Abstrak Potensi masyarakat kota Juwana baik produk dan pariwisata bisa lebih berkembang... more Abstrak Potensi masyarakat kota Juwana baik produk dan pariwisata bisa lebih berkembang jika lebih dikenal oleh masyarakat luar. Memperkenalkan dan mempromosikan potensi masyarakat tidak hanya cukup dilakukan oleh pemerintah, tapi perlu adanya partisipasi warga. Dengan memanfaatkan situs Juwana.net, potensi Juwana bisa diketahui luas bahkan hingga internasional. Tapi sumber daya manusia untuk pemanfaatan situs Juwana.net masih terbatas. Untuk itu tim Pengabdian Masyarakat dari Fikom Untar melakukan pengembangan konten situs Juwana.net dan mengajak warga Juwana untuk berpartisipasi dalam situs Juwana.net dengan Jurnalisme Warga. Tim mendatangi komunitas masyarakat Cah Juwana Pluralitas di Klenteng Tjoe Tek Bio di Juwana untuk pengembangan kemampuan masyarakat dalam menyebarluaskan informasi sekitar mereka melalui situs Juwana.net. Dalam kegiatan ini selain dosen, tim Fikom Untar juga melibatkan mahasiswa, untuk fotografi da...
PT. Sepatu Bata, Tbk didirikan di Indonesia pada tahun 1939, selama kurang lebih 79 tahun memasuk... more PT. Sepatu Bata, Tbk didirikan di Indonesia pada tahun 1939, selama kurang lebih 79 tahun memasuki pasar bisnis mampu membuat PT. Sepatu Bata di kenal di berbagai kalangan konsumen dan menghadapi perkembangan persaingan usaha dalam industri alas kaki dan keberadaan public Relations membantu perusahaan dalam menghadapi persaingan usaha tersebut yang semakin berkembang dan untuk memastikan bahwa usaha public relations ini harus mendukung pencapaian misi dan sasaran perusahaan secara keseluruhan.Penelitian ini bertujuan untuk mengetahui Bagaimana cara perusahaan menghadapi persaingan di industri sepatu yang ada di Indonesia,Mengetahui bagaimana peranan Public Relations PT. Sepatu Bata, Tbk dalam menghadapi persaingan. Penelitian ini dilakukan dengan pendekatan Kualitatif, dengan menggunakan metode Studi Kasus dengan teknik pengumpulan data wawancara, observasi, keperpustakaan, internet, dan dokumen.Informan dalam penelitian ini adalah Corporate Sec retary PT. Sepatu Bata, Tbk dan...
Lokasi tempat perusahaan beroperasi menjadi dasar dalam memahamai karakter khalayak. Pemahaman k... more Lokasi tempat perusahaan beroperasi menjadi dasar dalam memahamai karakter khalayak. Pemahaman karakter ini akan mempengaruhi perusahaan dalam membangun hubungan yang baik. Perusahaan harus dapat memahami setiap karakter masyarakat guna mendapatkan dukungan sebagai sebuah hasil yang ingin dicapai setiap perusahaan dari khalayaknya. Salah satu cara dalam membangun hubungan positif tersebut melalui pemberdayaan masyarakat. Pemberdayaan masyarakat dapat dilakukan- diantaranya- melalui program CSR. PT. Pupuk Kaltim (Pupuk Kaltim) merupakan sebuah BUMN yang melaksanakan program CSR sebagai tanggung jawab perusahaan kepada masyarakat.
The digital industry in Indonesia is growing quite rapidly, one of which is marked by the existe... more The digital industry in Indonesia is growing quite rapidly, one of which is marked by the existence of many online shopping platforms. Telunjuk.com is a company that works and serves in the digital-based industry. The purpose of this study was to determine and measure the influence of organizational communication climate on employee motivation at Telunjuk.com. The population in this study has a total of 31 people, with the same number of samples, namely 31 people. This study adapted a total sample or census data collection technique and was calculated using a Likert scale. The data collection techniques in this study made use of a questionnaire and literature study. The validity test in this study uses the validity test and reliability test. The data processing method used is the T test, simple linear regression test, correlation coefficient and determination coefficient. The results showed that: (1) There is a significant influence between organizational communication cli...
