Penelitian ini membahas diplomasi publik Inggris terhadap Tiongkok melalui penyelenggaraan GREAT ... more Penelitian ini membahas diplomasi publik Inggris terhadap Tiongkok melalui penyelenggaraan GREAT Festival of Creativity di Shanghai dalam sektor industri film. GREAT Festival of Creativity merupakan bagian dari penyelenggaraan kampanye Britain is GREAT yang bertujuan untuk berinvestasi, berkunjung dan menempuh studi. Dalam pembahasannya, peneliti menggunakan dimensi diplomasi publik Mark Leonard untuk mengaji penyelenggaraan festival tersebut dalam upaya mencapai tujuannya. Dimensi diplomasi publik yang dikemukakan oleh Mark Leonard terbagi menjadi tiga dimensi, yaitu manajemen berita, komunikasi strategis dan pembangunan hubungan. Dimensi manajemen berita dilakukan oleh pemerintah Inggris dengan menggunakan media sosial, yaitu melalui twitter, Sina Weibo, website resmi Kedutaan Besar Inggris untuk Tiongkok serta GREAT Festival of Creativity. Penggunaan media sosial ini bertujuan untuk mendekatkan diri dengan publik Tiongkok, sehingga ketika menyampaikan kebijakan melalui media ini, pesan dapat dengan mudah diserap oleh publik Tiongkok. Dimensi selanjutnya adalah komunikasi strategis dimana pemerintah Inggris berusaha menyampaikan pesan-pesan strategisnya melalui kampanye Britain is GREAT dan dua festival persiapan sebelum penyelenggaraan GREAT 1 1
ABSTRACT
Anindya Ayu Pranaputrika Kirana. 170210120110. United Kingdom’s Public Diplomacy Toward... more ABSTRACT
Anindya Ayu Pranaputrika Kirana. 170210120110. United Kingdom’s Public Diplomacy Towards People’s Republic of China in Film Industry Sector Through GREAT Festival of Creativity. Department of International Relations. Faculty of Social and Political Science, Universitas Padjadjaran, Jatinangor, April 2016. GREAT Festival of Creativity that was held in Shanghai, 2-4 March 2015, is one of Britain is GREAT campaign in China who shows the greatness of United Kingdom. From this festival, United Kingdom use their public diplomacy to engage with China’s people to understand their values and culture that aims to invest, to visit and to study in United Kingdom. Theory that will be used in this research is public diplomacy of Mark Leonard which divided into three dimension: news management, strategic communication and long-term relationship building. This research used qualitative method as the research method and descriptive-analysis as the research design. The research result showed that United Kingdom’s public diplomacy towards China through GREAT Festival of Creativity could create the understanding of China’s people about United Kingdom’s values and cultures from the implementation of this festival. Therefore, United Kingdom can reach their aims from the implementation of this festival: to invest, to visit and to study.
Keyword: Public Diplomacy, News Management, Strategic Communication, Long-Term Relationship Building, GREAT Festival of Creativity, Britain is GREAT.
