Intrepid Travel, a tour operator, faced deliberation of how to deal with decreasing numbers and... more Intrepid Travel, a tour operator, faced deliberation of how to deal with decreasing numbers and revenue to Turkey; one of the company’s largest destinations. In the past, a successful public relations campaign brought people back to Nepal after the 2015 earthquake and this case debates whether a similar strategy would also work in Turkey. This case outlines the issues surrounding the two destinations as well as the implications that the company faces in a world of increasing risk to business. This case explores the value of sustainability as well as Stakeholder Theory and Rokeach’s Value theory. Teaching objectives include weighing the values of environmental versus political issues in business as well as addressing cultural bias and personal values in decision making.
ABSTRACT Over the past few decades Tofino, British Columbia has struggled to balance growth press... more ABSTRACT Over the past few decades Tofino, British Columbia has struggled to balance growth pressures while maintaining its image as a rugged, nature-based tourism destination. As an island destination with limited resources, Tofino is susceptible to the negative impacts of development. Past approaches to managing its growth pressures and adopting practices aimed at improving the area’s sustainability are largely piecemeal in their planning and implementation. Overall, the community’s sustainability efforts are not widespread, nor part of policy or governance. Today, Tofino is increasingly challenged by a combination of visitor-induced development pressures and a limited governance capacity to manage the use of its natural endowments in more sustainable ways. In this chapter we describe Tofino’s development pressures and sustainability challenges, including past planning and policy-related attempts to manage these pressures. We examine the interrelated concepts of governance and sustainability and focus on the notion of good governance and its potential for encouraging more sustainable development in Tofino. We suggest a suite of good governance and ethics-based principles. Finally, we provide an innovative sustainability assessment framework to assist Tofino better manage for long-term community well-being and resilience. Key words: tourism governance, sustainability, ethics, development/impacts, planning and policy, destination management
It was July 2 and Trina White, the General Manager (GM) of the Parkside Hotel in Victoria, Canada... more It was July 2 and Trina White, the General Manager (GM) of the Parkside Hotel in Victoria, Canada was sitting in her office. She had just reviewed her occupancy figures and realized her costs for labour in her hotel needed to change in order to address the 89% turnover in staffing. In the past year, turnover had cost the hotel CA$202,000 in annual costs, which was close to what was spent on the overall marketing of the business. Victoria is a relatively small city with lots of hotels so it was hard to find staff but the cost to constantly train new staff was not feasible and something needed to change. Later that week, Trina would have a meeting with the shareholders of the hotel but what was she going to suggest?
Introduction The Parkside Hotel in Victoria, Canada faced an issue of how to deal with high staff... more Introduction The Parkside Hotel in Victoria, Canada faced an issue of how to deal with high staff turnover, employee dissatisfaction and increasing minimum wage. This case outlines the issues surrounding labour shortages and how to address sustainability challenges that required investment in order to address increasing business risk. This case is appropriate for marketing, strategy and sustainability-related courses. The case will be particularly useful for students who wish to gain experience in strategy or complex issues relating to business and sustainability. The case will allow students to understand the role a company or organization can play in a larger stakeholder and legal context. It will also aid understanding of the role of shareholders, not just stakeholders, and demonstrate the importance of core business values as a means of doing good, not just doing well.
Although the authors of the lead-off article bring up some very valid points surrounding definiti... more Although the authors of the lead-off article bring up some very valid points surrounding definitions that seem to be so much of the focus on tourism research, this author questions whether we are debating the right issues. First, this author questions what is the difference between sustainable tourism and ecologically sustainable development? This author believed that ecologically sustainable development was one of the pillars of sustainability: the balance of socio-cultural, environmental and economic factors for the long-term well being of contemporary and future generations? The authors of the lead-article asked "how much should sustainable tourism and sustainable development goals enter into the assessment of the future?" This author believes the fundamental goals of the two are different? The question should not be how much but rather how? The issues that call for more sustainable forms of tourism and tourism development arose from the same concerns over general sustainable development over twenty years ago (Bramwell and Lane 1993; Eber 1992; Hall and Jenkins 1995). If the tourism industry is going to carry on into the future, then perhaps the question should be how to implement these goals more successfully rather than debating another definition which possibly outlines the same issue that the definition of sustainable tourism did originally? Since sustainable tourism development was first discussed, there has been an agreed-upon confusion about whose needs and what time frames should be considered (e.g., Butler 1993, 1998; Sharpley 2003). Today, however, there seems to be no debate that sustainable tourism is needed and the concepts of sustainable tourism are agreed upon: Protect and conserve resources Use a multi-stakeholder approach Be environmentally responsible Maintain the well-being and involvement of the local population or host community
International Journal of Wine Business Research, Nov 8, 2011
PurposeThe purpose of this paper is to explore the degree of consumer interest in an eco‐labeling... more PurposeThe purpose of this paper is to explore the degree of consumer interest in an eco‐labeling program for the Ontario wine industry and determine whether there is a willingness‐to‐pay a premium for eco‐labeled Ontario wines.Design/methodology/approachThe study was a quantitative survey of 401 wine consumers in Ontario, collected at Liquor Control Board of Ontario (LCBO) retail stores and winery retail stores. Results were analyzed using quantitative non‐parametric statistical analyses.FindingsIt was revealed that while most Ontario wine consumers do not presently purchase eco‐labeled wine regularly, the majority (90 per cent) are at least somewhat interested in purchasing eco‐labeled wine and that the majority would be willing to pay a premium of $0.51 or more (65 per cent). Consumers also indicated a preference for a seal of approval style label with multiple levels that contained a website from which they could obtain detailed information on certification.Practical implicationsThese results provide valuable insights into wine consumers' purchasing behaviours and purchasing preferences with regards to environmentally friendly products. This information can be useful to those involved in implementing the Ontario wine industry's sustainability initiative, Sustainable Winemaking Ontario (SWO), and to wineries and winegrowers who are interested in promoting their actions taken to improve sustainability.Originality/valueThere is presently no published research investigating the potential role for an eco‐labeling and certification program for the Ontario wine industry, or any other Canadian wine industry. There is also a limited research on willingness‐to‐pay within the food and beverage sector.
