Papers by Priscila R Carvalho
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O alargamento dos meios de produção midiática inseriu novos intermediários culturais no campo da... more O alargamento dos meios de produção midiática inseriu novos intermediários culturais no campo da moda, influenciando os processos comunicacionais que nele ocorrem. Ainda muito recente e instável essa condição expõe conflitos entre seus diferentes atores e a necessidade de investigar e atualizar noções de moda no mundo contemporâneo. O presente artigo objetiva contribuir com as discussões sobre a figura da blogueira como liderança de opinião nas dinâmicas da moda indagando como se constitui sua representação identitária. O blog " Camila Coelho " foi estudado e o resultado aponta e discute quatro principais características da representação identitária negociada pela blogueira, assim categorizadas: o gosto conspícuo, a generosidade como motivação, a intimidade aparente e a celebridade conquistada. Por fim, consideram-se as consequências para a comunicação e o consumo de moda.
Abstract: The expansion of media production facilities has inserted new cultural intermediaries in the fashion field, influencing the communication processes that occur in it. Still a very recent and unstable condition, it exposes conflicts between different actors and the need to investigate and update fashion concepts in the contemporary world. This article aims to contribute to discussions on the figure of the blogger as opinion leadership in fashion dynamics inquiring how its identity representation is constituted. The blog " Camila Coelho " was studied and the results point and discuss four major characteristics of the identity representation negotiated by the blogger, categorized as follows: the conspicuous taste, generosity as motivation, the apparent intimacy and conquered celebrity. Finally, the consequences of it for communication and the consumption of fashion are considered.
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Papers by Priscila R Carvalho
Abstract: The expansion of media production facilities has inserted new cultural intermediaries in the fashion field, influencing the communication processes that occur in it. Still a very recent and unstable condition, it exposes conflicts between different actors and the need to investigate and update fashion concepts in the contemporary world. This article aims to contribute to discussions on the figure of the blogger as opinion leadership in fashion dynamics inquiring how its identity representation is constituted. The blog " Camila Coelho " was studied and the results point and discuss four major characteristics of the identity representation negotiated by the blogger, categorized as follows: the conspicuous taste, generosity as motivation, the apparent intimacy and conquered celebrity. Finally, the consequences of it for communication and the consumption of fashion are considered.
Abstract: The expansion of media production facilities has inserted new cultural intermediaries in the fashion field, influencing the communication processes that occur in it. Still a very recent and unstable condition, it exposes conflicts between different actors and the need to investigate and update fashion concepts in the contemporary world. This article aims to contribute to discussions on the figure of the blogger as opinion leadership in fashion dynamics inquiring how its identity representation is constituted. The blog " Camila Coelho " was studied and the results point and discuss four major characteristics of the identity representation negotiated by the blogger, categorized as follows: the conspicuous taste, generosity as motivation, the apparent intimacy and conquered celebrity. Finally, the consequences of it for communication and the consumption of fashion are considered.