This research aims to contribute to the growing body of knowledge of Collaborative Consumption (C... more This research aims to contribute to the growing body of knowledge of Collaborative Consumption (CC) by exploring the motivations that influence the use of Peer-to-Peer (P2P) accommodation platforms from the demand side. There has been a significant increase in interest in sustainable choices regarding P2P accommodation in recent years. To address this gap and contribute to the collaborative consumption and P2P accommodation theory a quantitative study was conducted through a survey yielding 235 responses from both users and non-users of P2P platforms. The findings of this study suggest that P2P accommodation platform usage is influenced by multiple motivations, including sustainability, belonging, economic benefits, and convenience. Interestingly, the study also found that individuals with higher levels of academic qualifications are more likely to adopt this mode of consumption. Moreover, the study is the first of its kind to quantitatively address this topic and, therefore, contri...
Objetivos: Este estudo tem como objetivos perceber a tendencia atual do fenomeno do outsourcing d... more Objetivos: Este estudo tem como objetivos perceber a tendencia atual do fenomeno do outsourcing das atividades de marketing, identificar quais os fatores que influenciam a respetiva tomada de decisao e quais as atividades mais propensas a essa tendencia. Metodologia : O estudo baseia-se nas opinioes de profissionais de marketing sobre os fatores que influenciam a tomada de decisao do outsourcing das atividades de marketing e, na utilizacao do modelo de apoio a tomada de decisao - Analytic Hierarchy Process de Thomas Saaty, para identificacao dos fatores determinantes do processo de outsourcing. Resultados: Os fatores estrategicos foram os que revelaram ter maior influencia no processo de tomada de decisao do outsourcing das atividades de marketing, seguidos dos fatores economicos. Este estudo permitiu, ainda, perceber que as principais atividades de marketing que sao contratadas em regime de outsourcing sao a publicidade, o webmarketing , as relacoes publicas e a organizacao de even...
This paper aims to review the literature about negative outcomes associated with the implementati... more This paper aims to review the literature about negative outcomes associated with the implementation of sustainable business practices (SBP) embedded in supply chains (SC). We investigate and discuss this literature in order to understand how business relationships (BR) may be affected with the implementation of SBP. We developed a literature review that evaluated 134 articles indexed at the Web of Science (98) and SCOPUS (36) databases. After the abstracts’ reading and analyses, 36 papers were examined using the inclusion and exclusion criteria, which resulted on the additional exclusion of 25 papers. Then, we analyse and discuss in detail the remaining 11 selected articles. The analysis shows the negative consequences associated with the implementation of SBP in BR among SC partners, namely the emergence of an atmosphere of tension, disagreement or conflict and the business partners’ perception of frustration. The negative outcomes are emphasized by the costs of implementing SB...
Lecture Notes in Business Information Processing, 2015
This study aimed to test the relationship between service convenience (time and effort expenditur... more This study aimed to test the relationship between service convenience (time and effort expenditures), in a Call Center setting, and customers repurchase behaviour.
International Journal of Bank Marketing, Dec 1, 2000
Conceptual analyses of buyer-seller interaction in services are rare, particularly with reference... more Conceptual analyses of buyer-seller interaction in services are rare, particularly with reference to banking and financial services in general. This paper tries to apply the industrial network paradigm to relationships between firms and commercial banks in Portugal. It is argued that ...
International Journal of Bank Marketing, Dec 1, 2005
PurposeThe paper aims to discuss the interaction processes and short‐term behaviours and motives ... more PurposeThe paper aims to discuss the interaction processes and short‐term behaviours and motives in long‐term relationships between banks and their corporate clients.Design/methodology/approachThe discussion is based on findings from four Portuguese case studies. Interviews made to major actors on both sides of each relationship were transcribed and analysed to investigate the buyer‐seller interaction process, and the interplay between the actors involved.FindingsThe paper contributes to knowledge concerning the nature of business banking relationships, provides insights about instability and stress therein, and suggests some factors that can generate or intensify that instability. Short‐term irregularities and stress are found to arise in the context of relationships' longer‐term continuity and stability.Research limitations/implicationsThe irregularities found were endogenous to the relationships and originated from one of the actors or from the transaction. No exogenous factors were analysed and further research should be done about them. Some instability was found associated with clients keeping a portfolio of banking relationships, but the management of such portfolios is largely unstudied, begging for more work. It is also suggested that the present study be replicated in other countries and contexts for comparative analyses.Practical implicationsThe paper provides a framework for corporate managers and bankers alike to better understand the process of banking relationships. It highlights some factors that should be monitored as they impact on buying behaviour and on the interplay between banks and firms.Originality/valueThe paper highlights some “stress” factors that can impact on buying behaviour and on the interplay between banks and firms, providing a new insight about the instability of business relationships in the banking business, and suggests some factors that can generate or intensify that instability.
