LAP LAMBERT Academic Publishing eBooks, May 15, 2017
In the world of business, there is purchasing and then there are negotiations. On one hand, there... more In the world of business, there is purchasing and then there are negotiations. On one hand, there is a simple negotiation for commodities and services where factors like price, terms and delivery are easy to define and the outcome of the process is almost predetermined. However, in today's hyper-competitive global economy, the scope and significance of negotiation can involve intense, high-stakes interactions revolving around a series of complex issues affecting multiple parties. When facing these more sophisticated situations, negotiators need highly developed negotiation skills and strategies to guide them through the intensive five-step process that is often the difference between getting what you want and settling for what the other side will give you. In today's super-competitive economy, both your company and your suppliers will be angling for the best deals they can negotiate. Here's how both can win! Suppliers are frequently far better trained with negotiation skills then the purchasers (procurement personnel) who deal with them.
PurposeThe present study has been carried out to assess the effect of constructs of service conve... more PurposeThe present study has been carried out to assess the effect of constructs of service convenience on customer satisfaction of the Indian online shoppers.Design/methodology/approachThe primary data was collected through a structured questionnaire. Convenience sampling has been used to choose a sample (n = 260) of e-shoppers in India. Factor analyses (both EFA and CFA) have been done to validate different factors and its items. A conceptual model has been proposed to measure the effect of different factors of service convenience on customer satisfaction. Moreover, the perceived difference with respect to study variables has been measured. The path analysis through AMOS 22.0 has been done to test the hypotheses under study.FindingsIt can be concluded that the effect of access convenience, search convenience, and order convenience have significant effects on customer satisfaction. However, evaluation convenience and logistics and reverse logistics convenience have an insignificant...
The purpose of this study is to test the proposed research model for measuring the effects of ser... more The purpose of this study is to test the proposed research model for measuring the effects of service convenience on the post-purchase behaviour of the Indian consumers in e-retailing. The constructs were taken from the previous literature and were validated through confirmatory factor analysis. The structural equation modelling using AMOS 20.0 was employed to test the causation of service convenience with post-purchase behaviour such as customer satisfaction, loyalty intention, Trust etc. This study contributes the literature of service marketing by incorporating the effect of service convenience on post-purchase behaviour of the customers in e-retailing, especially in Indian context.
The purpose of this study is to conceptualise and explore the strategic importance of e-retailers... more The purpose of this study is to conceptualise and explore the strategic importance of e-retailers' service convenience. This study suggests that e-service convenience is a vital factor in the e-buyers buying behaviour. E-service convenience provides customer experience during e-shopping. The present study is done to adapt the scale developed by Jiang et al. (2013) to measure e-service convenience for the e-retailers. The findings of the present study contribute and extend theory by adapting the e-service convenience scale for e-retailers. This study has also added two new constructs (e.g., order convenience and logistics/reverse-logistics convenience) for e-service convenience in e-retailing context. The findings and the new e-service convenience scale will be helpful for e-retailers and marketers to improve its services.
The purpose of the present study is to conceptualize and explore the strategic importance of e-ad... more The purpose of the present study is to conceptualize and explore the strategic importance of e-advocacy of E-tailers’ service offerings. It explores the antecedents of e-satisfaction and e-loyalty for the E-tailers services. This paper reviews the recent analysis of service quality constructs, e-loyalty, and e-satisfaction in order to understand why e-advocacy is going to be a strategic option for E-tailers. A model was developed to assess with antecedent variables for e-advocacy behaviors; the model was tested on 165 e-buyers using confirmatory factor analysis for the construct validity. Further, the effect of latent variables has been assessed by the hypnotized model by multivariate analysis. E-satisfaction and e-loyalty through service quality constructs provide a way for e-advocacy and loyalty, while customer value has the effect on customer satisfaction but does not relate to customer advocacy for the E-tailers. Also, this paper helps in finding the relationship between satisfa...
Driving Factors for Venture Creation and Success in Agricultural Entrepreneurship
This study mainly focuses on the identification of barriers and drivers to agriculture entreprene... more This study mainly focuses on the identification of barriers and drivers to agriculture entrepreneurship. Entrepreneurship not only includes the creation of new ventures or start-ups but includes innovation and growth. Agri-entrepreneurship can address the current issues of lower farm mechanisation and low productivity of the livestock sector. It can be helpful for farmers in general and agri-entrepreneur in particular. Understanding barriers and drivers to agri-entrepreneurship have become a necessity in current times. Agriculture entrepreneurship has the ability to raise the living standards and helps in the creation of wealth not only for the entrepreneurs but also for other farmers. Agriculture entrepreneurship is beneficial in the global food supply in least-developed and developing countries. The purpose of this chapter is to familiarise the readers with the meaning, prospects, barriers, and key drivers of agri-entrepreneurship to engage in agri-entrepreneurship.
The purpose of this study is to test the proposed research model for measuring the effects of ser... more The purpose of this study is to test the proposed research model for measuring the effects of service convenience on the post-purchase behaviour of the Indian consumers in e-retailing. The constructs were taken from the previous literature and were validated through confirmatory factor analysis. The structural equation modelling using AMOS 20.0 was employed to test the causation of service convenience with post-purchase behaviour such as customer satisfaction, loyalty intention, Trust etc. This study contributes the literature of service marketing by incorporating the effect of service convenience on post-purchase behaviour of the customers in e-retailing, especially in Indian context.
