This study aims to analyze the impact of market orientation, entrepreneurial orientation, and soc... more This study aims to analyze the impact of market orientation, entrepreneurial orientation, and social media marketing on the marketing performance of MSMEs that are members of ISMEA. This type of research is quantitative research. The study population consisted of 200 ISMEA members. the number of samples taken were as many as 67 respondents. The research instrument used was a questionnaire. The results of the analysis using multiple regression techniques. The results of the F test showed a significance value of 0.000 <0.05, and a calculated F value of 52.374 > from F table 3.134. This shows the alternative hypothesis is accepted. That is, simultaneously, market orientation, entrepreneurial orientation, and social media marketing have an influence on marketing performance. The results of the (partial) t test show that the significance value of market orientation is 0.151 < than 0.05, and the calculated t value is 1.855 > from t table 1.67. This shows the alternative hypothesis is accepted. That is, market orientation has a significant effect on marketing performance, and the value of entrepreneurial orientation is 0.0391 > 0.05. Then the alternative hypothesis is accepted. This shows that entrepreneurial orientation has a significant influence on marketing performance. The results of the t test (partial) show that the effect of social media marketing on marketing performance is a t count of 1.972 > t table of 1.67. Therefore, the social media marketing alternative hypothesis is accepted. That is, there is an influence between social media marketing and marketing performance.
Pandemi Covid-19 menyebabkan terjadinya pembatasan beraktivitas dan ber-interaksi masyarakat, khu... more Pandemi Covid-19 menyebabkan terjadinya pembatasan beraktivitas dan ber-interaksi masyarakat, khususnya dalam upaya pemenuhan kebutuhan hidup ru-mah tangga, tidak lagi mudah mendapatkan kebutuhan dengan berbelanja di pusat perbelanjaan, sehingga berpengaruh pula pada perilaku orang dalam berbelanja kebutuhan hidup. Sebanyak 419 responden dijadikan objek dalam penelitian ini, pengumpulan data dilakukan dengan penyebaran kuesioner melalu google form, menggunakan uji instrumen, analisis linier berganda, uji t, uji F dan uji Moderat-ed Regression Analysis (MRA) sebagai teknik analisis. Dalam penelitian ini diketahui bahwa kehalalan memperkuat external subject norm dan memperlemah internal subject norm dalam mempengaruhi perilaku konsumen dalam berbelanja online produk UMKM. Â The Covid-19 pandemic has caused restrictions on activities and interacting with the community, especially in an effort to fulfill the needs of household life, it is no longer easy to get necessities by shopping at...
The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs prod... more The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analysis used in this research were validity and reliability tests for instrument tests. The assumption classical tests were the heteroscedasticity, multicollinearity, and multiple linear regression tests. Multiple linear regression tests were t-test, F test, and Moderated Regression Analysis (MRA), calculated using the SPSS 26 application. Results are Hedonic motivation, perceived usefulness, and external subjective norms gave a positive and significant effect on behavior intention online shopping. Price as the moderator variable on Hedonic motivation and perceived usefulness did not have a significant influence, similarly for the result of Halal as the moderator variable on the internal subje...
This study analyzes consumer buying behavior during the Covid-19 pandemic which had an impact on ... more This study analyzes consumer buying behavior during the Covid-19 pandemic which had an impact on people's lives, especially economic conditions. To avoid the spread of the coronavirus, the government implements provisions for completing community life activities, on the other hand, people who are faced with risk factors avoid direct transactions. The impact felt by the community is the limitation of direct spending to meet daily needs, so people switch from shopping directly to shopping in the marketplace. This research examines the impact of the crisis during the pandemic on the purchasing behavior of marketplace Shopee consumers. This paper is based on the results of a quantitative analysis involving 100 respondents in Bogor and its surroundings. This study was conducted in November 2022. Partial and simultaneous data analysis showed that the independent variable perceived usefulness, perceived severity of the covid pandemic, perceived risk management, and perceived trust had ...
This study aims to analyze the effect of new HRM practices (NHRM), Orgazational Innovation and Le... more This study aims to analyze the effect of new HRM practices (NHRM), Orgazational Innovation and Learning Organizational Culture on Organisasi Innovation Performance. This study used a quantitative method using a questionnaire as a means of collecting data from 279 respondents with various work backgrounds. Based on the results of the analysis, it is known that the significance values for the influence of X1, X2 and X3 on Y are 0.000 <0.05 and the calculated F value is 295.179 > F table 2.640 so that it can be concluded that the new human resource management variable, organizational innovation, and learning organizational culture are significantly simultaneously affect the innovation performance of an organization. The limitations of this study are that it only examines several variables that affect innovation performance in an organization. Of course there are still many variables that can affect organizational innovation performance and the number of respondents in this study...
