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CN107424011A - A kind of billboard application method, device, server and system - Google Patents

A kind of billboard application method, device, server and system Download PDF

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Publication number
CN107424011A
CN107424011A CN201710637214.3A CN201710637214A CN107424011A CN 107424011 A CN107424011 A CN 107424011A CN 201710637214 A CN201710637214 A CN 201710637214A CN 107424011 A CN107424011 A CN 107424011A
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China
Prior art keywords
billboard
information
user terminal
allowed
use request
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Pending
Application number
CN201710637214.3A
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Chinese (zh)
Inventor
李承敏
包振毅
王文斌
黄俊岚
安丽朋
陈加宽
杨旭东
禹杰
李亚军
周金虎
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Shanghai Yude Technology Co Ltd
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Shanghai Yude Technology Co Ltd
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Application filed by Shanghai Yude Technology Co Ltd filed Critical Shanghai Yude Technology Co Ltd
Priority to CN201710637214.3A priority Critical patent/CN107424011A/en
Publication of CN107424011A publication Critical patent/CN107424011A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present embodiments relate to communication technical field, discloses a kind of billboard application method, device, server and system.The billboard application method provided in the present invention, applied to server, server operation billboard uses platform, including:Receive the billboard that user terminal is sent and use request;Information according to the billboard using the billboard for allowing to use asked and stored, the information of billboard to be used is provided for the user terminal;By the communication between the merchant tenninal belonging to the user terminal and the billboard to be used, the user terminal is determined and the occupation mode of billboard to be used that the merchant tenninal belonging to the billboard to be used is reached.Embodiment of the present invention so that billboard trade company and user can rapidly establish it is safe and reliable contact, while can quickly use billboard.

Description

Billboard use method, device, server and system
Technical Field
The embodiment of the invention relates to the technical field of communication, in particular to a billboard using method, a billboard using device, a billboard using server and a billboard using system.
Background
With the continuous development of science and economy, various commodities appear, commodity owners can learn the commodities of the owners through various advertisements in order to increase the popularity of the commodities of the owners, and the outdoor advertising board is an important propaganda means, such as public service advertisement display.
The inventor finds that when a user needs to use the advertising board, the user can only contact with an owner of the advertising board through a telephone on the free advertising board, or contact with the owner of the advertising board through an advertiser of a third party, but the contact telephone on the free advertising board is possibly unreliable, so that the safety problem exists, and if the current advertising board is not in the free state, the user cannot know when the advertising board in the use state is in the free state, so that the advertising board cannot be effectively utilized; and the advertiser of the third party contacts the billboard owner, although the safety of the billboard transaction can be ensured, the contact between the advertiser of the third party and the billboard owner is slow and the efficiency is low.
Disclosure of Invention
The invention aims to provide a billboard use method, a device, a server and a system, which can enable a billboard merchant and a user to quickly establish safe and reliable contact, and meanwhile, can quickly use a billboard, and improve the billboard use efficiency.
In order to solve the above technical problem, an embodiment of the present invention provides a method for using a billboard, which is applied to a server, where the server runs a billboard use platform, and the method includes: receiving a billboard use request sent by a user terminal; providing the information of the billboard to be used for the user terminal according to the billboard use request and the stored information of the billboard allowed to be used; and determining the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs.
The embodiment of the invention also provides a billboard using device, which comprises: the device comprises a communication module, an information providing module and a determining module; the communication module is used for receiving a billboard use request sent by a user terminal; the information providing module is used for providing the information of the billboard to be used for the user terminal according to the billboard use request and the stored information of the billboard allowed to be used; and the determining module is used for determining the using mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs.
An embodiment of the present invention further provides a server, including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the above billboard usage methods.
An embodiment of the present invention also provides a billboard use system, including: a user terminal, a merchant terminal and a server; the server is respectively in communication connection with the user terminal and the merchant terminal.
