2004.
44
In 2000, XAC also launched the MA-60, known as the Xinzhou 60 in China. Developed from the Yun 7-200A,
the MA-60 is a 56- to 60-seat turboprop with an extended fuselage, longer range and lighter airframe weight. A total
of 26 MA-60s have been ordered by Chinese airlines.
45
“Senior engineers in the US earn over $100,000 a year. That’s much more than me, the vice president of the
company” (in “China’s new regional aircraft a hard sell”, Asia Times, 2 September 2004).
18
consideration. At this stage ACAC is not using composites such as Kevlar and other
types of special plastics pioneered in military aircraft in the 1980s.46
The aircraft has two models – the 72-79-seat -700 and the 92-99-seat –900. On paper
at least, the ARJ21 outperforms its competitors by using shorter runways, which are not
uncommon in Japan and other Asian markets,47 flying further and offering a roomier
cabin and more space between seats. Moreover, CAAC specifically encouraged the use
of domestically made aircraft for short regional flights. The company expects to sell
about 500 ARJ21 jets in the next 20 years with 300 of them going to Chinese airlines.
The goal is to control half of the regional jet market.
AVIC I subsidiaries are handling much of the manufacturing, applying the Airbus centerof-excellence model. As in the case of the MD-90, the Shanghai facility has taken
responsibility for the horizontal stabilizer and final assembly. XAC would build the
airplane’s wings and some fuselage sections. Chengdu Aircraft, located some 400 miles
southwest of Xian, would build the nose section, while Shenyang Aircraft supplies the
empennage.48 Shanghai Aircraft handles final assembly. ACAC sought international
cooperation in investment, design, sub-contract production, and technical consultancy.
Boeing has an engineering-consulting contract to help with cockpit design and overall
engineering of the new jet. This will create some common features with the 737 model,
thereby improving Boeing’s chances of selling more of its own airplanes in China.
Foreign risk-sharing partners include General Electric for the CF34-10A engines
(already used in the Bombardier and Embraer regional jets), Rockwell Collins for the
ProLine 21 avionics system, Hamilton Sundstrand for the electrical system and auxiliary
power unit, and Eaton for control panel. Design software comes from Dassault
Systemes, the primary flight control system from Parker Hannifin, and the landing gear
46
Customers still find composites difficult to repair, which is why the ARJ21 is almost entirely metal. With
composites used extensively in the Airbus A380 and Boeing’s 7E7, their maintenance will be firmly established and
ACAC probably use them much more extensively. This gives ACAC’s suppliers, especially Chengdu, which is the
7E7 composite rudder contractor, time to hone their composites craftsmanship.
47
Hot weather conditions and/or high altitudes (hot and high conditions) mandate either a longer take-off run for a
typical aircraft or a reduction in the usual take-off weight (less passengers and/or cargo and/or fuel) of the aircraft. I
thanks Peder Andersen for help in clarifying this point.
48
In late 2002 Shenyang Aircraft was selected to head R&D of China’s new stealth heavyweight fighter.
19
from Liebherr Aerospace. Ukraine’s Antonov carried out the wind tunnel testing for the
supercritical wing.
According to the master schedule, by end-2004 90 per cent of the manufacturing
drawings and 50 per cent of the systems drawings will be released. The ARJ21 was
displayed in mockups at the February 2004 Singapore show. ACAC will use an online
system similar to Boeing’s to manage spare parts.49 The spare-parts and training
facilities’ first phase will cost CHY300/400 million (US$36.25/48.3 million). A US$10
million flight simulator was ordered. In November 2004 DNW, a Dutch-German wind
tunnel venture which worked for Embraer, concluded high-speed testing on a 1:20-scale
model, examining both Mach and Reynolds number effects. Qualitative flow
visualization and sting interference evaluations also were run. Trial flights will be
conducted by 2005, assembly should beginning late 2005 or early 2006, and first
delivery is expected by early 2007.
So far ACAC has notched up 41 orders for the ARJ21-700, selling 20 to Shenzhen
Finance Leasing and the rest to Shanghai, Shandong and other Chinese airlines at a
current domestic list price of US$25.5 million each.50 Manufacturers usually offer fat
discounts on list prices. In November 2004, a deal with a local carrier for six more,
possibly including the first ARJ21-900s, was expected at the fifth Airshow China in
Zhuhai, one of China’s five special economic zones. Sales in developed markets are on
hold, however, until the aircraft passes muster with engineers and pilots responsible for
shadow certification at the US Federal Aviation Administration (FAA) and the Joint
Aviation Authority. Certification is unlikely in the near term, however, because there is
no interest from a US airline to purchase the aircraft and the FAA will not allocate
resources for this program.
