While substantial research has been undertaken in recent years into the motivations and behaviour... more While substantial research has been undertaken in recent years into the motivations and behaviours of the globe-trotting Japanese tourist, little is known of the history of foreign travel to Japan. This gap in our historical understanding is especially ironic, given that for almost a hundred years the Japanese government was committed to the promotion of inbound tourism for first diplomatic, and later economic, reasons. Our study begins in 1868, when Japan entered the modern age after more than two centuries of self-imposed isolation and ends, almost one hundred years later, in 1964 when the country hosted the Tokyo Olympics, a celebration marked by the total liberalisation of outbound travel. This paper plots the development of the inbound travel during that defining century.
Do not be put off by the juvenile title. This is a fascinating and well-researched account of the... more Do not be put off by the juvenile title. This is a fascinating and well-researched account of the wave of optimistic and naive Japanese investors with far more money than sense who bought into Australia's tourism and leisure industry in the second half of the 1980s and the ...
Our recently published monograph on Contents Tourism. Now available for order from Cambria Press ... more Our recently published monograph on Contents Tourism. Now available for order from Cambria Press or your local bookseller.
The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jag... more The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, 'Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421440. ...
International Journal of Sports Marketing and Sponsorship, 2002
This article proposes a theory of direct and indirect inf luences of the Olympic Games on interna... more This article proposes a theory of direct and indirect inf luences of the Olympic Games on international tourism behavior and presents test results of the theory using a quasi-experimental research design and visitor exit data (n = 3,875 useable surveys). Key finding: among prior visitors to Australia, the share searching for information nearly doubles (from 30 to 59 per cent) in comparing visitors reporting no change in awareness to substantial increase in awareness of Australia as a vacation destination due to hosting the Olympics. Conclusion: hosting international mega-events may result in substantial increases in activities and expenditures by visitors but such impacts occur through increases in visitors' search for information.
Niininen, O., March, R. and Buhalis, D., 2006. Consumer Centric Tourism Marketing. In: Buhalis, D... more Niininen, O., March, R. and Buhalis, D., 2006. Consumer Centric Tourism Marketing. In: Buhalis, D. and Costa, C., eds. Tourism Management Dynamics: Trends, Management and Tools. London: Buttterworth Heinemann, pp. 175-186.
Crotts, J., Buhalis, D., and March R., (eds), 2000, Global Managing alliances in the Tourism and ... more Crotts, J., Buhalis, D., and March R., (eds), 2000, Global Managing alliances in the Tourism and Hospitality Management, The Haworth Press, New York, ISBN 0789008181 http://goo.gl/1J0NQN Target your business strategies to fit specific tourist cultures! Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most effic...
Tourism behaviour: travellers' decisions and actions, 2005
This book focuses on individuals' and households' thinking and behaviour relating to disc... more This book focuses on individuals' and households' thinking and behaviour relating to discretionary travel. Part I (chapters 1-3) covers new theories of tourism behaviour and offers examples of empirical examinations of these theories in three settings: Australia, Hawaii (USA), and Prince Edward Island (Canada). Part II (chapters 4-11) builds and examines a theory comparing leisure traveller plans and behaviour. The eight chapters in part II cover all four possible behaviours: (1) planned and done (deliberate strategies); (2) planned and not done (unrealized strategies); (3) unplanned and done (emergent strategies); and (4) unplanned and not done (unused but possible strategies). The trade-offs made in life among work, leisure, travel and personal maintenance actions and how plans actually relate to deeds are therefore considered. Plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities are reviewed and how marketing s...
For an industry often mischievously touted as the world's largest (for example, WTTC 1993), t... more For an industry often mischievously touted as the world's largest (for example, WTTC 1993), the amount of serious research in business-to-business relationships in the industry is surprisingly small (March 1994). In the Asia-Pacific region, the issue of business-to-...
While substantial research has been undertaken in recent years into the motivations and behaviour... more While substantial research has been undertaken in recent years into the motivations and behaviours of the globe-trotting Japanese tourist, little is known of the history of foreign travel to Japan. This gap in our historical understanding is especially ironic, given that for almost a hundred years the Japanese government was committed to the promotion of inbound tourism for first diplomatic, and later economic, reasons. Our study begins in 1868, when Japan entered the modern age after more than two centuries of self-imposed isolation and ends, almost one hundred years later, in 1964 when the country hosted the Tokyo Olympics, a celebration marked by the total liberalisation of outbound travel. This paper plots the development of the inbound travel during that defining century.
Do not be put off by the juvenile title. This is a fascinating and well-researched account of the... more Do not be put off by the juvenile title. This is a fascinating and well-researched account of the wave of optimistic and naive Japanese investors with far more money than sense who bought into Australia's tourism and leisure industry in the second half of the 1980s and the ...
Our recently published monograph on Contents Tourism. Now available for order from Cambria Press ... more Our recently published monograph on Contents Tourism. Now available for order from Cambria Press or your local bookseller.
The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jag... more The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, 'Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421440. ...
International Journal of Sports Marketing and Sponsorship, 2002
This article proposes a theory of direct and indirect inf luences of the Olympic Games on interna... more This article proposes a theory of direct and indirect inf luences of the Olympic Games on international tourism behavior and presents test results of the theory using a quasi-experimental research design and visitor exit data (n = 3,875 useable surveys). Key finding: among prior visitors to Australia, the share searching for information nearly doubles (from 30 to 59 per cent) in comparing visitors reporting no change in awareness to substantial increase in awareness of Australia as a vacation destination due to hosting the Olympics. Conclusion: hosting international mega-events may result in substantial increases in activities and expenditures by visitors but such impacts occur through increases in visitors' search for information.
Niininen, O., March, R. and Buhalis, D., 2006. Consumer Centric Tourism Marketing. In: Buhalis, D... more Niininen, O., March, R. and Buhalis, D., 2006. Consumer Centric Tourism Marketing. In: Buhalis, D. and Costa, C., eds. Tourism Management Dynamics: Trends, Management and Tools. London: Buttterworth Heinemann, pp. 175-186.
Crotts, J., Buhalis, D., and March R., (eds), 2000, Global Managing alliances in the Tourism and ... more Crotts, J., Buhalis, D., and March R., (eds), 2000, Global Managing alliances in the Tourism and Hospitality Management, The Haworth Press, New York, ISBN 0789008181 http://goo.gl/1J0NQN Target your business strategies to fit specific tourist cultures! Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most effic...
Tourism behaviour: travellers' decisions and actions, 2005
This book focuses on individuals' and households' thinking and behaviour relating to disc... more This book focuses on individuals' and households' thinking and behaviour relating to discretionary travel. Part I (chapters 1-3) covers new theories of tourism behaviour and offers examples of empirical examinations of these theories in three settings: Australia, Hawaii (USA), and Prince Edward Island (Canada). Part II (chapters 4-11) builds and examines a theory comparing leisure traveller plans and behaviour. The eight chapters in part II cover all four possible behaviours: (1) planned and done (deliberate strategies); (2) planned and not done (unrealized strategies); (3) unplanned and done (emergent strategies); and (4) unplanned and not done (unused but possible strategies). The trade-offs made in life among work, leisure, travel and personal maintenance actions and how plans actually relate to deeds are therefore considered. Plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities are reviewed and how marketing s...
For an industry often mischievously touted as the world's largest (for example, WTTC 1993), t... more For an industry often mischievously touted as the world's largest (for example, WTTC 1993), the amount of serious research in business-to-business relationships in the industry is surprisingly small (March 1994). In the Asia-Pacific region, the issue of business-to-...
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