Penelitian ini bertujuan untuk mengetahui pengaruh variabel kesadaran halal, dan harga terhadap k... more Penelitian ini bertujuan untuk mengetahui pengaruh variabel kesadaran halal, dan harga terhadap keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif. Konsumen yang telah memesan makanan dengan aplikasi GoFood pada masa pandemi Covid-19 menjadi populasi dalam penelitian ini. Ukuran sampel diambil sebanyak 100 responden, dengan metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner serta Teknik analisis data menggunakan uji instrument, analisis regresi liniear berganda, koefisien determinasi (R2) uji t, uji F. Hasil penelitian ini menunjukan bahwa hanya variabel harga secara parsial memiliki pengaruh yang signifikan positif terhadap keputusan pembelian. Namun demikian, secara bersama-sama kesadaran halal dan harga secara simultan berpengaruh dan signifikan terhadap keputusan pembelian konsumen GoFood di era pandemi Covid-19
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi, 2022
Pandemi covid-19 telah mengubah hampir semua sisi kehidupan manusia. Salah satunya adalah pilihan... more Pandemi covid-19 telah mengubah hampir semua sisi kehidupan manusia. Salah satunya adalah pilihan marketplace dan media sosial untuk berbelanja kebutuhan sehari hari. Penelitian ini ingin menginvestigasi motif yang mempengaruhi penggunaan marketplace terutama Shopee dalam belanja produk UMKM. Motif belanja online produk UMKN terdiri dari Hedonic Motivation (HM), Perceived Utility (PU) dan norma yang terdiri dari Internal Subject Norm (ISN) dan External Subject Norm (ESN) serta dilihat juga apakah motif pandemi covid-19 juga mempengaruhi penggunaan marketplace Shopee belanja online produk UMKM. Untuk keperluan itu kuesioner online disebarkan ke beberapa group WA dan mailing list selama 5 hari di Jabodetabek Hasilnya terkumpul sebanyak 455 responden yang mengisi sesuai dengan data yang diperlukan. Data tersebut dianalisa dengan SPSS untuk mendapatkan analisis deskripsi berdasarkan multiple responses dan analisis binary logistic regression. Khusus untuk analisis binary logistic regress...
In today's modern era, technology is growing rapidly, especially in the digital banking secto... more In today's modern era, technology is growing rapidly, especially in the digital banking sector, including mobile banking. Coupled with the COVID-19 pandemic, which has limited public activities such school from home, make increased in digital transactions.  The purpose of this study was to determine and analyze the factors that influence the Behavioral Intention of DKI Jakarta private students in using mobile banking using the development of the UTAUT2 model. The development of the UTAUT2 model was by adding the Covid-19 pandemic perception variable in the use of mobile banking as an influencing variable. This research used multiple regression analysis method with the help of SPSS ver. 26.0. The sampling technique was purposive sampling with criteria students from private universities that resided at Jakarta and were using mobile banking. Questionnaires were distributed in the first week of April 2021 by online using Google Form. There were 102 respondents that fit the criteria...
Abstract. The success of the organization in achieving its goals supported by factors internal an... more Abstract. The success of the organization in achieving its goals supported by factors internal and external to the organization, where the internal side of the organization should be get first attention to achieve maximum performance. This study aims to determine the effect of competency, career development and training on employee performance of the Directorate General of Fiscal Balance, Ministry of Finance. The method used is descriptive quantitative. The data used are primary data collected by questionnaire and also secondary data. The population in this study were all employees as many as 387 people. The samples are taken by random sampling technique, using the Slovin‟s formula to take 80 people for samples. The variables in this study consisted of independent variables that are competency, career development and training, while the dependent variable is the performance of employees. The variable measured with Likert Scale and hypothesis testing using multiple linear regression ...
The objective of this study was to find out the model of human resources (HR) based on Islamic va... more The objective of this study was to find out the model of human resources (HR) based on Islamic values. There were five variables being examined : Islamic values, meaning of prayer (sholat), corporate culture, job satisfaction and organization commitment. The Islamic values consisted of tauhid (unity), khilafah (trusteeship) and adalah (justice). Factors of pray essence consist of 6 (six) variable namely concentration, understanding, respect, fear and admiration, hope for mercy and bless and shame for negligence. The dimensions of corporate culture were language, artifacts and symbols, patterns of behaviour, espoused values and basic underlaying assumptions. HR performance was measured by job satisfaction and organization commitment. This study took place in sharia banking in Indonesia which were Bank Muamalat Indonesia (BMI) and BNI Syariah. Data analysis used for this study was Stuctural Equation Modeling (SEM) technique. Islamic values had significant and positive effect on the me...