Compared with the prior art, the method and the device have the advantages that the billboard use request sent by the user terminal is received, and the billboard information to be used is provided for the user terminal according to the billboard use request and the stored billboard information allowed to be used, so that the user can quickly obtain the billboard information to be used according with the advertisement requirement without a third-party advertiser, and the process of searching the billboard information according with the requirement by the user is simplified; the method comprises the steps of determining the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs, so that the user terminal and the merchant terminal to which the billboard to be used belongs can be quickly communicated, the use safety of the user and the merchant in the process of using the billboard is ensured, through the communication between the user terminal and the merchant terminal, the use mode of the billboard can be quickly achieved, the use process of the billboard used by the user is simplified, the speed of the billboard used by the user is increased, and the use efficiency of the billboard is improved.
In addition, the stored information of the allowed billboard is uploaded to the billboard using platform by the merchant terminal. The merchant terminal uploads the information of the billboard allowed to be used to the billboard using platform, so that the stored information of the billboard allowed to be used belongs to the merchant terminal, and the safety of the user and the merchant when the billboard is used is ensured.
In addition, the information of the billboard to be used specifically includes: the identification of the billboard to be used, the geographical location, the attribute information of the billboard, the legal certification information of the billboard allowed to be used. The method and the system ensure that the user terminal can accurately position the advertising board through the information of the advertising board and ensure the safety of the advertising board used by the user terminal.
In addition, according to the billboard use request and the stored information of the billboard allowed to be used, the method for providing the information of the billboard to be used for the user terminal specifically comprises the following steps: matching demand information carried in the billboard use request with stored information of the billboard allowed to be used to obtain a matching result, wherein the matching result comprises at least one piece of information of the billboard meeting the demand information; sending the matching result to the user terminal; and determining the information of the billboard selected by the user terminal from the matching result, and using the information of the selected billboard as the information of the billboard to be used. By means of matching the demand information, the allowed billboard information meeting the demand information of the user terminal can be quickly screened out, and the matching information is sent to the user terminal, so that the user can quickly select the billboard information meeting the demand of the user through the user terminal, the time for the user to select the billboard is shortened, and the efficiency of the user in using the billboard is improved.
In addition, according to the billboard use request and the stored information of the billboard allowed to be used, the method for providing the information of the billboard to be used for the user terminal specifically comprises the following steps: matching demand information carried in the billboard use request with stored information of the billboard allowed to be used to obtain a matching result, wherein the matching result comprises at least one piece of information of the billboard meeting the demand information; sending a billboard use request to a merchant terminal corresponding to the information of each billboard contained in the matching result; and determining the information of the billboard to be used according to the response of the merchant terminal corresponding to the information of each billboard to the billboard use request. The method is characterized in that another mode that the user terminal can quickly determine the information of the billboard to be used is provided, the allowed billboard information meeting the user terminal requirement information can be quickly screened out by matching the requirement information, the billboard use request is sent to the merchant terminal corresponding to the information of each billboard contained in the matching result, the merchant terminal corresponding to the requirement information can quickly know that the billboard to which the merchant terminal belongs has the use requirement, the merchant terminal corresponding to the information of each billboard responds to the billboard use request, the information of the billboard to be used is determined, and the user terminal can quickly determine the information of the billboard to be used.
In addition, receiving a billboard use request sent by a user terminal specifically comprises: and receiving two-dimensional code information of the billboard to be used, which is sent by the user terminal, wherein the two-dimensional code information carries the identification of the billboard to be used. The method for rapidly sending the billboard use request by the user terminal is provided, and the time for the user to initiate the billboard use request is shortened.
Drawings
One or more embodiments are illustrated by way of example in the accompanying drawings, which correspond to the figures in which like reference numerals refer to similar elements and which are not to scale unless otherwise specified.
FIG. 1 is a schematic flow chart of a method of using a billboard in accordance with a first embodiment of the invention;
FIG. 2 is a schematic flow chart of a method of using a billboard in accordance with a second embodiment of the invention;
FIG. 3 is a schematic flow chart of a method of using a billboard in accordance with a third embodiment of the invention;
FIG. 4 is a schematic view showing the construction of a billboard use apparatus according to a fourth embodiment of the invention;
fig. 5 is a schematic structural diagram of a server according to a fifth embodiment of the present invention;
fig. 6 is a schematic structural view of a billboard use system according to a sixth embodiment of the invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, embodiments of the present invention will be described in detail below with reference to the accompanying drawings. However, it will be appreciated by those of ordinary skill in the art that numerous technical details are set forth in order to provide a better understanding of the present application in various embodiments of the present invention. However, the technical solution claimed in the present application can be implemented without these technical details and various changes and modifications based on the following embodiments.
