Highly accomplished, creative and energetic PR/Strategic Communications professional with diverse knowledge of generating and developing strategic communication plans.
This case study explores the crisis communication challenges faced by Zara in 2023 due to its con... more This case study explores the crisis communication challenges faced by Zara in 2023 due to its controversial ad campaign, "The Jacket." Featuring imagery reminiscent of the Israel-Hamas conflict, the campaign drew swift criticism for insensitivity. Social media backlash, including the hashtag #BoycotZara, led to the campaign's removal. Zara's response, expressing regret and respect, couldn't prevent a sharp decline in brand sentiments—from 31.6% positive to 76.4% negative. While specific financial impacts aren't detailed, the study highlights the potential long-term consequences of such controversies on a company's reputation and emphasizes the importance of effective crisis communication.
Critical Analysis – “Media & Cultural Imperialism”
Analisis kritikal yang dibuat ini bertujuan un... more Critical Analysis – “Media & Cultural Imperialism” Analisis kritikal yang dibuat ini bertujuan untuk menghuraikan secara ringkas tentang imperialisme budaya dan media. Dalam era globalisasi, dunia hari ini semakin hari semakin moden dan pesat membangun. Moden di sini membawa maksud dari segi manusia, bahasa dan budaya kita semua. Sekarang, budaya sangat tertarik antara satu dengan yang lain dan saling bertindih dan pinjam meminjam.
MENGAPLIKASIKAN COGNITIVE DISSONANCE THEORY – SUMBANGAN KEPADA PENDUDUK PALESTIN SEBAGAI BANTUAN ... more MENGAPLIKASIKAN COGNITIVE DISSONANCE THEORY – SUMBANGAN KEPADA PENDUDUK PALESTIN SEBAGAI BANTUAN KEPADA MAGSA KEKEJAMAN REJIM ZIONIS
Tugasan subjek Kumunikasi Perundingan ini menuntut pelajar untuk melakukan rumusan terhadap journ... more Tugasan subjek Kumunikasi Perundingan ini menuntut pelajar untuk melakukan rumusan terhadap journal-journal Komunikasi Perundingan. Pelajar dikehendaki membuat rumusan artikel terhadap 5 journal yang dipilih.
• Definition of AI and its applications in the advertising domain.
• Historical context: Evolutio... more • Definition of AI and its applications in the advertising domain. • Historical context: Evolution of AI in advertising and its current state. • Overview of AI techniques used in advertising, such as machine learning, natural language processing, and computer vision.
This course is designed to provide an understanding of the role of advertising in promoting susta... more This course is designed to provide an understanding of the role of advertising in promoting sustainable business practices. The course will cover the definition and explanation of sustainability, the benefits and challenges of advertising for sustainable businesses, emerging trends in sustainability reporting in Malaysia, and effective advertising strategies for sustainable businesses. The course will also discuss the methods for measuring the effectiveness of advertising campaigns for sustainable businesses and the implications of advertising practices on the advertising industry, society, and the nation.
Green advertising is a marketing strategy that emphasizes the environmental benefits of a product... more Green advertising is a marketing strategy that emphasizes the environmental benefits of a product or service to appeal to environmentally conscious consumers. Green advertising can take various forms, including eco-labeling, environmental claims, and sustainability marketing (Chernev & Blair, 2015).
The benefits of green marketing include enhancing brand reputation, increasing consumer loyalty, and improving sales (Peattie & Crane, 2005). However, green advertising also involves potential risks, such as accusations of greenwashing, which can harm the company's reputation and consumer trust (Delmas & Burbano, 2011).
Cause-related advertising is a marketing strategy that involves partnering with a charitable orga... more Cause-related advertising is a marketing strategy that involves partnering with a charitable organization or social cause in order to promote both the cause and the company's products or services. The goal of cause-related advertising is to enhance the company's brand image and reputation by showcasing its commitment to social responsibility. Cause-related advertising is a form of marketing communication that involves the association of a company or brand with a charitable cause or social issue to promote the company's products or services while also addressing societal needs (Varadarajan & Menon, 1988).