The Covid-19 pandemic conditions has accelerated the use of digital applications due to the situa... more The Covid-19 pandemic conditions has accelerated the use of digital applications due to the situation of people's movements being limited by work from home, school form home, as well as restrictions on social, community and religious activities. The purpose of the study was to see the effect of the UTAUT2 Model on the behavioral intention of adopting mobile banking with the addition of the covid-19 pandemic variable among private students in Jakarta. Data processing using multiple regression with SPSS 26.0 application. The COVID-19 pandemic has had a significant influence along with the Utaut2 Model on the behavioral intention of adopting the use of mobile banking among private students in DKI JAKARTA. Three factors that have been shown to have a significant positive influence are hedonic motivation, habits and the COVID-19 pandemic.
Work performance was the result of achievement by an employee at any given time. Many factors tha... more Work performance was the result of achievement by an employee at any given time. Many factors that affect job performance an employee, including interpersonal communication and compentence. The purpose of this study was to determine and analyze the influence of interpersonal communication and competence towords job performance at the Department of Agriculture Bogor City. This research method included in the survey with of associative methods. The population in this study were all civil servants in the city of Bogor Agricultural Department with the number 64 people. The data collection was done by spreading the questionnaire to the respondents, the data were analyzed with quantitative approach in the form of multiple linear regression, t test and F test. Based on the results of the study was found 1) interpersonal communication significantly influence employee job performance with the sig. 0.049 <? 0.05. This means that Ho was rejected and Ha accepted at 95% confidence level. 2) C...
This study aims to analyze the impact of market orientation, entrepreneurial orientation, and soc... more This study aims to analyze the impact of market orientation, entrepreneurial orientation, and social media marketing on the marketing performance of MSMEs that are members of ISMEA. This type of research is quantitative research. The study population consisted of 200 ISMEA members. the number of samples taken were as many as 67 respondents. The research instrument used was a questionnaire. The results of the analysis using multiple regression techniques. The results of the F test showed a significance value of 0.000 <0.05, and a calculated F value of 52.374 > from F table 3.134. This shows the alternative hypothesis is accepted. That is, simultaneously, market orientation, entrepreneurial orientation, and social media marketing have an influence on marketing performance. The results of the (partial) t test show that the significance value of market orientation is 0.151 < than 0.05, and the calculated t value is 1.855 > from t table 1.67. This shows the alternative hypothesis is accepted. That is, market orientation has a significant effect on marketing performance, and the value of entrepreneurial orientation is 0.0391 > 0.05. Then the alternative hypothesis is accepted. This shows that entrepreneurial orientation has a significant influence on marketing performance. The results of the t test (partial) show that the effect of social media marketing on marketing performance is a t count of 1.972 > t table of 1.67. Therefore, the social media marketing alternative hypothesis is accepted. That is, there is an influence between social media marketing and marketing performance.
Pandemi Covid-19 menyebabkan terjadinya pembatasan beraktivitas dan ber-interaksi masyarakat, khu... more Pandemi Covid-19 menyebabkan terjadinya pembatasan beraktivitas dan ber-interaksi masyarakat, khususnya dalam upaya pemenuhan kebutuhan hidup ru-mah tangga, tidak lagi mudah mendapatkan kebutuhan dengan berbelanja di pusat perbelanjaan, sehingga berpengaruh pula pada perilaku orang dalam berbelanja kebutuhan hidup. Sebanyak 419 responden dijadikan objek dalam penelitian ini, pengumpulan data dilakukan dengan penyebaran kuesioner melalu google form, menggunakan uji instrumen, analisis linier berganda, uji t, uji F dan uji Moderat-ed Regression Analysis (MRA) sebagai teknik analisis. Dalam penelitian ini diketahui bahwa kehalalan memperkuat external subject norm dan memperlemah internal subject norm dalam mempengaruhi perilaku konsumen dalam berbelanja online produk UMKM. Â The Covid-19 pandemic has caused restrictions on activities and interacting with the community, especially in an effort to fulfill the needs of household life, it is no longer easy to get necessities by shopping at...