The advertisement board described in the following embodiments may be an electronic advertisement screen, a flat advertisement board, or the like.
A first embodiment of the invention relates to a billboard use method. The method is applied to a server which runs a billboard use platform. The specific flow is shown in fig. 1:
step 101: and receiving a billboard use request sent by the user terminal.
Specifically, the user terminal sends a billboard use request to the billboard use platform, where the billboard use request at least carries the requirement information, and specifically, the billboard use request may include: the geographical position information (such as A intersection, longitude and latitude information), the size (such as 4 meters long and 2 meters wide), the type of the billboard (such as a screen billboard, a plane billboard, a rolling billboard and the like). The present embodiment does not limit the type of information included in the billboard use request.
Step 102: and providing the information of the billboard to be used for the user terminal according to the billboard use request and the stored information of the billboard allowed to be used.
Specifically, the billboard information contained in the billboard use request can be matched with the stored information of the billboard allowed to be used, the billboard use platform screens the billboard information meeting the billboard use request from the stored information of the billboard allowed to be used according to the matching result, and the screened information of the billboard allowed to be used is used as the information of the billboard to be used by the user terminal. For example, the information contained in the billboard-use request a is: at the intersection A, the size information of the billboard is 4 meters long and 2 meters wide, the type of the billboard is an LED screen, and the stored information of the billboard allowed to be used is as follows: the method comprises the following steps of information 1 (an intersection A, the size information of a billboard is 4 meters long and 2 meters wide, the type of the billboard is a plane advertisement), information 2 (the intersection A, the size information of the billboard is 3 meters long and 2 meters wide, the type of the billboard is an LED screen advertisement), information 3 (the intersection A, the size information of the billboard is 4 meters long and 2 meters wide, and the type of the billboard is an LED screen advertisement), matching the information contained in a billboard use request with 3 pieces of stored information of the billboard allowed to be used by a billboard use platform at the moment, and providing the billboard information which is stored and allowed to be used and has the highest matching degree (namely the highest information similarity) as the billboard information to be used to a user terminal, namely providing the information 3 as the billboard information to be used to the user terminal by the billboard use platform. The number of pieces of information of the billboard to be used that are provided is not limited in the present embodiment, that is, when a plurality of pieces of the stored billboard information match the information included in the billboard use request, the plurality of pieces of billboard information are provided to the user terminal for selection by the user terminal.
It should be noted that the stored information of the billboard permitted to be used may be uploaded to the billboard use platform by the merchant terminal, or may be the information of the billboard permitted to be used, which is pre-stored by the billboard use platform itself, and the stored information of the billboard permitted to be used is not limited in this embodiment.
Step 103: and determining the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs.
Specifically, the communication between the user terminal and the merchant terminal to which the billboard to be used belongs may be real-time communication, that is, a channel for real-time communication is established between the user terminal and the merchant terminal to which the billboard to be used belongs, so that the user directly communicates with the merchant through the real-time communication channel between the user terminal and the merchant terminal, and the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, can be quickly determined through the real-time communication. The using mode of the billboard can comprise the following steps: time of billboard usage, cost of billboard usage, etc. The communication between the user terminal and the merchant terminal to which the billboard to be used belongs may be non-real-time communication, that is, the user terminal and the merchant terminal to which the billboard to be used belongs perform indirect communication through the billboard use platform, for example, the user terminal a sends detailed use information 1 of the user for the billboard use to the billboard use platform, the billboard use platform forwards the use information 1 to the merchant terminal B, the merchant terminal B can send detailed use information 2 of the billboard to the billboard use platform, the billboard use platform sends the use information 2 to the user terminal a, and the user terminal a and the merchant terminal B determine the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the billboard use platform.
