Bharat Rao
Bharat Rao is a Research Professor in the Department of Technology Management and Innovation at New York University in the Tandon School of Engineering. Between 2009-2018, he was the Chair of the Department. He was a Visiting Research Fellow at the Center for Technology and National Security Policy at the National Defense University, Fort McNair, Washington D.C.; a Research Affiliate at the European Institute of Interdisciplinary Research, Paris, France; and formerly an Academic Advisor at the Institute for Innovation and Information Productivity, San Francisco.
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We look at the magic industry through the lens of two of its most celebrated performers, Penn and Teller, who are not just as magicians and entertainers, but smart entrepreneurs running a global entertainment business. In parallel, we look at how the field of modern magic has evolved since its inception, what the outlook is for its future in our global, interconnected, always-on economy. We consider the successful careers of legendary magicians like Jean Eugène Robert-Houdin, Harry Houdini, Dai Vernon, Doug Henning, and others, and how they have shaped the growing magic industry and made it a force to be reckoned with.
Through shows like Penn and Teller Fool Us, America’s Got Talent, Britain’s Got Talent, and The World’s Best, and through social media outlets like Facebook, Twitter, Instagram and Youtube, contemporary magicians have an unprecedented opportunity to make themselves known to a global audience. The success secrets followed by the likes of Penn and Teller, David Copperfield, David Blaine, Criss Angel, and newer stars like Shin Lim, Dynamo, and Ryan Hayashi, both as professional magicians and business owners, can be applied by entrepreneurs, business people and self starters everywhere who want to make a mark in their careers. Through constant efforts at design, experimentation, prototyping, and field testing with peers and live audiences, these performers have been fine tuning their craft for decades. With their passion, perseverance, commitment, and unique and creative ways of identifying and solving problems, these trailblazers show the way for a better - and more magical future.
In this book, you will not only learn how these stars successfully overcame their challenges, but also how YOU can transform your approach to magic and business.