Woo is the most-used ecommerce platform in the world, powering success for more than 3.9 million online stores. Our flexible, open-source solution helps builders of all stripes — freelance developers, in-house engineers, agencies — create anything they need, all on WordPress.

Why build online stores on Woo?

• True flexibility: You can make it happen no matter how or what a merchant wants to sell. Our flexible platform lets you build the shopping experience of your dreams by giving you full control to create exactly what you need, down to the source code.
• The freedom of open source: Unlike closed-source platforms, Woo gives your clients full ownership of their store and data. Their site, store, order, and customer information is truly theirs — not leased from their e-commerce platform.
• The familiarity of WordPress: If you know WordPress, you already know the basics of developing on WooCommerce. Use all the plugins you already love, and even manage stores with the tried and true WP-CLI.
• The tools you need: Hooks, filters, actions, and REST API endpoints let you work the way you want to build whatever you want. Or tap into hundreds of pre-built extensions in our Marketplace and go to market even faster.