When We Decide To Buy
My thoughts about buying a new washer
The truth is most of our buying decisions are irrational. We buy because of a desire in us to want something that may improve our lives.
It can be an advertisement, a salesperson prospecting on us or because of a need to conform to social expectations.
We often take a long time to decide on something. For example, I am contemplating buying a new washer but still have not decided because my existing washer is still usable.
Last year, I told myself I should buy a new washer when the five-year warranty expires in November 2023. It had already expired, and I had repaired this washer several times.
There are current promotions at the store, which still does not move me to decide. I am still taking my time to consider.
When will be the time for my decision? It would be when my existing washer has a problem that needs repair. Besides that, it could be the salesperson who can persuade me to act.
But finally, who knows? I may be happy at a store with promotions, and I would decide to confirm my order.
Hence, my decision may not be based on logic but more on emotions because if it is based on logic, I should replace my washer since it is already past its warranty period in November 2023.
Do you think I am right? Do we behave a little irrationally when we decide to make a purchase?
Thanks for reading. Do add your comments if this topic resonates with you.