SOS Children’s Villages merupakan organisasi sosial yang bergerak dalam hal pengasuhan anak-anak ... more SOS Children’s Villages merupakan organisasi sosial yang bergerak dalam hal pengasuhan anak-anak yang telah atau beresiko kehilangan pengasuhan orang tua. Organisasi ini memberikan rumah dan keluarga berupa ibu asuh sebagai orang tua pengganti. Penelitian ini membahas mengenai komunikasi antarpribadi yang dilakukan antara anak dan ibu asuh di desa SOS Children’s Villages Jakarta. Penelitian ini dilandasi oleh beberapa teori yaitu teori komunikasi, komunikasi antarpribadi dan penetrasi sosial. Unit analisis berupa keluarga, ibu asuh dan anak. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data diperoleh dari wawancara mendalam dengan tujuh narasumber yaitu Project Director Desa SOS Cibubur dan tiga ibu asuh serta tiga anak asuh SOS, observasi, dokumentasi, penelusuran data online dan studi kepustakaan. Berdasarkan penelitian yang dilakukan maka dapat ditarik kesimpulan bahwa ibu asuh menggunakan penetrasi sosial melalui komunikasi antarpribadi untuk men...
semarak dinamika politik Indonesia dapat dilihat dari pesta demokrasi yang diadakan dari tingk... more semarak dinamika politik Indonesia dapat dilihat dari pesta demokrasi yang diadakan dari tingkat pusat hingga daerah. Setiap daerah seakan melahirkan kandidat yang mengklaim dirinya paling tepat menjadi pemimpin. untuk menarik simpati masydrakat, mereka mllancarkan berbagai strategi Public Relations termasuk membangun pencitraan tertenfti. Pertanyaannya, apakah pencitraan yang mereka bangun untuk menggapai simpati dari calon pemilih sesuai dengan budaya "Ke-lndonesiaan". Kurangnya pemahaman akan hal ini membuat banyak kandidat berkampanye yang mengadopsi budaya luar tanpa memandang kesesuaiannya dengan masyarakat kita. Ajaran budaya yang menganiurkan untuk selalu merunduk bagaimanapun hebat atau suksesnya kita sebagai manusia, seakan diabaikan dari sirategi kampanye para [andidat. Melalui makalah ini akan ditelusuri pencitraan seperti apa yang sesuai dengan budaya Indonesia. Analisis dilakukan terhadap data sekunder berupa artikel mengenai ka...
Provinsi Sulawesi Utara, merupakan salah satu wilayah tujuan wisata di Indonesia yang memiliki be... more Provinsi Sulawesi Utara, merupakan salah satu wilayah tujuan wisata di Indonesia yang memiliki berbagai objek wisata baik objek wisata alam maupun wisata budaya. Objek wisata Bukit Kasih Kanonang merupakan salah satu tujuan wisata di Kabupaten Minahasa Provinsi Sulawesi Utara yang banyak diminati oleh wisatawan.Namun keberadaan objek wisata ini belum didukung dengan infrastruktur yang baik sehingga apa objek wisata yang di promosikan masih belum dikelola secara khusus. Tujuan dari penelitian ini sendiri adalah untuk mengetahui bagaimana Dinas Pariwisata mengembangkan objek pariwisata dan mengetahui kondisi-kondisi yang ada dalam pengembangan pariwisata di Bukit Kasih Kanonang. Penelitian ini akan menggunakan metode kualitatif deskriptif, dengan mengumpulkan data melalui wawancara mendalam, observasi partisipasi, studi kepustakaan, dan penelusuran data online. Dari hasil analisis yang dilakukan oleh penulis, bahwa infrastruktur sangat penting bagi pengembangan objek wisata Bukit Kasi...
Every company must have change the obstacle into an opportunity by applying marketing communicati... more Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a qualitative approach with case study methods. The researcher collects the data techniques ...
Humans are social beings who are unable to live alone. The first environment for every human bein... more Humans are social beings who are unable to live alone. The first environment for every human being when he is born into the world is family. Communication that occurs in the family is interpersonal communication. An ideal family would have dreams of having a harmonious life. But in reality, not all families can feel it. There are several factors that can cause this disharmony to lead to divorce. Every divorce that occurs, of course, has its own impact, especially for married couples who already have children. The impact of parental divorce will certainly form a different character for the child, especially for those who are growing up in their teens. The impact of divorce will also change the interpersonal communication that occurs between fathers and mothers and their children. The purpose of this study was to analyze the application of interpersonal communication in the family to children after their parents' divorce. This study uses a qualitative research approach with descri...