Intrepid Travel, a tour operator, faced deliberation of how to deal with decreasing numbers and... more Intrepid Travel, a tour operator, faced deliberation of how to deal with decreasing numbers and revenue to Turkey; one of the company’s largest destinations. In the past, a successful public relations campaign brought people back to Nepal after the 2015 earthquake and this case debates whether a similar strategy would also work in Turkey. This case outlines the issues surrounding the two destinations as well as the implications that the company faces in a world of increasing risk to business. This case explores the value of sustainability as well as Stakeholder Theory and Rokeach’s Value theory. Teaching objectives include weighing the values of environmental versus political issues in business as well as addressing cultural bias and personal values in decision making.
ABSTRACT Over the past few decades Tofino, British Columbia has struggled to balance growth press... more ABSTRACT Over the past few decades Tofino, British Columbia has struggled to balance growth pressures while maintaining its image as a rugged, nature-based tourism destination. As an island destination with limited resources, Tofino is susceptible to the negative impacts of development. Past approaches to managing its growth pressures and adopting practices aimed at improving the area’s sustainability are largely piecemeal in their planning and implementation. Overall, the community’s sustainability efforts are not widespread, nor part of policy or governance. Today, Tofino is increasingly challenged by a combination of visitor-induced development pressures and a limited governance capacity to manage the use of its natural endowments in more sustainable ways. In this chapter we describe Tofino’s development pressures and sustainability challenges, including past planning and policy-related attempts to manage these pressures. We examine the interrelated concepts of governance and sustainability and focus on the notion of good governance and its potential for encouraging more sustainable development in Tofino. We suggest a suite of good governance and ethics-based principles. Finally, we provide an innovative sustainability assessment framework to assist Tofino better manage for long-term community well-being and resilience. Key words: tourism governance, sustainability, ethics, development/impacts, planning and policy, destination management
It was July 2 and Trina White, the General Manager (GM) of the Parkside Hotel in Victoria, Canada... more It was July 2 and Trina White, the General Manager (GM) of the Parkside Hotel in Victoria, Canada was sitting in her office. She had just reviewed her occupancy figures and realized her costs for labour in her hotel needed to change in order to address the 89% turnover in staffing. In the past year, turnover had cost the hotel CA$202,000 in annual costs, which was close to what was spent on the overall marketing of the business. Victoria is a relatively small city with lots of hotels so it was hard to find staff but the cost to constantly train new staff was not feasible and something needed to change. Later that week, Trina would have a meeting with the shareholders of the hotel but what was she going to suggest?
Introduction The Parkside Hotel in Victoria, Canada faced an issue of how to deal with high staff... more Introduction The Parkside Hotel in Victoria, Canada faced an issue of how to deal with high staff turnover, employee dissatisfaction and increasing minimum wage. This case outlines the issues surrounding labour shortages and how to address sustainability challenges that required investment in order to address increasing business risk. This case is appropriate for marketing, strategy and sustainability-related courses. The case will be particularly useful for students who wish to gain experience in strategy or complex issues relating to business and sustainability. The case will allow students to understand the role a company or organization can play in a larger stakeholder and legal context. It will also aid understanding of the role of shareholders, not just stakeholders, and demonstrate the importance of core business values as a means of doing good, not just doing well.
