Expert tips for creating engaging custom training videos
Training videos come in many forms, like education intro videos to introduce your business and processes, computer instructional videos to present info, and short training videos to deliver important how-tos. Use these pro tips to hold audience interest and get your videos right.
Go behind the scenes
Your custom training videos are more likely to appeal to viewers when you show off your personality. Get employees behind the camera to share their stories and experiences. Showcase a “day in the life” of your company. Tell your brand’s story. Making a connection with your viewers is the first step to build affinity with your company on a deeper level.
Make it interactive
Your audience can engage with your video through questions or interactive additions. Add hotspots that direct viewers to take a survey or answer a series of questions about the material you’ve covered. Use Vimeo Create to add questions in captions to your free online training videos, where viewers can answer independently or in groups to help them retain what they’ve learned.
Use plenty of visuals
Always incorporate visuals into your training videos to help viewers understand and absorb the information you’re presenting. Use screencasts, charts, eye-catching animations, or simple graphics that viewers can digest easily. Vimeo Create’s training video creator offers all the bells and whistles you need to create visually compelling video training tools.