INTRODUCTION TO GAMIFICATION
Gamification refers to the application of game design elements and... more INTRODUCTION TO GAMIFICATION
Gamification refers to the application of game design elements and principles to non-game contexts, such as advertising, in order to engage and motivate users to take a desired action. This can include the use of game mechanics, such as points, badges, and leaderboards, as well as narrative and storytelling techniques, to create a more engaging and immersive experience for the user.
Mobile advertising has become an essential component of modern marketing strategies, owing to the... more Mobile advertising has become an essential component of modern marketing strategies, owing to the exponential growth of mobile device users worldwide. It is a form of digital advertising that is designed for mobile devices such as smartphones and tablets. As noted by KPMG (2018), mobile advertising "is a powerful tool to drive brand awareness, engagement, and sales."
One of the primary benefits of mobile advertising is its targeted reach. Mobile devices offer a wealth of data about users' demographics, interests, and behaviors, allowing advertisers to create more personalized and relevant ads. According to a study by eMarketer (2019), "Mobile advertising has emerged as the most precise and efficient way to reach specific groups of consumers."
DEFINITION AND IMPORTANCE OF SOCIAL MEDIA ADVERTISING:
"Social media advertising refers to the us... more DEFINITION AND IMPORTANCE OF SOCIAL MEDIA ADVERTISING: "Social media advertising refers to the use of social media platforms to promote a product or service. It involves creating and sharing content to achieve marketing and branding goals" (Berman & Katona, 2013).
"Social media advertising is an essential part of digital marketing that helps businesses to ..target and reach their desired audience. It is a cost-effective and measurable way to build brand awareness, drive website traffic, and generate leads and sales" (Gurău & Ranchhod, 2019).
User-generated content (also known as UGC or consumer-generated content) is original, brand-speci... more User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
The goal of the interview is to deeply into any qualitative applications or instruments in commun... more The goal of the interview is to deeply into any qualitative applications or instruments in communications research in order to explore the respondent's point of view, feelings, and perspectives. Here are some notes for the post-graduate student.
This case study aims to conduct a robust comparative analysis of the effectiveness of public rela... more This case study aims to conduct a robust comparative analysis of the effectiveness of public relations and media social integration in promoting SME Bank (M) Berhad's reality program TV show and magazine TV program, SUKSES 4.0. The study will examine the strategies and tactics used for public relations and social media integration, evaluating their impact on brand visibility, audience engagement, and overall program success. By analyzing the results and comparing different approaches, this case study will provide valuable insights into the most effective methods for promoting TV programs in the context of SME Bank (M) Berhad's SUKSES 4.0.
This case study explores the crisis communication challenges faced by Zara in 2023 due to its con... more This case study explores the crisis communication challenges faced by Zara in 2023 due to its controversial ad campaign, "The Jacket." Featuring imagery reminiscent of the Israel-Hamas conflict, the campaign drew swift criticism for insensitivity. Social media backlash, including the hashtag #BoycotZara, led to the campaign's removal. Zara's response, expressing regret and respect, couldn't prevent a sharp decline in brand sentiments—from 31.6% positive to 76.4% negative. While specific financial impacts aren't detailed, the study highlights the potential long-term consequences of such controversies on a company's reputation and emphasizes the importance of effective crisis communication.
Critical Analysis – “Media & Cultural Imperialism”
Analisis kritikal yang dibuat ini bertujuan un... more Critical Analysis – “Media & Cultural Imperialism” Analisis kritikal yang dibuat ini bertujuan untuk menghuraikan secara ringkas tentang imperialisme budaya dan media. Dalam era globalisasi, dunia hari ini semakin hari semakin moden dan pesat membangun. Moden di sini membawa maksud dari segi manusia, bahasa dan budaya kita semua. Sekarang, budaya sangat tertarik antara satu dengan yang lain dan saling bertindih dan pinjam meminjam.
MENGAPLIKASIKAN COGNITIVE DISSONANCE THEORY – SUMBANGAN KEPADA PENDUDUK PALESTIN SEBAGAI BANTUAN ... more MENGAPLIKASIKAN COGNITIVE DISSONANCE THEORY – SUMBANGAN KEPADA PENDUDUK PALESTIN SEBAGAI BANTUAN KEPADA MAGSA KEKEJAMAN REJIM ZIONIS
Tugasan subjek Kumunikasi Perundingan ini menuntut pelajar untuk melakukan rumusan terhadap journ... more Tugasan subjek Kumunikasi Perundingan ini menuntut pelajar untuk melakukan rumusan terhadap journal-journal Komunikasi Perundingan. Pelajar dikehendaki membuat rumusan artikel terhadap 5 journal yang dipilih.
