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Listing Presentation - Hunt

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Listing Presentation PREPARED FOR STEPHANIE & BRANDON HUNT

1437 W OLD RANCH RD, PARK CITY, UT


Experts At Your Service At Engel & Völkers, our commitment to white glove client service is not just a promise, it's the foundation of our culture. We understand that buying or selling a home is more than a transaction; it's a pivotal moment in your life. This understanding drives us to provide personalized, attentive service that meets your unique needs and exceeds your expectations. Our global network of experienced professionals is a testament to our standing in the industry, allowing us to connect clients with exceptional properties around the world. But what truly sets us apart is our ability to blend this extensive network with a local touch, ensuring that wherever you are, you have access to unparalleled expertise and insights. At Engel & Völkers, we don't just facilitate real estate transactions; we elevate them, offering an experience that is as seamless as it is successful.

Paul Benson

CEO | License Partner | Global Real Estate Advisor



Selling For Success

01.

Selling Your Home

02.

Your Trusted E&V Advisors

03.

Our Global Network

04. The Gestalt Group

05.

Exclusive Networks



01.

Selling Your Home


Pre-Launch Professional Photography and Videography: To enhance our digital marketing efforts, we capture your home's unique features, details, and ambiance through stunning photographs and videos that highlight the lifestyle and panoramic views of your home. Preparing Marketing Materials: : We will prepare all necessary marketing materials needed for the launch on the MLS, including high-quality brochures, direct mail campaign pieces, and targeted advertisement drafts. Planning of Top Broker Open House: We will ensure widespread awareness and understanding of your home among local brokers, creating momentum and excitement. Personalized Services and Communication: We will set a listing-specific entry for your home in our CRM system, where we track all buyer activity, showing feedback, marketing activity, and connections related to your home.

Launch One week before going live on the MLS, we will leverage our personal relationships with all top brokers in Park City, top brokers out of state, and our exclusive networks to ensure we cover all buyer categories, including the ones who prefer to buy only off-market properties that are not known to the general public. The goal is to create a sense of urgency for interested buyers by setting a hard deadline before the home is listed online. Putting up a limited time can create a sense of urgency because they know it will soon be on the MLS.


Social Media & Paid Digital

116.8k COMBINED FOLLOWING

Our most successful source to get your home in front of potential buyers in key areas. Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook. Feature on Engel & Völkers Americas corporate account (53.8k followers). Feature on Paul’s social media account (116.8k combined following). Feature on all Gestalt Group office accounts. Geofencing web banner ads locally within 15 miles of your home, targeting buyers who are looking at high-end real estate online. Targeted YouTube ads in key markets: California, Texas, Arizona, Florida, NY, and locally. Targeted search ads via Google, to target potential buyers actively searching for high-end homes in Park City.

Selling Your Home

1.3 million TOTAL REACH

125k

TOTAL ENGAGEMENT


Direct Agent/Client Reach Top realtor open house. Monthly email marketing piece to over 8,000 top brokers in key out-of-state markets. Exclusive feature within REALM’s digital platform with a database of over 240,000 high-net-worth clients from over 350 top brokers worldwide. Exclusive feature on the Private Office Portal, providing exposure to Engel & Völkers’ top advisors (300+). Internal feature on our Gestalt Group listing platform, with exclusive access to 1,400+ Engel & Völkers advisors in top feeder markets for Park City. Monthly email marketing piece to all Park City agents and top Salt Lake City agents. Monthly Newsletter feature to our team's entire database. Feature of the month in Paul’s company newsletter across 1,400+ brokers in 55 offices in 7 states.


