Playing the today/tomorrow game: bridging the gap between vision and tactics in innovation
Embarking on the journey of creating new products and services often feels like a tug-of-war between envisioning an ambitious future and grappling with the realities of the present. This dichotomy, which I like to call the today/tomorrow game, encapsulates the intricate dance between daring dreams and pragmatic compromises required to bring innovation to life.
On the surface, playing the today/tomorrow game may seem like a conflicting endeavour, as it necessitates reconciling two seemingly opposing forces. However, upon closer inspection, we find a unifying element: people. Whether we’re contemplating the future or addressing current needs, the essence of innovation remains deeply rooted in serving individuals and their dreams.
When envisioning the future, it’s imperative to move beyond mere novelty and delve into the realm of human desires and aspirations. True innovation lies in understanding the underlying motivations of our target audience — their hopes, fears, and intrinsic drivers. By aligning our bold visions with the meaningful values people seek, we pave the way for transformative change and the fulfilment of their dreams.
Yet, the path to realising these lofty aspirations begins in the present. We must bridge the gap between…
