The State of Marketplacer in 2025

In this report, we'll cover the following essential statistics on Marketplacer usage.

• Marketplacer growth
• Social media usage on Marketplacer stores
• Contact information on Marketplacer stores
• Top categories for Marketplacer stores
• Top countries for Marketplacer stores
• Number of employees for Marketplacer stores
• Number of products sold for Marketplacer stores
• Top Marketplacer technologies
• Top Shipping Carriers used by Marketplacer stores
• Marketplacer store top-level domain distribution
• Top Marketplacer stores
• New Marketplacer stores
• Stores switching to Marketplacer from other platforms
• Stores switching from Marketplacer to other platforms

Marketplacer Growth

At present, there are 24 live stores running on the Marketplacer platform.

Here is the historical growth of stores running Marketplacer.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Marketplacer store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Marketplacer Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 83.3% of Marketplacer stores.
• Instagram is used by 70.8% of Marketplacer stores.
• YouTube is used by 45.8% of Marketplacer stores.

Contact Information On Marketplacer Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 46% of Marketplacer stores have an email on their website
• 21% of Marketplacer stores provide a phone number on their website

Top Categories For Marketplacer Stores

Here is the breakdown of industry verticals for stores on Marketplacer.

• 79.2% of Marketplacer stores sell Sports products.
• 29.2% of Marketplacer stores sell Apparel products.
• 16.7% of Marketplacer stores sell Autos & Vehicles products.

Top Countries For Marketplacer Stores

Here are the top countries for stores using Marketplacer.

• 83.3% of Marketplacer stores are in Australia
• 4.2% of Marketplacer stores are in Germany
• 4.2% of Marketplacer stores are in Italy

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Marketplacer Stores

Here is the breakdown of Marketplacer stores by the number of employees.

• 91.7% of Marketplacer stores have Unknown employees.
• 4.2% of Marketplacer stores have 250 - 999 employees.
• 4.2% of Marketplacer stores have 50 - 99 employees.

Number Of Products Sold For Marketplacer Stores

Here is the breakdown of Marketplacer stores by the number of products that they sell.

• 20.8% of Marketplacer stores sell 250 - 999 different products.
• 20.8% of Marketplacer stores sell 100 - 249 different products.
• 12.5% of Marketplacer stores sell 1000 - 4999 different products.

Top Technologies on Marketplacer Stores

We're tracking 29 different technologies that have 405 collective installs on Marketplacer stores.

• Google Analytics is used by 100.0% of Marketplacer stores.
• Klaviyo is used by 100.0% of Marketplacer stores.
• Marketplacer is used by 100.0% of Marketplacer stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Marketplacer stores.

Top Shipping Carriers Used By Marketplacer Stores

• Australia Post is used by 12.5% of Marketplacer stores.

Here are the top 1 shipping carriers across all Marketplacer stores.

Marketplacer Store Top-level Domain Distribution

Here is the top-level domain distribution for Marketplacer stores.

• 79.2% of Marketplacer stores have a .com.au domain.
• 12.5% of Marketplacer stores have a .com domain.
• 4.2% of Marketplacer stores have a .au domain.

Top Marketplacer Stores

Here are the top stores, powered by Marketplacer, ordered by store rank.

New Marketplacer Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Marketplacer From Other Platforms

Over the last 90 days, Marketplacer has taken 17 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Marketplacer from competitive ecommerce platforms.

Stores Switching from Marketplacer To Other Platforms

Over the last 90 days, Marketplacer has lost 9 merchants to competitive platforms.

Here are the top Marketplacer stores that have recently changed to a competitive platform.

Get more insights on Marketplacer stores

Our search interface is easy to use and helps you find the Marketplacer stores that are relevant to you.

For more insights on Marketplacer stores, create a free account and have a look for yourself.