The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs prod... more The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analysis used in this research were validity and reliability tests for instrument tests. The assumption classical tests were the heteroscedasticity, multicollinearity, and multiple linear regression tests. Multiple linear regression tests were t-test, F test, and Moderated Regression Analysis (MRA), calculated using the SPSS 26 application. Results are Hedonic motivation, perceived usefulness, and external subjective norms gave a positive and significant effect on behavior intention online shopping. Price as the moderator variable on Hedonic motivation and perceived usefulness did not have a significant influence, similarly for the result of Halal as the moderator variable on the internal subje...
This study analyzes consumer buying behavior during the Covid-19 pandemic which had an impact on ... more This study analyzes consumer buying behavior during the Covid-19 pandemic which had an impact on people's lives, especially economic conditions. To avoid the spread of the coronavirus, the government implements provisions for completing community life activities, on the other hand, people who are faced with risk factors avoid direct transactions. The impact felt by the community is the limitation of direct spending to meet daily needs, so people switch from shopping directly to shopping in the marketplace. This research examines the impact of the crisis during the pandemic on the purchasing behavior of marketplace Shopee consumers. This paper is based on the results of a quantitative analysis involving 100 respondents in Bogor and its surroundings. This study was conducted in November 2022. Partial and simultaneous data analysis showed that the independent variable perceived usefulness, perceived severity of the covid pandemic, perceived risk management, and perceived trust had ...
This study aims to analyze the effect of new HRM practices (NHRM), Orgazational Innovation and Le... more This study aims to analyze the effect of new HRM practices (NHRM), Orgazational Innovation and Learning Organizational Culture on Organisasi Innovation Performance. This study used a quantitative method using a questionnaire as a means of collecting data from 279 respondents with various work backgrounds. Based on the results of the analysis, it is known that the significance values for the influence of X1, X2 and X3 on Y are 0.000 <0.05 and the calculated F value is 295.179 > F table 2.640 so that it can be concluded that the new human resource management variable, organizational innovation, and learning organizational culture are significantly simultaneously affect the innovation performance of an organization. The limitations of this study are that it only examines several variables that affect innovation performance in an organization. Of course there are still many variables that can affect organizational innovation performance and the number of respondents in this study...
Penelitian ini bertujuan untuk mengetahui pengaruh variabel kesadaran halal, dan harga terhadap k... more Penelitian ini bertujuan untuk mengetahui pengaruh variabel kesadaran halal, dan harga terhadap keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif. Konsumen yang telah memesan makanan dengan aplikasi GoFood pada masa pandemi Covid-19 menjadi populasi dalam penelitian ini. Ukuran sampel diambil sebanyak 100 responden, dengan metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner serta Teknik analisis data menggunakan uji instrument, analisis regresi liniear berganda, koefisien determinasi (R2) uji t, uji F. Hasil penelitian ini menunjukan bahwa hanya variabel harga secara parsial memiliki pengaruh yang signifikan positif terhadap keputusan pembelian. Namun demikian, secara bersama-sama kesadaran halal dan harga secara simultan berpengaruh dan signifikan terhadap keputusan pembelian konsumen GoFood di era pandemi Covid-19
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi, 2022
Pandemi covid-19 telah mengubah hampir semua sisi kehidupan manusia. Salah satunya adalah pilihan... more Pandemi covid-19 telah mengubah hampir semua sisi kehidupan manusia. Salah satunya adalah pilihan marketplace dan media sosial untuk berbelanja kebutuhan sehari hari. Penelitian ini ingin menginvestigasi motif yang mempengaruhi penggunaan marketplace terutama Shopee dalam belanja produk UMKM. Motif belanja online produk UMKN terdiri dari Hedonic Motivation (HM), Perceived Utility (PU) dan norma yang terdiri dari Internal Subject Norm (ISN) dan External Subject Norm (ESN) serta dilihat juga apakah motif pandemi covid-19 juga mempengaruhi penggunaan marketplace Shopee belanja online produk UMKM. Untuk keperluan itu kuesioner online disebarkan ke beberapa group WA dan mailing list selama 5 hari di Jabodetabek Hasilnya terkumpul sebanyak 455 responden yang mengisi sesuai dengan data yang diperlukan. Data tersebut dianalisa dengan SPSS untuk mendapatkan analisis deskripsi berdasarkan multiple responses dan analisis binary logistic regression. Khusus untuk analisis binary logistic regress...
