Papers by Jhanghiz Syahrivar
CommIT (Communication and Information Technology) Journal
The COVID-19 pandemic since March 2020 has forced Indonesians to practice physical distancing and... more The COVID-19 pandemic since March 2020 has forced Indonesians to practice physical distancing and carry out their personal and professional activities from home. However, not everyone is ready to conduct their regular activities remotely. The issue is the readiness for digital technology. The research aims to analyze the Indonesian people’s readiness for digital technology during the pandemic. The research also investigates the impact of optimism and technology adoption on behavioral intention mediated by perceived ease of use. The research applies a quantitative study using an online questionnaire. The population of the research is people who use Internet technology for online learning, working from home, online shopping, and social activities during the COVID-19 pandemic. The research successfully gathered 327 respondents using purposive sampling. The research uses Structural Equation Model (SEM) method via SPSS AMOS software to analyze the data and generate findings. There are se...
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Journal of Promotion Management
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Journal of Vacation Marketing
Revenge vacation, or an individual’s strong desire to go on vacation to make up for missed opport... more Revenge vacation, or an individual’s strong desire to go on vacation to make up for missed opportunities to travel and escape the stresses of daily life, can take the form of purchasing a flight-to-nowhere service. Although the COVID-19 pandemic is not over, travel restrictions are gradually being relaxed, emphasising the need to investigate the long-term viability of this unique service. This research aims to investigate factors influencing the repurchase intention of the flight-to-nowhere service. Four variables of interest have been identified in this research, namely escapism, aesthetics, temporal illusion and repurchase intention. Purposive sampling yields 126 passengers of flight-to-nowhere service. To analyse the data, this research employs Structural Equation Modelling (SEM) using SPSS and AMOS software. The results suggest that escapism and aesthetics are positive predictors of repurchase intention. Meanwhile, temporal illusion moderates the relationship between aesthetics ...
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International Review on Public and Nonprofit Marketing, 2020
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International Review on Public and Nonprofit Marketing
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Transportation Research Part A: Policy and Practice
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Asia Pacific Journal of Marketing and Logistics
PurposeThe recent advancements in smartphone technology and social media platforms have increased... more PurposeThe recent advancements in smartphone technology and social media platforms have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China is a lucrative market for various foreign beauty products and technological innovations. This research aims to investigate the adoption of AI color cosmetics applications and their electronic word-of-mouth (e-WOM) intention among Chinese social media influencers. Several key concepts have been proposed in this research, namely body esteem, price sensitivity, social media addiction and actual purchase.Design/methodology/approachAn online questionnaire design was used in this research. A combination of purposive sampling and snowball sampling of AI color cosmetics users who are also social media influencers in China yields 221 respondents. To analyze the data, this research employs Structural Equation Modelling (SEM) method via SPSS and AMOS software. A 2-step approach, Exploratory Factor Analysis (EFA) and C...
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Jurnal Muara Ilmu Ekonomi dan Bisnis
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat bermain dan membay... more Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat bermain dan membayar (P2P) pada game seluler. Pasar game seluler sedang tumbuh dan menguntungkan. Dalam hal pendapatan, Indonesia adalah salah satu pasar game terbesar di Asia Tenggara. Namun, perusahaan game lokal hanya memiliki persentase pasar yang sangat kecil. Beberapa konsep yang terkait dengan P2P dimasukkan dalam penelitian ini, yaitu fleksibilitas waktu, pengalihan, dan tantangan. Penelitian kuantitatif ini menggunakan teknik purposive sampling dan berhasil mengumpulkan 324 mobile gamer bergenre Strategy, Multiplayer Online Battle Arena (MOBA) dan Action. Untuk menganalisis data, penelitian ini menggunakan Structural Equation Modeling (SEM) melalui software SPSS dan AMOS. Hasil penelitian menunjukkan bahwa 1) Tantangan memiliki efek positif terhadap niat bermain game seluler dan niat membayar barang virtual 2) Niat bermain game seluler memiliki efek positif terhadap niat membayar barang virtual 3...
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Problems and Perspectives in Management
In Indonesia, where most business organizations are family-owned, culture influences family emplo... more In Indonesia, where most business organizations are family-owned, culture influences family employees’ behavior. Filial piety, or honoring the seniors, is considered a significant cultural value that motivates the family employees to be committed to the business. This study aims to test the effect of filial piety on identity alignment, career interest alignment, and affective commitment. Quantitative analysis is conducted to test the hypotheses of this study using purposive sampling based on questionnaire survey responses from 270 junior family business employees. The study employs Partial Least Square-Structural Equation Modelling (PLS-SEM) analysis with the SmartPLS software to test the hypotheses. The test result shows that: 1) filial piety has a positive effect on identity alignment and career interest alignment, 2) identity alignment has a positive effect on affective commitment, and 3) career interest alignment has a positive effect on affective commitment. The study illustrat...
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DETUROPE - The Central European Journal of Tourism and Regional Development, 2021
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European Journal of Business and Management Research, 2021
The Covid-19 pandemic that has been going on in Indonesia for more than a year has had a major im... more The Covid-19 pandemic that has been going on in Indonesia for more than a year has had a major impact on the Indonesian economy. This condition makes consumers make various savings, namely strategies to save money. Consumer behavior related to savings is interesting to study because it is influenced by customer confidence, product involvement and social factors. The approach in this study is quantitative by analyzing the phenomena that occurred during the Covid-19 pandemic. Non-probability sampling will be used in this study with 305 respondents, but valid data to be processed amounted to 291 respondents. The questionnaire was distributed online using a google form. The data is processed using SEM via Amos. The results showed that consumer trust, product involvement influence social factors. While social factors affect the economy during the Covid-19 pandemic. However, customer confidence does not affect economizing behavior. We conclude that consumer trust and product involvement o...
