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SG10202001898SA - Method and system for digital marketing and the provision of digital content - Google Patents

Method and system for digital marketing and the provision of digital content

Info

Publication number
SG10202001898SA
SG10202001898SA SG10202001898SA SG10202001898SA SG10202001898SA SG 10202001898S A SG10202001898S A SG 10202001898SA SG 10202001898S A SG10202001898S A SG 10202001898SA SG 10202001898S A SG10202001898S A SG 10202001898SA SG 10202001898S A SG10202001898S A SG 10202001898SA
Authority
SG
Singapore
Prior art keywords
digital
provision
marketing
digital content
content
Prior art date
Application number
SG10202001898SA
Inventor
Gerard Lancaster Peter
Original Assignee
Gerard Lancaster Peter
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to SG10202001898SA priority Critical patent/SG10202001898SA/en
Application filed by Gerard Lancaster Peter filed Critical Gerard Lancaster Peter
Priority to US16/865,109 priority patent/US11373214B2/en
Priority to US17/097,970 priority patent/US11301906B2/en
Priority to GB2019004.7A priority patent/GB2592711B/en
Publication of SG10202001898SA publication Critical patent/SG10202001898SA/en
Priority to PCT/SG2021/050102 priority patent/WO2021177895A1/en
Priority to US17/379,883 priority patent/US11854047B2/en
Priority to US17/747,470 priority patent/US11593843B2/en
Priority to US17/850,579 priority patent/US11798038B2/en
Priority to US18/114,487 priority patent/US11922464B2/en
Priority to US18/376,119 priority patent/US12086836B2/en
Priority to US18/535,211 priority patent/US20240104605A1/en
Priority to US18/422,450 priority patent/US20240193641A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/38—Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/86—Arrangements characterised by the broadcast information itself
    • H04H20/93—Arrangements characterised by the broadcast information itself which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44209—Monitoring of downstream path of the transmission network originating from a server, e.g. bandwidth variations of a wireless network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/30—Aspects of broadcast communication characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data
    • H04H2201/37—Aspects of broadcast communication characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data via a different channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/40—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/44—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast stations

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Health & Medical Sciences (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
SG10202001898SA 2020-03-02 2020-03-03 Method and system for digital marketing and the provision of digital content SG10202001898SA (en)

Priority Applications (12)

Application Number Priority Date Filing Date Title
SG10202001898SA SG10202001898SA (en) 2020-03-03 2020-03-03 Method and system for digital marketing and the provision of digital content
US16/865,109 US11373214B2 (en) 2020-03-03 2020-05-01 Method and system for digital marketing and the provision of digital content
US17/097,970 US11301906B2 (en) 2020-03-03 2020-11-13 Method and system for digital marketing and the provision of digital content
GB2019004.7A GB2592711B (en) 2020-03-03 2020-12-02 Method and system for digital marketing and the provision of digital content
PCT/SG2021/050102 WO2021177895A1 (en) 2020-03-03 2021-03-02 Method and system for digital marketing and the provision of digital content
US17/379,883 US11854047B2 (en) 2020-03-03 2021-07-19 Method and system for digital marketing and the provision of digital content
US17/747,470 US11593843B2 (en) 2020-03-02 2022-05-18 Sponsor driven digital marketing for live television broadcast
US17/850,579 US11798038B2 (en) 2020-03-02 2022-06-27 Method and system for digital marketing and the provision of digital content
US18/114,487 US11922464B2 (en) 2020-03-03 2023-02-27 Sponsor driven digital marketing for live television broadcast
US18/376,119 US12086836B2 (en) 2020-03-03 2023-10-03 Method and system for digital marketing and the provision of digital content
US18/535,211 US20240104605A1 (en) 2020-03-03 2023-12-11 Method and system for digital marketing and the provision of digital content
US18/422,450 US20240193641A1 (en) 2020-03-03 2024-01-25 Sponsor driven digital marketing for live television broadcast

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
SG10202001898SA SG10202001898SA (en) 2020-03-03 2020-03-03 Method and system for digital marketing and the provision of digital content

Publications (1)

Publication Number Publication Date
SG10202001898SA true SG10202001898SA (en) 2021-01-28

Family

ID=74218972

Family Applications (1)

Application Number Title Priority Date Filing Date
SG10202001898SA SG10202001898SA (en) 2020-03-02 2020-03-03 Method and system for digital marketing and the provision of digital content

Country Status (3)

Country Link
US (1) US11373214B2 (en)
SG (1) SG10202001898SA (en)
WO (1) WO2021177895A1 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
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US11301906B2 (en) * 2020-03-03 2022-04-12 BrandActif Ltd. Method and system for digital marketing and the provision of digital content
US11854047B2 (en) * 2020-03-03 2023-12-26 BrandActif Ltd. Method and system for digital marketing and the provision of digital content

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