This paper discusses the nature of financial business relationships by drawing on the IMP Group’s... more This paper discusses the nature of financial business relationships by drawing on the IMP Group’s theory of industrial relationships. It discusses, among other aspects, the interaction process between banks and their corporate clients, the longevity of relationships, the interdependence between both sides, and the atmosphere of financial services relationships. The conclusions are thought to be interesting and useful for the
The purpose of this study is to investigate and discuss the challenges namely, the barriers and s... more The purpose of this study is to investigate and discuss the challenges namely, the barriers and solutions to developing return supply chain policies in automotive industry. This industry has been suffering governmental pressure to achieve sustainability in all industrial processes. The solution is to reorganize the supply chain and rethink the product from the beginning (closed-loop supply chain evolving to cradle-to-cradle supply chain); however, the literature about this process is scarce. This paper presents exploratory research into the automotive supply chain in order to study the processes developed to achieve more sustainable supply chains. A strategic business net is used as theoretical sample to collect data. The results show that climate change concerns and governmental guidelines lead to sustainable organizational culture. It was found that sustainability is integrated in all processes, which affects business interaction with partners. The business interaction is difficul...
This article discusses motivations and inhibitions among celebrities to participate in health-rel... more This article discusses motivations and inhibitions among celebrities to participate in health-related social marketing. The research identifies the implications that this involvement may have upon their lives. Results from in-depth interviews with 27 Portuguese celebrities show that they expect a fee for endorsements of commercial and government social marketing, despite the positive image they may gain from endorsing public health. The results demonstrate an absence of celebrity prejudice against HIV because of its serious nature and the social stigma attached to AIDS. This research suggests there is a positive bias and presents helpful information for negotiations between institutions and celebrities.
The literature shows that companies increasingly need to become more sustainable. To achieve sust... more The literature shows that companies increasingly need to become more sustainable. To achieve sustainable development, supply chain management needs to be related to sustainable business practices, which include relevant values and sustainable purchasing policies. Focusing on these principles on the topic of coffee, this study shows the difficulties associated with this product. The study finds that coffee production is dependent on factors unrelated to management. This paper presents a case study of Delta Cafés owned by Grupo Nabeiro, a Portuguese company that shows relevant ways of achieving sustainable business methods to be incorporated in supply chain management. Our research shows a business based on sustainable, efficient handling of the food safety of its product and certification along the supply chain, as well as an adaptable purchasing policy. By reviewing the literature and information provided by the company, we confirm that the case study is a business leader in innovat...
This research aims to contribute to the growing body of knowledge of Collaborative Consumption (C... more This research aims to contribute to the growing body of knowledge of Collaborative Consumption (CC) by exploring the motivations that influence the use of Peer-to-Peer (P2P) accommodation platforms from the demand side. There has been a significant increase in interest in sustainable choices regarding P2P accommodation in recent years. To address this gap and contribute to the collaborative consumption and P2P accommodation theory a quantitative study was conducted through a survey yielding 235 responses from both users and non-users of P2P platforms. The findings of this study suggest that P2P accommodation platform usage is influenced by multiple motivations, including sustainability, belonging, economic benefits, and convenience. Interestingly, the study also found that individuals with higher levels of academic qualifications are more likely to adopt this mode of consumption. Moreover, the study is the first of its kind to quantitatively address this topic and, therefore, contri...
Objetivos: Este estudo tem como objetivos perceber a tendencia atual do fenomeno do outsourcing d... more Objetivos: Este estudo tem como objetivos perceber a tendencia atual do fenomeno do outsourcing das atividades de marketing, identificar quais os fatores que influenciam a respetiva tomada de decisao e quais as atividades mais propensas a essa tendencia. Metodologia : O estudo baseia-se nas opinioes de profissionais de marketing sobre os fatores que influenciam a tomada de decisao do outsourcing das atividades de marketing e, na utilizacao do modelo de apoio a tomada de decisao - Analytic Hierarchy Process de Thomas Saaty, para identificacao dos fatores determinantes do processo de outsourcing. Resultados: Os fatores estrategicos foram os que revelaram ter maior influencia no processo de tomada de decisao do outsourcing das atividades de marketing, seguidos dos fatores economicos. Este estudo permitiu, ainda, perceber que as principais atividades de marketing que sao contratadas em regime de outsourcing sao a publicidade, o webmarketing , as relacoes publicas e a organizacao de even...
This paper aims to review the literature about negative outcomes associated with the implementati... more This paper aims to review the literature about negative outcomes associated with the implementation of sustainable business practices (SBP) embedded in supply chains (SC). We investigate and discuss this literature in order to understand how business relationships (BR) may be affected with the implementation of SBP. We developed a literature review that evaluated 134 articles indexed at the Web of Science (98) and SCOPUS (36) databases. After the abstracts’ reading and analyses, 36 papers were examined using the inclusion and exclusion criteria, which resulted on the additional exclusion of 25 papers. Then, we analyse and discuss in detail the remaining 11 selected articles. The analysis shows the negative consequences associated with the implementation of SBP in BR among SC partners, namely the emergence of an atmosphere of tension, disagreement or conflict and the business partners’ perception of frustration. The negative outcomes are emphasized by the costs of implementing SB...
