The email Digest is how millions of Medium readers find stories. Now we’ve brought it to the app
A new way to connect more readers to your stories
The most powerful way we have to bring readers to your stories is through the Medium Digest, which is the personalized email we send to the 13+ million readers who have signed up to get it either daily or weekly.
Each personalized email contains around 15 stories that Medium’s recommendation system picked as the ones most likely to interest the reader.
We know the Digest is very effective at connecting readers to stories: It is the number one way, outside of search engines, that readers land on Medium stories. If you write and publish on Medium, there’s a good chance your story has been included in these emails.
Because it’s so good at matching your stories to readers, we’ve been focusing on ways to bring it to more readers. We’ve just added it to the Medium app, added notifications to let readers know when their Digest is ready, and made it easier to navigate between stories in the Digest.
Over two million people read stories on the app every month; 500,000+ of those receive notifications from Medium every day.
The TL;DR is that we’ve streamlined the Digest experience for readers, and we’ve added the Digest to the Medium app. We’re anticipating these additions to make it easier for more readers to discover and love more of the stories you write on Medium.
Here are all the details.
Making the Medium Digest easier to find and navigate
First, readers with the Medium app downloaded will now also get an app notification — timed to arrive right when they start their day — to go check out their Digest, either daily or weekly, depending on what they’ve set their Digest preferences to.
When readers click on a story from their email Digest or from the Medium app notification, they’ll be taken to an in-app Digest feed with all the top stories we’ve picked for them for that day or week.
After they’ve finished reading a story, they can navigate back to check out the rest of their Digest. (Before, navigating “back” would take readers back to their inbox.) They’ll also be able to find their digest in their app Library at any time, plus ten of their latest Digests.
We have rolled this out to all of our mobile app users, so if you don’t see it or something isn’t working as expected, let us know. If you don’t have the app yet, but want to see these updates for yourself, you can download the app on the App Store or Google Play.
Our readers value the story recommendations they find in their Digest. We expect this will make the Digest even more powerful at helping readers find and read the stories and writers they’ll love.