• Definition of AI and its applications in the advertising domain.
• Historical context: Evolutio... more • Definition of AI and its applications in the advertising domain. • Historical context: Evolution of AI in advertising and its current state. • Overview of AI techniques used in advertising, such as machine learning, natural language processing, and computer vision.
This course is designed to provide an understanding of the role of advertising in promoting susta... more This course is designed to provide an understanding of the role of advertising in promoting sustainable business practices. The course will cover the definition and explanation of sustainability, the benefits and challenges of advertising for sustainable businesses, emerging trends in sustainability reporting in Malaysia, and effective advertising strategies for sustainable businesses. The course will also discuss the methods for measuring the effectiveness of advertising campaigns for sustainable businesses and the implications of advertising practices on the advertising industry, society, and the nation.
Green advertising is a marketing strategy that emphasizes the environmental benefits of a product... more Green advertising is a marketing strategy that emphasizes the environmental benefits of a product or service to appeal to environmentally conscious consumers. Green advertising can take various forms, including eco-labeling, environmental claims, and sustainability marketing (Chernev & Blair, 2015).
The benefits of green marketing include enhancing brand reputation, increasing consumer loyalty, and improving sales (Peattie & Crane, 2005). However, green advertising also involves potential risks, such as accusations of greenwashing, which can harm the company's reputation and consumer trust (Delmas & Burbano, 2011).
Cause-related advertising is a marketing strategy that involves partnering with a charitable orga... more Cause-related advertising is a marketing strategy that involves partnering with a charitable organization or social cause in order to promote both the cause and the company's products or services. The goal of cause-related advertising is to enhance the company's brand image and reputation by showcasing its commitment to social responsibility. Cause-related advertising is a form of marketing communication that involves the association of a company or brand with a charitable cause or social issue to promote the company's products or services while also addressing societal needs (Varadarajan & Menon, 1988).
INTRODUCTION TO GAMIFICATION
Gamification refers to the application of game design elements and... more INTRODUCTION TO GAMIFICATION
Gamification refers to the application of game design elements and principles to non-game contexts, such as advertising, in order to engage and motivate users to take a desired action. This can include the use of game mechanics, such as points, badges, and leaderboards, as well as narrative and storytelling techniques, to create a more engaging and immersive experience for the user.
Mobile advertising has become an essential component of modern marketing strategies, owing to the... more Mobile advertising has become an essential component of modern marketing strategies, owing to the exponential growth of mobile device users worldwide. It is a form of digital advertising that is designed for mobile devices such as smartphones and tablets. As noted by KPMG (2018), mobile advertising "is a powerful tool to drive brand awareness, engagement, and sales."
One of the primary benefits of mobile advertising is its targeted reach. Mobile devices offer a wealth of data about users' demographics, interests, and behaviors, allowing advertisers to create more personalized and relevant ads. According to a study by eMarketer (2019), "Mobile advertising has emerged as the most precise and efficient way to reach specific groups of consumers."
DEFINITION AND IMPORTANCE OF SOCIAL MEDIA ADVERTISING:
"Social media advertising refers to the us... more DEFINITION AND IMPORTANCE OF SOCIAL MEDIA ADVERTISING: "Social media advertising refers to the use of social media platforms to promote a product or service. It involves creating and sharing content to achieve marketing and branding goals" (Berman & Katona, 2013).
"Social media advertising is an essential part of digital marketing that helps businesses to ..target and reach their desired audience. It is a cost-effective and measurable way to build brand awareness, drive website traffic, and generate leads and sales" (Gurău & Ranchhod, 2019).
User-generated content (also known as UGC or consumer-generated content) is original, brand-speci... more User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
The goal of the interview is to deeply into any qualitative applications or instruments in commun... more The goal of the interview is to deeply into any qualitative applications or instruments in communications research in order to explore the respondent's point of view, feelings, and perspectives. Here are some notes for the post-graduate student.
