Nonprofit and Voluntary Sector Quarterly, Nov 23, 2022
Donors often experience donation regret caused by charity wrongdoings and mismanagement, which wi... more Donors often experience donation regret caused by charity wrongdoings and mismanagement, which will reduce future donation willingness. The literature has not fully delineated the underlying mechanism of donors’ response to experienced regret. The effective advertising appeal and message framing which could be used to mitigate the detrimental impact of experienced donation regret also remain unknown. This research dissects the impact of experienced regret on donation willingness by revealing the mediational effect of anticipated regret and the moderating role of advertising appeal (altruistic vs. egoistic) and message framing (gain- vs. loss-framed). The findings of two studies demonstrate that experienced regret negatively influences donation willingness through anticipated regret. Compared with egoistic appeals, altruistic appeals are more effective in extenuating the impacts of experienced regret. Gain-framed (compared with loss-framed) messages better mitigate anticipated regret and result in a higher level of willingness to donate. In addition to theoretical contributions, actionable practical implications are discussed.
This guest editorial presents an introduction to the topic and overview of the papers in this Spe... more This guest editorial presents an introduction to the topic and overview of the papers in this Special Issue of Technological Forecasting & Social Change on Technology as a Catalyst for Sustainable Social Business. In this introduction, we review the logic that underpinned our earlier call for papers and then go on to review the contents of the selected papers that comprise the current special issue. At the end, we synthesise the knowledge and contributions of the papers published as part of this Special Issue to suggest areas for further research and inform the development of a future research agenda in the area of technology and Social Business.
This article investigates the influence of motivational goals such as variety seeking and social ... more This article investigates the influence of motivational goals such as variety seeking and social consumption on consumers' patronage and spending at craft beer festivals. In doing so, we develop and test a number of hypotheses by examining information collected via means of a survey questionnaire proposed in 2017 to visitors of a large beer festival in the UK. Findings of our analysis unveil how cognitive engagement affects individuals' behavior with regard to responding to and financially engage with beer festivals. Results also identify cognitive engagement as an important mediator of the effects related to variety seeking and social consumption. From a managerial perspective, findings reveal important attributes affecting consumers' drivers towards craft beers, contributing to understand which dimension of consumer engagement influence their behaviors. Overall, the study provides fresh empirical evidence in terms of identifying and recognizing consumers' behaviors...
This research examines the psychological motivations of different consumer categories in counterf... more This research examines the psychological motivations of different consumer categories in counterfeits’ consumption, while considering different quality levels of such products. Our findings reveal consumers’ enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners.
ABSTRACT This paper assesses the progress made in international research in advertising self-regu... more ABSTRACT This paper assesses the progress made in international research in advertising self-regulation (ASR) since 1980. We analyse and critique the academic progress made in relation to the ASR clearance processes, focusing specifically upon advertising clearance procedures, the influential factors of advertising clearance activities, and their effectiveness (including complaint handling), evaluating the extent to which issues raised have been adequately addressed and what areas remain underexplored. We then offer a new agenda for ASR research.
... Specifically, this research examines the effects of brand image (ie, brand personality, produ... more ... Specifically, this research examines the effects of brand image (ie, brand personality, product attributes ... project different brand images onto these two brands, and target different consumer groups ... Thus, the investigation of the counterfeit versions of these two brands offers a good ...
1100 per cent between 1984 and 1994 (Blatt, 1993; Carty, 1994), while the International Chamber o... more 1100 per cent between 1984 and 1994 (Blatt, 1993; Carty, 1994), while the International Chamber of Commerce states that it accounts for 8 per cent of world trade (Freedman, 1999). No product categories are left unscathed (Shultz and Saporito, 1996) and clearly it has become a ...
Nonprofit and Voluntary Sector Quarterly, Nov 23, 2022
Donors often experience donation regret caused by charity wrongdoings and mismanagement, which wi... more Donors often experience donation regret caused by charity wrongdoings and mismanagement, which will reduce future donation willingness. The literature has not fully delineated the underlying mechanism of donors’ response to experienced regret. The effective advertising appeal and message framing which could be used to mitigate the detrimental impact of experienced donation regret also remain unknown. This research dissects the impact of experienced regret on donation willingness by revealing the mediational effect of anticipated regret and the moderating role of advertising appeal (altruistic vs. egoistic) and message framing (gain- vs. loss-framed). The findings of two studies demonstrate that experienced regret negatively influences donation willingness through anticipated regret. Compared with egoistic appeals, altruistic appeals are more effective in extenuating the impacts of experienced regret. Gain-framed (compared with loss-framed) messages better mitigate anticipated regret and result in a higher level of willingness to donate. In addition to theoretical contributions, actionable practical implications are discussed.
This guest editorial presents an introduction to the topic and overview of the papers in this Spe... more This guest editorial presents an introduction to the topic and overview of the papers in this Special Issue of Technological Forecasting & Social Change on Technology as a Catalyst for Sustainable Social Business. In this introduction, we review the logic that underpinned our earlier call for papers and then go on to review the contents of the selected papers that comprise the current special issue. At the end, we synthesise the knowledge and contributions of the papers published as part of this Special Issue to suggest areas for further research and inform the development of a future research agenda in the area of technology and Social Business.
This article investigates the influence of motivational goals such as variety seeking and social ... more This article investigates the influence of motivational goals such as variety seeking and social consumption on consumers' patronage and spending at craft beer festivals. In doing so, we develop and test a number of hypotheses by examining information collected via means of a survey questionnaire proposed in 2017 to visitors of a large beer festival in the UK. Findings of our analysis unveil how cognitive engagement affects individuals' behavior with regard to responding to and financially engage with beer festivals. Results also identify cognitive engagement as an important mediator of the effects related to variety seeking and social consumption. From a managerial perspective, findings reveal important attributes affecting consumers' drivers towards craft beers, contributing to understand which dimension of consumer engagement influence their behaviors. Overall, the study provides fresh empirical evidence in terms of identifying and recognizing consumers' behaviors...
This research examines the psychological motivations of different consumer categories in counterf... more This research examines the psychological motivations of different consumer categories in counterfeits’ consumption, while considering different quality levels of such products. Our findings reveal consumers’ enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners.
ABSTRACT This paper assesses the progress made in international research in advertising self-regu... more ABSTRACT This paper assesses the progress made in international research in advertising self-regulation (ASR) since 1980. We analyse and critique the academic progress made in relation to the ASR clearance processes, focusing specifically upon advertising clearance procedures, the influential factors of advertising clearance activities, and their effectiveness (including complaint handling), evaluating the extent to which issues raised have been adequately addressed and what areas remain underexplored. We then offer a new agenda for ASR research.
... Specifically, this research examines the effects of brand image (ie, brand personality, produ... more ... Specifically, this research examines the effects of brand image (ie, brand personality, product attributes ... project different brand images onto these two brands, and target different consumer groups ... Thus, the investigation of the counterfeit versions of these two brands offers a good ...
1100 per cent between 1984 and 1994 (Blatt, 1993; Carty, 1994), while the International Chamber o... more 1100 per cent between 1984 and 1994 (Blatt, 1993; Carty, 1994), while the International Chamber of Commerce states that it accounts for 8 per cent of world trade (Freedman, 1999). No product categories are left unscathed (Shultz and Saporito, 1996) and clearly it has become a ...
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