Print Marketing The Park Record Real Estate Monthly: To cover the local market we will advertise your property in Park City’s most popular real estate magazine. The Real Estate Monthly is distributed throughout the entire town in newsstands, local vendors, restaurants, and hotels to be seen by visitors and locals. San Francisco Chronicle: This edition is directly mailed and will expose your home to the most affluent neighborhoods in the greater San Francisco area and Silicon Valley. Los Angeles Times: This will increase exposure of your home in important southern California regions. In addition to the hard copy newspaper, we will have a digital spot as well, targeting all online subscribers. Clientele Luxury Global: This magazine is distributed all over across North America and will showcase your home in front of a wealthy clientele that matters. Displayed in selected ultra-luxury car dealerships, private airport terminals, luxury resorts and hotels, private clubs, subscribers, and as a digital version. WSJ Mansion Global: Insert into the Wall Street Journal, and directly mailed to Markets in: NYC, Boston, Atlanta, Nashville, Austin, Dallas, Houston, Salt Lake City, Colorado, Montana, Wyoming, Oklahoma, Northern CA, Southern CA, and Kansas City. Engel & Völkers Private Residences: This Magazine is published quarterly, featuring the top homes among the E&V network. Upon distribution, it will be sent to every E&V shop in the Americas, and directly mailed to selected clientele. Engel & Völkers GG Magazine: Printed in six languages, GG explores culture, arts and architecture, innovators, artists, celebrities and lifestyle. Your home will be in over 300,000 copies delivered directly to Engel & Völkers top clients, distributed throughout our international network and made available in high-end luxury car dealerships in Europe and the US.



12 MONTH ROADMAP

Proposed Marketing Plan FOR 1437 W OLD RANCH RD, PARK CITY, UT

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

E-mail marketing piece Newsletter feature

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

PRINT MARKETING

PRINT MARKETING

PRINT MARKETING

PRINT MARKETING

PRINT MARKETING

Park Record Real Estate Monthly LA Times

San Francisco Chronicle Park Record Real Estate Monthly

Park Record Real Estate Monthly Clientele Luxury

Park Record Real Estate Monthly Private Air

Park Record Real Estate Monthly Private Residences

Selling Your Home


SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY

FEBRUARY

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

E-mail marketing piece Newsletter feature

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

PRINT MARKETING

PRINT MARKETING

PRINT MARKETING

PRINT MARKETING

PRINT MARKETING

PRINT MARKETING

Park Record Real Estate Monthly LA Times

Park Record Real Estate Monthly GG Magazine

Park Record Real Estate Monthly Clientele Luxury

Park Record Real Estate Monthly San Francisco Chronicle

San Francisco Chronicle Architectural Digest

Park Record Real Estate Monthly Private Air


Meet Paul Benson Paul Benson, co-founder and CEO of Engel & Völkers Gestalt Group, operates 55 offices across Utah, California, Nevada, Arizona, Colorado, Washington, and Idaho. He represents the most exclusive real estate and works with some of the most well known clients in the world. With his extensive reach in global marketing and local market expertise, he has built the ultimate crossmarketing platform to showcase exceptional homes to the clients that will appreciate them the most. Paul has been regularly ranked the #1 agent in Utah for sales volume for the past 10+ years with over 1,200 transactions and $2 billion in closed sales. For the past two years, he has been ranked the #1 agent world-wide among the entire Engel & Völkers Network. Through these accomplishments, Paul has built relationships with hundreds of top agents around the world, which has created an invaluable network for his clients. After growing up in Vermont Paul has called Park City home since 2004 and enjoys every season. He is an outdoor enthusiast who loves to cycle, mountain bike, fly fish, ski, and sail. You may also find him eating at the best restaurants and enjoying a new amazing bottle of wine. Paul has four kids and lives with his wife in the year-round Promontory Club.

Your Trusted E&V Advisors


Notable Achievements

#1 ADVISOR E&V WORLD-WIDE 3X

+3000 TRANSACTIONS

+$2.8 Billion IN CLOSED VOLUME

$32.5M UTAH RECORD SALE 2019

$39.6M UTAH RECORD SALE 2022


Meet Marcus Wood The core of Marcus Wood’s strength comes from his ability to outperform the competition, which is just one reason why he feels right at home in Utah’s rugged Wasatch Mountains. A full-time Park City resident with over 16 years of local experience in the industry, Marcus is recognized as a premier real estate advisor who operates with a high level of professionalism, focus, and responsibility in all of his business interactions. Marcus’s expertise continues to be in demand as Park City’s luxury property market grows at a record pace. Fully aware of this growth, Marcus stands out by asking his clients the “right questions,” understanding the market intimately, and using the most effective marketing tools and strategies. He consistently stays on top of the latest real estate trends so he can adapt to the rapidly changing industry. As a true solution-oriented Realtor, he is not afraid to think outside of the box when working with his clients. Throughout Marcus’s career, he has had the privilege of working with high profile/ high net-worth individuals such as CEOs, athletes, singer-songwriters, and movie stars. These experiences have given him the opportunity to market and sell some of the most unique luxury properties throughout Northern Utah. Over the last several years, Marcus has been involved in several of the highest priced residential real estate transactions in the state. As a licensed Associate Broker, Marcus has experienced great success with the power of the Engel & Völkers brand. Recently, he took an equity ownership position in the Salt Lake City, Utah office - a benefit for his clients because of this additional leverage for networking and referrals.