This case study aims to conduct a robust comparative analysis of the effectiveness of public rela... more This case study aims to conduct a robust comparative analysis of the effectiveness of public relations and media social integration in promoting SME Bank (M) Berhad's reality program TV show and magazine TV program, SUKSES 4.0. The study will examine the strategies and tactics used for public relations and social media integration, evaluating their impact on brand visibility, audience engagement, and overall program success. By analyzing the results and comparing different approaches, this case study will provide valuable insights into the most effective methods for promoting TV programs in the context of SME Bank (M) Berhad's SUKSES 4.0.
Uploads
Papers
Analisis kritikal yang dibuat ini bertujuan untuk menghuraikan secara ringkas tentang imperialisme budaya dan media. Dalam era globalisasi, dunia hari ini semakin hari semakin moden dan pesat membangun. Moden di sini membawa maksud dari segi manusia, bahasa dan budaya kita semua. Sekarang, budaya sangat tertarik antara satu dengan yang lain dan saling bertindih dan pinjam meminjam.
Teaching Documents
• Historical context: Evolution of AI in advertising and its current state.
• Overview of AI techniques used in advertising, such as machine learning, natural language processing, and computer vision.
The benefits of green marketing include enhancing brand reputation, increasing consumer loyalty, and improving sales (Peattie & Crane, 2005). However, green advertising also involves potential risks, such as accusations of greenwashing, which can harm the company's reputation and consumer trust (Delmas & Burbano, 2011).
Gamification refers to the application of game design elements and principles to non-game contexts, such as advertising, in order to engage and motivate users to take a desired action. This can include the use of game mechanics, such as points, badges, and leaderboards, as well as narrative and storytelling techniques, to create a more engaging and immersive experience for the user.
One of the primary benefits of mobile advertising is its targeted reach. Mobile devices offer a wealth of data about users' demographics, interests, and behaviors, allowing advertisers to create more personalized and relevant ads. According to a study by eMarketer (2019), "Mobile advertising has emerged as the most precise and efficient way to reach specific groups of consumers."
"Social media advertising refers to the use of social media platforms to promote a product or service. It involves creating and sharing content to achieve marketing and branding goals" (Berman & Katona, 2013).
"Social media advertising is an essential part of digital marketing that helps businesses to ..target and reach their desired audience. It is a cost-effective and measurable way to build brand awareness, drive website traffic, and generate leads and sales" (Gurău & Ranchhod, 2019).
Drafts
Analisis kritikal yang dibuat ini bertujuan untuk menghuraikan secara ringkas tentang imperialisme budaya dan media. Dalam era globalisasi, dunia hari ini semakin hari semakin moden dan pesat membangun. Moden di sini membawa maksud dari segi manusia, bahasa dan budaya kita semua. Sekarang, budaya sangat tertarik antara satu dengan yang lain dan saling bertindih dan pinjam meminjam.
• Historical context: Evolution of AI in advertising and its current state.
• Overview of AI techniques used in advertising, such as machine learning, natural language processing, and computer vision.
The benefits of green marketing include enhancing brand reputation, increasing consumer loyalty, and improving sales (Peattie & Crane, 2005). However, green advertising also involves potential risks, such as accusations of greenwashing, which can harm the company's reputation and consumer trust (Delmas & Burbano, 2011).
Gamification refers to the application of game design elements and principles to non-game contexts, such as advertising, in order to engage and motivate users to take a desired action. This can include the use of game mechanics, such as points, badges, and leaderboards, as well as narrative and storytelling techniques, to create a more engaging and immersive experience for the user.
One of the primary benefits of mobile advertising is its targeted reach. Mobile devices offer a wealth of data about users' demographics, interests, and behaviors, allowing advertisers to create more personalized and relevant ads. According to a study by eMarketer (2019), "Mobile advertising has emerged as the most precise and efficient way to reach specific groups of consumers."
"Social media advertising refers to the use of social media platforms to promote a product or service. It involves creating and sharing content to achieve marketing and branding goals" (Berman & Katona, 2013).
"Social media advertising is an essential part of digital marketing that helps businesses to ..target and reach their desired audience. It is a cost-effective and measurable way to build brand awareness, drive website traffic, and generate leads and sales" (Gurău & Ranchhod, 2019).