In the new normal era, people are becoming more selective in spending costs for household needs, ... more In the new normal era, people are becoming more selective in spending costs for household needs, transportation, and other necessities. So, a lot of companies have experienced a decrease in production capacity, a reduction in the capacity of workers, and have out of business. Colourfun Booth is a service industry that provides photobooth services or photo printing services directly at events such as birthdays, weddings, graduations, reunions, companies and so on. Maintain the customers in the new normal era, Colourfun Booth develops a marketing communication strategy by combining elements of communication such as advertising, direct response, sales promotion, and Public Relations to provide maximum communication impact. The method in the preparation of this thesis uses observation, interviews, and documentation. The main concept used the right marketing communication strategy to keep consumers in the new normal era. The strategy adopted by Colourfun Booth are trying to establish a g...
Effective communication is defined as communication that can bring about a change in attitude. Ef... more Effective communication is defined as communication that can bring about a change in attitude. Effective communication aims to make it easier for others to interpret the message conveyed by the messenger. Effective communication is very important in improving student learning outcomes. At the time of the Covid-19 pandemic, the e-learning learning method became the learning method used by all universities. Learning outcomes refer to the achievements obtained by students in teaching activities through updating and creating their own behavior. This research was conducted to measure the effect of effective communication on student learning outcomes. This study uses quantitative techniques with survey methods and makes Visual Communication Design students the object of research. The main data were collected by distributing questionnaires to 70 respondents. Data analysis in this study used the Statistical Package for the Social Sciences with the SPSS for Windows 25 application. Based on t...
Marketing communication is known to be important in a brand or industry. Marketing communications... more Marketing communication is known to be important in a brand or industry. Marketing communications also influence the development and progress of a company, including brands owned by the company. Brand awareness in a company is also influenced by marketing communications conducted by the company. This research aims to focus the relationship between marketing communication of a company and brand awareness of the company's products. In this research, the method used is the study case method with qualitative approach and using interview, observation, and library study techniques. Marketing communication activities carried out by PT. Media Antar Nusa has been focusing more on the advertising sector, public relations, and also personal selling. Nusa ID is more dominant in conducting its marketing communication activities in the form of online, because it is considered more suitable and effective. Komunikasi pemasaran diketahui sebagai hal yang penting pada suatu merek ataupun industri...
Komunikasi internal menjadi salah satu hal penting yang menunjang kinerja perusahaan. Melalui ko... more Komunikasi internal menjadi salah satu hal penting yang menunjang kinerja perusahaan. Melalui komunikasi internal, terjalin alur pesan di dalam perusahaan. Kelancaran komunikasi ini menjadi indikator baik tidaknya manajemen dijalankan. Banyak masalah yang timbul dikarenakan terhambatnya komunikasi yang terjadi di perusahaan. Komunikasi internal menjadi hal penting dalam menunjang manajemen perusahaan. Humas dalam fungsi manajemen menjadi pendukung dalam membangun komunikasi tersebut. Sampai sejauh ini belum semua perusahaan memahami pentingnya humas dalam membangun komunikasi internal. PT. Pupuk Kalimantan Timur merupakan salah satu BUMN yang berkantor pusat di Bontang, Kalimantan Timur. Selain itu, perusahaan ini juga memiliki kantor perwakilan yang berada di Jakarta. Kantor ini memiliki peran yang vital sebagai jembatan komunikasi antara manajemen di pusat dan stakeholder di Jakarta. Kegiatan diskusi memberi masukan kepada perusahaan mengenai pandangan akademis mengenai komu...
Problems related to organizational communication climate are still a severe problem in Indonesia.... more Problems related to organizational communication climate are still a severe problem in Indonesia. Cases related to conflict problems in various organizations occur at multiple levels, ranging from small organizations or institutions to rice, including educational institutions. By creating an atmosphere of an excellent organizational communication climate, educational services such as learning, and others can make the school's image and reputation. Therefore, the Fikom Untar PKM Team strives to help schools build a good reputation in organizational communication. The theme raised by the Fikom Untar PKM Team was "The Role of Teachers in Building School Reputation through Organizational Communication," which will be implemented at Lia Stephanie School, West Jakarta, which is considered to be able to help solve problems faced by schools. The method used in solving this problem is to map the problem and provide the right solution. The results obtained from these activities,...