49
“China’s new regional aircraft a hard sell”, cit..
50
Shandong Airlines is a Bombardier customer. The two companies jointly manage a Pan Asian training centre in
Qingdao. Bombardier is considering sourcing some components from three Chinese manufacturers, although it has
abandoned an earlier plan to seek a joint venture to produce jets in China. The plan was discussed with a Chinese
partner from 2001 to 2003. See “China’s plan could boost Bombardier”, The Globe and Mail, 28 October 2004.
20
4.2. Harbin Embraer Aircraft Industry (HEAI)
Confident that its broad offering of regional jets and turboprops – from the 30-passenger
EMB-120 Brasilia turboprop to the 110-passenger ERJ-195 – Embraer has been busy in
Asia since the mid-1990s, considering this market the big plum for its global expansion.
Since May 2000, Embraer has had a permanent office in Beijing, staffed by about 15
employees, with a Chinese-born and Brazilian-educated managing director in the
person of Guan Dongyuan. Embraer clinched its first Chinese deal in 2000, when
Chengdu-based Sichuan Airlines purchased five ERJ-145s and took options on more.51
The following year Southern Airlines placed 20 firm and ten option orders and Wuhan
Airlines an additional ten for the ERJ-145s. However, the sale, with an approximate
value of US$1 billion, was stalled for months, as it still required final government
approval. Brazilian President Fernando Henrique Cardoso personally intervened with
his Chinese counterpart Jiang Zemin to speed up approval, but this did not change the
situation.52 The bone of contention was the Chinese request to see Embraer produce
some of the parts locally.53 In 2001 the company established a major parts presence in
China, working with China Aviation Supplies Import and Export Corp. (CASC) to
warehouse about US$20 million worth of inventory.
At the 2002 Asian Aerospace in Singapore, Embraer made it clear that its goal was to
make its presence in China effective and permanent by establishing a final assembly
line for its regional jets. On the Chinese side there was a clear desire to develop its
industry and, Brazil also being a Third World country, authorities thought that more than
an assembly license could be expected from Embraer. The precedent had been set by
Sino-Brazilian collaboration in satellite and space research, which culminated in a
second successful launch in October 2003. In September the State Council gave its
approval for outline plans to assemble the ERJ-145 in China (Figure 1). Later in the
year Embraer signed a US$50 million agreement with two companies controlled by
51
Sichuan Airlines is now partially controlled by China Southern Airlines, the country’s largest, through a
shareholding arrangement.
52
“Embraer Sells 40 Jets To China In $1 Billion Order”, Aviation Daily, 18 April 2001.
53
“Negócio da Embraer na China não decola”, Folha de S. Paulo, 4 April 2002.
21
AVIC II – HAIG and its subsidiary Hafei Aviation Industry Company (HAIC).54 Claiming
that it needed a majority equity stake to effectively transfer technology and managerial
know-how, Embraer secured a special authorization from government to keep a 51 per
cent share in the joint venture and appoint four directors on the seven-strong board.
The new company, Harbin Embraer Aircraft Industry (HEAI) Company Limited, is based
in Harbin, capital of the north-east province of Heilongjiang, located 900 kilometers
north of Beijing. The plant would manufacture some components as well as assemble
and test the planes, to be marketed primarily in China. The joint venture has a
production capacity of 24 aircraft, worth about US$19.5 million each, per year and is
planned to roll out between 250 and 300 aircraft over the next ten years. The facility has
a 24,000 m2 surface and staff would rise to 180 by the end of 2004.
The aircraft maiden flight was in December 2003, a few months behind schedule. This
was the first Embraer aircraft manufactured outside Brazil. In February 2004,
Guangzhou’s China Southern Airlines ordered six ERJ-145s, thus becoming the second
local carrier to operate the aircraft.55 China Southern will deploy them on routes in the
less-developed mountainous western region of the country. Embraer China sees the
China Southern order as significant because it has raised hopes of other Chinese
airlines ordering the aircraft for their hub-and-spoke routes.56 On 28 June 2004, the
customer took delivery of the first HEAI-made aircraft, with deliveries completed in
February 2005. Embraer debuted the ERJ-170 to local airlines at the second biannual
Brazil-China Expo held in Shanghai in May 2004.
