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Wikström et al., 2016 - Google Patents

A clash of modernities: Developing a new value-based framework to understand the mismatch between production and consumption

Wikström et al., 2016

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Document ID
11251755780187072428
Author
Wikström S
Jönsson H
Decosta P
Publication year
Publication venue
Journal of Consumer Culture

External Links

Snippet

This study addresses the enduring problem of the mismatch between firms' offerings and consumers' desires. It combines the general framework of modernity theory with the concept of regimes and uses the food area as the empirical context. Our cultural analytical study of …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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