In today's modern era, technology is growing rapidly, especially in the digital banking secto... more In today's modern era, technology is growing rapidly, especially in the digital banking sector, including mobile banking. Coupled with the COVID-19 pandemic, which has limited public activities such school from home, make increased in digital transactions.  The purpose of this study was to determine and analyze the factors that influence the Behavioral Intention of DKI Jakarta private students in using mobile banking using the development of the UTAUT2 model. The development of the UTAUT2 model was by adding the Covid-19 pandemic perception variable in the use of mobile banking as an influencing variable. This research used multiple regression analysis method with the help of SPSS ver. 26.0. The sampling technique was purposive sampling with criteria students from private universities that resided at Jakarta and were using mobile banking. Questionnaires were distributed in the first week of April 2021 by online using Google Form. There were 102 respondents that fit the criteria...
Abstract. The success of the organization in achieving its goals supported by factors internal an... more Abstract. The success of the organization in achieving its goals supported by factors internal and external to the organization, where the internal side of the organization should be get first attention to achieve maximum performance. This study aims to determine the effect of competency, career development and training on employee performance of the Directorate General of Fiscal Balance, Ministry of Finance. The method used is descriptive quantitative. The data used are primary data collected by questionnaire and also secondary data. The population in this study were all employees as many as 387 people. The samples are taken by random sampling technique, using the Slovin‟s formula to take 80 people for samples. The variables in this study consisted of independent variables that are competency, career development and training, while the dependent variable is the performance of employees. The variable measured with Likert Scale and hypothesis testing using multiple linear regression ...
The objective of this study was to find out the model of human resources (HR) based on Islamic va... more The objective of this study was to find out the model of human resources (HR) based on Islamic values. There were five variables being examined : Islamic values, meaning of prayer (sholat), corporate culture, job satisfaction and organization commitment. The Islamic values consisted of tauhid (unity), khilafah (trusteeship) and adalah (justice). Factors of pray essence consist of 6 (six) variable namely concentration, understanding, respect, fear and admiration, hope for mercy and bless and shame for negligence. The dimensions of corporate culture were language, artifacts and symbols, patterns of behaviour, espoused values and basic underlaying assumptions. HR performance was measured by job satisfaction and organization commitment. This study took place in sharia banking in Indonesia which were Bank Muamalat Indonesia (BMI) and BNI Syariah. Data analysis used for this study was Stuctural Equation Modeling (SEM) technique. Islamic values had significant and positive effect on the me...
The Covid-19 pandemic conditions has accelerated the use of digital applications due to the situa... more The Covid-19 pandemic conditions has accelerated the use of digital applications due to the situation of people's movements being limited by work from home, school form home, as well as restrictions on social, community and religious activities. The purpose of the study was to see the effect of the UTAUT2 Model on the behavioral intention of adopting mobile banking with the addition of the covid-19 pandemic variable among private students in Jakarta. Data processing using multiple regression with SPSS 26.0 application. The COVID-19 pandemic has had a significant influence along with the Utaut2 Model on the behavioral intention of adopting the use of mobile banking among private students in DKI JAKARTA. Three factors that have been shown to have a significant positive influence are hedonic motivation, habits and the COVID-19 pandemic.
Work performance was the result of achievement by an employee at any given time. Many factors tha... more Work performance was the result of achievement by an employee at any given time. Many factors that affect job performance an employee, including interpersonal communication and compentence. The purpose of this study was to determine and analyze the influence of interpersonal communication and competence towords job performance at the Department of Agriculture Bogor City. This research method included in the survey with of associative methods. The population in this study were all civil servants in the city of Bogor Agricultural Department with the number 64 people. The data collection was done by spreading the questionnaire to the respondents, the data were analyzed with quantitative approach in the form of multiple linear regression, t test and F test. Based on the results of the study was found 1) interpersonal communication significantly influence employee job performance with the sig. 0.049 <? 0.05. This means that Ho was rejected and Ha accepted at 95% confidence level. 2) C...
Adopsi e-marketing terbukti meningkatkan kinerja perusahaan. E-marketing memberikan banyak manfaa... more Adopsi e-marketing terbukti meningkatkan kinerja perusahaan. E-marketing memberikan banyak manfaat ekonomi sebagai saluran alternatif bagi bisnis untuk menjangkau khalayak atau massa yang lebih luas. Ini karena pemasaran elektronik telah menempatkan serangkaian kemampuan baru di tangan bisnis dan konsumen. Ini memungkinkan perusahaan untuk menciptakan layanan baru, memperluas pasarnya, meningkatkan visibilitas dan daya tanggap kepada pelanggan dan untuk memperkuat hubungan bisnis.
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