This study focuses on the e-loyalty of the grocery consumers. Understanding online behavior in de... more This study focuses on the e-loyalty of the grocery consumers. Understanding online behavior in developing countries is an emerging issue in these days. The purpose of this research is to examine the effects of antecedents of flow on attitude and perceived ease of use in the context of online grocery purchase behavior in a developing country perspective. Further, the study also examines the role of attitude and perceived ease of use in building e-loyalty. The present study analyzes the data of 250 respondents collected through an online survey. The data were analyzed employing exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equational modeling (SEM). The results show that the flow variables (concentration and enjoyment) have a positive but differential effect on attitude towards online grocery purchase. However, both concentration and enjoyment were equally important in influencing the perceived ease of use. The study also found that attitude pos...
The purpose of this research paper is to conceptualize and explore the strategic importance of cu... more The purpose of this research paper is to conceptualize and explore the strategic importance of customer advocacy of E-tailers' service offerings. It explores the antecedents of customer satisfaction and e-loyalty for the E-tailers. This paper reviews the recent analysis of service quality constructs, e-loyalty, and e-satisfaction in order to understand why customer advocacy is going to be a strategic option for E-tailers. Conceptual Model is formulated and tested for e-Service quality constructs for E-tailers in India and its effects on consequent variables of customer satisfaction and e-Loyalty such as Customer advocacy. A model was developed to assess with antecedent variables for customer advocacy behaviors; the model was tested on 165 e-buyers using confirmatory factor analysis for the construct validity. Further, the effect of latent variables has been assessed by the hypnotized model by multivariate analysis. Customer satisfaction and e-loyalty through service quality constructs provide a way for customer advocacy and loyalty, while customer value has the effect on customer satisfaction but does not relate to customer advocacy for the E-tailers. Also, this paper helps in finding the relationship of satisfaction, e-loyalty and other e-service quality constructs such as convenience, security, and responsiveness. It will help the marketers to devise the strategy to improve the services offered by E-tailers for enhancing the customer loyalty and advocacy. The findings are helpful for E-tailers and marketers to improve its services in India. In addition, the findings of the study contribute and extend theory by identifying the new construct i.e. customer advocacy which will also influence future intention of consumers. This study has been done on limited variables to measure the customer satisfaction. It does not incorporate all constructs and other dimensions can be
LAP LAMBERT Academic Publishing eBooks, May 15, 2017
In the world of business, there is purchasing and then there are negotiations. On one hand, there... more In the world of business, there is purchasing and then there are negotiations. On one hand, there is a simple negotiation for commodities and services where factors like price, terms and delivery are easy to define and the outcome of the process is almost predetermined. However, in today's hyper-competitive global economy, the scope and significance of negotiation can involve intense, high-stakes interactions revolving around a series of complex issues affecting multiple parties. When facing these more sophisticated situations, negotiators need highly developed negotiation skills and strategies to guide them through the intensive five-step process that is often the difference between getting what you want and settling for what the other side will give you. In today's super-competitive economy, both your company and your suppliers will be angling for the best deals they can negotiate. Here's how both can win! Suppliers are frequently far better trained with negotiation skills then the purchasers (procurement personnel) who deal with them.
PurposeThe present study has been carried out to assess the effect of constructs of service conve... more PurposeThe present study has been carried out to assess the effect of constructs of service convenience on customer satisfaction of the Indian online shoppers.Design/methodology/approachThe primary data was collected through a structured questionnaire. Convenience sampling has been used to choose a sample (n = 260) of e-shoppers in India. Factor analyses (both EFA and CFA) have been done to validate different factors and its items. A conceptual model has been proposed to measure the effect of different factors of service convenience on customer satisfaction. Moreover, the perceived difference with respect to study variables has been measured. The path analysis through AMOS 22.0 has been done to test the hypotheses under study.FindingsIt can be concluded that the effect of access convenience, search convenience, and order convenience have significant effects on customer satisfaction. However, evaluation convenience and logistics and reverse logistics convenience have an insignificant...
The purpose of this study is to test the proposed research model for measuring the effects of ser... more The purpose of this study is to test the proposed research model for measuring the effects of service convenience on the post-purchase behaviour of the Indian consumers in e-retailing. The constructs were taken from the previous literature and were validated through confirmatory factor analysis. The structural equation modelling using AMOS 20.0 was employed to test the causation of service convenience with post-purchase behaviour such as customer satisfaction, loyalty intention, Trust etc. This study contributes the literature of service marketing by incorporating the effect of service convenience on post-purchase behaviour of the customers in e-retailing, especially in Indian context.
