In a time when behavioral health challenges loomed large and community needs were ever-evolving, a visionary organization set out to make a profound difference. Over fifty years ago in Nevada, WestCare began its journey with a clear mission: to uplift the human spirit. WestCare emerged as a beacon of hope from the get-go and has since become one of the largest providers of behavioral health and human services to those in need.
In choosing Issuu’s all-in-one digital publishing platform, WestCare identified a platform that perfectly complements its mission, enabling the organization to share its message and services more broadly and effectively than ever before. By providing a platform to host insightful publications like The Vets View or The Express, Issuu is proud to play a pivotal role in WestCare's digital growth.
WestCare is able to easily publish, host, distribute, and promote its content with a single platform, making a world of difference in how its message reaches and resonates with readers everywhere. Aside from being able to reach more people with its nonprofit publications, the team at WestCare feels empowered to make a greater impact and bring more hope to those they serve with the digital tools they now have at their fingertips.
Content Marketing Challenges
WestCare, like all nonprofit organizations deeply rooted in community service, faced the challenge of effectively disseminating its wealth of information and resources to its audience. A traditional approach to content distribution, primarily through physical newsletters and PDFs, just didn’t cut it – it lacked the dynamism and accessibility of modern digital platforms.
Their goal was clear: to transform their publications from static PDFs into engaging, booklet-like digital formats. This shift was more than just about aesthetics; it was about making their content more accessible, interactive, and aligned with today’s digital consumption trends.
A Modern Solution
With encouragement from the Vice President of Marketing and Communications, the team at WestCare explored various digital publishing options, ultimately deciding Issuu was the perfect choice. The platform's features resonated with their vision, offering a sleek, modern look and feel that was previously missing in their content marketing. The page-turning effect of flipbooks was particularly appealing, providing a tactile sense of interaction akin to traditional print media but in a digital format. Certain features have stood out as well, including:
Issuu for Teams: WestCare's desire for digital excellence in its content marketing reached a new milestone with the adoption of Issuu for Teams. This strategic decision was driven by the organization's growing need to manage and distribute content more efficiently. As the team expanded to include eight core members, the necessity for a feature that could foster a collaborative workflow became evident.
The organization recognizes the value of Teams, allowing each member to contribute, edit, and share content within a unified platform. By doing so, they eliminated the friction that often comes with coordinating content efforts across different departments. The result is a smoother, more efficient workflow where ideas flow freely, and content creation becomes a collective, cohesive process.
Favorite Features
Download: Recognizing the value their audience places on accessibility, WestCare makes good use of Issuu's download feature. This option allows readers to save and revisit the inspiring stories featured in publications.
Auto-Detected Links: Interactive elements are crucial in capturing attention within digital publications, and WestCare leverages Issuu's Links feature to its full potential. By automatically recognizing and converting links from uploaded documents, Issuu makes unnecessary work and additional steps a thing of the past. Links add an interactive layer to their content, resulting in a more engaging and resourceful experience for readers everywhere.
Re-Upload: Transparency and perfection in presentation are key for WestCare. The re-upload capability is a lifesaver, allowing the team to quickly rectify any unexpected issues in the layout or copy after initial publishing. This flexibility ensures that their publications always meet their high standards of quality and presentation.
Looking forward, WestCare plans to become even more efficient with Issuu’s app on Canva. This integration promises to further streamline their design and publishing processes. By designing their content on Canva and exporting their creations directly to Issuu for publishing, they aim to simplify the creation-to-distribution workflow with little to no effort.
WestCare's strategic use of Issuu’s features enhances the reader experience and simplifies internal processes. As they continue to explore and utilize more features, like embedding content and utilizing videos, WestCare is constantly evolving its approach to digital publishing.