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SAGE Open, 2021
The media commonly reports panic buying amid the COVID-19 pandemic. Panic buying occurs when peop... more The media commonly reports panic buying amid the COVID-19 pandemic. Panic buying occurs when people engage in hoarding of basic needs as well as protective materials, which drives scarcity and price increases. There are four variables integrated in this study which are COVID-19-induced hoarding intention, COVID-19-related attitude, COVID-19-related knowledge, and health locus of control. This study gathered 265 university professors from 25 prominent public and private universities in Indonesia. To our best knowledge, this is the first study that discusses hoarding intention during the pandemic among the educated segment. Structural Equation Modeling (SEM analysis) via AMOS software was employed to test the hypotheses. This study reveals that (a) a better knowledge about the COVID-19 pandemic increases vigilance toward the COVID-19 pandemic and (b) a higher external health locus of control increases the COVID-19-induced hoarding intention. The theoretical contributions as well as ma...
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International Journal of Retail & Distribution Management, 2021
PurposeA rarely discussed type of indulgence good is “virtual” goods featured in freemium games, ... more PurposeA rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth of mobile games and smartphones. The purpose of this research is to look into the factors that influence the intention to play freemium games and purchase in-game virtual goods, as well as to compare male and female millennial gamers in Indonesia, Southeast Asia's largest mobile gaming market. This research discusses the phenomenon in the context of compensatory consumption.Design/methodology/approachThis quantitative research used an online questionnaire for data collections. A total of 275 millennial mobile gamers were selected via purposive sampling. In total, there are six factors incorporated in this research: utility, self-indulgence, social interaction, competition, the intention to play freemium games and the intention to pay for virtual goods. This research u...
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The New Educational Review, 2019
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Journal of Environmental Accounting and Management, 2020
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Proceedings of the Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia, 2019
Brand Jealousy is one of the most important constructs in marketing yet it gains little attention... more Brand Jealousy is one of the most important constructs in marketing yet it gains little attention from researchers. Previous research showed that this variable is the predictor of behavioral intention such as intention to buy a product. This research investigated whether brand jealousy affected conspicuous consumption. This research also found out the role of materialism in the relationship between brand jealousy and conspicuous consumption. Using regression analysis, this study revealed the positive and significant effect of brand jealousy on conspicuous consumption. On the other hand, moderation analysis showed that materialism did not moderate the relationship between brand jealousy and conspicuous consumption. The result of this research is expected to give a guideline for marketers in designing their marketing strategy.
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Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR, 2020
Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because suc... more Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because such business model combined with Islamic appeal is a relatively new phenomenon and the novelty of MLM business is disputable in Islamic point of view. This research aimed to explore factors influencing the preference for Islamic MLM as a career choice among Moslems in Indonesia. This research gathered 227 Moslem respondents who are active members of Islamic MLM. We employed ADANCO-PLS to test the hypotheses presented in this research. Based on the results, we found that 1) reward scheme has a positive and significant effect towards company credibility 2) company credibility has positive and significant effect towards career choice in Islamic MLM and 3) the effect of reward scheme towards career choice in Islamic MLM is significant and mediated by company credibility. This research is significant, especially for Islamic MLM recruitment.
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Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management, 2019
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Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR, 2020
The purpose of this study was to analyse the key motivations that encourage entrepreneurship amon... more The purpose of this study was to analyse the key motivations that encourage entrepreneurship among women in the Greater Jakarta Area, Indonesia. The number of female entrepreneurs has been increasing in recent years. Potential success through entrepreneurial acts is also open for the females. Furthermore, this study examined the effect of entrepreneurial motivation on business success. Research data was collected through the survey which involved 125 female entrepreneurs running home industries in the Greater Jakarta Area. The result of this study was expected to provide an overview of the motivation underlying female entrepreneurs in starting their business and how big their opprtunities to gain success in business. The biggest entrepreneurial motivation of these females was to gain financial security, followed by finding the business opportunity and generating lots of money. By knowing the entrepreneurial motivation as well as the opportunity of business success, women who want to...
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Papers by Jhanghiz Syahrivar
motivációkat vizsgálja. Válaszadóink körében az egyediség iránti igényt mértük, valamint azt
tanulmányoztuk, hogy vajon a hely vagy a globális termékek hordozzák-e inkább az egyediség
ígéretét azok számára, akik nem szeretnének a tömeg részévé válni. Ezek mellett még vizsgáltuk
az árérzékenység moderáló hatását is. Egy sztenderd kérdőíves megkérdezést végeztünk
divattermékekkel kapcsolatban egyetemi hallgatók körében. 202 válaszadó feleletei alapján arra a
következtetésre jutottunk, hogy azon vásárlók, akik egyediséget keresnek a termékekben,
hajlamosak előnyben részesíteni globális márkákat a helyi márkákhoz képest. Az árérzékenység
ezen kapcsolatra vonatkozó moderáló hatását nem sikerült bizonyítanunk.
Citation:
Jhanghiz Syahrivar, Gyulavári Tamás (2019): Átlagos helyit vagy egyedi globálisat? in Veres Zoltán, Sasné Grósz Annamária, Liska Fanny (szerk.): Ismerjük a vevők? A vásárlás pszichológiája. Az Egyesület a Marketing Oktatásért és Kutatásért XXV. Országos Konferenciájának előadásai. Pannon Egyetem: Veszprém. ISBN: 978-615-00-58 pp. 365–373