Deep learning has experienced an increased demand for its capabilities to categorize and optimize... more Deep learning has experienced an increased demand for its capabilities to categorize and optimize operations and provide higher-accuracy information. For this purpose, the implication of deep learning procedures has been described as a vital tool for the optimization of supply chain firms’ transportation operations, among others. Concerning the indexes of transportation operations of supply chain firms, it has been found that the contribution of big data analytics could be crucial to their optimization. Due to big data analytics’ variety and availability, supply chain firms should investigate their impact on their key transportation indexes in their effort to comprehend the variation of the referred indexes. The authors proceeded with the gathering of the required big data analytics from the most established supply chain firms’ websites, based on their (ROPA), revenue growth, and inventory turn values, and performed correlation and linear regression analyses to extract valuable insi...
Journal of Theoretical and Applied Electronic Commerce Research
The explosion of e-commerce creates new opportunities for courier companies to thrive, making the... more The explosion of e-commerce creates new opportunities for courier companies to thrive, making the industry one of the success stories, due to its sustainability and resilience during the pandemic. As customers become more familiar with COVID-19, they adopt new online purchasing behaviors toward branding preferences. The purpose of this paper is to analyze the impact of risk familiarization on courier companies’ digital branding. This paper investigates the application of the psychometric paradigm by Fischhoff ho suggested risk novelty as a key factor for the level of risk perception. Five big companies with global trading activities were selected and analyzed on a three-period time: the year before, the first year, and the second year of the COVID-19 pandemic, by using passive crowdsourcing data. The results indicate that after the first year of the pandemic, online customers’ risk perception of COVID-19 hazards decreased, and consumers returned to their pre-COVID-19 behavior regard...
To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies... more To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing strategy. Insights from this study will be used to help logistics firms improve the effectiveness of their digital marketing as part of a marketing re-engineering and change management process. An innovative methodology was implemented. Collecting behavioral big data from the logistics companies’ social media and websites was the first step. Next, regression and correlation analyses were conducted, together with the creation of a fuzzy cognitive map simulation in order to produce optimization scenarios. The results revealed that re-engineering marketing strategies and customer behavioral big data can successfully affect important digital marketing performance metrics. Additionally, social med...
Recent developments in blockchain technology have enabled the development of wallet applications ... more Recent developments in blockchain technology have enabled the development of wallet applications for storing peoples’ cryptocurrency reserves. Cryptocurrency wallet applications could deploy affiliate marketing processes to increase the visibility of their products. From these affiliate marketing processes, supply chain firms in the air forwarding sector that seek to advertise their services to a larger audience could be benefited. This research examines whether affiliate marketing initials of cryptocurrency wallet applications affect their digital marketing efficiency, as well as whether air forwarding firms’ website visibility could be benefited from them. After collecting the required Web Analytic data, the authors performed statistical analysis (correlations and linear regressions), followed by Fuzzy Cognitive Mapping (FCM) macroanalysis and Hybrid Modeling (HM) microanalysis to assess the outcomes of cryptocurrency wallet applications’ affiliate marketing programs. Hence, from ...
From the outset of the war in Ukraine, extensive crises in many sectors of the world economy have... more From the outset of the war in Ukraine, extensive crises in many sectors of the world economy have occurred, with firms offering services and products both online and through physical stores facing serious problems. These problems are mainly related to higher operational costs and the lack of website visibility. For this research study, centralized payment network organizations (CPNs), firms providing online payment services through their networks, were selected and analytical data from their websites were collected for a period of 6 months. The main focus of this research study is to evaluate benefits and the role of social media strategies for CPNs’ digital marketing performance during crisis events and to also assess their utility as a risk-management tool. Following data collection, the authors performed statistical processes (regression and correlation analysis) and stationary modeling with Fuzzy Cognitive Mapping (FCM) tools; finally, dynamic simulations were performed by utili...
The financial crisis of 2008 has caused a series of drawbacks to economies around the world. Gree... more The financial crisis of 2008 has caused a series of drawbacks to economies around the world. Greek economy has been hit twice at 2009, since its credibility worsened, provoking the implication of harsh fiscal measures from the 2010 Memorandum of Understanding (MoU). The effects of these measures to Greek macroeconomic figures have been widely criticized. Authors aim to estimate these effects at the macroeconomic figures of Greece through utilization of Decision Support Systems, and propose accurate insights regarding their efficacy. By capitalizing on regression analysis and Fuzzy Cognitive Mapping processes, specific results from 2010 Memorandum’s measures arise. It has been calculated that measures implied by 2010 Memorandum have been harsh and posed a negative effect on key Greek macroeconomic figures like GDPR, public debt, etc., especially with the ongoing 2008 financial crisis.