Compared with the prior art, the method and the device have the advantages that the billboard use request sent by the user terminal is received, and the billboard information to be used is provided for the user terminal according to the billboard use request and the stored billboard information allowed to be used, so that the user can quickly obtain the billboard information to be used according with the advertisement requirement without a third-party advertiser, and the user can search the billboard information according with the requirement; the method comprises the steps of determining the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs, so that the user terminal and the merchant terminal to which the billboard to be used belongs can be quickly communicated, the use safety of the user and the merchant in the process of using the billboard is ensured, through the communication between the user terminal and the merchant terminal, the use mode of the billboard can be quickly achieved, the use process of the billboard used by the user is simplified, the speed of the billboard used by the user is increased, and the use efficiency of the billboard is improved.
A second embodiment of the invention relates to a billboard use method. The second embodiment is a further improvement of the first embodiment, and the main improvements are as follows: in the second embodiment of the present invention, information of a billboard to be used is determined by a user terminal. The specific flow is shown in fig. 2:
step 201: and receiving a billboard use request sent by the user terminal.
Step 202: and matching the demand information carried in the billboard use request with the stored information of the billboard allowed to be used to obtain a matching result, wherein the matching result comprises at least one piece of information of the billboard meeting the demand information.
Specifically, the billboard uses and carries the demand information in the request, wherein, the demand information may include: geographical position information, size, type and time interval information of the billboard; the requirement information carried in the billboard use request is matched with the stored information of the billboard allowed to be used, the matching mode can be that the similarity between each piece of information in the requirement information and the stored information of the billboard allowed to be used is matched, for example, the similarity between each piece of information of the stored billboard information a allowed to be used and the corresponding information in the requirement information is more than 60%, the stored billboard information a allowed to be used is considered to meet the information of the billboard of the requirement information, otherwise, the stored billboard information a allowed to be used is considered not to meet the information of the billboard of the requirement information. The billboard uses the platform to obtain the matching result, the number of billboard messages included in the matching result is not limited, namely the number of billboard messages included in the matching result can be one or more, but the matching result includes at least one billboard message meeting the demand message.
It should be noted that the information of the billboard allowed to be used and stored in the embodiment is uploaded to the billboard use platform by the merchant terminal, so that the stored information of the billboard allowed to be used belongs to the merchant terminal, and the security of the user and the merchant when using the billboard is ensured.
Step 203: and sending the matching result to the user terminal.
Specifically, the billboard usage platform sends the matching result to the user terminal, and the user terminal can display the matching result through a display interface of the user terminal after receiving the matching result, so that a user can obtain the matching result through the user terminal.
Step 204: and determining the information of the billboard selected by the user terminal from the matching result, and taking the information of the selected billboard as the information of the billboard to be used.
Specifically, the user terminal selects the billboard information from the matching result and sends the selected billboard information to the billboard use platform, and the billboard use platform determines the billboard information selected by the user terminal from the matching result through the selected billboard information sent by the user terminal. The billboard use platform takes the information of the selected billboard as the information of the billboard to be used. Wherein, the information of the billboard to be used includes: the identification of the billboard to be used, the geographical location, the attribute information of the billboard, the legal certification information of the billboard allowed to be used. The billboard identification is used for identifying the billboard and is equivalent to the identity identification of the billboard, namely each billboard has a unique billboard identification; the attribute information of the billboard may include: size information, color, resolution, etc. of the billboard; the legal certification information of the allowed billboard can ensure that the billboard to be used is used legally. In this embodiment, the content included in the information of the billboard to be used is not limited, and the information of the billboard to be used may further include: the realization effect graph of the billboard, the type of the billboard (such as screen type, plane advertisement, etc.).
It is worth mentioning that the demand information carried in the billboard use request and the stored information of the billboard allowed to be used may include the same content as the content included in the billboard information to be used.
The procedure of this step will be explained in this embodiment by the following example.
For example, the matching result a includes 3 pieces of billboard information, which are information 1, information 2, and information 3, the user terminal a displays the 3 pieces of billboard information of the matching result through the display interface, the user views the 3 pieces of billboard information through the user terminal a, and selects the information 2 through the display interface of the user terminal a, the user terminal a can send the billboard identifier included in the information 2 to the billboard use platform, the billboard use platform determines that the information of the billboard selected by the user terminal a from the matching result is information 2 through the received billboard identifier, and the billboard use platform uses the information 2 as the billboard information to be used.
Step 205: and determining the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs.