Your Trusted E&V Advisors


Meet Sandro Stuerzenhofecker Sandro Stuerzenhofecker was born in Bavaria, Germany. He moved to Park City over 7 years ago to join the Benson Team in order to pursue his passion for real estate, marketing and client service. His exceptional organization skills and tech-knowledge combined with his work ethic and his understanding of the luxury market, make him an integral part. With an extensive experience in sales and marketing, and an honors degree in management from Westminster College in Salt Lake City, Sandro knows how to successfully market and manage an average team listing count of 80+ listings. Sandro is also the technology and operations director of the Benson Team. Working directly with the #1 Realtor in Park City, Paul Benson, and being a licensed Realtor himself, Sandro had the privilege of developing marketing strategies for some of the most unique luxury properties throughout Northern Utah. Past and current clients of the Benson Team range from CEOs to athletes and movie stars, to singer-songwriters and many high profile/net-worth individuals. Sandro’s knowledge of all aspects of the luxury real estate market is vital, which he uses to develop successful marketing strategies to provide the Benson Team’s listings with unmatched exposure. In the past, Sandro also has marketed Open Houses that lead to 350+ attendees. Having roots in Davos, Switzerland, Sandro feels just like home in the mountains here in Park City. His passion for the outdoors and his love for the Utah mountains is from great advantage when creating exposure for properties to communicate the Park City lifestyle.


What Our Clients Say I have worked with Paul and his team on several real estate transactions in the park city area. They have always been very knowledgeable, responsive, and easy to work with. I would highly recommend Paul’s team if you are looking to purchase or sell property in the Park City area!

Paul and his team did an outstanding job marketing our home in Park City! The videography and stills showed the home’s interiors beautifully and the drone footage of the property brought the 15 acres to life.

Paul Benson and his team have consistently provided exceptional service. When we want or need him, a speedy response has been delivered. His experience and expertise have helped us successfully navigate the real estate market over the boom years and the more challenging markets. We emphatically recommend team Benson!

Your Trusted E&V Advisors


Paul was full of knowledge and wonderful to work with. His positive energy and attitude was refreshing during the stressful process of purchasing a home. He helped us find a place we wanted in our budget fast, and he helped us make a winning bid against the other offers. He also continues to keep in touch after closing to help me answer questions and resolve any issues. If you want somebody who will work hard day and night to get you your house, that's Paul. We love the house more and more each day.

It was our first time selling a home, and Paul made it so easy for us! He was readily available to answer our questions during the process, and he helped ease our minds whenever we had concerns. We were really happy with the price we got for our home and we were equally happy with how quickly our home sold. We would absolutely recommend Paul to anyone who is interested in selling a home.

Paul was a dream to work with. He was always available and responsive and as a first time home buyers he led us through the process with ease. We were able to immediately trust him and depended greatly on his recommendations and expertise. Without a doubt we would not have been able to go through this process and have the same result, our beautiful home and an easy closing, without Paul. We are so grateful he was on our team.


Notable Sales 253 WHITE PINE CANYON RD, PARK CITY

$42,000,000

4343 E WEBER CANYON RD, OAKLEY

$34,000,000

229 PARLEYS RD, PARK CITY

$17,500,000

3967 TWO CREEKS LN, PARK CITY

$17,164,500

2470 WHITE PINE CANYON, PARK CITY

$16,450,000

8075 WOODLAND DRIVE, PARK CITY

$13,950,000

253 WHITE PINE LN, PARK CITY $50,000,000


7955 RED TAIL COURT, PARK CITY

$12,000,000

787 W RED FOX RD, PARK CITY

$9,950,000

7971 WESTHILLS TRAIL, PARK CITY

$9,700,000

322 CENTENNIAL CIRCLE, PARK CITY

$8,950,000

1500 RED FOX RD, PARK CITY

$7,350,000

134 MAIN STREET, PARK CITY

$6,400,000

221 NORFOLK AVE, PARK CITY

$6,200,000


Our Global Network At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with exten- sive neighborhood expertise, distinguished care... and a bit of real fun. Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s best real estate brand. Whether cruising the coast of California or alfresco dining under the stars in the Caribbean - for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

