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2016, Innovative Practices in services industry and Growth in career and Business Opportunities
Public relations (PR) is a strategic communication process that organizations use to build, maintain, and manage relationships with various stakeholders, including the public, customers, employees, investors, government agencies, and the media. The goal of PR is to establish a positive reputation, enhance brand image, and foster goodwill through effective communication and engagement.
LECTURE 01 PUBLIC RELATIONS AND RELATED DISCIPLINES:SIMILITUDE AND OTHERNESS PERSPECTIVES 1.Public Relations (PR) refers to the strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR involves managing and disseminating information from an organization to the public in order to influence their perception and maintain a positive image. It encompasses a variety of activities such as media relations, crisis communication, event management, and social media engagement, aiming to foster a positive relationship with the audience, media, employees, stakeholders, and the community at large (Broom & Sha,2006). PR is concerned with building and maintaining a positive image and a strong relationship with various stakeholders, including customers, employees, investors, and the general public. It employs strategic communication to manage the flow of information between an organization and its publics to influence their perception and to create goodwill. PR activities include media relations, crisis communication, event management, and corporate communication. The goal of PR is not directly tied to sales but rather to create a favorable environment for the organization's operations and its longterm reputation.
Nigerian Chapter of Arabian Journal of Business and Management Review
The Role of Public Relations in Organization2013 •
Managing any organization is not an easy task as we come across people of diverse economic, political and socio-cultural backgrounds. In an environment that is made up of persons with different personalities, care should be taken in order not to offend persons directly or indirectly. Work stress can also be a factor that might cause frictions at workplace. In the light of these, the principle of public relations should be streamlined into the management process in order for persons to get along in workplace. Management itself is a collective process and public relations is not done in isolation-is not a one man show. This work highlights the import of public relations in the workplace and how it can go a long way in maintaining continued good relationship among colleagues.
Most organization, institutions and companies today in their organizational structure has a place/office for public relations personnel (Wilcox 2006:1). One question that fathom the minds of many and which form the onus for this essay is what is public relations, its types and functions, cultural framework, ethics and how it operates in the society.
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