Marketing
Meet the young entrepreneurs using Vimeo to build their businesses
See how our video platform is helping real people with real challenges.
Introducing Vimeo Marketing: Giving you control of your video strategy
Our end-to-end video solution has everything you need for managing viewer experience, creating high-quality videos, and distributing content at scale.
3 ways our customer marketing lead uses Vimeo in her workday
Meet Emily and learn how she uses Vimeo to make polished customer-spotlight videos, sales trainings, and interactive case studies.
6 video marketing mistakes to avoid
Pro video creators discuss their biggest mistakes, including chasing virality, talking too much or too fast, trying to be perfect, and spending too much on gear before becoming comfortable in front of the camera.
Recent Posts
How a YouTube-only video strategy puts your brand at risk
Discover how a YouTube-only video strategy could put your brand at risk in a number of ways, from unrelated and annoying ads, to inappropriate content.
Why a YouTube-only video strategy can lead to unexpected revenue risks
Discover the revenue risks of relying on YouTube for your video strategy. Learn how YouTube's ads, suggested videos, and SEO limitations impact sales.
How interactive and shoppable video will reshape the future of e-commerce
Take a closer look at interactive and shoppable video and the best practices that will allow you to optimize your video commerce strategy.
Four ways AI translation tools provide immediate value to businesses
Discover how AI video translation tools are revolutionizing global marketing and internal communications.
Video school: Maximize your video's potential with these powerful tools
If you’re looking for a solution to elevate your marketing strategy, Vimeo’s all-in-one solution provides intuitive editing tools designed to transform raw footage into professional, polished content — no experience needed.
Trust and value: Using video to build post-purchase customer relationships
A brand’s relationship with customers doesn’t end with a purchase. Learn how using video throughout the customer lifecycle builds lasting relationships and boosts lifetime value.
Video school: How successful marketers use Vimeo
Whether you’re looking to engage your audience, boost brand visibility, or optimize your video strategy, this guide will walk you through some ways to leverage Vimeo’s tools to take your video marketing efforts to the next level.
6 ways Vimeo maximizes your video SEO impact
Learn how Vimeo uses search engine optimization to help videos reach audiences online. Discover our video SEO practices that help drive traffic to your site.
The truth about Vimeo and YouTube video SEO
Uncover the key differences in Vimeo’s and YouTube's approach to video SEO. To boost your website traffic with embedded videos, see why Vimeo is best
