In the rush towards neoliberal reality, which followed the collapse of communism in Eastern Europ... more In the rush towards neoliberal reality, which followed the collapse of communism in Eastern Europe, Polish hip-hop emerged as a mass phenomenon. Rappers contributed to building new social solidarities and identities based on a critique of Polish capitalism. The present study is an exploration of how rap's language forms and flow might function in the production of cultural values that merge or engage with brand identities. Focusing on the convention of employing brand names in rap texts, this article offers a critical textual analysis of over 8000 Polish rap lyrics from almost 20 years. Using data from our study, complemented by expert interviews, we conducted a study on how brands are employed in hip-hop, what symbolic functions they fulfil and how this usage reveals global hip-hop's intertextuality. For more than 30 years of its existence, hip-hop culture influenced and reflected changes in the culture, politics and economy of different localities around the world. At its core, international hip-hop emerged as an artistic movement, which represented the oppressed and marginalized groups whose difficulties were symbolically parallel to the hardships of the American ghetto. In most cases, hip-hop formed as a bottom-up movement, in a similar way to how American hip-hop was
The purpose of this paper is to address the geographic mobility of organisations by
focusing on a... more The purpose of this paper is to address the geographic mobility of organisations by focusing on an instance of a rural community hosting a mobile phone plant in Romania. The paper depicts the process of changes in the community and outlines the effects during the lifecycle of the investment: starting from the plant ’ s re-location from Germany to Romania until its closure and re-location to Southern China.
This article contributes to the discussion about the process of relocation of industrial producti... more This article contributes to the discussion about the process of relocation of industrial production. The study focuses on a community in Eastern Europe which witnessed a cycle of events: from localization of a high-scale global factory in 2007 to its unexpected displacement in 2012. In this study is analyzed the process of the community's inclusion in the production system, and it is argued that the challenge of production mobility is distinctively different in middle-income economies. Employing a cultural approach to the study of global production, the process of social reconstruction caused by the investment is chronologically outlined and its outcomes for the local labor market and host community are described.
In the rush towards neoliberal reality, which followed the collapse of communism in Eastern Europ... more In the rush towards neoliberal reality, which followed the collapse of communism in Eastern Europe, Polish hip-hop emerged as a mass phenomenon. Rappers contributed to building new social solidarities and identities based on a critique of Polish capitalism. The present study is an exploration of how rap's language forms and flow might function in the production of cultural values that merge or engage with brand identities. Focusing on the convention of employing brand names in rap texts, this article offers a critical textual analysis of over 8000 Polish rap lyrics from almost 20 years. Using data from our study, complemented by expert interviews, we conducted a study on how brands are employed in hip-hop, what symbolic functions they fulfil and how this usage reveals global hip-hop's intertextuality. For more than 30 years of its existence, hip-hop culture influenced and reflected changes in the culture, politics and economy of different localities around the world. At its core, international hip-hop emerged as an artistic movement, which represented the oppressed and marginalized groups whose difficulties were symbolically parallel to the hardships of the American ghetto. In most cases, hip-hop formed as a bottom-up movement, in a similar way to how American hip-hop was
The purpose of this paper is to address the geographic mobility of organisations by
focusing on a... more The purpose of this paper is to address the geographic mobility of organisations by focusing on an instance of a rural community hosting a mobile phone plant in Romania. The paper depicts the process of changes in the community and outlines the effects during the lifecycle of the investment: starting from the plant ’ s re-location from Germany to Romania until its closure and re-location to Southern China.
This article contributes to the discussion about the process of relocation of industrial producti... more This article contributes to the discussion about the process of relocation of industrial production. The study focuses on a community in Eastern Europe which witnessed a cycle of events: from localization of a high-scale global factory in 2007 to its unexpected displacement in 2012. In this study is analyzed the process of the community's inclusion in the production system, and it is argued that the challenge of production mobility is distinctively different in middle-income economies. Employing a cultural approach to the study of global production, the process of social reconstruction caused by the investment is chronologically outlined and its outcomes for the local labor market and host community are described.
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focusing on an instance of a rural community hosting a mobile phone plant in Romania. The paper depicts the process of changes in the community and outlines the effects during the lifecycle of the
investment: starting from the plant ’ s re-location from Germany to Romania until its closure and re-location to Southern China.
focusing on an instance of a rural community hosting a mobile phone plant in Romania. The paper depicts the process of changes in the community and outlines the effects during the lifecycle of the
investment: starting from the plant ’ s re-location from Germany to Romania until its closure and re-location to Southern China.