It should be noted that in a specific embodiment, when step 201 is executed, the billboard usage platform may receive two-dimensional code information of a billboard to be used, which is sent by the user terminal, where the two-dimensional code information carries an identifier of the billboard to be used.
In addition, steps 201 and 205 in this embodiment are substantially the same as steps 101 and 103 in the first embodiment, and in order to reduce the repetition, steps 201 and 205 are not described again in this embodiment.
According to the method for using the advertising board, the advertising board information which meets the requirement information of the user terminal and is allowed to be used can be rapidly screened out in a mode of matching the requirement information, the matching result is sent to the user terminal, so that the user can rapidly acquire the advertising board information which meets the requirement information and is allowed to be used through the user terminal, the advertising board information which best meets the requirement of the user can be selected according to the matching result, the time for the user to select the advertising board is shortened, and the efficiency for the user to use the advertising board is improved. Meanwhile, the description of the content included in the billboard information to be used and the various contents included in the billboard information ensure the accuracy of the provided billboard information to be used and the safety of the billboard used by the user terminal.
A third embodiment of the present invention relates to a method for using a signboard, and is substantially the same as the second embodiment, and mainly differs therefrom in that: in the third embodiment of the present invention, information of a billboard to be used is determined by a merchant terminal. The specific flow is shown in fig. 3:
step 301: and receiving a billboard use request sent by the user terminal.
Step 302: and matching the demand information carried in the billboard use request with the stored information of the billboard allowed to be used to obtain a matching result, wherein the matching result comprises at least one piece of information of the billboard meeting the demand information.
Step 303: and sending the billboard use request to the merchant terminal corresponding to the information of each billboard contained in the matching result.
Specifically, the billboard use platform obtains merchant terminals corresponding to each billboard information included in the matching result, for example, the matching result includes 3 pieces of billboard information, which are information 1, information 2, and information 3, respectively, the billboard use platform reads billboard identifications included in the 3 pieces of billboard information, and finds corresponding merchant terminals through the billboard identifications. And the billboard use platform sends the billboard use request to each acquired merchant terminal.
Step 304: and determining the information of the billboard to be used according to the response of the merchant terminal corresponding to the information of each billboard in the matching result to the billboard use request.
Specifically, after receiving the billboard use request, the merchant terminal corresponding to the information of each billboard responds to the billboard use request, wherein the response may be that the merchant terminal accepts the billboard use request or rejects the billboard use request. For example, billboard information 1 corresponds to affiliated merchant terminal a, billboard information 2 corresponds to affiliated merchant terminal B, billboard information 3 corresponds to affiliated merchant terminal C, both merchant terminals A, B and C have received the billboard usage request, merchant terminal a has accepted the billboard request, and merchant terminal B and merchant terminal C reject the billboard request. And if the billboard use platform only receives a response of accepting the billboard use request, determining that the billboard information to be used is the billboard information provided by the merchant terminal accepting the billboard use request. If the billboard use platform receives a plurality of responses for accepting the billboard use request, the billboard use platform selects billboard information provided by the merchant terminal which accepts the response of the billboard use request and receives the responses first, and takes the billboard information as the information of the billboard to be used. For example, the billboard information 1 corresponds to the affiliated merchant terminal a, the billboard information 2 corresponds to the affiliated merchant terminal B, the billboard information 3 corresponds to the affiliated merchant terminal C, both the merchant terminals A, B and C receive the billboard use request, the merchant terminal a rejects to accept the billboard request, the merchant terminal B and the merchant terminal C accept the billboard request, the billboard use platform receives the acceptance response sent by the merchant terminal B before the acceptance response sent by the merchant terminal C, and then the billboard information provided by the merchant terminal B is determined to be the billboard information to be used.
Step 305: and determining the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs.
In addition, steps 301 to 302 and step 305 in this embodiment are substantially the same as steps 201 to 202 and step 205 in the second embodiment, and for reducing the repetition, steps 301 to 302 and step 305 are not repeated in this embodiment.
