What if we roadmap learning needs rather than product features?
How learning-centric product planning could help teams address the most common reasons why startups fail in the market today.
Let’s start with a little but potentially revolutionary thought experiment:
If we are truly building to learn more about what we actually need to build to be successful… Why do we roadmap what we assume we need to build, instead of roadmapping what we know we have to learn?
So, what happens when you start to pull on this thread? If you’re curious, come with us as we dive down the rabbit hole of product roadmapping, explore its drawbacks, and see if there might be a better approach to building great things…
First up, why are startups failing today?
1. No market need, still?
It’s been nearly 14 years since Eric Ries wrote the must-read book on the startup scene to today. Gracing the bookshelves of entrepreneurs, producteers and leaders alike, ‘The Lean Startup’ introduced the idea of ‘build-measure-learn’ cycles to the startup world.
“We must learn what customers really want, not what they say they want or what we think…