The purpose of this study is to conceptualise and explore the strategic importance of e-retailers... more The purpose of this study is to conceptualise and explore the strategic importance of e-retailers' service convenience. This study suggests that e-service convenience is a vital factor in the e-buyers buying behaviour. E-service convenience provides customer experience during e-shopping. The present study is done to adapt the scale developed by Jiang et al. (2013) to measure e-service convenience for the e-retailers. The findings of the present study contribute and extend theory by adapting the e-service convenience scale for e-retailers. This study has also added two new constructs (e.g., order convenience and logistics/reverse-logistics convenience) for e-service convenience in e-retailing context. The findings and the new e-service convenience scale will be helpful for e-retailers and marketers to improve its services.
The purpose of the present study is to conceptualize and explore the strategic importance of e-ad... more The purpose of the present study is to conceptualize and explore the strategic importance of e-advocacy of E-tailers’ service offerings. It explores the antecedents of e-satisfaction and e-loyalty for the E-tailers services. This paper reviews the recent analysis of service quality constructs, e-loyalty, and e-satisfaction in order to understand why e-advocacy is going to be a strategic option for E-tailers. A model was developed to assess with antecedent variables for e-advocacy behaviors; the model was tested on 165 e-buyers using confirmatory factor analysis for the construct validity. Further, the effect of latent variables has been assessed by the hypnotized model by multivariate analysis. E-satisfaction and e-loyalty through service quality constructs provide a way for e-advocacy and loyalty, while customer value has the effect on customer satisfaction but does not relate to customer advocacy for the E-tailers. Also, this paper helps in finding the relationship between satisfa...
Driving Factors for Venture Creation and Success in Agricultural Entrepreneurship
This study mainly focuses on the identification of barriers and drivers to agriculture entreprene... more This study mainly focuses on the identification of barriers and drivers to agriculture entrepreneurship. Entrepreneurship not only includes the creation of new ventures or start-ups but includes innovation and growth. Agri-entrepreneurship can address the current issues of lower farm mechanisation and low productivity of the livestock sector. It can be helpful for farmers in general and agri-entrepreneur in particular. Understanding barriers and drivers to agri-entrepreneurship have become a necessity in current times. Agriculture entrepreneurship has the ability to raise the living standards and helps in the creation of wealth not only for the entrepreneurs but also for other farmers. Agriculture entrepreneurship is beneficial in the global food supply in least-developed and developing countries. The purpose of this chapter is to familiarise the readers with the meaning, prospects, barriers, and key drivers of agri-entrepreneurship to engage in agri-entrepreneurship.
The purpose of this study is to test the proposed research model for measuring the effects of ser... more The purpose of this study is to test the proposed research model for measuring the effects of service convenience on the post-purchase behaviour of the Indian consumers in e-retailing. The constructs were taken from the previous literature and were validated through confirmatory factor analysis. The structural equation modelling using AMOS 20.0 was employed to test the causation of service convenience with post-purchase behaviour such as customer satisfaction, loyalty intention, Trust etc. This study contributes the literature of service marketing by incorporating the effect of service convenience on post-purchase behaviour of the customers in e-retailing, especially in Indian context.
This study focuses on the e-loyalty of the grocery consumers. Understanding online behavior in de... more This study focuses on the e-loyalty of the grocery consumers. Understanding online behavior in developing countries is an emerging issue in these days. The purpose of this research is to examine the effects of antecedents of flow on attitude and perceived ease of use in the context of online grocery purchase behavior in a developing country perspective. Further, the study also examines the role of attitude and perceived ease of use in building e-loyalty. The present study analyzes the data of 250 respondents collected through an online survey. The data were analyzed employing exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equational modeling (SEM). The results show that the flow variables (concentration and enjoyment) have a positive but differential effect on attitude towards online grocery purchase. However, both concentration and enjoyment were equally important in influencing the perceived ease of use. The study also found that attitude pos...
The purpose of this research paper is to conceptualize and explore the strategic importance of cu... more The purpose of this research paper is to conceptualize and explore the strategic importance of customer advocacy of E-tailers' service offerings. It explores the antecedents of customer satisfaction and e-loyalty for the E-tailers. This paper reviews the recent analysis of service quality constructs, e-loyalty, and e-satisfaction in order to understand why customer advocacy is going to be a strategic option for E-tailers. Conceptual Model is formulated and tested for e-Service quality constructs for E-tailers in India and its effects on consequent variables of customer satisfaction and e-Loyalty such as Customer advocacy. A model was developed to assess with antecedent variables for customer advocacy behaviors; the model was tested on 165 e-buyers using confirmatory factor analysis for the construct validity. Further, the effect of latent variables has been assessed by the hypnotized model by multivariate analysis. Customer satisfaction and e-loyalty through service quality constructs provide a way for customer advocacy and loyalty, while customer value has the effect on customer satisfaction but does not relate to customer advocacy for the E-tailers. Also, this paper helps in finding the relationship of satisfaction, e-loyalty and other e-service quality constructs such as convenience, security, and responsiveness. It will help the marketers to devise the strategy to improve the services offered by E-tailers for enhancing the customer loyalty and advocacy. The findings are helpful for E-tailers and marketers to improve its services in India. In addition, the findings of the study contribute and extend theory by identifying the new construct i.e. customer advocacy which will also influence future intention of consumers. This study has been done on limited variables to measure the customer satisfaction. It does not incorporate all constructs and other dimensions can be
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