Papers by Nazlida Muhamad
Journal of Islamic Marketing
Purpose This study aims to underline Islamic principles to the business theories for producers an... more Purpose This study aims to underline Islamic principles to the business theories for producers and policymakers and to explain halal marketing by value creation approach for halal stakeholders concerned with halal certification and its implementation. Design/methodology/approach This study applied inductive reasoning with the systematic literature review (SLR) of peer-reviewed published research papers, followed by the preferred reporting items for systematic reviews and meta-analyses framework. Furthermore, the content analysis with ATLAS.ti 2022 helped to undergo concept and thematic analysis that show the theoretical lenses for the upstream halal businesses. Findings Among 360 papers, the SLR from 2012 to 2022 found 32 papers dealing with the halal theory–based studies on certification, standards, producers and policymakers and halal supply chains. Only seven studies consulted the resource-based view (RBV), a strategy theory and the institutional theory (IT) connected to halal. T...
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Journal of Consumer Behaviour
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Asia Pacific Journal of Tourism Research
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Journal of Islamic Marketing, Dec 14, 2022
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This paper reviews the factors of religion that appear to influence buyer and consumer behaviour ... more This paper reviews the factors of religion that appear to influence buyer and consumer behaviour based on the findings from Marketing and Religious Psychology. Five factors of religious influence have been identified. These factor are religious commitment, the motivation one takes toward religion, religious affiliation, knowledge about the religion, and the awareness of the social consequences of following a religion. The characteristics, importance, and applications of these factors are discussed
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International Journal of Quality and Service Sciences
Purpose This study aims to examine the extent of corporate image of mobile telecommunication comp... more Purpose This study aims to examine the extent of corporate image of mobile telecommunication company on service quality and price fairness, which subsequently play important roles in influencing customer satisfaction and loyalty. Design/methodology/approach A questionnaire was administered to subscribers of mobile service providers in Brunei. The proposed research model was tested using structural equation modeling to estimate the relationships between corporate image, service quality, price fairness, customer satisfaction and loyalty. Findings The results indicated that favorable corporate image positively affects network quality, customer support and price fairness, which, in turn, lead to formation of customer satisfaction and customer loyalty. Originality/value This study demonstrates the magnitude of corporate image as an enabler of market dominance, recognizing that superior corporate image can become a first mover advantage and competitive advantage, which explains the high c...
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The Routledge Handbook of Halal Hospitality and Islamic Tourism, 2019
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Structuring effective methods for promoting pro-environmental behaviour is a complex process that... more Structuring effective methods for promoting pro-environmental behaviour is a complex process that requires an understanding of individual preferences and their receptiveness to marketing efforts that are aimed at changing this behaviour. Within this context, effective message framing appears to play key roles in affecting the attitudes and behavioural intentions of the target audience. While both framing respectively positive and negative framing have been studied for their individual main effects, the findings are mixed and do not offer clear justification in environmental studies. This study investigates the effects of competitive framing on positive versus negative frame recycling ads on Muslim adolescents. Anexperiment was conducted to examine the interaction effects betweenIslamic identity framing and prime framing (positive-negative) on respondent’s attitude. The results found that informants will reflect different degrees of advertising effectiveness in response to different ...
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British Food Journal, 2019
Purpose Religion as a cultural element has the potential to drive a strong boycott campaign. Prev... more Purpose Religion as a cultural element has the potential to drive a strong boycott campaign. Previous studies acknowledge the role of religion in consumer boycotts yet did not investigate its role in influencing the very core of consumers’ motivation to participate in religion-based boycott. The purpose of this paper is to explore the fundamental nature of religious influence in an international religion-based consumer boycott. The research model tests the role of intrinsic religious motivation as the root of Muslim consumers’ motivational factors to participate and their intention to boycott US food brand. Design/methodology/approach The study adopted the Hoffman’s’ (2013) consumer boycott model to test the hypotheses. Survey method is used to collect primary data from Muslim millennials in a northern state of Malaysia. The study tested its five hypotheses on a data set of 325 cases using structural equation modelling (partial least squares regression). Findings The findings suppor...
