Why These Marketing Strategies Worked: From a Customer’s POV
4 brands with unique (and successful) storytelling.
If your Instagram account looks anything like mine, you’re inundated with ads trying to convince you to buy a product or service. I’m sure you typically scroll past without a second glance — but I also know that at least some of those ads have captured your attention. You’ve probably even bought from at least one company. Why is that?
How does Company B, who’s almost a twin of Company A, turn you into a loyal customer? What is it about Company B that persuades you?
That’s the topic we’re melting into right now. I’ve chosen 4 companies that converted me into a consumer, starting from a simple ad but who kept me hanging on using:
- their unique point of view
- the distinctive story they chose to tell
1. Billie: The Voice
We’ve all seen women shaving hairless legs in TV commercials, and it delivered a clear message: (female) body hair is not pretty enough. This type of messaging made women feel insecure about their body hair and in…