Penelitian ini membahas diplomasi publik Inggris terhadap Tiongkok melalui penyelenggaraan GREAT ... more Penelitian ini membahas diplomasi publik Inggris terhadap Tiongkok melalui penyelenggaraan GREAT Festival of Creativity di Shanghai dalam sektor industri film. GREAT Festival of Creativity merupakan bagian dari penyelenggaraan kampanye Britain is GREAT yang bertujuan untuk berinvestasi, berkunjung dan menempuh studi. Dalam pembahasannya, peneliti menggunakan dimensi diplomasi publik Mark Leonard untuk mengaji penyelenggaraan festival tersebut dalam upaya mencapai tujuannya. Dimensi diplomasi publik yang dikemukakan oleh Mark Leonard terbagi menjadi tiga dimensi, yaitu manajemen berita, komunikasi strategis dan pembangunan hubungan. Dimensi manajemen berita dilakukan oleh pemerintah Inggris dengan menggunakan media sosial, yaitu melalui twitter, Sina Weibo, website resmi Kedutaan Besar Inggris untuk Tiongkok serta GREAT Festival of Creativity. Penggunaan media sosial ini bertujuan untuk mendekatkan diri dengan publik Tiongkok, sehingga ketika menyampaikan kebijakan melalui media ini, pesan dapat dengan mudah diserap oleh publik Tiongkok. Dimensi selanjutnya adalah komunikasi strategis dimana pemerintah Inggris berusaha menyampaikan pesan-pesan strategisnya melalui kampanye Britain is GREAT dan dua festival persiapan sebelum penyelenggaraan GREAT 1 1
ABSTRACT
Anindya Ayu Pranaputrika Kirana. 170210120110. United Kingdom’s Public Diplomacy Toward... more ABSTRACT
Anindya Ayu Pranaputrika Kirana. 170210120110. United Kingdom’s Public Diplomacy Towards People’s Republic of China in Film Industry Sector Through GREAT Festival of Creativity. Department of International Relations. Faculty of Social and Political Science, Universitas Padjadjaran, Jatinangor, April 2016. GREAT Festival of Creativity that was held in Shanghai, 2-4 March 2015, is one of Britain is GREAT campaign in China who shows the greatness of United Kingdom. From this festival, United Kingdom use their public diplomacy to engage with China’s people to understand their values and culture that aims to invest, to visit and to study in United Kingdom. Theory that will be used in this research is public diplomacy of Mark Leonard which divided into three dimension: news management, strategic communication and long-term relationship building. This research used qualitative method as the research method and descriptive-analysis as the research design. The research result showed that United Kingdom’s public diplomacy towards China through GREAT Festival of Creativity could create the understanding of China’s people about United Kingdom’s values and cultures from the implementation of this festival. Therefore, United Kingdom can reach their aims from the implementation of this festival: to invest, to visit and to study.
Keyword: Public Diplomacy, News Management, Strategic Communication, Long-Term Relationship Building, GREAT Festival of Creativity, Britain is GREAT.
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Anindya Ayu Pranaputrika Kirana. 170210120110. United Kingdom’s Public Diplomacy Towards People’s Republic of China in Film Industry Sector Through GREAT Festival of Creativity. Department of International Relations. Faculty of Social and Political Science, Universitas Padjadjaran, Jatinangor, April 2016.
GREAT Festival of Creativity that was held in Shanghai, 2-4 March 2015, is one of Britain is GREAT campaign in China who shows the greatness of United Kingdom. From this festival, United Kingdom use their public diplomacy to engage with China’s people to understand their values and culture that aims to invest, to visit and to study in United Kingdom.
Theory that will be used in this research is public diplomacy of Mark Leonard which divided into three dimension: news management, strategic communication and long-term relationship building. This research used qualitative method as the research method and descriptive-analysis as the research design.
The research result showed that United Kingdom’s public diplomacy towards China through GREAT Festival of Creativity could create the understanding of China’s people about United Kingdom’s values and cultures from the implementation of this festival. Therefore, United Kingdom can reach their aims from the implementation of this festival: to invest, to visit and to study.
Keyword: Public Diplomacy, News Management, Strategic Communication, Long-Term Relationship Building, GREAT Festival of Creativity, Britain is GREAT.
Anindya Ayu Pranaputrika Kirana. 170210120110. United Kingdom’s Public Diplomacy Towards People’s Republic of China in Film Industry Sector Through GREAT Festival of Creativity. Department of International Relations. Faculty of Social and Political Science, Universitas Padjadjaran, Jatinangor, April 2016.
GREAT Festival of Creativity that was held in Shanghai, 2-4 March 2015, is one of Britain is GREAT campaign in China who shows the greatness of United Kingdom. From this festival, United Kingdom use their public diplomacy to engage with China’s people to understand their values and culture that aims to invest, to visit and to study in United Kingdom.
Theory that will be used in this research is public diplomacy of Mark Leonard which divided into three dimension: news management, strategic communication and long-term relationship building. This research used qualitative method as the research method and descriptive-analysis as the research design.
The research result showed that United Kingdom’s public diplomacy towards China through GREAT Festival of Creativity could create the understanding of China’s people about United Kingdom’s values and cultures from the implementation of this festival. Therefore, United Kingdom can reach their aims from the implementation of this festival: to invest, to visit and to study.
Keyword: Public Diplomacy, News Management, Strategic Communication, Long-Term Relationship Building, GREAT Festival of Creativity, Britain is GREAT.