Papers by Ellyda Retpitasari
Dalam penelitian ini, peneliti mengangkat fokus penelitian yang hendak dikaji dalam skripsi ini, ... more Dalam penelitian ini, peneliti mengangkat fokus penelitian yang hendak dikaji dalam skripsi ini, yaitu strategi brand activation brand activation UMKM UD.Sarana Multi Niaga dalam mewujudkan brand awareness dan bentuk brand activation brand activation UMKM UD.Sarana Multi Niaga dalam mewujudkan brand awareness. Tujuan dalam penelitian ini adalah untuk mengetahui tentang strategi brand activation yang digunakan UMKM UD.Sarana Multi Niaga dalam rangka untuk mewujudkan awareness konsumen, dan bentuk brand activation yang digunakan UMKM UD.Sarana Multi Niaga dalam rangka untuk mewujudkan awareness. Untuk menjaga fokus penelitian tersebut secara menyeluruh dan mendalam, dalam penelitian ini digunakan metode kualitatif deskriptif yang berguna untuk memberikan fakta dan data mengenai strategi brand activation dan bentuk brand activation UMKM UD. Sarana Multi Niaga dalam mewujudkan brand awareness, kemudian data tersebut dianalisis dengan pendekatan grounded research yang memberikan pengemba...
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Tribakti: Jurnal Pemikiran Keislaman
This study discusses the use of social media in teenagers. Teenagers are a period of searching fo... more This study discusses the use of social media in teenagers. Teenagers are a period of searching for identity and God's presence is a major issue in teenagers. Teenager’s life trying to meet the needs of religious information possessed from outside through social media. Religious information on social media affects teenager religiosity which is reflected in religious maturity and religious commitment. Research on social media, religious maturity and religiosity commitment used a comparative quantitative approach with descriptive-analytical methods. The subjects were 40 students in a private high school in Sidoarjo. The results showed that social media use is related to religion maturity and teenager religious commitment. Social media are often used as religious references by teenagers include, WhatsApp, Instagram, and Facebook. Variation in social media using among teenagers has affected variation teenagers on the level of religious maturity and religiosity commitment. Such as c...
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Tribakti: Jurnal Pemikiran Keislaman, Jan 13, 2020
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Papers by Ellyda Retpitasari