Lecture Notes in Business Information Processing, 2015
This study aimed to test the relationship between service convenience (time and effort expenditur... more This study aimed to test the relationship between service convenience (time and effort expenditures), in a Call Center setting, and customers repurchase behaviour.
International Journal of Bank Marketing, Dec 1, 2000
Conceptual analyses of buyer-seller interaction in services are rare, particularly with reference... more Conceptual analyses of buyer-seller interaction in services are rare, particularly with reference to banking and financial services in general. This paper tries to apply the industrial network paradigm to relationships between firms and commercial banks in Portugal. It is argued that ...
International Journal of Bank Marketing, Dec 1, 2005
PurposeThe paper aims to discuss the interaction processes and short‐term behaviours and motives ... more PurposeThe paper aims to discuss the interaction processes and short‐term behaviours and motives in long‐term relationships between banks and their corporate clients.Design/methodology/approachThe discussion is based on findings from four Portuguese case studies. Interviews made to major actors on both sides of each relationship were transcribed and analysed to investigate the buyer‐seller interaction process, and the interplay between the actors involved.FindingsThe paper contributes to knowledge concerning the nature of business banking relationships, provides insights about instability and stress therein, and suggests some factors that can generate or intensify that instability. Short‐term irregularities and stress are found to arise in the context of relationships' longer‐term continuity and stability.Research limitations/implicationsThe irregularities found were endogenous to the relationships and originated from one of the actors or from the transaction. No exogenous factors were analysed and further research should be done about them. Some instability was found associated with clients keeping a portfolio of banking relationships, but the management of such portfolios is largely unstudied, begging for more work. It is also suggested that the present study be replicated in other countries and contexts for comparative analyses.Practical implicationsThe paper provides a framework for corporate managers and bankers alike to better understand the process of banking relationships. It highlights some factors that should be monitored as they impact on buying behaviour and on the interplay between banks and firms.Originality/valueThe paper highlights some “stress” factors that can impact on buying behaviour and on the interplay between banks and firms, providing a new insight about the instability of business relationships in the banking business, and suggests some factors that can generate or intensify that instability.
This paper discusses the nature of financial business relationships by drawing on the IMP Group’s... more This paper discusses the nature of financial business relationships by drawing on the IMP Group’s theory of industrial relationships. It discusses, among other aspects, the interaction process between banks and their corporate clients, the longevity of relationships, the interdependence between both sides, and the atmosphere of financial services relationships. The conclusions are thought to be interesting and useful for the
The purpose of this study is to investigate and discuss the challenges namely, the barriers and s... more The purpose of this study is to investigate and discuss the challenges namely, the barriers and solutions to developing return supply chain policies in automotive industry. This industry has been suffering governmental pressure to achieve sustainability in all industrial processes. The solution is to reorganize the supply chain and rethink the product from the beginning (closed-loop supply chain evolving to cradle-to-cradle supply chain); however, the literature about this process is scarce. This paper presents exploratory research into the automotive supply chain in order to study the processes developed to achieve more sustainable supply chains. A strategic business net is used as theoretical sample to collect data. The results show that climate change concerns and governmental guidelines lead to sustainable organizational culture. It was found that sustainability is integrated in all processes, which affects business interaction with partners. The business interaction is difficul...
This article discusses motivations and inhibitions among celebrities to participate in health-rel... more This article discusses motivations and inhibitions among celebrities to participate in health-related social marketing. The research identifies the implications that this involvement may have upon their lives. Results from in-depth interviews with 27 Portuguese celebrities show that they expect a fee for endorsements of commercial and government social marketing, despite the positive image they may gain from endorsing public health. The results demonstrate an absence of celebrity prejudice against HIV because of its serious nature and the social stigma attached to AIDS. This research suggests there is a positive bias and presents helpful information for negotiations between institutions and celebrities.
The literature shows that companies increasingly need to become more sustainable. To achieve sust... more The literature shows that companies increasingly need to become more sustainable. To achieve sustainable development, supply chain management needs to be related to sustainable business practices, which include relevant values and sustainable purchasing policies. Focusing on these principles on the topic of coffee, this study shows the difficulties associated with this product. The study finds that coffee production is dependent on factors unrelated to management. This paper presents a case study of Delta Cafés owned by Grupo Nabeiro, a Portuguese company that shows relevant ways of achieving sustainable business methods to be incorporated in supply chain management. Our research shows a business based on sustainable, efficient handling of the food safety of its product and certification along the supply chain, as well as an adaptable purchasing policy. By reviewing the literature and information provided by the company, we confirm that the case study is a business leader in innovat...
Uploads