Wikström et al., 2016 - Google Patents
A clash of modernities: Developing a new value-based framework to understand the mismatch between production and consumptionWikström et al., 2016
View PDF- Document ID
- 11251755780187072428
- Author
- Wikström S
- Jönsson H
- Decosta P
- Publication year
- Publication venue
- Journal of Consumer Culture
External Links
Snippet
This study addresses the enduring problem of the mismatch between firms' offerings and consumers' desires. It combines the general framework of modernity theory with the concept of regimes and uses the food area as the empirical context. Our cultural analytical study of …
- 238000004519 manufacturing process 0 title abstract description 44
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