Today, more than ever, the popularity of decentralized payment systems has risen, creating an out... more Today, more than ever, the popularity of decentralized payment systems has risen, creating an outbreak of new cryptocurrencies hitting the market. Unique websites have been staged for each cryptocurrency, where information and means for mining cryptocurrencies are available daily. People visit those cryptocurrency websites either from desktop or mobile devices. Thus, the impulsion for appropriate promotion of cryptocurrency websites and customer factors affecting it rises. The above process increases cryptocurrency organizations’ website visibility, raising the need for customer relationships and satisfaction optimization concerning organizations’ supply chain strategy. Research data were collected from 10 well-known cryptocurrency websites, regarding mobile and desktop devices, in 180 days, regarding on-site web analytics. Therefore, a model consisting of three stages was applied. Starting phase of the model pertains to statistical and regression analysis of cryptocurrency web anal...
The paper seeks to explore the role of Editors-in-chief (EiC) within the Library and Informatio... more The paper seeks to explore the role of Editors-in-chief (EiC) within the Library and Information Science, from a cultural view point. Specifically, the paper aims at identifying how the culture of EiC influences the course of a journal belonging to a publishing house. The research was conducted in the event industry. With 5 library events as a point of reference, the paper investigates the negotiation process between EiC of scientific journals and Library Event Organizers (LEO) so as to record the course and nature of negotiations among people with the same as well as different culture. Participant behavior is further tested through the websites of the libraries. Unexpectedly, low-context cultures have different reactions as an outcome of their working experience and their lasting interaction with researchers. Cultural differences can influence the outcome of the negotiation; however, they are dependent variables strongly associated with the work and professional experience of the...
Journal of Theoretical and Applied Electronic Commerce Research
The tourism sector increasingly relies on technology to acquire new clients in a world overflowin... more The tourism sector increasingly relies on technology to acquire new clients in a world overflowing with information. So, the main question that needs to be answered is:What digital marketing strategy should be adopted to attract customers and built digital brand name by incorporating websites and social media big data? The authors of this research utilize web analytics and big data to build an innovative methodology in an effort to address this issue. After the data collection, statistical analysis was implemented, followed by a fuzzy cognitive map and an agent-based simulation model in order to illustrate the usage of social media and user experience in multichannel marketing. The findings suggest that, in contrast to the websites of other industries, such as logistics, where customers want to finish their inquiries as quickly as possible and leave the webpage, it is advantageous for tourism websites to keep customers’ attention moreon their website in order to increasevisibility. ...
Journal of Theoretical and Applied Electronic Commerce Research, 2021
In future years, airline companies will be leaning more and more towards cryptocurrencies to impl... more In future years, airline companies will be leaning more and more towards cryptocurrencies to implement their digital marketing strategies as leaders seek to gain an understanding of the factors affecting airlines’ visibility parameters. Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. To this end, it can be beneficial for airlines’ web promotions to link certain web analytics metrics to cryptocurrency trading site metrics. For research purposes, web analytics data were monitored and gathered for 2 consecutive years from 10 globally leading cryptocurrency trading companies and 10 airline websites. A three-stage model was adopted by the authors. In the first stage, statistical analysis was implemented using cryptocurrency and airline metrics, followed by fuzzy cognitive mapping and ...
During this pandemic crisis, supply chain management (SCM) has emerged as a critical source of co... more During this pandemic crisis, supply chain management (SCM) has emerged as a critical source of competitive advantage driving organizational performance, especially in the agri-food sector, since public health and consumers’ confidence as well as firms’ survival depend on the effectiveness of supply chain networks. This study adopts two central SCM practices, namely strategic suppliers’ partnerships and partners’ information quality & sharing and tests their relationships with competitive advantage (quality, process flexibility, and time to market) and business performance (profitability and market share), based on an empirical study of 300 enterprises in the agri-food sector in Greece. After data collection, we deploy a diagnostic-exploratory model, utilizing fuzzy cognitive mapping, with agent-based modeling following up for development for data prediction and simulation. Consequently, we found that supply chain firms’ compelling and robust relationships with supply chain partners ...