$19.72 BILLION TOTAL SALES VOLUME

$87.75 MILLION LARGEST SINGLE TRANSACTION

49 SALES OVER $10 MILLION

27,686 TRANSACTIONS IN THE AMERICAS

15.4 BILLION MEDIA IMPRESSIONS

Our Global Network


Engel & Völkers Headquarters Hamburg, Germany

MEMBERS GLOBALLY

16,652

SHOPS GLOBALLY

1,101

AMERICAS ADVISORS

6,665

AMERICAS SHOPS

309


The Gestalt Group Engel & Völkers Feeder Market Offices owned by Paul Benson

At the Engel & Völkers Gestalt Group, we're more than just a real estate company. We are a family of over 1,400 agents across 55 offices, each strategically positioned in 7 states to serve you better. Our unique approach to selecting office locations is designed with you in mind. We have chosen areas where people like you often own second homes and travel frequently, ensuring that when we market your home, we speak directly to agents and buyers who know Park City. This personal and effective marketing strategy is possible because of the strong connections we have nurtured within our network. Each of our agents is not only an expert in their local market but also part of a closely-knit community that spans across states. We know each other personally and meet several times a year, which means when you work with us, you benefit from the collective expertise and support of our entire group. In 2023 alone, our referral-based sales volume across all 55 offices exceeded $800 million, a testament to the trust and confidence our clients place in us. This achievement underscores our network's effectiveness and unique ability to connect buyers and sellers in a way no one else can. Choosing to work with us means you're not just hiring a real estate agent; you're gaining access to an unmatched network of professionals dedicated to achieving the best outcome for you.

The Gestalt Group


Gestalt Group Locations UTAH Park City, Salt Lake City, Holladay, Kamas, St. George

CALIFORNIA Santa Barbara, Santa Ynez, Channel Islands, Camarillo, Westlake Village, Calabasas, Beverly Hills, Burbank, San Marino, La Cañada, Glendale, Encino, Pasadena, Santa Clarita, Manhattan Beach, Redondo Beach, Long Beach, Newport Beach, Laguna Beach, San Francisco (2), Sausalito, Danville, Mill Valley, San Anselmo, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee

ARIZONA Scottsdale, Scottsdale Waterfront

NEVADA S. Lake Tahoe, Incline Village, Reno

COLORADO Aspen, Snowmass, Carbondale, Roaring Fork, Willits

IDAHO Sun Valley, McCall

WASHINGTON Engel & Völkers, Willits Shop Basalt, Colorado

Seattle Downtown, Mercer Island


Engel & Völkers Private Office Engel & Völkers Private Office specializes in servicing ultra-high-net-worth individuals with extensive real estate portfolios. Their advisors, trusted by high-profile clients like bank heads, CEOs, and royalty, are renowned for their exceptional service, discretion, and long-term client relationships, handling multiple transactions across various locations.

PRIVATE OFFICE PORTAL The Private Office Portal, accessible at evprivateoffice.com, is a premium web portal for ultra-affluent clients. It features high-quality listings and market intelligence globally, presenting properties in detail with high-resolution images, videos, and comprehensive documentation. The portal is designed to showcase properties effectively to a discerning audience, while Private Office Advisors offer expertise in handling exclusive real estate transactions, including private vineyards, luxury penthouses, and yachts. Their success is attributed to their extensive personal and professional networks in prestigious locations worldwide.

Exclusive Networks


Strategic Out-of-State Marketing Partners Ken Dara, Marin County, CA A Top Producing Advisor in California’s North Bay Market, Ken is a founding member of Realm Global Network, an organization dedicated to performers in the top half percent in real estate. He is a member of REV Network since 2018, and the Top Agent Network, which he’s worked with since 2015.

Over $1.6B Combined 2023 Sales Erik & Summer Berg Aspen, CO Erik and Summer have sold an astounding $100 million in real estate in 2020 and has consistently averaged over $50 million over the past few years. In 2020 Erik was recognized as one of the top 200 Advisors in the nation by the Real Trends Thousand list.