It is important to bear in mind that skepticism has abounded from the beginning. In 2002
Pierre Lau, a Nomura Securities analyst, argued that “high fixed costs and a
comparatively late start [are] likely to work against Embraer's joint venture. Unless they
54
In September of 2003, HAIC signed a cooperation contract with Bell Helicopter Textron Canada Limited and thus
become the sole supplier of M430 helicopter body for Bell (Canada).
55
Also in 2004, Shandong Airlines took delivery of two Bombardier CRJ700 – the first 70-seat regional jet to
become operational in China or, indeed, anywhere in the Asia-Pacific region.
56
“China Southern Orders Six Embraer 145 RJs”, Aviation Daily, 1 March 2004.
22
receive at least 20 orders a year, it would be difficult for them to be financially viable”.57
As mentioned above, the company expects the plant to deliver six planes in 2004, or
about half the number it had anticipated. “The speed in which the facts are happening is
not the speed that we expected in the very beginning,” said Botelho, who estimates the
plant will make 10 aircraft in 2005.58
The most accurate reading of the underperformance over the first two years seems to
be that Embraer’s expectations in terms of a more fluid access to the domestic market
have not been fulfilled. Although local production avoids import duties of 24 per cent,
these are being cut by WTO agreements come 2006, so the tariff-jumping argument per
se is not convincing. As reported above, in the past Embraer had signed several
preliminary agreements to sell planes in China, only to fail to convince their customers
to sign final accords. The Brazilians thought that the willingness to engage in a not
unsubstantial and long-term commitment would give it the edge over competitors like
Bombardier that are still considering whether building a plant in China as well.59
Management also thought that majority ownership of HAIC would prevent the
emergence of the programs that had plagued previous joint ventures.60 Nonetheless –
due to the still infant stage of market institutions and capitalist culture, no less than the
interest on the part of buyers in extracting as many concessions as possible – doing
business in China requires more patience and guanxi (relationship) than in other parts
of the world. If Brazilians, coming out of a relationship culture and with less than a
Northern European/American sense of time, were surprised by this and ran aground on
that particular rock, the Embraer experience seems to fit the general experience of so
many firms that thought they had a line on China.
Down on the shop floor finding a suitable collaborator, politically and technically, in the
right place needs careful homework. Commenting on the rival Chinese and Russianbuilt regional jets, Botelho said that while there can be no doubt over their technological
57
Reuters
58
“Embraer Sees Rising Jet Sales to China as Costs Fall”, Bloomberg, 30 July 2004.
59
“Optimism despite airlines’ risk aversion”, Financial Times – Special Report Aerospace, 19 July 2004.
60
“Nas asas da Embraer”, O Estado de S. Paulo, 25 June 2004.
23
competence, these ventures may have problems in building up a serial production
operation.61 On the other hand, AVIC wants larger subcontracting packages to be
performed in China – the first couple of aircraft were kits flown in from Brazil and little
more than the final stuffing and painting was done in Harbin.
Embraer is currently evaluating possibilities for sourcing certain parts from HAIC, in
substitution of some imports. Fuselage panels would be the natural next step, but two
major pre-conditions must be in place. Embraer wants more sales before contracting
that work to Harbin, and the machine tools to do that must be procured first. Location
and infrastructure are other important considerations, especially in light of the summer
2004 power shortage.
5.
Conclusions
Which motivations underlie industrial reform and policies in China’s aircraft industry?
What role do the conversion of the military-industrial complex, privatization and foreign
investment play in this strategy? Why were two competing projects launched? Why did
the Chinese authorities decide to partner with Embraer, a relatively new kid in the field
of global aerospace, and not with other manufacturers with a more established track
record? And how real is the risk that the Chinese may be opportunistic in their acting, to
protect the interests of its national champions and maximize their chances of becoming
a serious global contender to Embraer?
In the first half of the 1990s the potential of the Chinese industry to mount a competitive
challenge to Western aircraft builders was largely discounted (GAO 1994). Nowadays,
as China strives to bear the ARJ-21 project to execution and even considers entering
the market for wide-bodies,62 the threat is taken more seriously. The growth in the
Chinese air transport market has reinforced the bargaining power of national aircraft
producers in signing informal offset programs with Western majors and authorities are
giving priority to building the science and technology capacity in this area. The seeds of
61
See “Embraer hints at Russian ERJ-145 production”, Flight Daily News, 17 June 2003.
62
“China-made large planes may take off by 2018”, China Daily, 18 March 2004.