Indonesia is currently ranked the second highest in the world as one of the countries that contri... more Indonesia is currently ranked the second highest in the world as one of the countries that contributes the most plastic waste. Now many companies have proven this fact and supported a campaign to use plastics that have been used, one of which is PT Kalbe Farma Tbk. The research objective is to explain the process and communication strategies used in greget plastik campaigns. The method used in this research is a qualitative research method by studying case studies. Data collection techniques are done by interview, observation and documentation. Source triangulation is done to use the validity of the data used. This research shows that the communication strategies used in greget plastik campaigns invite communication processes, such as communication, messages, audiences, media, and effects. The campaign strategy used consists of awareness, attitudes and opinions, and behavior, where employees are entitled to get information and facts in the field about plastics. Then employees are in...
Public relations had a management function within the company. The process of public relations en... more Public relations had a management function within the company. The process of public relations entirely refers to a managerial approach consisting of fact finding, planning, communications and evaluation. In addition, public relations also runs internal activities to build good communication between the parties involved in the company to create a conducive working atmosphere. Internal communication within the company becomes an important element in creating a good working climate especially in companies whose employees have diverse cultural and social backgrounds. This paper discussed public relations in support of internal communication in the company.
The purpose of this study was to determine the effect of the attractiveness of Shopee Advertising... more The purpose of this study was to determine the effect of the attractiveness of Shopee Advertising on television on buying interest based on ELM in the Communication Sciences UMN Class of 2016. The research method used was quantitative, namely by using a statistical approach, a sample of 190 people. From the results of calculations using SPSS, it is known that the correlation coefficient (r) of 0.803 means that the influence between Ad Creativity, Attractiveness of Celebrity Endorser and Credibility of Celebrity Endorser on Buying Interest is very strong. The results showed 1) There was a significant influence between Advertising Creativity on Purchase Interest, this was evidenced by the results of the significance value in the T test of 0.00 <0.05; 2) There is no significant influence between the attractiveness of Celebrity Endorser on buying interest, this is evidenced by the results of the significance value in the T test of 0.123> 0.05; 3) There is a significant influence b...
Abstrak Potensi masyarakat kota Juwana baik produk dan pariwisata bisa lebih berkembang... more Abstrak Potensi masyarakat kota Juwana baik produk dan pariwisata bisa lebih berkembang jika lebih dikenal oleh masyarakat luar. Memperkenalkan dan mempromosikan potensi masyarakat tidak hanya cukup dilakukan oleh pemerintah, tapi perlu adanya partisipasi warga. Dengan memanfaatkan situs Juwana.net, potensi Juwana bisa diketahui luas bahkan hingga internasional. Tapi sumber daya manusia untuk pemanfaatan situs Juwana.net masih terbatas. Untuk itu tim Pengabdian Masyarakat dari Fikom Untar melakukan pengembangan konten situs Juwana.net dan mengajak warga Juwana untuk berpartisipasi dalam situs Juwana.net dengan Jurnalisme Warga. Tim mendatangi komunitas masyarakat Cah Juwana Pluralitas di Klenteng Tjoe Tek Bio di Juwana untuk pengembangan kemampuan masyarakat dalam menyebarluaskan informasi sekitar mereka melalui situs Juwana.net. Dalam kegiatan ini selain dosen, tim Fikom Untar juga melibatkan mahasiswa, untuk fotografi da...
PT. Sepatu Bata, Tbk didirikan di Indonesia pada tahun 1939, selama kurang lebih 79 tahun memasuk... more PT. Sepatu Bata, Tbk didirikan di Indonesia pada tahun 1939, selama kurang lebih 79 tahun memasuki pasar bisnis mampu membuat PT. Sepatu Bata di kenal di berbagai kalangan konsumen dan menghadapi perkembangan persaingan usaha dalam industri alas kaki dan keberadaan public Relations membantu perusahaan dalam menghadapi persaingan usaha tersebut yang semakin berkembang dan untuk memastikan bahwa usaha public relations ini harus mendukung pencapaian misi dan sasaran perusahaan secara keseluruhan.Penelitian ini bertujuan untuk mengetahui Bagaimana cara perusahaan menghadapi persaingan di industri sepatu yang ada di Indonesia,Mengetahui bagaimana peranan Public Relations PT. Sepatu Bata, Tbk dalam menghadapi persaingan. Penelitian ini dilakukan dengan pendekatan Kualitatif, dengan menggunakan metode Studi Kasus dengan teknik pengumpulan data wawancara, observasi, keperpustakaan, internet, dan dokumen.Informan dalam penelitian ini adalah Corporate Sec retary PT. Sepatu Bata, Tbk dan...