The method for using the billboard provided by the embodiment provides another method for quickly determining the information of the billboard to be used by the user terminal, can quickly screen out the allowed billboard information meeting the requirement information of the user terminal by matching the requirement information, and sends the billboard use request to the merchant terminal corresponding to the information of each billboard contained in the matching result, so that the merchant terminal corresponding to the requirement information can quickly know that the billboard to which the merchant terminal belongs has the use requirement, and the information of the billboard to be used is determined according to the response of the merchant terminal corresponding to the information of each billboard to the billboard use request, so that the user terminal can quickly determine the information of the billboard to be used.
The steps of the above methods are divided for clarity, and the implementation may be combined into one step or split some steps, and the steps are divided into multiple steps, so long as the same logical relationship is included, which are all within the protection scope of the present patent; it is within the scope of the patent to add insignificant modifications to the algorithms or processes or to introduce insignificant design changes to the core design without changing the algorithms or processes.
The fourth embodiment of the present invention relates to a billboard-using apparatus 40. The billboard use device 40 includes but is not limited to: the specific structure of the communication module 401, the information providing module 402 and the determining module 403 is shown in fig. 4.
The communication module 401 is configured to receive a billboard use request sent by a user terminal.
An information providing module 402, configured to provide the user terminal with information of the billboard to be used according to the billboard use request and the stored information of the billboard allowed to be used.
In a specific embodiment, the information providing module 402 is specifically configured to match the demand information carried in the billboard use request with the stored information of the billboards allowed to be used, and obtain a matching result, where the matching result includes information of at least one billboard meeting the demand information; sending the matching result to the user terminal; and determining the information of the billboard selected by the user terminal from the matching result, and taking the information of the selected billboard as the information of the billboard to be used.
In another specific embodiment, the information providing module 402 is specifically configured to match the demand information carried in the billboard use request with the stored information of the billboards allowed to be used, and obtain a matching result, where the matching result includes information of at least one billboard meeting the demand information; sending a billboard use request to a merchant terminal corresponding to the information of each billboard contained in the matching result; and determining the information of the billboard to be used according to the response of the merchant terminal corresponding to the information of each billboard to the billboard use request.
It is worth mentioning that the information of the billboard to be used specifically includes: the identification of the billboard to be used, the geographical location, the attribute information of the billboard, the legal certification information of the billboard allowed to be used.
A determining module 403, configured to determine, through communication between the user terminal and a merchant terminal to which the billboard to be used belongs, a usage manner of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs.
It should be noted that, in a specific embodiment, the communication module 401 is specifically configured to receive two-dimensional code information of the to-be-used billboard sent by the user terminal, where the two-dimensional code information carries an identifier of the to-be-used billboard.
It is to be understood that the present embodiment can be implemented in cooperation with the first three embodiments, as well as the device examples corresponding to the first, second, and third embodiments. The related technical details mentioned in the first three embodiments are still valid in this embodiment, and are not described herein again in order to reduce repetition. Accordingly, the related-art details mentioned in the present embodiment can also be applied to the first three embodiments.
It should be noted that each module referred to in this embodiment is a logical module, and in practical applications, one logical unit may be one physical unit, may be a part of one physical unit, and may be implemented by a combination of multiple physical units. In addition, in order to highlight the innovative part of the present invention, elements that are not so closely related to solving the technical problems proposed by the present invention are not introduced in the present embodiment, but this does not indicate that other elements are not present in the present embodiment.
The fifth embodiment of the present invention relates to a server 50. The server 50 includes, but is not limited to: at least one processor 501; and a memory 502 communicatively coupled to the at least one processor 501; the memory 502 stores instructions executable by the at least one processor 501, and the instructions are executable by the at least one processor 501 to enable the at least one processor 501 to perform a billboard usage method. The specific structure is shown in fig. 5. The memory 502 may also be used to store information of allowed billboards uploaded by merchant terminals to the billboard usage platform.
The memory 502 and the processor 501 are connected by a bus, which may include any number of interconnected buses and bridges that link one or more of the various circuits of the processor 501 and the memory 502 together. The bus may also link various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface provides an interface between the bus and the transceiver. The transceiver may be one element or a plurality of elements, such as a plurality of receivers and transmitters, providing a means for communicating with various other apparatus over a transmission medium. The data processed by the processor 501 is transmitted over a wireless medium through an antenna, which further receives the data and transmits the data to the processor 501.
