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Maryland Department of Agriculture

2011 Farmers Market Vendor Survey

Please fill out the following information based on the 2010 market season.
This information will remain CONFIDENTIAL - there will be no publication of any financial data linked to your name or your farm/company.

Farm / Company Name:
Your Name:
In what county is your farm/company located? *
Allegany Anne Arundel Baltimore City Baltimore County Calvert Carroll Caroline Cecil Charles Dorchester Frederick Garrett Kent Harford Howard Montgomery Prince George's Queen Anne's St. Mary's Somerset Talbot Washington Wicomico Worcester Other (outside Maryland)
Do you own or rent acres to farm? *
Own Rent Both Neither
What is the size of the owned land in acres?
What is the size of the rented land in acres?
Maryland Department of Agriculture's marketing program conducts promotions and advertising of local agriculture throughout the year. Were you aware of these MDA marketing programs? *
Yes No
Have these MDA marketing programs resulted in increased sales for you? *
Yes No I don't know.
Does your farm/company have a web page? *
Yes No Not yet - it's in process.
Web page address:
How many farmers' markets did you participate in each week? *
What are your expected gross sales from farmers' markets for the 2010 season? * $ Dollars . Cents
What percentage of your total farm / company sales comes from farmers' markets? *
Have your gross sales increased since 2006?
Yes No
By what percentage have your gross sales increased since 2006?
What percentage of your farmers' market income comes from certified organic goods?
0 - 20% 21 - 50% 51 - 75% 75 - 100%
What percentage of your total farmers' market income came from the Farmers' Market Nutrition Program (FMNP - Seniors & WIC) in 2010? *
How many days per week did you attend farmers' markets? *
One Two Three Four Five Six Seven
What percentage of your farmers' market income came from the Farmers' Supplemental Nutrition Assistance Program (SNAP, formerly Food Stamps) in 2010? *
What is the gender of the principal farmer?
Male Female
What is the age of the principal farmer?
0 - 25 26 - 50 51 - 75 75+ Other

Please select a value range, or if you would like to indicate the specific age please select "Other" and fill in the age.
What products do you sell at Maryland farmers' markets? *
Fruits / Vegetables Poultry / Eggs Flowers / Plants Honey Jam / Prepared Foods (relishes, salsas, etc.) Baked Goods (pies, breads, cookies, etc.) Meat / Fish Crafts / Art Other
If you selected "Other" above, please elaborate here:
How many years has your farm/company sold at farmers' markets? *
Do you sell to customers through any other direct marketing channels such as those below? Please select all that apply: *
Community Supported Agriculture (CSA) On-farm stand Online orders Phone orders Restaurants Other
If you selected "Other" above, please elaborate here:
Did you use any of the following methods to attract customers at the farmers' market? Please select all that apply: *
Free samples Discounts Non-agricultural marketing (tote bags, gifts, etc.) None of the above Other
If you selected "Other" above, please elaborate here:
What do you feel is the biggest challenge of selling at Maryland farmers' markets? *
Learning about licenses, permits needed Obtaining licenses & permits needed Dealing with market management Understanding what programs are available at markets (FMNP, FVC, SNAP) Cost of participating in the market Selling enough product at market Other

Please select which of these you feel is the hardest challenge to surmount in order to have a successful business at Maryland farmers' markets.
Market-Specific Information

This section is designed to capture information on each market that you participated in during the 2010 season.
How many markets does your farm/company attend? *
One Two Three Four Five Five+
Market Name (1) *
Transportation Miles to Market, One-way (1) *
No. of employees at market, including yourself (1) *
Is there an Electronic Benefit Transfer "EBT" machine at the market (1)? *
Yes No I don't know
What factors influenced your choice to sell at this farmers market (1)? *
Sales figures Access to market (ability to join) Less competition Distance to farm/company Niche opportunity Other

Select the most important factor for the first market you indicated above.
What type of fees do you pay for this market (1)? *
Flat fee for entire 2010 market season Stall fee for entire 2010 market season Flat fee for entire 2010 market season + percentage of weekly sales Percentage of weekly sales Other
List the total amount of market fees that you pay for this market (1). $ Dollars . Cents
Market Name (2)
Transportation Miles to Market, One-way (2)
No. of employees at market, including yourself (2)
Is there an Electronic Benefit Transfer "EBT" machine at the market (2)?
Yes No I don't know
What factors influenced your choice to sell at this farmers market (2)?
Sales figures Access to market (ability to join) Less competition Distance to farm/company Niche opportunity Other

Select the most important factor for the second market you indicated above.
What type of fees do you pay for this market (2)? *
Flat fee for entire 2010 market season Stall fee for entire 2010 market season Flat fee for entire 2010 market season + percentage of weekly sales Percentage of weekly sales Other
List the total amount of market fees that you pay for this market (2). $ Dollars . Cents
Market Name (3)
Transportation Miles to Market, One-way (3)
No. of employees at market, including yourself (3)
Is there an Electronic Benefit Transfer "EBT" machine at the market (3)?
Yes No I don't know
What factors influenced your choice to sell at this farmers market (3)?
Sales figures Access to market (ability to join) Less competition Distance to farm/company Niche opportunity Other

Select the most important factor for the third market you indicated above.
What type of fees do you pay for this market (3)? *
Flat fee for entire 2010 market season Stall fee for entire 2010 market season Flat fee for entire 2010 market season + percentage of weekly sales Percentage of weekly sales Other
List the total amount of market fees that you pay for this market (3). $ Dollars . Cents
Market Name (4)
Transportation Miles to Market, One-way (4)
No. of employees at market, including yourself (4)
Is there an Electronic Benefit Transfer "EBT" machine at the market (4)?
Yes No I don't know
What factors influenced your choice to sell at this farmers market (4)?
Sales figures Access to market (ability to join) Less competition Distance to farm/company Niche opportunity Other

Select the most important factor for the fourth market you indicated above.
What type of fees do you pay for this market (4)? *
Flat fee for entire 2010 market season Stall fee for entire 2010 market season Flat fee for entire 2010 market season + percentage of weekly sales Percentage of weekly sales Other
List the total amount of market fees that you pay for this market (4). $ Dollars . Cents
Market Name (5)
Transportation Miles to Market, One-way (5)
No. of employees at market, including yourself (5)
Is there an Electronic Benefit Transfer "EBT" machine at the market (5)?
Yes No I don't know
What factors influenced your choice to sell at this farmers market (5)?
Sales figures Access to market (ability to join) Less competition Distance to farm/company Niche opportunity Other

Select the most important factor for the fifth market you indicated above.
What type of fees do you pay for this market (5)? *
Flat fee for entire 2010 market season Stall fee for entire 2010 market season Flat fee for entire 2010 market season + percentage of weekly sales Percentage of weekly sales Other
List the total amount of market fees that you pay for this market (5). $ Dollars . Cents
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