Lokasi tempat perusahaan beroperasi menjadi dasar dalam memahamai karakter khalayak. Pemahaman k... more Lokasi tempat perusahaan beroperasi menjadi dasar dalam memahamai karakter khalayak. Pemahaman karakter ini akan mempengaruhi perusahaan dalam membangun hubungan yang baik. Perusahaan harus dapat memahami setiap karakter masyarakat guna mendapatkan dukungan sebagai sebuah hasil yang ingin dicapai setiap perusahaan dari khalayaknya. Salah satu cara dalam membangun hubungan positif tersebut melalui pemberdayaan masyarakat. Pemberdayaan masyarakat dapat dilakukan- diantaranya- melalui program CSR. PT. Pupuk Kaltim (Pupuk Kaltim) merupakan sebuah BUMN yang melaksanakan program CSR sebagai tanggung jawab perusahaan kepada masyarakat.
The digital industry in Indonesia is growing quite rapidly, one of which is marked by the existe... more The digital industry in Indonesia is growing quite rapidly, one of which is marked by the existence of many online shopping platforms. Telunjuk.com is a company that works and serves in the digital-based industry. The purpose of this study was to determine and measure the influence of organizational communication climate on employee motivation at Telunjuk.com. The population in this study has a total of 31 people, with the same number of samples, namely 31 people. This study adapted a total sample or census data collection technique and was calculated using a Likert scale. The data collection techniques in this study made use of a questionnaire and literature study. The validity test in this study uses the validity test and reliability test. The data processing method used is the T test, simple linear regression test, correlation coefficient and determination coefficient. The results showed that: (1) There is a significant influence between organizational communication cli...
SOS Children’s Villages merupakan organisasi sosial yang bergerak dalam hal pengasuhan anak-anak ... more SOS Children’s Villages merupakan organisasi sosial yang bergerak dalam hal pengasuhan anak-anak yang telah atau beresiko kehilangan pengasuhan orang tua. Organisasi ini memberikan rumah dan keluarga berupa ibu asuh sebagai orang tua pengganti. Penelitian ini membahas mengenai komunikasi antarpribadi yang dilakukan antara anak dan ibu asuh di desa SOS Children’s Villages Jakarta. Penelitian ini dilandasi oleh beberapa teori yaitu teori komunikasi, komunikasi antarpribadi dan penetrasi sosial. Unit analisis berupa keluarga, ibu asuh dan anak. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data diperoleh dari wawancara mendalam dengan tujuh narasumber yaitu Project Director Desa SOS Cibubur dan tiga ibu asuh serta tiga anak asuh SOS, observasi, dokumentasi, penelusuran data online dan studi kepustakaan. Berdasarkan penelitian yang dilakukan maka dapat ditarik kesimpulan bahwa ibu asuh menggunakan penetrasi sosial melalui komunikasi antarpribadi untuk men...
semarak dinamika politik Indonesia dapat dilihat dari pesta demokrasi yang diadakan dari tingk... more semarak dinamika politik Indonesia dapat dilihat dari pesta demokrasi yang diadakan dari tingkat pusat hingga daerah. Setiap daerah seakan melahirkan kandidat yang mengklaim dirinya paling tepat menjadi pemimpin. untuk menarik simpati masydrakat, mereka mllancarkan berbagai strategi Public Relations termasuk membangun pencitraan tertenfti. Pertanyaannya, apakah pencitraan yang mereka bangun untuk menggapai simpati dari calon pemilih sesuai dengan budaya "Ke-lndonesiaan". Kurangnya pemahaman akan hal ini membuat banyak kandidat berkampanye yang mengadopsi budaya luar tanpa memandang kesesuaiannya dengan masyarakat kita. Ajaran budaya yang menganiurkan untuk selalu merunduk bagaimanapun hebat atau suksesnya kita sebagai manusia, seakan diabaikan dari sirategi kampanye para [andidat. Melalui makalah ini akan ditelusuri pencitraan seperti apa yang sesuai dengan budaya Indonesia. Analisis dilakukan terhadap data sekunder berupa artikel mengenai ka...