24
“techno-nationalism” – i.e., the desire to demonstrate or acquire the status of being a
technologically advanced country – are seemingly planted.
Nonetheless, industrial policy has far from proven its effectiveness. Progress in creating
military/civilian synergies has proven modest – especially when compared to the
shipbuilding industry. Government involvement in air transport remains significant
despite the gradual shift to a more hands-off approach. Airlines still need approval from
the state council and from China Aircraft Supply Corp., a government-owned company
that decides on the country’s aircraft purchases, to place orders.63 Decisions on where
to buy planes are also intertwined with policy-makers’ concerns that China’s trade
surpluses with the United States and, increasingly, Europe give rise to protectionism.
Other policies, however, act at cross-purpose with the goal of developing manufacturing
excellence in regional jets. China still charges flat landing and cabin cleaning charges
for all planes and China’s Air Traffic Management Bureau lets big planes fly at the level
where fuel can be used economically, while the feeder planes are often guided to lower
levels where more fuel is consumed.64 The prospects of setting landing fees and taxes
according to the size of aircraft, which would reduce the cost of operating regional jets,
remain uncertain. Nonetheless, airport construction fees for regional aircraft have
already been cut to CNY 10 (US$ 1.20) from CNHY 50 (US$ 6) per passenger.65
Possibly the most fundamental issue concerns the decision to launch two competing
projects. China’s aircraft industry policy combines judicious opening to foreign investors
and support for local firms. This may make sense insofar as it allows Chinese firms to
build different skills, but the risk is that none of them reaches the level of excellence
which is required to become a global competitor. The regional policy dimension, which
is so compelling in the case of HAEI, adds an additional burden. As other authors have
observed, China will have difficulty following the “Asian model” of state-guided industrial
63
At the end of 2004, Boeing shares fell 2.2 per cent on the announcement by CAAC of a freezing of new
commercial aircraft purchases in 2005, in an effort to curb “over-heated” growth in the sector and uncontrolled
capacity expansion by domestic airlines. “China to freeze aircraft orders in 2005”, Reuters, 29 December 2004.
64
“Good times ahead”, Orient Aviation, September 2004.
65
“First China-built regional aircraft takes to skies”, China Daily, 17 December 2003.
25
growth, given its heavy and particularistic concern for firms in trouble – a tendency to
support losers rather than winners (Moore 2002; Steinfeld 2004).66 Stovepiping and
bureaucratic rivalries in the state-owned industry makes getting from the researchers
and the R&D facilities to design and subsequent production particularly problematic. As
per the contribution of foreign investment, two years is obviously too short a period to
assess an investment as complex as the one that Embraer has embarked in China.
Without any guarantees for minimum orders, Embraer was confident that, with the right
business sense, a product with the appropriate characteristics would easily find a place
in the market. Nonetheless, the number of deals so far has failed to live up to the
Brazilians’ expectations, There is a suspicion that China is leveraging big buying and
gate-keeping its economy to promote AVIC. AIG and GE, which want to expand their
financial services business ever deeper into China, run huge aircraft leasing
subsidiaries, ILFC and GECAS. Government may quietly pressure them to acquire
ARJ21s in exchange to opening market gates to the mother firms.
This being said, HEAI’s prospects are necessarily intertwined with those of Chinese
aerospace more generally. In the market for regional jets, the current competitive
position of Embraer is stronger position than McDonnell’s one when it cooperated with
the Chinese.67 At the same time, it is difficult to foresee the Sino-Brazilian joint venture
to succeed if other, state-owned firms fail in their current plans and authorities may be
tempted to push the ARJ21 project ahead of HAEI.
There is no doubt that the emergence of China’s aircraft manufacturing would
dramatically reshape global aerospace. However, it will take clear strategic thinking,
determination, commitment and lots of money before the aerospace industry may
eventually achieve credibility for more and more aircraft parts and even larger aircraft to
be built in China. As this paper has shown, the industry is not immune from the various
problems that plague high-end manufacturing in China – in particular, regulatory
66
For a different approach, see Lau et al. (2000).
67
In a promising development for Embraer, in early 2004 authorities refused Air China the authorization to use 180seat aircraft to compete with Sichuan Airlines on the Chongqing-Chengdu 300-km route. “Leis ameaçam sucesso da
Embraer na China”, Folha de S. Paulo, 12 July 2004.
