We make the case for the systematic, reliable preservation of event-wise data, derived data products, and executable analysis code. This preservation enables the analyses' long-term future reuse, in order to maximise the scientific impact of publicly funded particle-physics experiments. We cover the needs of both the experimental and theoretical particle physics communities, and outline the goals and benefits that are uniquely enabled by analysis recasting and reinterpretation. We also discuss technical challenges and infrastructure needs, as well as sociological challenges and changes, and give summary recommendations to the particle-physics community.