Provinsi Sulawesi Utara, merupakan salah satu wilayah tujuan wisata di Indonesia yang memiliki be... more Provinsi Sulawesi Utara, merupakan salah satu wilayah tujuan wisata di Indonesia yang memiliki berbagai objek wisata baik objek wisata alam maupun wisata budaya. Objek wisata Bukit Kasih Kanonang merupakan salah satu tujuan wisata di Kabupaten Minahasa Provinsi Sulawesi Utara yang banyak diminati oleh wisatawan.Namun keberadaan objek wisata ini belum didukung dengan infrastruktur yang baik sehingga apa objek wisata yang di promosikan masih belum dikelola secara khusus. Tujuan dari penelitian ini sendiri adalah untuk mengetahui bagaimana Dinas Pariwisata mengembangkan objek pariwisata dan mengetahui kondisi-kondisi yang ada dalam pengembangan pariwisata di Bukit Kasih Kanonang. Penelitian ini akan menggunakan metode kualitatif deskriptif, dengan mengumpulkan data melalui wawancara mendalam, observasi partisipasi, studi kepustakaan, dan penelusuran data online. Dari hasil analisis yang dilakukan oleh penulis, bahwa infrastruktur sangat penting bagi pengembangan objek wisata Bukit Kasi...
Every company must have change the obstacle into an opportunity by applying marketing communicati... more Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a qualitative approach with case study methods. The researcher collects the data techniques ...
Humans are social beings who are unable to live alone. The first environment for every human bein... more Humans are social beings who are unable to live alone. The first environment for every human being when he is born into the world is family. Communication that occurs in the family is interpersonal communication. An ideal family would have dreams of having a harmonious life. But in reality, not all families can feel it. There are several factors that can cause this disharmony to lead to divorce. Every divorce that occurs, of course, has its own impact, especially for married couples who already have children. The impact of parental divorce will certainly form a different character for the child, especially for those who are growing up in their teens. The impact of divorce will also change the interpersonal communication that occurs between fathers and mothers and their children. The purpose of this study was to analyze the application of interpersonal communication in the family to children after their parents' divorce. This study uses a qualitative research approach with descri...
In the new normal era, people are becoming more selective in spending costs for household needs, ... more In the new normal era, people are becoming more selective in spending costs for household needs, transportation, and other necessities. So, a lot of companies have experienced a decrease in production capacity, a reduction in the capacity of workers, and have out of business. Colourfun Booth is a service industry that provides photobooth services or photo printing services directly at events such as birthdays, weddings, graduations, reunions, companies and so on. Maintain the customers in the new normal era, Colourfun Booth develops a marketing communication strategy by combining elements of communication such as advertising, direct response, sales promotion, and Public Relations to provide maximum communication impact. The method in the preparation of this thesis uses observation, interviews, and documentation. The main concept used the right marketing communication strategy to keep consumers in the new normal era. The strategy adopted by Colourfun Booth are trying to establish a g...
Effective communication is defined as communication that can bring about a change in attitude. Ef... more Effective communication is defined as communication that can bring about a change in attitude. Effective communication aims to make it easier for others to interpret the message conveyed by the messenger. Effective communication is very important in improving student learning outcomes. At the time of the Covid-19 pandemic, the e-learning learning method became the learning method used by all universities. Learning outcomes refer to the achievements obtained by students in teaching activities through updating and creating their own behavior. This research was conducted to measure the effect of effective communication on student learning outcomes. This study uses quantitative techniques with survey methods and makes Visual Communication Design students the object of research. The main data were collected by distributing questionnaires to 70 respondents. Data analysis in this study used the Statistical Package for the Social Sciences with the SPSS for Windows 25 application. Based on t...
Marketing communication is known to be important in a brand or industry. Marketing communications... more Marketing communication is known to be important in a brand or industry. Marketing communications also influence the development and progress of a company, including brands owned by the company. Brand awareness in a company is also influenced by marketing communications conducted by the company. This research aims to focus the relationship between marketing communication of a company and brand awareness of the company's products. In this research, the method used is the study case method with qualitative approach and using interview, observation, and library study techniques. Marketing communication activities carried out by PT. Media Antar Nusa has been focusing more on the advertising sector, public relations, and also personal selling. Nusa ID is more dominant in conducting its marketing communication activities in the form of online, because it is considered more suitable and effective. Komunikasi pemasaran diketahui sebagai hal yang penting pada suatu merek ataupun industri...