Michelle Pender San Francisco, CA

Jenni Ames Chicago, IL

A native of San Francisco, there are few people as well connected and accomplished as Michelle. As a true

Jenni is a Private Office Advisor and Licensed Partner and ranked among Chicago’s top ten agents/

listing advisor, she represents and masterfully markets properties in some of the most affluent and eclectic

teams for the last 21 consecutive years with $1.8 billion in career sales. She prides herself in having

neighborhoods in the San Francisco market. Michelle’s commitment to excellence, marketing expertise,

highest standards for herself and raise the bar in our industry.

and negotiating prowess has built a clientele that refers her services often.

Sam Real Beverly Hills, CA / Bend, OR Sam is a Private Office Advisor and Licensed Partner with sales of over $100M per year. Sam and his team are seasoned in working with celebrity clients and have built a reputation in Los Angeles. He has been profiled and quoted in Top Agent Magazine, The LA Times, Bloomberg, CNBC, Los Angeles Business Journal and Angeleno Magazine.

Noel & Mercedes New York City, NY The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020. The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city.

Jim Bruske Scottsdale, AZ

Sam Chapin Seattle, WA

Specializing in selling luxury homes in Scottsdale, Paradise Valley, Arcadia, and Phoenix for the past 20

Since in 2015, Sam and his partner have sold over $250M in Seattle area real estate, and they are one

years, Jim works with buyers all over the state of Arizona and beyond. His background as a former

of the region’s highest selling teams. Representing both buyers and sellers, they specialize in high end

professional National League baseball player has afforded him a network of clients and professional

luxury properties.

contacts that help his clients buy and sell the best of Arizona real estate.

Pollyanna Snyder Bozeman, MT Selling real estate for 25 years in various states of California, North Carolina, Colorado and in most recent years, Montana PollyAnna is part of Engel & Völkers Private Office Group, and has a list of clients and property transactions that consistently rank her among the top Advisors in the country.

Jean Merckelbach Lake Tahoe, NV With over 40 years in real estate and recognition by the WSJ as one of the top producing agents in Lake Tahoe, top in Nevada and 46th in the nation, Jean is a leader among leaders in the real estate industry. Her unparalleled network of high-net-worth clients gives her and Engel & Völkers an advantage in finding individuals for almost any opportunity.

Scot Pearcey Vancouver, BC Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been part of over $500M in real estate sales in Victoria since 2007. Scott is a 10 consecutive year Gold MLS Award winner. This is the top 10% of all Realtors in the Greater Victoria area.

Maggie Thornhill Whistler, BC Maggi has sold more homes over 5 million dollars than any other Advisor in Whistler, Maggi has averaged over $200M in sales every year over the last 5 years Sold a total of $320M of residential real estate in 2016, a record for an Advisor in Whistler.


Exclusive Network

REALM, a prestigious network in luxury real estate, uniquely positions itself by rigorously selecting members from the top 0.5% of global real estate associates. With a focus on managing high-volume luxury transactions and significant estate sales, REALM ensures unparalleled service and global exposure for your home. Utilizing advanced algorithms and AI akin to Wealth X technology, the network matches elite buyers with exceptional properties. As REALM members, we tap into an exclusive global network of elite real estate professionals and collaborate with leading wealth management and advisory experts. This grants us access to the latest wealth reports, insights into High-Net-Worth Individuals (HNWI) and Ultra-High Net Worth Individuals (UHNWI), and comprehensive dossiers for effective wealth mapping. This unique advantage enhances our ability to cater to the world's wealthiest clientele in the luxury real estate market, ensuring a strategic and sophisticated approach to promoting your home.

Exclusive Networks


291,996

$28.9 Million

$13 Billion+

28 Members

9 Members

$2.5 Million

Clients represented by the members of the REALM network.

Are #1 in their marketplace.

Average net worth of prospects in the Wealth-X database.

Are #1 in their individual state.

Amount of listings represented by REALM professionals.

Average closed transaction of active REALM members.

2470 W WHITE PINE LANE WHITE PINE RANCHES, PARK CITY $29,950,000


We want to extend our gratitude to you for considering our team as the potential representation for selling your home. The synergy of our innovative print and digital marketing strategies, coupled with the invaluable access we offer through our exclusive networks, sets us apart in a crowded field. Furthermore, Paul's ownership of the Gestalt Group office network brings a unique dimension to our capabilities, enhancing our reach and effectiveness. Our track record of success is not just a reflection of our dedication but also a testament to our unique position in the market. There truly is no other team equipped with the resources, expertise, and connections that we have. Thank you for considering us as your partners. Together, we're poised to achieve great success.

Marcus, Sandro, and Paul ©2024 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated.


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