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ABSTRACT
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Journal of Business and Economic Analysis
Healthcare improvement relating to basic hospital service attributes is one of the most fundament... more Healthcare improvement relating to basic hospital service attributes is one of the most fundamental driving forces to uplifting in economic and social transition for developing countries in an emerging context. The purpose of this paper is to measure patients’ trio need satisfaction toward doctor service quality (DSQ), nurse caring quality (NCQ), and hospital environment quality (HEQ) and compare the effects of perceived, expected, and service quality gap on patient satisfaction. Multiple regression analysis was used to explain the patient satisfaction. The result shows that the perceived service quality (67.3%) and the service quality gap (50.8%) can better explain patient satisfaction than the expected service quality (3.0%). Both perception and gap model show that DSQ, NCQ, and HEQ are significant predictors of patient satisfaction, where NCQ is the most important dimension in explaining patient satisfaction. This study focuses on patient need satisfaction research by being one o...
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Journal of Business and Economic Analysis
Attitudes toward advertising is an established construct in marketing. The construct has been res... more Attitudes toward advertising is an established construct in marketing. The construct has been researched mostly using the attitude theory and has been of interest to both marketing academicians and practitioners. Attitudes toward advertising have been researched with different frameworks, in different markets and for advertising in different media. However, there is limited research on consumers’ attitudes toward advertising in Asian markets. In particular, there is no study so far on attitudes toward advertising in Brunei Darussalam, an affluent but less populous South East Asian market. This paper investigates attitudes toward advertising, antecedents to attitudes toward advertising and consequent behaviors in Brunei. The framework proposed by Pollay and Mittal (1993), later further by Wolin et al. (2002) is used in this paper. Responses from the consumer surveys were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). It was found that most of the belief f...
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International Journal of Islamic Marketing and Branding, 2018
A theoretically established framework for attitudes toward advertising is furthered in the relati... more A theoretically established framework for attitudes toward advertising is furthered in the relatively less researched yet increasingly significant areas of fashion advertising and Muslim consumers. Two additional factors, fashion consciousness, and religious commitment are proposed as antecedents to attitudes and behaviours toward fashion advertising among the Muslim consumers. Both these factors are proposed based on the precedents in research on attitudes toward advertising and they manifest consumers' involvement with fashion and religion. The directionality of relationships between different factors is posited based on the existing research on Muslim consumers as well as substantiated evidence from reports of consumer reactions.
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Digitalisation and Organisation Design, 2022
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Journal of Islamic Marketing, 2021
Purpose Transformative service research (TSR) has received considerable attention from researcher... more Purpose Transformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In response, this paper adapts the TSR entities and wellbeing framework to systematically review healthcare quality research on Muslim consumers. The purpose of this paper is to identify research gaps and provide directions for future research, aligning healthcare studies with the TSR framework. Design/methodology/approach The authors of this paper reviewed empirical papers in healthcare quality research on Muslim patients between the years 2000 and 2020. The recorded journal articles were synthesized using insights from the TSR framework. Several literature gaps were identified and future research directions were provided using the TCCM framework, in which T stands for theory, C for context, C for characteristics and M for methodology. Findings This paper finds studies that encompass several domains of the T...
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Benchmarking: An International Journal, 2021
PurposeThe Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) has been rec... more PurposeThe Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) has been recognized as a “gold standard” set of “practical standardized measures” for assessing hospital service quality. Beginning with the HCAHPS, the purpose of this paper is to extend efforts to assess patient-centered communication (PCC) and the quality of healthcare and presents a scale for measuring patient perceptions and expectations of service quality in an emerging economy context.Design/methodology/approachA self-administered survey of patients in private hospitals (N = 171) was conducted to test the proposed framework. Exploratory and confirmatory factor analyses were used to establish the measurement model. Multiple regression analysis was used to explain the scale's predictive ability. ANOVA was used to analyze service quality gaps and rank patients' priorities.FindingsFive components of PCC are identified. Among these, nurse affective communication has a significant positive ...
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The Routledge Handbook of Halal Hospitality and Islamic Tourism, 2019
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Muslim Piety as Economy, 2019
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Papers by Nazlida Muhamad