The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies on a global... more The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies on a global scale and has affected customer behavior worldwide. This paper attempts to propound a new methodology in order to predict the effect of courier companies’ e-commerce on customers’ risk perception regarding their online behavior after the outbreak, and the final effect of their behavior on the global ranking of the company’s website, utilizing passive crowdsourcing data from five world-leading courier companies as representative examples of their respective business sectors. The results will allow supply chain risk management (SCRM) managers to make effective strategic decisions regarding the efficient allocation of resources to mitigate the corporate risk to their organization during a novel crisis. In our paper, we monitored five key performance indicators (KPIs) over a 24-month period (March 2019–February 2021) as the first of a suggested three-level analysis process using statistical...
With airline companies increasingly relying on crowdsourcing websites to deploy their digital mar... more With airline companies increasingly relying on crowdsourcing websites to deploy their digital marketing strategies, marketeers and strategists seek to acquire an understanding of the factors affecting airlines’ organic traffic and user engagement. Such an understanding is acquired through the consideration of variables that influence a company’s organic traffic and user engagement and their correlation to each other. A three-stage data-driven analysis is used to examine the correlation between the foregoing variables and to consider strategies that can be implemented to optimize organic traffic and user engagement. The first section gathers data from five airline companies’ websites and five crowdsourcing websites over an interval of 180 days. The second stage creates an exploratory diagnostic model, through Fuzzy Cognitive Mapping, to visually illustrate the cause-and-effect correlations between the examined metrics. Finally, a predictive micro-level agent-based model simulates opt...
Springer Proceedings in Business and Economics, 2016
The survival of modern enterprises will depend on the ability to understand their own role within... more The survival of modern enterprises will depend on the ability to understand their own role within the physical and social environment. As enterprises try to react to these challenges, they realize that they need to collaborate with other enterprises. Enterprises need to transform in order to participate successfully in a collaborative network. The participation in a collaborative network based on service system framework can change the enterprise’s: (a) understanding of value (value-in-use); (b) customer’s relationship (cocreator of value); (c) operational boundaries (customer can become a codesigner). In order to enable this transformation, we propose e3-value ontology to assist enterprises in developing collaborative value propositions, e-business scenarios, and operations requirements.
Deep learning has experienced an increased demand for its capabilities to categorize and optimize... more Deep learning has experienced an increased demand for its capabilities to categorize and optimize operations and provide higher-accuracy information. For this purpose, the implication of deep learning procedures has been described as a vital tool for the optimization of supply chain firms’ transportation operations, among others. Concerning the indexes of transportation operations of supply chain firms, it has been found that the contribution of big data analytics could be crucial to their optimization. Due to big data analytics’ variety and availability, supply chain firms should investigate their impact on their key transportation indexes in their effort to comprehend the variation of the referred indexes. The authors proceeded with the gathering of the required big data analytics from the most established supply chain firms’ websites, based on their (ROPA), revenue growth, and inventory turn values, and performed correlation and linear regression analyses to extract valuable insi...
Journal of Theoretical and Applied Electronic Commerce Research
The explosion of e-commerce creates new opportunities for courier companies to thrive, making the... more The explosion of e-commerce creates new opportunities for courier companies to thrive, making the industry one of the success stories, due to its sustainability and resilience during the pandemic. As customers become more familiar with COVID-19, they adopt new online purchasing behaviors toward branding preferences. The purpose of this paper is to analyze the impact of risk familiarization on courier companies’ digital branding. This paper investigates the application of the psychometric paradigm by Fischhoff ho suggested risk novelty as a key factor for the level of risk perception. Five big companies with global trading activities were selected and analyzed on a three-period time: the year before, the first year, and the second year of the COVID-19 pandemic, by using passive crowdsourcing data. The results indicate that after the first year of the pandemic, online customers’ risk perception of COVID-19 hazards decreased, and consumers returned to their pre-COVID-19 behavior regard...
To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies... more To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing strategy. Insights from this study will be used to help logistics firms improve the effectiveness of their digital marketing as part of a marketing re-engineering and change management process. An innovative methodology was implemented. Collecting behavioral big data from the logistics companies’ social media and websites was the first step. Next, regression and correlation analyses were conducted, together with the creation of a fuzzy cognitive map simulation in order to produce optimization scenarios. The results revealed that re-engineering marketing strategies and customer behavioral big data can successfully affect important digital marketing performance metrics. Additionally, social med...