The processor 501 is responsible for managing the bus and general processing and may also provide various functions including timing, peripheral interfaces, voltage regulation, power management, and other control functions. And memory 502 may be used to store data used by the processor in performing operations.
Those skilled in the art can understand that all or part of the steps in the method of the foregoing embodiments may be implemented by a program to instruct related hardware, where the program is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, etc.) or a processor (processor) to execute all or part of the steps of the method described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
A sixth embodiment of the present invention is directed to a billboard use system 60, including but not limited to: a user terminal 601, a merchant terminal 602, and a server 50; the server 50 is in communication connection with the user terminal 601 and the merchant terminal 602, respectively. The specific structure is shown in fig. 6.
It is to be understood that the present embodiment may be implemented in conjunction with the method embodiments, and the system embodiments corresponding to the method embodiments are also contemplated. Related technical details mentioned in the embodiments are still valid in the present embodiment, and are not described herein again in order to reduce repetition. Accordingly, the related-art details mentioned in the present embodiment can also be applied to the embodiments.
It will be understood by those of ordinary skill in the art that the foregoing embodiments are specific examples for carrying out the invention, and that various changes in form and details may be made therein without departing from the spirit and scope of the invention in practice.

Claims (9)

1. A billboard use method is applied to a server, the server runs a billboard use platform, and the billboard use method comprises the following steps:
receiving a billboard use request sent by a user terminal;
providing the information of the billboard to be used for the user terminal according to the billboard use request and the stored information of the billboard allowed to be used;
and determining the use mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs, through the communication between the user terminal and the merchant terminal to which the billboard to be used belongs.
2. The billboard use method of claim 1, wherein the stored information of the billboard allowed to be used is uploaded to the billboard use platform by the merchant terminal.
3. A billboard use method according to any one of claims 1 to 2, wherein the information of the billboard to be used specifically comprises: the identification of the billboard to be used, the geographic position, the attribute information of the billboard and the legal certification information of the billboard allowed to be used.
4. A billboard use method according to claim 3, wherein the step of providing the information of the billboard to be used for the user terminal according to the billboard use request and the stored information of the billboard allowed to be used specifically comprises:
matching demand information carried in the billboard use request with stored information of the billboard allowed to be used to obtain a matching result, wherein the matching result comprises at least one piece of information of the billboard meeting the demand information;
sending the matching result to the user terminal;
and determining the information of the billboard selected by the user terminal from the matching result, and taking the information of the selected billboard as the information of the billboard to be used.
5. The method for using the billboard as claimed in claim 3, wherein the step of providing the information of the billboard to be used for the user terminal according to the billboard use request and the stored information of the billboard allowed to be used comprises the steps of:
matching demand information carried in the billboard use request with stored information of the billboard allowed to be used to obtain a matching result, wherein the matching result comprises at least one piece of information of the billboard meeting the demand information;
sending the billboard use request to a merchant terminal corresponding to the information of each billboard contained in the matching result;
and determining the information of the billboard to be used according to the response of the merchant terminal corresponding to the information of each billboard to the billboard use request.
6. The billboard use method according to claim 4 or 5, wherein the receiving of the billboard use request sent by the user terminal specifically comprises:
and receiving two-dimensional code information of the to-be-used billboard sent by a user terminal, wherein the two-dimensional code information carries an identifier of the to-be-used billboard.
7. A billboard use device, comprising: the device comprises a communication module, an information providing module and a determining module;
the communication module is used for receiving a billboard use request sent by a user terminal;
the information providing module is used for providing the information of the billboard to be used for the user terminal according to the billboard use request and the stored information of the billboard allowed to be used;
the determining module is configured to determine, through communication between the user terminal and a merchant terminal to which the billboard to be used belongs, a usage mode of the billboard to be used, which is achieved by the user terminal and the merchant terminal to which the billboard to be used belongs.
8. A server, comprising:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform a billboard use method according to any of claims 1 to 6.
9. A billboard use system, comprising: a user terminal, a merchant terminal and a server as claimed in claim 8;
and the server is in communication connection with the user terminal and the merchant terminal respectively.
CN201710637214.3A 2017-07-31 2017-07-31 A kind of billboard application method, device, server and system Pending CN107424011A (en)

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Application publication date: 20171201