26
inconsistency and opacity that push managers into pursuing short-term returns and
excessive diversification rather than developing strong corporate competencies and
building inter-firm relationship.
27
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29
Table 1. The Structure of AVIC 1 and 2
AVIC 1
Shenyang Aircraft Corp. (AC); Chengdu Aircraft
Industrial Corp. (AIC); Xi’an AC; Shanxi AC;
Nanchang AIC
Aircraft
Helicopters
Engine and Supporting
Airborne Equipment
Specialized
Manufacturers
&
Other
Research
Schools
Institutes
&
Harbin Dongan Engine Manufacturing; Guizhou
Honglin
Machinery;
Zhongnan
Transmission
Machinery Works; China National South Aeroengine;
Chengdu Engine; Xian Aeroengine; Guizhou Liyang
Aeroengine; Guizhou Xinyi Machinery Factory.
Qingan Group; Changchun Airborne Equipment;
Chengdu
Aero-Instrument;
Shanxi
Qinling
Aeroelectric; Jianghan Aviation Lif-Support; China
Xingping
Aircraft
Wheel;
Qingyun
Aviation
Instrument; Jincheng Group; Chuanjiang, Pingyuan,
Shenyang Xinhua, Huayang, Shanghai, Yuxin, Wanli,
Changfeng, Wuhan, Guiyang, Luoyang Nanfeng,
Taihang, Beijing Jianghuai, Nanjing Hongyuang,
Hongwei, Sanjiang, Chuanxi Factories
China National Aero-Technology Import and Export
Corporation (CAITC); Changhe AIC; Shanghai AIC;
Guizhou AIC
Beijing University of Aeronautics and Astronautics;
Nanjing University of Aeronautics and Astronautics;
Northwest Poly-Technical University; Chinese
Society of Aeronautics and Astronautics; Beijing
Institute of Aeronautical Materials; Aircraft Strength
Research Institute of AVIC; Beijing Aeronautical
Manufacturing Technology Research Institute; China
Aero-Information
Center;
China
Aeronautical
Project and Design Institute; 18 other institutes.
30
AVIC 2
Harbin AIC; Hongdu AIC; Harbin Aviation Industry
Group; Shijiazhuang AIC; Changzhou, Baoding
(Propeller), Xiangling (Machinery), and Hongtu
Factories
Jiangxi Changhe Aviation Industries Company
China National South Aeroengine; Beijing Chang
Kong Machinery; Chengdu Engine; Changzhou
Lanxiang
Machinery
Works;
Zhongnan
(Transmission Machinery) and Changjiang (Engine
& Machinery) Factories
Beijing Shuguang; Xinhang; Sichuan Fanhua;
Chuanjiang; Sanjiang; Lanzhou; NanJin Hongguang;
TianJin; Wuhan; Chuanxi; Changchun; Zhengzhou
XinWei; Wanli; Sichuan; Xuzhou; Qingdao Qianshao;
Jingdezhen; Baoding Xiangyang
Hanzhong Aviation Industry (Group) (including 18
Manufacturers) as well as 24 other enterprises &
Institutes
Chinese Helicopter Research and Development
Institute; Zhuzhou Aviation Power Plant Research
Institute; Chinese Special Vehicles Research
Institute
Table 2. Main Airbus and Boeing Subcontracting Work in China
Shanghai
Airbus1
Boeing
(1)
B737 even tail
Xi’an
A320 wing leading
edge assemblies and
electronics bay doors
(sole supplier)
Chendgu
A320 forward nose
section parts and rear
passenger door (one
of two suppliers)
B737 vertical fins,
horizontal stabilizers
and access gates
757 empennage
Shenyang
A320 fixed leading
edges, wing interspar
ribs, and emergency
exit doors (sole
supplier) &
A330/A340 forwardcargo door
whole tail sections
and cargo doors
Hong Yuan Aviation Forging & Casting (HYFC), based in Sanyuan county in Shaanxi Province, is
producing titanium forging parts, which are used to mount aircraft powerplants to wings. Guizhou
Aviation Industrial Group produces maintenance jigs and tools.
Source: companies.
Table 3. Trade in Aircraft, Spacecraft, and Parts Thereof
(US$ billion)
Exports
1997
1998
1999
2000
2001
2002
2003
Imports
2.91
4.40
5.68
5.36
n.a.
4.39
4.39
Deficit
32.35
31.75
31.75
21.71
44.31
40.52
44.61
Source: China Customs
31
29.44
27.35
26.07
16.35
n.a.
36.13
40.22
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