Although the authors of the lead-off article bring up some very valid points surrounding definiti... more Although the authors of the lead-off article bring up some very valid points surrounding definitions that seem to be so much of the focus on tourism research, this author questions whether we are debating the right issues. First, this author questions what is the difference between sustainable tourism and ecologically sustainable development? This author believed that ecologically sustainable development was one of the pillars of sustainability: the balance of socio-cultural, environmental and economic factors for the long-term well being of contemporary and future generations? The authors of the lead-article asked "how much should sustainable tourism and sustainable development goals enter into the assessment of the future?" This author believes the fundamental goals of the two are different? The question should not be how much but rather how? The issues that call for more sustainable forms of tourism and tourism development arose from the same concerns over general sustainable development over twenty years ago (Bramwell and Lane 1993; Eber 1992; Hall and Jenkins 1995). If the tourism industry is going to carry on into the future, then perhaps the question should be how to implement these goals more successfully rather than debating another definition which possibly outlines the same issue that the definition of sustainable tourism did originally? Since sustainable tourism development was first discussed, there has been an agreed-upon confusion about whose needs and what time frames should be considered (e.g., Butler 1993, 1998; Sharpley 2003). Today, however, there seems to be no debate that sustainable tourism is needed and the concepts of sustainable tourism are agreed upon: Protect and conserve resources Use a multi-stakeholder approach Be environmentally responsible Maintain the well-being and involvement of the local population or host community
International Journal of Wine Business Research, Nov 8, 2011
PurposeThe purpose of this paper is to explore the degree of consumer interest in an eco‐labeling... more PurposeThe purpose of this paper is to explore the degree of consumer interest in an eco‐labeling program for the Ontario wine industry and determine whether there is a willingness‐to‐pay a premium for eco‐labeled Ontario wines.Design/methodology/approachThe study was a quantitative survey of 401 wine consumers in Ontario, collected at Liquor Control Board of Ontario (LCBO) retail stores and winery retail stores. Results were analyzed using quantitative non‐parametric statistical analyses.FindingsIt was revealed that while most Ontario wine consumers do not presently purchase eco‐labeled wine regularly, the majority (90 per cent) are at least somewhat interested in purchasing eco‐labeled wine and that the majority would be willing to pay a premium of $0.51 or more (65 per cent). Consumers also indicated a preference for a seal of approval style label with multiple levels that contained a website from which they could obtain detailed information on certification.Practical implicationsThese results provide valuable insights into wine consumers' purchasing behaviours and purchasing preferences with regards to environmentally friendly products. This information can be useful to those involved in implementing the Ontario wine industry's sustainability initiative, Sustainable Winemaking Ontario (SWO), and to wineries and winegrowers who are interested in promoting their actions taken to improve sustainability.Originality/valueThere is presently no published research investigating the potential role for an eco‐labeling and certification program for the Ontario wine industry, or any other Canadian wine industry. There is also a limited research on willingness‐to‐pay within the food and beverage sector.
The focus of this research was to determine if, based on the research on the opinions of the acad... more The focus of this research was to determine if, based on the research on the opinions of the academics and sector stakeholders (private, public and NGO respondents), sustainable tourism policy is being achieved in practice and if not, what the reasons were for failure of policy implementation. The research used exploratory and descriptive research approaches as well as both qualitative and quantitative methods through comparison of two Mediterranean islands: Calviá (Mallorca, Spain) and Malta. Case study research in these two destinations was undertaken as both destinations are in the Mediterranean, their main tourist product is sea, sun, sand packages dominated by tour operators, tourism developed rapidly during the 1960’s and both destinations are facing a loss of tourists and increased competition. The Theory of the Commons was used as a conceptual framework which suggests that in the short term, the individual advantage of exploiting shared or pooled resources is often perceived as being greater than the potential long-term shared losses that result from their deterioration, and consequently there is little motivation for individual actors to invest or engage in protection or conservation.
Sustainable Tourism in Island Destinations builds on existing literature in the subject by provid... more Sustainable Tourism in Island Destinations builds on existing literature in the subject by providing innovative discussions and practical management structures through the use of the authors' various island project work. An original feature is the focus on islands which are part of larger nations, rather than just on island sovereign states. Through an illustrated case study approach, the book focuses on the successes and challenges islands face in achieving sustainable tourism. The authors put forward innovative mechanisms such as multi-stakeholder partnerships and incentive-driven non-regulatory approaches as ways that the sustainability agenda can move forward in destinations that face specific challenges due to their geography and historic development. The case studies - from Canada, St Kitts, Honduras, China, Indonesia, Spain, Tanzania and Thailand - provide the foundation which suggests that alternative approaches to tourism development are possible if they retain sustainability as a priority.
Uploads
Papers
The Theory of the Commons was used as a conceptual framework which suggests that in the short term, the individual advantage of exploiting shared or pooled resources is often perceived as being greater than the potential long-term shared losses that result from their deterioration, and consequently there is little motivation for individual actors to invest or engage in protection or conservation.