BlogTalk Reloaded 1.4
Panel 3: Alexandre Passant and Suw Charman
(tags: blogtalkreloaded)
alexandre passant (philippe laublet and jean-david sta)
“folksonomies, ontologies, and corporate blogging”
idea: use weblogs to store and exchange the rich but unstructured information that has previously been exchanged via email and coffee breaks
corporate blogging and folksonomies — post annotation
visualization — tag clougs and maps
problems with folksonomies:
— too many tags only get used once; not helpful in retrieval of posts
— tag redundancy and ambiguity
— flat organization (need related/suggested tags)
linguistic analysis of tag variations
— elision — reducing compound word to one word
— synonymy
— abbreviation
— morphological variation
— typographic variation
— errors in typing
set up system to help users choose tags
going further with the semantic web
— semantic web: unified description of resources; ontologies, representation of domain using common vocabulary
— wanted to mix folksonomies and ontologies — keep open spirit of folksonomies; use ontology layer as a formal way to represent data; remove data and add meaning to tags — link tags to ontologies
— users create and tag post; tag is linked to ontology; thus post is linked to ontology; later posts whose tags are connected to the same ontology are inferred to be related
— developed semantic search engine: search tags and concepts; display blog posts for searched concept; find related posts
suw charman
“social software in business – an adoption strategy”
consulting work — how to get social software actually adopted by users in organizations
two ways to encourage adoption: top-down (thou shalt use it!); bottom-up (grass roots adoption) — but neither by themselves is enough — must encourage experimentation from bottom up while also encouraging support from top down
steps in encouraging bottom-up adoption
— understand your users (who are they? what do they do? how does software really make their lives better?)
— how will you introduce them to the software? (can’t just hand them a manual; must lower barrier to entry, make it interesting)
— how will ongoing support work? (chat channel; email — can ask for help without asking for help)
— how can you get initial adopters to become evangelists? and get them to be further trainers?
also need to get management buy-in (top-down adoption)
- Previous: BlogTalk Reloaded 1.3
- Next: BlogTalk Reloaded 1.5
Webmentions
No replies yet.