Komunikasi internal menjadi salah satu hal penting yang menunjang kinerja perusahaan. Melalui ko... more Komunikasi internal menjadi salah satu hal penting yang menunjang kinerja perusahaan. Melalui komunikasi internal, terjalin alur pesan di dalam perusahaan. Kelancaran komunikasi ini menjadi indikator baik tidaknya manajemen dijalankan. Banyak masalah yang timbul dikarenakan terhambatnya komunikasi yang terjadi di perusahaan. Komunikasi internal menjadi hal penting dalam menunjang manajemen perusahaan. Humas dalam fungsi manajemen menjadi pendukung dalam membangun komunikasi tersebut. Sampai sejauh ini belum semua perusahaan memahami pentingnya humas dalam membangun komunikasi internal. PT. Pupuk Kalimantan Timur merupakan salah satu BUMN yang berkantor pusat di Bontang, Kalimantan Timur. Selain itu, perusahaan ini juga memiliki kantor perwakilan yang berada di Jakarta. Kantor ini memiliki peran yang vital sebagai jembatan komunikasi antara manajemen di pusat dan stakeholder di Jakarta. Kegiatan diskusi memberi masukan kepada perusahaan mengenai pandangan akademis mengenai komu...
Problems related to organizational communication climate are still a severe problem in Indonesia.... more Problems related to organizational communication climate are still a severe problem in Indonesia. Cases related to conflict problems in various organizations occur at multiple levels, ranging from small organizations or institutions to rice, including educational institutions. By creating an atmosphere of an excellent organizational communication climate, educational services such as learning, and others can make the school's image and reputation. Therefore, the Fikom Untar PKM Team strives to help schools build a good reputation in organizational communication. The theme raised by the Fikom Untar PKM Team was "The Role of Teachers in Building School Reputation through Organizational Communication," which will be implemented at Lia Stephanie School, West Jakarta, which is considered to be able to help solve problems faced by schools. The method used in solving this problem is to map the problem and provide the right solution. The results obtained from these activities,...
Indonesia is currently ranked the second highest in the world as one of the countries that contri... more Indonesia is currently ranked the second highest in the world as one of the countries that contributes the most plastic waste. Now many companies have proven this fact and supported a campaign to use plastics that have been used, one of which is PT Kalbe Farma Tbk. The research objective is to explain the process and communication strategies used in greget plastik campaigns. The method used in this research is a qualitative research method by studying case studies. Data collection techniques are done by interview, observation and documentation. Source triangulation is done to use the validity of the data used. This research shows that the communication strategies used in greget plastik campaigns invite communication processes, such as communication, messages, audiences, media, and effects. The campaign strategy used consists of awareness, attitudes and opinions, and behavior, where employees are entitled to get information and facts in the field about plastics. Then employees are in...
Public relations had a management function within the company. The process of public relations en... more Public relations had a management function within the company. The process of public relations entirely refers to a managerial approach consisting of fact finding, planning, communications and evaluation. In addition, public relations also runs internal activities to build good communication between the parties involved in the company to create a conducive working atmosphere. Internal communication within the company becomes an important element in creating a good working climate especially in companies whose employees have diverse cultural and social backgrounds. This paper discussed public relations in support of internal communication in the company.
The purpose of this study was to determine the effect of the attractiveness of Shopee Advertising... more The purpose of this study was to determine the effect of the attractiveness of Shopee Advertising on television on buying interest based on ELM in the Communication Sciences UMN Class of 2016. The research method used was quantitative, namely by using a statistical approach, a sample of 190 people. From the results of calculations using SPSS, it is known that the correlation coefficient (r) of 0.803 means that the influence between Ad Creativity, Attractiveness of Celebrity Endorser and Credibility of Celebrity Endorser on Buying Interest is very strong. The results showed 1) There was a significant influence between Advertising Creativity on Purchase Interest, this was evidenced by the results of the significance value in the T test of 0.00 <0.05; 2) There is no significant influence between the attractiveness of Celebrity Endorser on buying interest, this is evidenced by the results of the significance value in the T test of 0.123> 0.05; 3) There is a significant influence b...
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