Exploring magic as a creative necessity in contemporary business, this book clarifies the differences between magic as an organizational resource and magic as fakery, pretence and manipulation. Using this lens, it highlights insights into the relationship between anthropology and business, and organizational studies. Ours is an economy dependent on magic; success depends on innovation and creativity producing unexpected, unpredictable and amazing offerings and results. Magic is dangerous and unpredictable. The Enlightenment and Modernism abhor the uncontrollable, nonlinear and indeterminant. The Social Sciences have tried to protect us from disorder, chaos and mystery. The dilemma is that we need the inspiration and surprise that we so dread and fear. This book is about the two-edged sword of magic and our dependence and rejection of the radical relatedness it entails. Do our desires influence the course of nature; can we ‘will' the good and the bad in our relationships, business outcomes and individual actions? This book explores our dependency on, and fear of, magic. It explores how our organizations, economy and finances are all co-dependent on magical thought and actions; whereby we are inherently linked to magic's roller coaster of possibilities, necessities, fears and alternatives.
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