Recent developments in blockchain technology have enabled the development of wallet applications ... more Recent developments in blockchain technology have enabled the development of wallet applications for storing peoples’ cryptocurrency reserves. Cryptocurrency wallet applications could deploy affiliate marketing processes to increase the visibility of their products. From these affiliate marketing processes, supply chain firms in the air forwarding sector that seek to advertise their services to a larger audience could be benefited. This research examines whether affiliate marketing initials of cryptocurrency wallet applications affect their digital marketing efficiency, as well as whether air forwarding firms’ website visibility could be benefited from them. After collecting the required Web Analytic data, the authors performed statistical analysis (correlations and linear regressions), followed by Fuzzy Cognitive Mapping (FCM) macroanalysis and Hybrid Modeling (HM) microanalysis to assess the outcomes of cryptocurrency wallet applications’ affiliate marketing programs. Hence, from ...
From the outset of the war in Ukraine, extensive crises in many sectors of the world economy have... more From the outset of the war in Ukraine, extensive crises in many sectors of the world economy have occurred, with firms offering services and products both online and through physical stores facing serious problems. These problems are mainly related to higher operational costs and the lack of website visibility. For this research study, centralized payment network organizations (CPNs), firms providing online payment services through their networks, were selected and analytical data from their websites were collected for a period of 6 months. The main focus of this research study is to evaluate benefits and the role of social media strategies for CPNs’ digital marketing performance during crisis events and to also assess their utility as a risk-management tool. Following data collection, the authors performed statistical processes (regression and correlation analysis) and stationary modeling with Fuzzy Cognitive Mapping (FCM) tools; finally, dynamic simulations were performed by utili...
The financial crisis of 2008 has caused a series of drawbacks to economies around the world. Gree... more The financial crisis of 2008 has caused a series of drawbacks to economies around the world. Greek economy has been hit twice at 2009, since its credibility worsened, provoking the implication of harsh fiscal measures from the 2010 Memorandum of Understanding (MoU). The effects of these measures to Greek macroeconomic figures have been widely criticized. Authors aim to estimate these effects at the macroeconomic figures of Greece through utilization of Decision Support Systems, and propose accurate insights regarding their efficacy. By capitalizing on regression analysis and Fuzzy Cognitive Mapping processes, specific results from 2010 Memorandum’s measures arise. It has been calculated that measures implied by 2010 Memorandum have been harsh and posed a negative effect on key Greek macroeconomic figures like GDPR, public debt, etc., especially with the ongoing 2008 financial crisis.
Today, more than ever, the popularity of decentralized payment systems has risen, creating an out... more Today, more than ever, the popularity of decentralized payment systems has risen, creating an outbreak of new cryptocurrencies hitting the market. Unique websites have been staged for each cryptocurrency, where information and means for mining cryptocurrencies are available daily. People visit those cryptocurrency websites either from desktop or mobile devices. Thus, the impulsion for appropriate promotion of cryptocurrency websites and customer factors affecting it rises. The above process increases cryptocurrency organizations’ website visibility, raising the need for customer relationships and satisfaction optimization concerning organizations’ supply chain strategy. Research data were collected from 10 well-known cryptocurrency websites, regarding mobile and desktop devices, in 180 days, regarding on-site web analytics. Therefore, a model consisting of three stages was applied. Starting phase of the model pertains to statistical and regression analysis of cryptocurrency web anal...
The paper seeks to explore the role of Editors-in-chief (EiC) within the Library and Informatio... more The paper seeks to explore the role of Editors-in-chief (EiC) within the Library and Information Science, from a cultural view point. Specifically, the paper aims at identifying how the culture of EiC influences the course of a journal belonging to a publishing house. The research was conducted in the event industry. With 5 library events as a point of reference, the paper investigates the negotiation process between EiC of scientific journals and Library Event Organizers (LEO) so as to record the course and nature of negotiations among people with the same as well as different culture. Participant behavior is further tested through the websites of the libraries. Unexpectedly, low-context cultures have different reactions as an outcome of their working experience and their lasting interaction with researchers. Cultural differences can influence the outcome of the negotiation; however, they are dependent variables strongly associated with the work and professional experience of the...
