With no live events for the foreseeable future, Medium Rare pivoted to produce one of the largest live-streams ever - SHAQ vs GRONK. The stream featured Shaquille O’Neal and Rob Gronkowski in unique head to head challenges, plus performances from Snoop Dogg, DaBaby, Steve Aoki, Diplo, and more. Medium Rare partnered with Youtube, Facebook, Twitch, Tik Tok, Twitter and more to live-stream the event attracting over 9M live viewers and over 543,291 comments, likes and interactions during the livestream. Coined a “Party with a Purpose,” the event raised six figures for the NAACP and Boys & Girls Clubs of America, and donated 1.25M meals to Feeding America in partnership with DoorDash.