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Why building credibility is a critical part of growing as a designer

How to Influence without Authority, the Soft Skills that Will Advance Your Career

Kai Wong
UX Collective

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A small cub pointing in a direction and getting the large lion to look that particular way
Art by midjourney

There is a hidden barrier, ~4–5 years into a Designer’s career, that often influences your career trajectory.

Around this time, most designers realize that creating a great User Experience is more than just following directions: it’s about influencing people to make the right decision.

A pie chart saying What most people think UX design is (with the majority category being Drawing Rectanges) vs What UX Design actually is (with the majority category being Influence)
Courtesy of Jeff White: https://www.linkedin.com/posts/jwhiteux_a-stunning-portfolio-and-sharp-ux-skills-activity-7193646504669036544-fZf5

After all, it doesn’t matter how well-designed a solution is if your stakeholders don’t want to use and build it. In the words of Jeff White, former UX lead at Amazon:

UX Designers need to do two things really well:

1. Design good stuff
2. Get people to agree it’s good

That’s it.

That’s the job. — Jeff White

When you encounter this, you realize your communication skills, which you might have neglected, become critical in influencing stakeholders to create a great User Experience.

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