Journal of Theoretical and Applied Electronic Commerce Research
The tourism sector increasingly relies on technology to acquire new clients in a world overflowin... more The tourism sector increasingly relies on technology to acquire new clients in a world overflowing with information. So, the main question that needs to be answered is:What digital marketing strategy should be adopted to attract customers and built digital brand name by incorporating websites and social media big data? The authors of this research utilize web analytics and big data to build an innovative methodology in an effort to address this issue. After the data collection, statistical analysis was implemented, followed by a fuzzy cognitive map and an agent-based simulation model in order to illustrate the usage of social media and user experience in multichannel marketing. The findings suggest that, in contrast to the websites of other industries, such as logistics, where customers want to finish their inquiries as quickly as possible and leave the webpage, it is advantageous for tourism websites to keep customers’ attention moreon their website in order to increasevisibility. ...
Journal of Theoretical and Applied Electronic Commerce Research, 2021
In future years, airline companies will be leaning more and more towards cryptocurrencies to impl... more In future years, airline companies will be leaning more and more towards cryptocurrencies to implement their digital marketing strategies as leaders seek to gain an understanding of the factors affecting airlines’ visibility parameters. Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. To this end, it can be beneficial for airlines’ web promotions to link certain web analytics metrics to cryptocurrency trading site metrics. For research purposes, web analytics data were monitored and gathered for 2 consecutive years from 10 globally leading cryptocurrency trading companies and 10 airline websites. A three-stage model was adopted by the authors. In the first stage, statistical analysis was implemented using cryptocurrency and airline metrics, followed by fuzzy cognitive mapping and ...
During this pandemic crisis, supply chain management (SCM) has emerged as a critical source of co... more During this pandemic crisis, supply chain management (SCM) has emerged as a critical source of competitive advantage driving organizational performance, especially in the agri-food sector, since public health and consumers’ confidence as well as firms’ survival depend on the effectiveness of supply chain networks. This study adopts two central SCM practices, namely strategic suppliers’ partnerships and partners’ information quality & sharing and tests their relationships with competitive advantage (quality, process flexibility, and time to market) and business performance (profitability and market share), based on an empirical study of 300 enterprises in the agri-food sector in Greece. After data collection, we deploy a diagnostic-exploratory model, utilizing fuzzy cognitive mapping, with agent-based modeling following up for development for data prediction and simulation. Consequently, we found that supply chain firms’ compelling and robust relationships with supply chain partners ...
The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies on a global... more The ongoing COVID-19 pandemic has proven to be a real challenge for courier companies on a global scale and has affected customer behavior worldwide. This paper attempts to propound a new methodology in order to predict the effect of courier companies’ e-commerce on customers’ risk perception regarding their online behavior after the outbreak, and the final effect of their behavior on the global ranking of the company’s website, utilizing passive crowdsourcing data from five world-leading courier companies as representative examples of their respective business sectors. The results will allow supply chain risk management (SCRM) managers to make effective strategic decisions regarding the efficient allocation of resources to mitigate the corporate risk to their organization during a novel crisis. In our paper, we monitored five key performance indicators (KPIs) over a 24-month period (March 2019–February 2021) as the first of a suggested three-level analysis process using statistical...
With airline companies increasingly relying on crowdsourcing websites to deploy their digital mar... more With airline companies increasingly relying on crowdsourcing websites to deploy their digital marketing strategies, marketeers and strategists seek to acquire an understanding of the factors affecting airlines’ organic traffic and user engagement. Such an understanding is acquired through the consideration of variables that influence a company’s organic traffic and user engagement and their correlation to each other. A three-stage data-driven analysis is used to examine the correlation between the foregoing variables and to consider strategies that can be implemented to optimize organic traffic and user engagement. The first section gathers data from five airline companies’ websites and five crowdsourcing websites over an interval of 180 days. The second stage creates an exploratory diagnostic model, through Fuzzy Cognitive Mapping, to visually illustrate the cause-and-effect correlations between the examined metrics. Finally, a predictive micro-level agent-based model simulates opt...
Springer Proceedings in Business and Economics, 2016
The survival of modern enterprises will depend on the ability to understand their own role within... more The survival of modern enterprises will depend on the ability to understand their own role within the physical and social environment. As enterprises try to react to these challenges, they realize that they need to collaborate with other enterprises. Enterprises need to transform in order to participate successfully in a collaborative network. The participation in a collaborative network based on service system framework can change the enterprise’s: (a) understanding of value (value-in-use); (b) customer’s relationship (cocreator of value); (c) operational boundaries (customer can become a codesigner). In order to enable this transformation, we propose e3-value ontology to assist enterprises in developing collaborative value propositions, e-business scenarios, and operations requirements.
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