Journal of emerging technologies and innovative research, 2018
Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is... more Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is availing the most of its advantages, it is yet a distinct proposition for the rural sector to witness its presence in a full swing and reap the benefits thereof. In a way, the rural India is not yet ready to become aware of the technicalities associated there to, for that matter the electronic transaction itself is not comprehensible in their mind-set. This hiatus is not shrinking despite the perennial efforts of the banking sector to induce the concept into the public minds, especially with regard to rural India. The rationale behind this research paper is to make an in-depth analytical study of the contributing factors for this occurrence and explore the ways & means to bridge the gap progressively. A survey has been conducted by taking a sample size of 720 respondents out of 1200 rural habitants surveyed of different demographics of Srikakulam district, Andhra Pradesh, India via self...
International Journal of Economics & Management Sciences, 2018
e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons ... more e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons of marketenabling conditions, favorable ecosystem creation, young demographic profile and internet penetration. This spectacular growth contributes to the addition of Indian economy and offers enormous advantages to the consumers. While the retailers in the field are putting-forth their innovative methods and novel ideas to expand their business, the customers’ participation is not matching up to the mark due to some basic apprehensions and lack of a comprehensive awareness of e-tailing. This paper aims to understand the exact reasons behind this state and analyze various solutions. It is found that a suitable and effective catalog of activities on the part of consumers is one of the viable solutions. In order to substantiate this presumption a study has been conducted with the help of a self administered questionnaire and the data obtained from 448 respondents has been considered for analysis on the basis of simple random sampling using SPSS V20 with ANOVA method. Based on the results of the study, a catalogue of activities in an orderly manner indicating the right approach for consumers’ adoption and implementation, has been prepared, which leads to the customer satisfaction, mutual benefits, and the e-tailing business as a whole towards success.
Journal of emerging technologies and innovative research, 2018
Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is... more Mobile banking can be considered virtually to be the bank in your pocket. While the urban folk is availing the most of its advantages, it is yet a distinct proposition for the rural sector to witness its presence in a full swing and reap the benefits thereof. In a way, the rural India is not yet ready to become aware of the technicalities associated there to, for that matter the electronic transaction itself is not comprehensible in their mind-set. This hiatus is not shrinking despite the perennial efforts of the banking sector to induce the concept into the public minds, especially with regard to rural India. The rationale behind this research paper is to make an in-depth analytical study of the contributing factors for this occurrence and explore the ways & means to bridge the gap progressively. A survey has been conducted by taking a sample size of 720 respondents out of 1200 rural habitants surveyed of different demographics of Srikakulam district, Andhra Pradesh, India via self...
International Journal of Economics & Management Sciences, 2018
e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons ... more e-Tailing is making a fast headway in India with unrestrained growth rate for underlying reasons of marketenabling conditions, favorable ecosystem creation, young demographic profile and internet penetration. This spectacular growth contributes to the addition of Indian economy and offers enormous advantages to the consumers. While the retailers in the field are putting-forth their innovative methods and novel ideas to expand their business, the customers’ participation is not matching up to the mark due to some basic apprehensions and lack of a comprehensive awareness of e-tailing. This paper aims to understand the exact reasons behind this state and analyze various solutions. It is found that a suitable and effective catalog of activities on the part of consumers is one of the viable solutions. In order to substantiate this presumption a study has been conducted with the help of a self administered questionnaire and the data obtained from 448 respondents has been considered for analysis on the basis of simple random sampling using SPSS V20 with ANOVA method. Based on the results of the study, a catalogue of activities in an orderly manner indicating the right approach for consumers’ adoption and implementation, has been prepared, which leads to the customer satisfaction, mutual benefits, and the e-tailing business as a whole towards success.
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Papers by Upendra Rao
conditions, favorable ecosystem creation, young demographic profile and internet penetration. This
spectacular growth contributes to the addition of Indian economy and offers enormous advantages to the consumers.
While the retailers in the field are putting-forth their innovative methods and novel ideas to expand their business, the
customers’ participation is not matching up to the mark due to some basic apprehensions and lack of a comprehensive
awareness of e-tailing. This paper aims to understand the exact reasons behind this state and analyze various
solutions. It is found that a suitable and effective catalog of activities on the part of consumers is one of the viable
solutions. In order to substantiate this presumption a study has been conducted with the help of a self administered
questionnaire and the data obtained from 448 respondents has been considered for analysis on the basis of simple
random sampling using SPSS V20 with ANOVA method. Based on the results of the study, a catalogue of activities
in an orderly manner indicating the right approach for consumers’ adoption and implementation, has been prepared,
which leads to the customer satisfaction, mutual benefits, and the e-tailing business as a whole towards success.
conditions, favorable ecosystem creation, young demographic profile and internet penetration. This
spectacular growth contributes to the addition of Indian economy and offers enormous advantages to the consumers.
While the retailers in the field are putting-forth their innovative methods and novel ideas to expand their business, the
customers’ participation is not matching up to the mark due to some basic apprehensions and lack of a comprehensive
awareness of e-tailing. This paper aims to understand the exact reasons behind this state and analyze various
solutions. It is found that a suitable and effective catalog of activities on the part of consumers is one of the viable
solutions. In order to substantiate this presumption a study has been conducted with the help of a self administered
questionnaire and the data obtained from 448 respondents has been considered for analysis on the basis of simple
random sampling using SPSS V20 with ANOVA method. Based on the results of the study, a catalogue of activities
in an orderly manner indicating the right approach for consumers’ adoption and implementation, has been prepared,
which leads to the customer satisfaction, mutual benefits, and the e-tailing business as a whole towards success.